A while ago a very good friend, Michael Dila, presented a challenge to me. Produce a self-promoting slide show. He knew that it would force some painful brevity and focus. As you know, designers are never finished and as incomplete as this remains I have decided to let it go. I have been using his challenge to refine my recollections and put my value into words. If you’ve met me, you know that ‘Important. Good. Better.’ is about the work and not me. The lesson. Put your phone away. Find someone that you can play mind tag with from time to time. You will receive the long awaited gift of being understood. Thanks for the hours of reflection Michael.