2. The central image of this album is Beyoncé
looking directly into the camera. This is
effective as the album feels more
personalised to the target audience as if
Beyoncé is reaching out to only them.
The whole of the album cover is in grey
scale.
There is a bracelet pendent
of a cross hanging from her
left arm. This could connote
that she is faithful and that
this album may contain a few
God related songs. This is
affective because it can also
appeal to a religious
audience.
Beyonce is behind a white
backdrop, this represents her as more
angelic and pure. This may tell the
audience that her music will be clean
which is reinforced by the fact there
is no parental advisory label at the
front
Beyoncé's lips are slightly parted
which can be see as quite
flirtatious. Not only this but it looks
like Beyoncé is also topless. This
conforms to Laura Mulvey’s theory
of the male gaze as this could
attract a male audience
The typography goes with the grey
scale of the photo whereby the
colours used are dark grey, white and
silver.
3. The Barcode- this is located on the
back of the cd digipak
Information about the record label
and certificates is provided at the
back
Another image is on the back of the
digipak. Beyonce is wearing a an
unusual gold top. This is in contrast
with the black and white back cover
which makes the gold stand out more.
Gold can be used to symbolise first
place (as in a gold medal) or to
symbolise expense. The artist is
looking directly at the camera which
looks like she is directly looking at her
audience which anchors the name of
the album ‘SASHA FIERCE’ as this is an
attempt to intimidate her audience.
Furthermore, she is holding her head
in a way that it looks like she is
positioning her crown which could
reinforce the representation of her
being first place or on top.
The name of the album is repeated
again at the back which makes it
more memorable. Is the same font
and colour as the front cover.
This is the list of all the songs in
this album and also the bonus
track is in gold.
Half of the background is white
and half of it is dark grey. This
therefore represents her as having
a split personality. Which again
anchors the album title as Sasha
Fierce is Beyonce’s alter ego
4. Rihanna’s name is spread right across
the top of the album cover. The font is
very simple and is white. The font is
very similar to the album cover as a
whole which is simplistic. Which is a
contrast with the album title LOUD.
Her eyes are closed which
makes her look more sexy
and flirtatious as opposed
to aggressive. We can see
her long eyelashes which
emphasises her feminine
beauty. This again could
conform to Laura Mulvey’s
theory of the male gaze.
Rihanna’s tattoo is
slightly showing
which represents to
the audience that she
has a rebellious side
The parent advisory label
stands out the most on this
album with its stark contrast
with the red. Because of this
we can see that Rihanna uses
this as a selling point of the
album. This reinforces the idea
that she has a rebellious
nature.
Red can be a symbol of love but also danger.
The fact her lips are red connotes to the
audience that she can either say loving or
dangerous. Rihanna’s lips are the in the centre
of the frame and therefore that is the first thing
that you see when viewing this front cover.
Her hair is the same colour as her lips.
Therefore we expect to see a
red, white and black theme running
through the whole CD digipak
5. The font has remained
the same on the back as
it is the front. However
the colour has changed
to red/pink. This is a list
of all the songs that the
album contains
There is also
information about the
producers and how the
album was made.
The barcode is
located on the back
right of the album
CD digipak.
Rihanna is only taking up
a half of the back. This
image is in contrast with
the front where we see
bright reds as opposed to
the back were the central
image has faded. She is
looking down again
however is looking to the
right of the digipak. This
is effective as it draws our
attention over to the
information that
Rihanna’s legs are slightly
open which again forms
to Laura Mulvey’s male
gaze theory.
6. In Jhene aiko’s existing mix tape
cover, she is only taking up about
1/3 of the frame. I will incorporate
this style into my CD digipak cover.
She is looking directly into the
camera therefore suggesting that
she wants to be taken seriously. Her
eyes have dark eye shadow around
which adds a sense of mystery to
her overall look. Adding to the
mystery element Jhene Aiko is
wearing white which could connote
that she still has elements of her
angelic side to her.
She has chains around her waist and
around her wrist. This could connote
that she has broken free into the
mainstream music industry.
The background of this
cd cover is of a sun set
and the sea/ocean.
Which provides
anchorage to the title
of the mixtape ‘sailing
souls’.
We see the colours, yellow, orange
and gold in the background.
For this mixtape the
typography consists of
script type writing.
Which is different from
Rihanna and Beyonce’s
album covers where
the writing is bold and
simple
7. Conventions
• From looking at these CD digipaks we cans see that for a female artists the Laura Mulvey theory
plays a huge part when constructing a cover.
• The colour Gold has been a common theme throughout the Digipak that I have analysed which
tells me that this genre predominately contains gold
• It is a convention for the barcode to be at the back of the digipak in the right corner. The back also
conventionally has the list of all the album songs and record label information.
• Although all artist take up most of the frame Jhene aiko takes up only a third in the cover
displayed previously and also in her second mixtape Sail out. I will keep Jhene Aiko’s convention.
