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ABCN Conference Berlin

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Keynote on society30 + S2M value network.
May 2011. Berlin, Germany.

Published in: Business, Technology
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ABCN Conference Berlin

  1. 1. RONALD VAN DEN HOFF<br />@rvandenhoff<br />#SOCIETY30<br />
  2. 2.
  3. 3. ZOMBIE BLOOPERS<br />
  4. 4. €<br />GOVERNMENT &<br />POLITICIANS<br />CORPORATIONS<br />ZOMBIE<br />ECONOMY<br />CONSUMERS<br />FINANCIALS<br />QUANGO’S<br />
  5. 5. “WE TRY TO SAVE LABOUR POSITIONS<br />ON BOARD OF THE TITANIC”.<br />Peter Sloterdijk, German Philosopher.<br />“ANYBODY THAT THINKS WE COME OUT OF<br />THIS RECESSION AND GET BACK TO<br />BUSINESS AS USUAL IS DEEPLY<br />MISTAKEN.”<br />Don Tapscott<br />
  6. 6. “IBM’s global workforce of <br />399,000 employees could reduce to <br />100,000 by 2017. <br />The firm would re-hire the workers as <br />contractors for specific projects.” <br />Tim Ringo, head of IBM Human Capital Management<br />in Personnel Today, April 2010<br />“A Knowmad is a nomadic knowledge <br />worker that is, a creative, imaginative, <br />and innovative person who can work with<br />almost anybody, anytime,<br />and anywhere.”<br />John Moravec<br />FREE AGENT – <br />SELF EMPLOYED PROFESSIONAL<br />INTERNET = SOCIAL:<br />WEB2.0 GROUNDSWELL<br />
  7. 7. 1.0<br />Organizations<br />2.0<br />Communication<br />3.0<br />Stakeholders<br />Source: Marco Derksen, Marketingfacts<br />
  8. 8. SIMPLE, <br />SMART, <br />SHARING <br />& <br />SUSTAINABLE <br />
  9. 9. simple<br />
  10. 10. simple<br />
  11. 11. smart<br />
  12. 12. smart<br />
  13. 13. smart<br />
  14. 14. sharing<br />
  15. 15. TO GIVE = <br />TO RECEIVE<br />SOCIAL STRUCTURE<br />ASYNCHRONOUS RECIPROCITY<br />TO GIVE AWAY:<br />AWAY=AWAY<br />sustainable<br />
  16. 16. sharing<br />CROWD COLLABORATION <br />
  17. 17. INTERDEPENDENT ECONOMY<br />CONNECTIVITY<br />RECIPROCITY<br />SUSTAINABILITY<br />GOVERNMENT<br />ORGANIZATION30<br />CO-WORKING CROWDSOURCING<br /> CO-CREATION CROWDFORCING<br />COLLABORATIVE <br />PROSUMPTION<br />PROSUMER<br />PROSUMER<br />QUANGO’S<br />
  18. 18. PRODUCENTEN<br />VALUE NETWORKS:<br />FROM ECONOMIC<br />SCARCITY TO<br />ECONOMIC<br />ABUNDANCE<br />PROSUMER<br />
  19. 19. TOWARDS SOCIETY30<br />CONSEQUENCES:<br />-ECONOMIC LAWS<br /><ul><li>DOING BUSINESS
  20. 20. BEST PRACTISES
  21. 21. INTERNET FUTURE</li></ul>(Y)OUR<br />QUEST<br />
  22. 22. LONG SNOUT<br />PARETO 20-80 RULE<br />HIGH<br />LOW<br />HIGH<br />LOW<br />SALES<br />PER<br />CLIENT<br />VALUE <br />PER<br />CLIENT<br />FA<br />FA<br />FA<br />NBR<br />CLIENTS<br />NBR OF<br />CLIENTS<br />HIGH <br />LONG TAIL<br />
  23. 23. THE MESH<br />LONG SNOUT<br />HIGH<br />LOW<br />VALUE<br />PER <br />CLIENT<br />NBR OF<br />CLIENTS<br />VALUE NETWORKS & VALUE CONSTELLATIONS<br />
