How to Plan a #GivingTuesday Crowdfunding Campaign
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UPDATED FOR 2015 --- #GivingTuesday, is a one-day giving day just for nonprofits. In 2013, collective reporting from participating nonprofits showed a 90% increase in online giving compared to 2012, and a 270% increase in giving on the Tuesday after Thanksgiving. This year’s #GivingTuesday falls on December 1, 2015. In this presentation, you’ll learn how you can launch a successful crowdfunding campaign for your nonprofit. Here’s what you’ll learn: Setting a Campaign Goal Crafting a Fundraising Appeal Developing Compelling Stories Rallying a Tribe Leveraging Press and Publicity
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How to Plan a #GivingTuesday Crowdfunding Campaign
- 1. #GIVINGTUESDAY How to Plan a GivingTuesday Crowdfunding Campaign Rob WU, CEO of CAUSEVOX @causevox // @robjwu
- 2. #GIVINGTUESDAY ROB WU CHIEF EXECUTIVE OFFICER
- 3. #GIVINGTUESDAY Raised Over $125,000 In 10 days for disaster relief
- 4. #GIVINGTUESDAY CAUSEVOX IS CROWDFUNDING FOR SOCIAL CAUSES
- 5. #GIVINGTUESDAY LARGE BROWSER SCREEN OF CAMPAIGN SITE
- 8. #GIVINGTUESDAY Platform Fees starting just at 2.5%
- 9. #GIVINGTUESDAY WE HELP GOOD THINGS FLOURISH Photo from World Bicycle Relief in Sri Lanka
- 10. #GIVINGTUESDAY JOIN OUR PRODUCT WEBINAR Tuesdays at 2pm EST http://resources.causevox.com/product-webinar
- 11. @robjwu / @causevox What is givingtuesday?
- 15. #GIVINGTUESDAY 5 steps to success for this year’s givingtuesday givingtuesday Planning Guide
- 16. #GIVINGTUESDAY TUESDAY, DECEMBER 1, 2015
- 17. #GIVINGTUESDAY STEP 1: SET A GOAL
- 18. #GIVINGTUESDAY HOW DO CAMPAIGNS SET GOALS?
- 19. #GIVINGTUESDAY 3 WAYS TO SET A GIVINGTUESDAY GOAL PRIOR PERFORMANCE
- 20. #GIVINGTUESDAY 3 WAYS TO SET A GIVINGTUESDAY GOAL PRIOR PERFORMANCE ExTERNAL COMPARABLES
- 21. #GIVINGTUESDAY 3 WAYS TO SET A GIVINGTUESDAY GOAL PRIOR PERFORMANCE ExTERNAL COMPARABLES COST-based
- 23. #GIVINGTUESDAY PROGRESSIVE GOALS 1. SET an HIGHLY ACHIEVABLE goal
- 24. #GIVINGTUESDAY PROGRESSIVE GOALS 1. SET an HIGHLY ACHIEVABLE goal 2. After Achieving the goal, increase the goal
- 25. #GIVINGTUESDAY PROGRESSIVE GOALS 1. SET an HIGHLY ACHIEVABLE goal 2. After Achieving the goal, increase the goal 3. Repeat until campaign is over
- 26. #GIVINGTUESDAY STEP 2: WRITE A FUNDRAISING APPEAL THAT GETS READ
- 28. #GIVINGTUESDAY COMPONENTS OF A FUNDRAISING APPEAL ONE-LINER
- 29. #GIVINGTUESDAY COMPONENTS OF A FUNDRAISING APPEAL ONE-LINER PROBLEM/ SOLUTION
- 30. #GIVINGTUESDAY COMPONENTS OF A FUNDRAISING APPEAL ONE-LINER PROBLEM/ SOLUTION CTA
- 31. #GIVINGTUESDAY EXAMPLE ONE-Liners 1. The Struggle Is Now: A Campaign in Support of a Fair and Just New Orleans 2. Join #TeamHFNY to support the poor and marginalized of New York City 3. Walk the Wall 2015 is here! You can be part of ICC changing the lives of China’s abandoned and disabled. Together we’ve made so much progress! Yet there are still significant obstacles for so many. And you can help! 4. Do you believe that all animals should be treated with respect and compassion? “ ”
- 32. #GIVINGTUESDAY EXAMPLE PROBLEM-SOLUTION Studies show 3-6 p.m. is a formative time for kids. After school provides a place for kids to continue learning in their community while also providing opportunities to explore and develop their gifts and talents. Our after school program currently serves 30 kids. We’re on a mission to expand our offerings to reach the hundreds of elementary age kids in our neighborhood and also a middle school program… “ ”
