2.  The communication objective of this campaign is to position Tata
Docomo as a service provider which can reach out to its customers
at any given distance. (Strong Network)
 TARGET AUDIENCE
 The target audience include those people who wish to be
connected with the world virtually and otherwise the whole time.

3.  Facebook:
 This site gives us a large mix bag of audience who spend
most of their time online. We could use pop-up
advertisements, posters and other mediums to create
awareness about the product and its new advancements
along with customized packages for all pockets.
 Twitter:
This site includes a more sophisticated class of people. As twitter
restricts us to only 160 characters we could promote the
product by trending it.

4.  A astronaut is working on his space
station in space;when the docomo
rigtone starts ringing. He picks up the
phone, and says
„„Haan maa, dimple ki shaadi tak pauch
jaaunga ghar…‟‟
 Tata docomo- “Aapko Jode apno ke
sath”