The document discusses scenarios and how they are used in design and product development. It provides definitions and descriptions of scenarios, including that they are narratives that describe how a user would interact with a product to achieve a goal. The document also illustrates different types of scenarios like user scenarios, cross-channel scenarios, and social scenarios. It provides questions to consider when writing scenarios and examples of how scenarios can be documented and mapped out.

1. Scenarios

2. A scenario is a description of a
persona using a product to achieve a
goal, they describe an instance of
use…in context.

3. Scenarios are usually narratives that
tell a story describing one or more
tasks in a specific environmental
situation.

4. The next schema illustrates the things
that should be considered when
writing scenarios.

5. EN
ABLING (BIZ & TECH) CONTEXT
CULTURAL & SOCIAL CONTEXT
are driven by
MOTIVATIONS
which can be
Are defined by Segments,
Roles, Knowledge & Skills, Demographics, etc.
Develop Learned Behaviors & Patterns,
Task-Mindsets, etc.
can be
ENVIRONMENTAL, SOCIAL
OR HISTORICAL
USERS TASKS
DEVICE/
PLATFORM
CONTEXT
can be
have
NATURAL BEHAVIORS
AND DESIRES
which are affected by...
include:
PEOPLE
Beliefs
Attitu
des
Expectations Personality Experiences Emotions
Prio
rKnowledge
SOCIAL
M
O
NETARY EMOTIONAL
IDE
A
LO
GICAL
include:
OBJECTS
RELATIONAL, HISTORICAL
OR EMOTIONAL
PEOPLE ACTIVITIESCONTEXT

6. EN
ABLING (BIZ & TECH) CONTEXT
CULTURAL & SOCIAL CONTEXT
are driven by
MOTIVATIONS
which can be
Are defined by Segments,
Roles, Knowledge & Skills, Demographics, etc.
Develop Learned Behaviors & Patterns,
Task-Mindsets, etc.
can be
ENVIRONMENTAL, SOCIAL
OR HISTORICAL
USERS TASKS
DEVICE/
PLATFORM
CONTEXT
can be
have
NATURAL BEHAVIORS
AND DESIRES
which are affected by...
include:
PEOPLE
Beliefs
Attitu
des
Expectations Personality Experiences Emotions
Prio
rKnowledge
SOCIAL
M
O
NETARY EMOTIONAL
IDE
A
LO
GICAL
include:
OBJECTS
RELATIONAL, HISTORICAL
OR EMOTIONAL
PEOPLE ACTIVITIESCONTEXT
Who are the users
What’s going on
with the users
Who make it possible
What users does
Why users does it
Where it
takes place

7. PEOPLE ACTIVITIESCONTEXT
Who are we talking about?
What are the analogous
competitive experiences?
Describe some of the things your
[user/customer/audience] might do?
What are their goals?
What motivates them?
What technologies or
devices are involved?
What are the business goals?
Funding? Support? Vision?
Existing company / product
brand or new entrant?
How do they think about this space?
What is the technology environ-
ment intended to support this
project?
Project goals?
What are their
needs and desires?
What is familiar to
them?
What cultural considerations
should we be aware of?

8. Questions to ask

9. Goals
!
What is the user trying to accomplish?
How do the user’s actions fit into the objectives
of the organization?

10. Process
!
What are the steps the user will follow?
How does information flow from one step to the
next?
What are the various roles (such as creator,
contributor, editor, or approver) that are involved?

11. Inputs & Outputs
!
What materials and information will the user need to
successfully use the interface?
What will they need from the interface to continue
with their overarching goals?

12. Experience
!
What similar things has the user done in their past?
How has the organization survived without this
design in the past?

13. Constraints
!
What physical, temporal, or financial constraints are
likely to impose themselves on the user’s work?

14. Physical Environment
!
How much space does the user have to experience?
What materials on their spot?
What access do they have to necessary
information?
What is taped to their monitor?

15. Tools In use
!
What hardware and software does the user
currently use?

16. Relationships
!
What are the interconnections between the primary
user and other people who are affected by the tool?

17. Differents types of
Scenarios

18. PEOPLE ACTIVITIESCONTEXT
PEOPLE ACTIVITIESCONTEXT
PEOPLE ACTIVITIESCONTEXT
MENTALMODELS
USECASES
PERSONAS
PEOPLE ACTIVITIESCONTEXT
TASKANALYSIS/
PEOPLE ACTIVITIESCONTEXT
CARDSORTING
SCENARIOS
PEOPLE ACTIVITIESCONTEXT
PEOPLE ACTIVITIESCONTEXT
PEOPLE ACTIVITIESCONTEXT
BUSINESSDISCOVERY
USECASES
DESIGNRESEARCH
which leads to...
INPUT OUTPUT
PROTOTYPES
MODELS
WIREFRAMES
SITEMAPS
SKETCHES. ETC.

19. User Scenario

20. EN
ABLING (BIZ & TECH) CONTEXT
CULTURAL & SOCIAL CONTEXT
are driven by
MOTIVATIONS
which can be
Are defined by Segments,
Roles, Knowledge & Skills, Demographics, etc.
Develop Learned Behaviors & Patterns,
Task-Mindsets, etc.
can be
ENVIRONMENTAL, SOCIAL
OR HISTORICAL
USERS TASKS
DEVICE/
PLATFORM
CONTEXT
can be
have
NATURAL BEHAVIORS
AND DESIRES
which are affected by...
include:
PEOPLE
Beliefs
Attitu
des
Expectations Personality Experiences Emotions
Prio
rKnowledge
SOCIAL
M
O
NETARY EMOTIONAL
IDE
A
LO
GICAL
include:
OBJECTS
RELATIONAL, HISTORICAL
OR EMOTIONAL
PEOPLE ACTIVITIESCONTEXT