  24. 24. BLUE OCEAN<br />MARKET<br />UNCONTESTED<br />MARKETSPACE<br />NEW<br />CLIENTS<br />TRADITIONAL<br />CLIENTS<br />TRADITIONAL<br />RED OCEAN<br />MARKETS<br />BLUE<br />OCEAN STRATEGY<br />DISRUPTIVE<br />BYPASS<br />TRADITIONAL<br />COMPANIES<br />
  25. 25. 1.0 2.0 3.0<br />DEVELLOPMENT<br />MASS CO-CREATION COLLABORATIVE <br />CUSTOMIZATION PROSUMPTION <br />
  26. 26. TRADITIONAL CORPORATE CLIENTS DISAPPEAR<br />ZOMBIE- ECONOMY SCARCITY<br />SOCIETY30<br />FREE AGENTS: WHO & WHERE?MORE IMPORTANT!<br />(Y)OUR<br />QUEST<br />
  27. 27. 4 KEY ELEMENTS <br />SEATS2MEET.COM VALUE NETWORK<br />TRANSACTION<br />ON-LINE<br />PLATFORM<br />SOCIAL MEDIA<br />SOFTWARE<br />COLLABORATION<br />SOFTWARE<br />&<br />APPS<br />LOCATIONS:<br />WORK<br />&<br />MEETING<br />SPACE<br />
  28. 28. Online<br />Matching<br />Meetingrooms<br />sustainable<br />Free<br />Free?<br />No terms & conditions<br />Matching<br />Mobile layar<br />Free?<br />Reviews<br />Free<br />
  29. 29. Social Economische<br />Entiteit<br />Virtual DNA<br />sustainable<br />Event software<br />Plazagroupconnections<br />Q & A<br />Wiki<br />Google appsintegration<br />Social single<br />signon<br />Digital coaching<br />Meeting Planner<br />Twitterintegration<br />Blog<br />Mobile<br />Forum<br />COLLABORATION ECOSYSTEM <br />
  30. 30. .<br />.<br />.<br />.<br />S2M LAYAR<br />LOCATION FINDER<br />
  31. 31. SOCIAL MEDIA STRUCTURE,<br />CONTENT AGGREGATION<br />&<br />BUZZ MONITORING<br />INCORPORATED IN<br />RESERVATIONS PLATFORM<br />SOCIAL<br />MEDIA<br />STRATEGY<br />
  32. 32. MAX<br />STRATEGY<br />
  33. 33. MAX<br />STRATEGY<br />projectplanninggadgets networking plastic environmentgovernmentmoneybanks Itsystems webapps society30 coach nlp<br />
  34. 34. MAX<br />STRATEGY<br />
  35. 35. MOBILE<br />CHECK IN<br />
  36. 36. SERENDIPITY<br />UNEXPECTED RELEVANCE<br />CHECK IN<br />
  37. 37.
  38. 38. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />Tientjesnet    <br />Gisteren een te gekke avond gehad bij #S2M. <br />De plek, de mensen, de catering: alles werkt daar samen<br /> om de ervaring te versterken.<br />
  39. 39. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY<br />
  40. 40. Integration 200+ apps<br />Checkin tools<br />Matching people<br />Realtime reviews<br />Weblog<br />Events<br />+ more <br />User Generated Content<br />CONTENT<br />CURATION<br />REAL TIME<br />ON DEMAND<br />RELEVANCE<br />
  41. 41. VALUE CHAIN<br /><br />VALUE NETWORK<br />RESULTS<br />MARKETING<br />SALES<br />PR<br />RESERVATIONS<br />3 FTE NOW,<br />USED TO BE 20!<br />PROFITABILITY<br />3X HIGHER,<br />SOCIAL CAPITAL NOT EVEN COUNTING<br />FROM 2 TO<br />20 S2M LOCATIONS<br />WITHIN THE YEAR<br />WE ARE GOING INTERNATIONAL!<br />
  42. 42. SIMPLE,<br />SMART, <br />SHARING<br />& <br />SUSTAINABLE<br />DESIGN YOUR OWN FUTURE WITH THE<br />SEATS2MEET.COM VALUE NETWORK <br />
  43. 43. DESIGN<br />
  44. 44.
  45. 45. smart<br />

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