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Helpful Harmful
Internal Strengths
No development cost
Unique gameplay
Different type of game
Popular genre
No distribution cost
Weaknesses
Game will be inferior in
gameplay and playability if
there is no development
cost
Gameplay will be quite
static for gamers that want
a really interesting
experience
External Opportunities
Indie gamers will play
different
If game proves well with
indie gamers, it may
develop a following
Twine games always have
a large, albeit slightly
obscuere audience
Threats
Game will face massive
competition from
mainstream games that are
out at the moment
Like many action/adventure
games, it may only be a
niche and have a very
small, specific audience
If the game doesnʼt take off,
it could remain in obscurity
forever

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Marketing strengths and weaknesses

  • 1. Helpful Harmful Internal Strengths No development cost Unique gameplay Different type of game Popular genre No distribution cost Weaknesses Game will be inferior in gameplay and playability if there is no development cost Gameplay will be quite static for gamers that want a really interesting experience External Opportunities Indie gamers will play different If game proves well with indie gamers, it may develop a following Twine games always have a large, albeit slightly obscuere audience Threats Game will face massive competition from mainstream games that are out at the moment Like many action/adventure games, it may only be a niche and have a very small, specific audience If the game doesnʼt take off, it could remain in obscurity forever