21. ACTIVITIES
ACTIVITIES
PEOPLE ACTIVITIES
“Cross-Channel Scenarios”
Within an identified activity, there may
be several “channels” that are crossed...
...but given a series of activities, the model
could “fan out” to support this scenario.
PEOPLE ACTIVITIESCONTEXT

22. PEOPLE
ACTIVITIESPEOPLE CONTEXT
PEOPLE
Social Activities
If other people are passive objects in the
activity, then the model is fine as is.
But if the activity involves or facilitates a
high degree of interaction between active
participants, then the “people” portion of the
model could “fan out,” representing multiple
people gathered around the same activity.
PEOPLE ACTIVITIESCONTEXT

23. Tools

24. Mind Map
Scenario is an excellent application of mind mapping. To create a future scenario
mind map, start with a central topic related to your area of strategic focus, and
then add first-level branches entitled external forces, scenarios, patterns,
strategies and signals.

26. Scenario Maping
Like task analysis you’re basically attempting to map out all the steps that a user will
take to complete a task, with an initial focus on what your user will do

28. Scenario Comic
Scenarios can be documented as comics or concise narrative descriptions.

30. Tour Buddy
Customized tour guide
And Social Networking services
PENTA
Oh, Bong hwan
Park, Geun wan
Kim, Hyun soo
Hwang, Jung won
Koo, Soyeun

31. info center
get infoget info
published info
read general info
DIY
digital info
ask people
ask people
Impromptu
Travel Seoul
plan to travel
friend
book web travel agency friend
available unavailable
be alonefind somebody arround you
alone
meet friend
pamphlet
provided
internet
time centered event centered location centered activity centered
recommended schedule
concierge
don’t know
don’t know what to doknow what to do
by interest by Schedule
know how to get there
transportation guide
call friend
with friend

32. Visit tourbuddy.com
And Register!!
Trip
to Seoul?!
Then
Yes, you do.
Then get a Tour Buddy App.
And install it.
No, you don’t .
Don’t worry we do rental service.
I have extra time. but, It’s not enough
to travel all around in Seoul.
However, I want to have a great time!
Do you Have
Smart Phone?
I’m tried.
Find some places to
get your body relaxed
on Tour Buddy.
Download information you want to
visit.(business hours, location,
transportation, etc.)
If you want pamphlet, it will let
you know where it is.
Get other user’s comments on
the web and also Tour Buddy
in different languages.
Turn on word matching Function
and Set your word on Tour buddy.
Ex) NamsanTower, male, dinner,
taking picture each other
Word Matching
Function
Turn off
I am in historical place,
wondering what kind of story
it has.
Tour Buddy will explain what
you want to know. Download
Location Centered Theme!!
Form Tour BuddyWherever you are, Tour
Buddy will be your side.
You can meet other Tour
Buddy user around you.
If you want, you can join with
them.
I can call a taxi that
Tour buddy recommend.
It’s reliable
and safe!!

33. She found ‘Tour Buddy’
website and it is very
informative
Jenny / 23
Art school
student
Register for personal
account and put in your
profile and interests.
Get recommended schedules
and path with marked map,
She found Tour Buddy also has a
community that offers working
information about Seoul.
In the community she
found id: ice princess
who need a partner for
traveling Seoul.
Email id: ice princess.
Meet on-line and get
closer and decide to go
to Seoul together.
They rearrange schedule and book
airplane and hotel together.
Arrive Seoul on July 15th.
Go to Tour Buddy center in the
airport and rent a smart phone.
Login Tour Buddy and get every
schedules and maps, information
they saved online.
Get funny mission from other
Tour Buddy Users “Imitate
Monkey infront of Kyungbok
Palace”
Take pictures and upload on
SNS and Check others’ photos.
They got lost and decide to
take taxi but taxi driver seems
he doesn’t speak English.
Rearrange schedules with
smart phone.
They get a message from
Tour Buddy about an event
to Korean food tomorrow.
Visit Kyungbok Palace.
In the hotel, they share their
stories with Tour Buddy SNS
From other users, they find
out that there is a big party
in Hongdea club
In the Morning, Jenny
find Ice princess can not
get up.
So Jenny decide to go
travel alone.
She check ice
princess’s profile and
thinks It could be nice
to travel Seoul with
her.
Call interpreter offered by Tour
Buddy,
And communicate with taxi driver.
Jenny visit Namsan learn
about Korean Food.
After the class, Ice princess
join her.
They return the smart phones at
the airport.

34. Plan to visit Korea by
himself. Stay for around
2 weeks.
Mike / 24
Phillipino
Visit www.tourbuddy.com
register and get
information about Seoul.
Get ‘recommended courses>
Asia> Korea> Seoul’ on the
site.
Rent Tour Buddy USIM Chip and
inserted it to his Smart Phone.
Took a taxi and describe his
destination in Korean using ‘Essential
Expression>Korean’ on the Tour
Buddy site.
‘A subway map’ in
the Tour Buddy is
very easy and useful
to foreigners.
Get information about places by
using the ‘Scan Search’.
He got bored while going
around Seoul according to
the recommended course.
He clicked the ‘Smart Tour’
and Tour Buddy indicated
available courses to move
randomly.
He tried to chat with someone
and found one to meet in
person.
He looked for someone
around him by using the
‘Who’s Here’?
He uploaded his daily story
on the www.tourbuddy.com,
shared it, and some people
leaved comments about it.
Tour Buddy will explain what
you want to hear.
He kept a diary on the ‘Daily
Record’ at and organized photos
and then stored them in the
‘Memory Manager’.
He planed for next
day referring the
comments and went
to bed.
He met John, American, and
enjoyed dinner together and
shared stories with each other.