Social media campaign to end child marriage
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This document summarizes the results of a social media campaign on Facebook to raise awareness about ending child marriage. It provides data on the reach, engagement, and feedback for several infographics and posts related to child marriage that were shared on a Facebook fan page over the month of November 2015. The highest reaching post discussed a Constitutional Court rejection of a judicial review to raise the minimum marriage age. The document also analyzes trends on Google and Twitter and provides insights on expanding the campaign through paid ads, using English, and increasing engaging content.
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Social media campaign to end child marriage
- 1. Social Media Campaign to End Child Marriage
- 4. Facebook fanpage Rumah KitaB >1.920 fans On November 2015 www.facebook.com/rumahkitab
- 7. Shared link
- 9. Summary 944 people reached 37 times liked 7 times commented 3 times shared There was slightly negative feedback; 2 people hid this post from their Facebook timeline. In general, for starter, this campaign had successfully reached a wide range of people.
- 10. Girls’ rights to education Researcher: Roland Gunawan, Madura
- 11. 2.432 people reached (second highest reach) 112 times liked 16 times commented 19 times shared No negative feedback Summary
- 12. Best practice has a great performance
- 13. Data manipulation Researcher: Anis Fuaddah Lamongan, East Java
- 14. 682 people reached 23 times liked 1 time commented 4 times shared No negative feedback Summary
- 16. 206 people reached (lowest) 13 times liked 0 comment 1 time shared No negative feedback Infographic tends to be tricky Summary
- 17. Judges’ roles in interpreting law Researchers: Lies Marcoes & Fadilla Makassar, South Sulawesi
- 18. 473 people reached 24 times liked 1 time commented 2 times shared No negative feedback Summary
- 19. Social “Panic” Researcher: Nurhady Sirimorok Makassar, South Sulawesi
- 20. 483 people reached 25 times liked 3 times commented 5 times shared No negative feedback Summary
- 21. On June 2015, Constitutional Court decided to reject judicial review on Marriage Law 1974 to raise minimum age of marriage for women from 16 to 18 years old, with only one judge who had dissenting opinion.
- 23. 5.472 people reached (highest reach) 127 times liked 17 times commented 32 times shared Negative feedback: 3 people hid the post Raising a most- debated topic gained most engagement Summary
- 24. Fans demography
- 25. Rumah KitaB’s other social media accounts Twitter LinkedIn SlideShare
- 26. Google TrendsPer November 2015
- 28. • Indonesia has not have any keyword that directly points out child marriage issue Insight To raise awareness on child marriage, we can use the existing keyword, such as “pernikahan dini” or “kawin anak” and shift the current meaning (television series) into child marriage practice happens in Indonesia.
- 29. Twitter trendsPer November 2015
- 30. • The traffic and conversation of child marriage in Twitter have been massive Insight To gain more attention and conversation, use #EndChildMarriage and in English for campaign in Twitter
- 32. Since it has been launched on May 2015, Rumah KitaB’s website has reached 10,374 views (per November 2015) On October, Rumah KitaB website reached the highest views, 2.651. Most visitors were searching for religious- based articles, Rumah KitaB’s networks on pesantren (Islamic boarding school), and research products (books, policy papers, etc).
- 33. On September 2015, Rumah KitaB’s website has been hacked by someone who has opposed view from Rumah KitaB.
- 34. Conclusion Strategy • 30% of Rumah KitaB’s fans speak English. • A post that highlights methodology gains less engagement. • This campaign has been successful in reaching out to a vast network, both institutions and individuals. • Rumah KitaB has attracted those who have opposed views from our institution. • Expanding audience by using Facebook ads. • Using dual language (English and Indonesian) • Increasing posts that related to best practice and real-time situations. • Sharing posts from other pages that have similar concern with Rumah KitaB • Conducting a digital research