17. “Next Generation Platforms
(Social Networking + Mobile)
Driving Unprecedented Change
in Communications + Commerce”
Mary Meeker
Managing Director Morgan Stanley
Saturday, December 5, 2009
19. Share Videos/Music/Photos/Stories
Connectivity
Presence
Forum/Wall Posts
Messaging
Play Games
Status Updates
VoIP Calls
Chat
Saturday, December 5, 2009
20. Social Networking Mobile
Share Videos/Music/Photos/Stories
Connectivity
Presence
Forum/Wall Posts
Messaging
Play Games
Status Updates
VoIP Calls
Chat
390 MM Users 57MM Users
+153% +166%
Saturday, December 5, 2009
22. MSN Lunarstorm
Jaiku
Mac Autoblog
Betty - Bronx, USA
Katrina - Cologne, Germany
Amazon Ruy - Buenos Aires, Argentina
Baidu
- Singapore, Republic of Singapore
Jean - Paris, France
Gary - Antalya, Turkey New York MIXI
American
apparels
Sina - Acapulco, Hawaii,US
Times Chikako - Tokyo, Japan
Meihuh - Beijing, China
Wire
Robert - New York, US
Wordpress
Space Orkut
ReadWriteWeb
Yeshayahu - Tel Aviv, Israel
Espn
Liza - Rio De Janeiro, Brazil
Ronin - Geneva, Switzerland
Vicemag Ning
Basecamp
Jano - Lima, Peru
Manchester, UK
Clancy - Detroit, US
Wening - Jakarta, Indonesia
Stardoll
Shelley - Bundoran, Ire
Ruby on rails Helene - Stockholm, Sweden
PC
le docs
LastFM
Alesandrej & Leija - Moscov, Russia
Stina - Mal Pais, Costa Rica
ykjavík, Iceland
Kitty - Oslo, Norway
Picasa
JohnJohn - BoraBora, French Polynesia Greg - Manchester, UK
Twitter
ndfeed Tony - Mexico City, Mexico World of PHP
eBay
openhagen, Denmark
warcraft Sami - Helsinki, Finland
WII Luke, James - Toronto, Canada
YouTube
Josephine - Barcelona, Spain
Etef - Kairo, Egypt
eshare
Kelkoo
Flea - Havanna, Cuba
man - New Delhi, India
Hintmag
iMeem Flickr
Gizmodo Flickr
Gonzo - Rome, Italy
Jessi - Dubai, United Arab Emirates
Andy - Atlanta, US
Ester - Rabat, Marocko
Latifa - Beirut, Lebanon
Wening - Jakarta, Indonesia
Saturday, December 5, 2009
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Saturday, December 5, 2009
30. THINK NEW
THINK DIFFERENT
Saturday, December 5, 2009
85. Your brand
presence online
Saturday, December 5, 2009
86. Services/ Your brand
Offering presence online
Saturday, December 5, 2009
87. Services/ Your brand Content
Offering presence online
Saturday, December 5, 2009
88. Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Comments
etc...
Saturday, December 5, 2009
89. Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Comments
etc...
Objective
Saturday, December 5, 2009
90. Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Comments
etc...
Objective Value
Saturday, December 5, 2009
91. Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Comments
etc...
Conversion Objective Value
Saturday, December 5, 2009
92. Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Comments
etc...
Conversion Objective Value
Traffic
Saturday, December 5, 2009
93. Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Comments
etc...
Conversion Objective Value
Traffic
Saturday, December 5, 2009
94. Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Usability Forum
Product Comments
presentation etc...
Conversion Objective Value
Traffic
Saturday, December 5, 2009
95. Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Usability Forum
Product Comments
presentation etc...
Conversion Objective Value
$ Traffic
Saturday, December 5, 2009
96. Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Usability Forum
Product Comments
presentation etc...
Conversion Objective Value
$ SUCCESS
METRICS Traffic
Saturday, December 5, 2009
97. PAI D
Above & below
the line
advertising
Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Usability Forum
Product Comments
presentation etc...
Conversion Objective Value
$ SUCCESS
METRICS Traffic
Saturday, December 5, 2009
98. PAI D
Above & below
the line
advertising
“ABL & BTL”
Advertising
Internet
PR
Event
Point of sale
Packaging
etc...
Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Usability Forum
Product Comments
presentation etc...
Conversion Objective Value
$ SUCCESS
METRICS Traffic
Saturday, December 5, 2009
99. PAI D PA ID
Above & below SEM
the line
Search engine
advertising marketing
“ABL & BTL”
Advertising
Internet
PR
Event
Point of sale
Packaging
etc...
Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Usability Forum
Product Comments
presentation etc...
