How can we rethink the experience of museums to harness emotions in a sensible way that activates visitors?
Developed by the UX for Good team in 2014, the Inzovu Curve is a model that inherits the best practices established by the Kigali Genocide Memorial, Rwandan community and Aegis Trust, the organisation which developed the memorial. The model has helped evolving the experience of the Kigali Genocide Memorial to produce better outcomes looking both at foreigner visitors and local population. The model has been used to map other similar museums across the world and foster the importance of designing memorial experiences that are able to generate positive behaviour changes.
Museum Next, Geneva 2015