Principle of Marketing Snickers chocolate OR Mimi chocolate

1. Principle of Marketing
Snickers chocolate ORMimi chocolate

2. Group profile
Group Name Vision Quest
Md Fattah Hossain Ratul 1410486
S. M. Sajal 1410828
Abir Hossain Shourov 1410977
Bellal Hossain Piash 1420696

3. 4P’s of the company
• Products
• Price
• Place
• Promotion

4. Products
Snickerschocolate
Mimi chocolate

5. Price
Snickerschocolate:
 Having an average price per unit: $1.04
 Around $424 million in sales per year
Mimi chocolate:
• Having an average price per unit: $0.21
• Mimi chocolate is only popular in BD
• Around $50 million in sales per year

6. Place
Mimi chocolate:
• Mimi chocolate only business in Bangladesh
• Mimi chocolate is an inconvenience product
• It is sold all the supermarkets and grocery stores.
Snickerschocolate:
• Snickers has a significant international presence in more than 73 countries
• They also sell their product supermarkets, online and you find any shop

7. Promotion
Snickerschocolate:
 In recent years the brand has been backed
by major media investments
 Online advertising
Mimi chocolatE:
 The company is taking any kind of
promotional activities.
 Created brand recall which land to
brand awareness
 Billboard, Newspapers

8. BCG matrix
Snickerschocolate:
The position of our company product is Stars
• The products are high growth
• High share businesses products
• Snickers company is too good that’s why it increases sell day by day
and turned into cash cow
Mimi chocolate:
The position of our company product is Dogs
• The products are low growth
• Low share businesses products
• Very low profit
Dogs

9. Marketing Concept
Snickerschocolate:
• They offer the most quality performance
• They want customer satisfaction
• What do customer want
• Develop their product and invent new product for customer
• So they use product concept and marketing concept
Mimi chocolate:
• increasing selling
• Developing selling
• They want profit only
• They don’t want customer satisfaction
• So they use selling concept

10. Market Segmentation
Snickerschocolate:
• the company uses to Demographic segment
• for their market
• Snickers targets both male and female,
young and old
Mimi chocolate:
• The company uses to Geographic segment
for their market
• The company size small
• The company market only Bangladesh

11. brand elements
Snickerschocolate:
• Marathon energy bars is old brand so
every people have good perceptive of this
brand
• The Brand Image is High
Mimi chocolate:
• The Brand Image is Low
• People do not know about the product

12. Products levels (core, augmented)
Snickerschocolate:
Core:
• Product quality is high
• The chocolate testy
• Customer want this chocolate
• Available in most country
Augmented:
• This has no augmented
Mimi chocolate:
Core:
• Product quality is low
• But price low
Augmented:
• this is on argument and the company decline
Testy
Snickerschocolate

13. target market
Snickerschocolate:
• The company uses to select the undifferentiated
marketing
• Aim to give the product a superior image
Mimi chocolate:
• The company uses to select the local marketing
• Only Bangladesh
• Confusion In Brand Image