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ROCK MY SALES
Some facts about Facebook India !
                nd


• India is      largest Facebook user base in the
  world…
                  nd


• Became          largest Facebook user base at
  February 2012 trailing behind United States.

                         rd

• India is also the      fastest growing after
  Thailand & Brazil             * http://trak.in/Tags/Business/indian-facebook-users/
your business
   needs
Reason No 1 : Your customers
         are already there !
Facebook Statistics for Lucknow as per Feb 2012

  Below 18 Years       19 - 25 Years         26 - 40 Years
  41 - 55 Years        Above 56 Years


        25340, 5%   7520, 1%
                                                         •   More than 70 % are in the age
                                                             group of 13 – 25 Years .
                               112540, 20%
   126200, 23%
                                                         •   Almost 3/4th have spending
                                                             power.
                       279820, 51%

                                                         •   90% of consumers hear about
                                                             your brand from their friends


                                                                                  * Facebook Ads Data
Reason No 2 : Your competitor
is there ! If not, he soon will be !
• 88 % believe its affecting their business !
• 57 % are using it already & 15 % are planning to !


   60           49

   40                        33
                                         32                % of Business
    20                                                       who use social
                                                   17        media for
        0

              Brand
                          Lead
            Awareness                Customer
                        Generation              Product
                                      Service
                                                Rating &
                                                 Review
                                                            * EarnestoOlivers .com (Infog)
Reason 3 : Facebook Presence
 enhance brand perception !


80
70
60
                                 51
50
                                             Somewhat Agree %
40
                                             Agree Strongly %
30           33
20                               25
10            9
 0
     Increases Brand       Interested in
        Perception     Customer's Feedback
                                                     www.marketingprofs.com
Reason 4 : Better than
TV, newspaper, billboard or any
  other outdoor promotion !
• 48 % of youngsters check Facebook either by phones
  or PC’s when they get up !
• 40 % employees are using Facebook while working &
  26 % are spending more than an hour on it !
• Almost 50 % of people get to know about news from
  Facebook !
• Its impossible to calculate the ROI in outdoor
  Promotions !


                                            * http://www.marketwire.com
Dynamic Fan Page
• Give your fan page a stunning look !
• Engage your consumers from the first click !
• Show off your stuff to your consumers !
• Give website like experience to your fans
  on Facebook !
Offers & Deals
• Promote your business with Offers and
  Deals !
• Easy redeemable coupons for your fans !
• Increase your sales !
• Enhance your brand recall value !
Sweepstakes
• Run your promotion with maximum
  comfort !
• Immediate marketing Visibility &
  achieve new customers !
• Generate interest or excitement or both
  towards your brand !
Contests
• Launch your unique contests for your
  fanbase !
• Choose your Customer Engagement levels !
• Photo, Video, Text, Art or any other type of
  contest !
• Fully customized with your branding !
Social Responsibility
•   Convert you new likes into a donation !
•   Set value for each new like !
•   Improve your brand image !
•   Show it to your fans and make them
    proud for the initiative !
Feedback
• Make customers feel as a part of the
  business
• Take product reviews & feedback from
  your customers!
• Know your brand perception!
Thank You

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Rock My Sales

  • 2. Some facts about Facebook India ! nd • India is largest Facebook user base in the world… nd • Became largest Facebook user base at February 2012 trailing behind United States. rd • India is also the fastest growing after Thailand & Brazil * http://trak.in/Tags/Business/indian-facebook-users/
  • 4. Reason No 1 : Your customers are already there ! Facebook Statistics for Lucknow as per Feb 2012 Below 18 Years 19 - 25 Years 26 - 40 Years 41 - 55 Years Above 56 Years 25340, 5% 7520, 1% • More than 70 % are in the age group of 13 – 25 Years . 112540, 20% 126200, 23% • Almost 3/4th have spending power. 279820, 51% • 90% of consumers hear about your brand from their friends * Facebook Ads Data
  • 5. Reason No 2 : Your competitor is there ! If not, he soon will be ! • 88 % believe its affecting their business ! • 57 % are using it already & 15 % are planning to ! 60 49 40 33 32 % of Business 20 who use social 17 media for 0 Brand Lead Awareness Customer Generation Product Service Rating & Review * EarnestoOlivers .com (Infog)
  • 6. Reason 3 : Facebook Presence enhance brand perception ! 80 70 60 51 50 Somewhat Agree % 40 Agree Strongly % 30 33 20 25 10 9 0 Increases Brand Interested in Perception Customer's Feedback www.marketingprofs.com
  • 7. Reason 4 : Better than TV, newspaper, billboard or any other outdoor promotion ! • 48 % of youngsters check Facebook either by phones or PC’s when they get up ! • 40 % employees are using Facebook while working & 26 % are spending more than an hour on it ! • Almost 50 % of people get to know about news from Facebook ! • Its impossible to calculate the ROI in outdoor Promotions ! * http://www.marketwire.com
  • 8.
  • 9. Dynamic Fan Page • Give your fan page a stunning look ! • Engage your consumers from the first click ! • Show off your stuff to your consumers ! • Give website like experience to your fans on Facebook !
  • 10. Offers & Deals • Promote your business with Offers and Deals ! • Easy redeemable coupons for your fans ! • Increase your sales ! • Enhance your brand recall value !
  • 11. Sweepstakes • Run your promotion with maximum comfort ! • Immediate marketing Visibility & achieve new customers ! • Generate interest or excitement or both towards your brand !
  • 12. Contests • Launch your unique contests for your fanbase ! • Choose your Customer Engagement levels ! • Photo, Video, Text, Art or any other type of contest ! • Fully customized with your branding !
  • 13. Social Responsibility • Convert you new likes into a donation ! • Set value for each new like ! • Improve your brand image ! • Show it to your fans and make them proud for the initiative !
  • 14. Feedback • Make customers feel as a part of the business • Take product reviews & feedback from your customers! • Know your brand perception!