- 33. #GIVINGTUESDAY EXAMPLE PROBLEM-SOLUTION Public defender offices throughout Louisiana are going insolvent, and offices throughout the country remain critically under-funded and under-resourced. We at OPD along with public defenders across the country, fight each day for fairness and justice…We fight for a voice for the voiceless. And we fight for rights no one should ever have to fight for. “ ”
- 34. #GIVINGTUESDAY TYPICAL CALLS TO ACTION DONATE
- 35. #GIVINGTUESDAY TYPICAL CALLS TO ACTION DONATE SHARE
- 36. #GIVINGTUESDAY TYPICAL CALLS TO ACTION DONATE SHARE fundraise
- 37. #GIVINGTUESDAY EXAMPLE CALL TO ACTION Here’s how you can help: 1. Share. Post this #GivingTuesday Campaign by clicking on the Facebook or Twitter share icons. 2. Fundraise. Join our campaign to end homelessness by clicking on the “Create a Fundraising Page button”. You can set a goal and be part of the movement. 3. Donate. Make a one-time or monthly recurring donation. Average donation is $75. Thank you for your generosity! “
- 38. #GIVINGTUESDAY EXAMPLE FOOTNOTE For more info or if you need help, please contact Candace Cody at candace@thepeoplespope.org or (555) 555-5555. Thank you!“ ”
- 39. @robjwu / @causevox STRUCTURE 1: CTA à BACKGROUND à CTA
- 40. #GIVINGTUESDAY
- 41. @robjwu / @causevox STRUCTURE 2: BACKGROUND à CTA
- 42. #GIVINGTUESDAY
- 43. @robjwu / @causevox STRUCTURE 3: Question à Background à CTA
- 44. #GIVINGTUESDAY
- 45. #GIVINGTUESDAY READ MORE: How To Write A Fundraising Appeal For Nonprofit Crowdfunding http://www.causevox.com/fundraising-appeal/
- 46. #GIVINGTUESDAY STEP 3: CREATE COMPELLING CONTENT
- 48. #GIVINGTUESDAY Focus on Videos, Social media, & Blog Posts
- 52. #GIVINGTUESDAY READ MORE: STARTER GUIDE TO NONPROFIT VIDEO STORYTELLING http://resources.causevox.com/ebook/video-storytelling
- 53. #GIVINGTUESDAY WATCH: WISTIA HOW-TO VIDEOS http://wistia.com/library
- 54. #GIVINGTUESDAY TYPES OF BLOG POSTS IMPACT STORIES UPDATES SOCIAL PROOF
- 61. #GIVINGTUESDAY SOCIAL MEDIA 80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL
- 62. #GIVINGTUESDAY SOCIAL MEDIA 80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL 20% should be Salesy
- 63. @robjwu / @causevox ENTERTAINING Post
- 64. @robjwu / @causevox ENTERTAINING Post
- 65. @robjwu / @causevox SALESY Post
- 66. #GIVINGTUESDAY
- 67. #GIVINGTUESDAY STEP 4: RALLY A TRIBE
- 68. @robjwu / @causevox WHAT IS A TRIBE?
- 69. #GIVINGTUESDAY RESPONSIBLITIES OF A TRIBE SEED CAMPAIGN
- 70. #GIVINGTUESDAY RESPONSIBLITIES OF A TRIBE SEED CAMPAIGN AMPLIFY YOUR REACH
- 71. #GIVINGTUESDAY RESPONSIBLITIES OF A TRIBE SEED CAMPAIGN AMPLIFY YOUR REACH GET OTHERS INVOLVED
- 72. #GIVINGTUESDAY BUILDING A TRIBE 1. IDENTIFY & ASK
- 73. #GIVINGTUESDAY BUILDING A TRIBE 1. IDENTIFY & ASK 2. EMPOWER LEADERS
- 74. #GIVINGTUESDAY BUILDING A TRIBE 1. IDENTIFY & ASK 2. EMPOWER LEADERS 3. CULTIVATE
- 75. #GIVINGTUESDAY SECRET TOOL: PERSONAL FUNDRAISING PAGES
- 82. @robjwu / @causevox 2x donations with Peer to peer fundraising
- 83. #GIVINGTUESDAY READ MORE: Community Building for Crowdfunding & Online Fundraising http://www.causevox.com/community-building-for-crowdfunding/
- 84. #GIVINGTUESDAY READ MORE: Ultimate Guide to Peer-to- Peer Fundraising http://www.causevox.com/resources/learning-center
- 85. #GIVINGTUESDAY STEP 5: LEVERAGE PRESS
- 86. @robjwu / @causevox Focus on press only if you have the capacity.
- 87. #GIVINGTUESDAY HOW TO GET PRESS / PUBLICITY TARGET
- 88. #GIVINGTUESDAY HOW TO GET PRESS / PUBLICITY TARGET PREPARE
- 89. #GIVINGTUESDAY HOW TO GET PRESS / PUBLICITY TARGET PREPARE PITCH
- 90. #GIVINGTUESDAY READ MORE: Publicity for Crowdfunding & Online Fundraising http://www.causevox.com/publicity-for-crowdfunding-online-fundraising/
- 92. #GIVINGTUESDAY givingtuesday Planning Guide STEPS STep1: Set a campaign goal Step 2: Craft a fundraising appeal Step 3: create compelling content Step 4: Build a tribe Step 5: Leverage publicity