Conversion Objective Value
$ SUCCESS
METRICS Traffic
Saturday, December 5, 2009
100. PAI D PA ID FREE
Above & below SEM SEO
the line
Search engine Search engine
advertising marketing optimization
“ABL & BTL”
Advertising
Internet
PR
Event
Point of sale
Packaging
etc...
Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Usability Forum
Product Comments
presentation etc...
Conversion Objective Value
$ SUCCESS
METRICS Traffic
Saturday, December 5, 2009
101. PAI D PA ID FREE FREE
Above & below SEM SEO The Social
the line
Search engine Search engine internet
advertising marketing optimization
“ABL & BTL”
Advertising
Internet
PR
Event
Point of sale
Packaging
etc...
Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Usability Forum
Product Comments
presentation etc...
Conversion Objective Value
$ SUCCESS
METRICS Traffic
Saturday, December 5, 2009
102. PAI D PA ID FREE FREE
Above & below SEM SEO The Social
the line
Search engine Search engine internet
advertising marketing optimization
“ABL & BTL”
Advertising
Internet
PR
Event
Point of sale
Packaging
etc...
Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Usability Forum
Product Comments
presentation etc...
Conversion Objective Value
$ SUCCESS
METRICS Traffic
Saturday, December 5, 2009
103. MSN Lunarstorm
Jaiku
Mac Autoblog
Betty - Bronx, USA
Katrina - Cologne, Germany
Amazon Ruy - Buenos Aires, Argentina
Baidu
- Singapore, Republic of Singapore
Jean - Paris, France
Gary - Antalya, Turkey New York MIXI
American
apparels
Sina - Acapulco, Hawaii,US
Times Chikako - Tokyo, Japan
Meihuh - Beijing, China
Wire
Robert - New York, US
Wordpress
Space Orkut
ReadWriteWeb
Yeshayahu - Tel Aviv, Israel
Espn
Liza - Rio De Janeiro, Brazil
Ronin - Geneva, Switzerland
Vicemag Ning
Basecamp
Jano - Lima, Peru
Manchester, UK
Clancy - Detroit, US
Wening - Jakarta, Indonesia
Stardoll
Shelley - Bundoran, Ire
Ruby on rails Helene - Stockholm, Sweden
PC
le docs
LastFM
Alesandrej & Leija - Moscov, Russia
Stina - Mal Pais, Costa Rica
ykjavík, Iceland
Kitty - Oslo, Norway
Picasa
JohnJohn - BoraBora, French Polynesia Greg - Manchester, UK
Twitter
ndfeed Tony - Mexico City, Mexico World of PHP
eBay
Copenhagen, Denmark
warcraft Sami - Helsinki, Finland
WII Luke, James - Toronto, Canada
YouTube
Josephine - Barcelona, Spain
Etef - Kairo, Egypt
deshare
Kelkoo
Flea - Havanna, Cuba
oman - New Delhi, India
Hintmag
iMeem Flickr
Gizmodo Flickr
Gonzo - Rome, Italy
Jessi - Dubai, United Arab Emirates
Andy - Atlanta, US
Ester - Rabat, Marocko
Latifa - Beirut, Lebanon
Wening - Jakarta, Indonesia
Saturday, December 5, 2009
117. PAI D PA ID FREE FREE
Above & below SEM SEO The Social
the line
Search engine Search engine internet
advertising marketing optimization
“ABL & BTL”
Advertising
Internet
PR
Event
Point of sale
Packaging
etc...
Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Usability Forum
Product Comments
presentation etc...
Conversion Objective Value
$ SUCCESS
METRICS Traffic
Saturday, December 5, 2009
118. PAI D PA ID FREE FREE
Above & below SEM SEO The Social
the line
Search engine Search engine internet
advertising marketing optimization
“ABL & BTL”
Advertising
Internet
PR
Event
Point of sale
Packaging Move budgets
etc...
Services/ Your brand Content
Offering presence online “Social content”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Usability Forum
Product Comments
presentation etc...
Conversion Objective Value
$ SUCCESS
METRICS Traffic
Saturday, December 5, 2009
141. PARTNERS/CELEBRITIES
Visionaire - Innovative Print House
Sophie Calle, Andreas Gursky, Cai Guo-Qiang,
Steven Klein, Yayoi Kusama, Alasdair McLellan,
Steven Meisel, Guido Mocafico, Nicola
Formichetti/Gareth Pugh, Sølve Sundsbø, and
Mario Testino.
Saturday, December 5, 2009
142. CULTURE
Art of print
Saturday, December 5, 2009
145. Bloggers
Email
A private YouTube etc
champagne
club
Search
Collectors
A socially connected
KRUG’s paid reach
blogger picks the story
Twitters
BRAND CORE
More bloggers
A newspaper
picks up the paper
A drink blogger
writes about the
campaign
A design paper
picks up the story
and publishes an
article
Saturday, December 5, 2009