The inside story behind Personality Not Included, the award winning new marketing book on using your personality to be more authentic through social media tools, blogs and a culture change that helps make your business one that your customers love and your employees feel loyal towards.
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
The Making Of Personality Not Included
1. How To Write A Book
The Making Of Personality Not Included
by
ROHIT BHARGAVA
Best Selling Author & Founder, Influential Marketing Group
FOR MORE FREE PRESENTATIONS, VISIT WWW.ROHITBHARGAVA.COM @ROHITBHARGAVA
39. Together we pitched it to a
few publishers …
A month
later one of them bought it.
40. The next day I spent
$1500 on books
for research.
41. And worked on positioning.
Marketing &
Business Books
Blogging &
Social Media
Books
My
Book
Goes
Here
42. I wrote a definition for it:
Personality is the unique,
authentic, and talkable
soul of your brand
that people can
get passionate
about. ”
“
(pûr'sə-nāl'ĭ-tē)
44. But why is personai lity not included?
*
It’s like batteries. They
aren’t included, but you
*Batteries not included
still need them.
Personality in your
business is the
same thing.
45. So what makes this book
different?
2 things … It’s
Entertaining + Useful
66. And I emailed Guy Kawasaki.
Me: Will you do the foreword?
Guy: Nope, I stopped doing those.
Me: Will you just read the intro,
pretty please?
Guy: Ok, if you stop emailing me.
(Two weeks later)
Guy: When do you need it?
Me: Take as long as you want!
Guy: Ok, I can do it.
67. Then we
changed
the cover.
Add crazy chicken because
everyone knows that
sunglasses = personality.
Add Guy’s name because
people have heard of him.
71. And started getting results.
#1 in Global
Marketing on
Amazon.com
Selected as Best
Business Book
for Aug 2008 by
Soundview
Positively
reviewed on
hundreds of
sites online
5 Translated
versions by
early 2009
Available in
45 countries
globally
72. Most importantly, I started hearing
from businesses of all sizes who are
already using the book’s ideas …
74. Are you ready
to see what
personality
could do for
your business?
Download An Exclusive Sample Chapter:
www.personalitynotincluded.com/excerpt
75. HOW CAN WE HELP YOU?
+
CONCIERGE
MARKETING
SIGNATURE
WORKSHOPS
NON-OBVIOUS
KEYNOTES
CMO CONSULTING
AGENCY REVIEWS
STRATEGY AUDITS
STORYTELLING
CONTENT MARKETING
DIGITAL CERTIFICATIONS
CONFERENCES
PRIVATE SUMMITS
EXEC RETREATS
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