Export Plan importation or exportation from mexico.

1. UNIVERSIDAD POLITÉCNICA DE ZACATECAS
INTERNATIONAL BUSINESS
“ENGLISH IX”
VANESSA ROBLES
KARLA IVONNE GONZÁLEZ DE LA CRUZ ID:1110170
RUBEN CERVANTES HERNÁNDEZ ID: 1110153
August 11th, 2014
Fresnillo, Zac.

2. THE YOGURT PLANEX kasita
Export Plan
 It is a requirement to export correctly. Determines the
viability of the business, determines markets, competition,
international market prices, goods in demand, logistics,
and other activities necessary during the export.
PARTS OF A PLANEX
 • executive Summary
 • ANALYSIS OF THE COMPANY
 • PRODUCT ANALYSIS
 • MARKET ANALYSIS AND SELECTION
 • FINANCIAL ANALYSIS AND EVALUATION
Executive Summary
 In this part the most important aspects of PLANEX
mentioned

3. ANALYSIS OF THE COMPANY
Yogurt "the kasita" belongs to the regime of small taxpayers (REPECO)
Mission
 Convert to "The Kasita" in a national and internationally recognized
company for its competitiveness in product quality.
Vision
 Being a leader recognized for the quality, variety and taste of its products
nationally and internationally
Objectives
 1 offer affordable products to customers and profitable to the company.
 2 Produce large number and variety of products to meet the need of
external consumer.
goals
 1 Keep leading company in the region.
 2 Maintain quality and production standards.
Values:
Compromise, Work, Quality, Hygiene and Service.

4. Organization chart:
General manager
Secretary
Head of
Producción
Head of salesHead of human
ressources
Head of
accounting
Maintenance Quality
Policies
• Motivate customers and employees.
• Conduct a careful process hygiene
• Give an excellent service and
facilities

5. Label
YOGURT
PASTEURIZED
Ingredients:
•Pure milk
•Fruit syrup
•Lactobacilli
•Sugar
•Fruits
Dairy products
La Kasita
Branch office: Carrillo Puerto No. 210 zona
centro
Phone: 493 109 50 37
E-mail: lakasit@hotmail.com
Web. Lakasita.com

6. Local
refrigerators
Client Bureau
chairs
bank
bench
Worktable
Desktop laptop
freezer
Plastic packaging
knives
Cutting boards
cuvettes
spoons
blender
Scale
computer
cellphone
machine Investment or cost
Time clock $ 1,999
bascula $ 2, 900
Automatic filling and sealing
of dairy products.
$ 380,00000
Industrial Refrigerator 2
Doors Brand Ojeda
$ 10,00000
Table of Pails Corialis.
Mbcontempo
$ 1,39000
Industrial blender $ 3,50000
ACER Computer AIO
$15 999
CIF-Track Software free
Software Aspel SAE
FAX Includes printer
printer $ 1 499
web page Cost until $450
Hotline $ 599
(includes internet)
Internet hotline
Radio
$ 5 181

7. MARKET ANALYSIS AND
SELECTION
 DESCRIPTION OF THE INDUSTRY According
to the NAICS classification, is yogurt with fruit,
flavored or natural.
 GOAL MARKET SELECTION: Here are 5
countries that may be viable export product are
selected in each country is analyzed, the
population, GDP, GDP percapita, competition,
political. The countries selected were (Argentina,
New Zealand, Canada, USA and Australia)
The country chosen for the best punctuation is

8.  PRICE MARGIN AND DISTRIBUTION
The Kasita> Carriers> Retailers> Customers
 INCOTERMS
FAS
CIF
 LOGISTICS
Tres Guerras Fresnillo Company, Zac.
to Altamira, Tamaulipas.
With a refrigerator container.

9.  MARKETING MIX STRATEGIES AND
PENETRATION
Promotion through
TV, Radio and
advertising leaflets,
are held in English
and French.

10. FINANCIAL ANALYSIS AND
EVALUATION
 REQUIREMENTS AND FINANCIAL
PROJECTIONSANUAL INVESTMENT REQUERID
2014 2015 2016 2017 2018
Total
investment
$
215,560.00
$
502,033.00
$
231,526.88
$
376,972.91
$ 263,283.44
The headings that were taken into account mainly for
project investment and export projections were:
machinery and equipment, technology, wages and
salaries.

11. Thanks for your
attention our
favorite teacher
and nice
classmates ;)