Consumer generated media is having an impact on health decisions as patients become more empowered.

1. Consumer Generated Media Overview & Recommendations Rich Meyer eMarketing Executive

3. Blogs are growing and here to stay According to Edelman’s 2006 Trust Survey, peoples’ trust has shifted from authority figures to “average people, like you.” In fact, 58% of Americans trust only the opinions of physicians and academicians more than they trust the opinions of people like themselves (68%). What does this mean? The average person does not want canned, neatly packaged messages; the average person wants to engage and be engaged in conversations . And blogs—short for Web logs—have rapidly emerged as one of the newest technologies driving this shift.

4. CGM Media can influence health decisions

5. CGM Is Trusted by patients and consumers

6. CGM Continues to Evolve

7. CGM Feedback is Out There On The Web A patients bad, or good, experience with a brand, like live events, can be quickly communicated with BLOG’s and in chat rooms. Google and MSN are developing search engines just for BLOG’s and You Tube has been so successful with video blogging that it was recently purchased for over $100 million.

8. Indentifying Threats * For best results, enroll the full organization in threat identification. * Value of Threat Tracker comes from both our identification of new threats AND rapid assessment of threats that your team identifies. Alarming Call Center Activity Upcoming Negative PR Organic Employee Identification Concerns on High Profile Product Issues Client Team industry trend analysis CGM THREAT MONITOR Upcoming Lawsuits

9. Examples of Actionability Of Threats Company Activity Outcomes Electronics Manuf. Uncovered rumors surrounding major delay in shipping; consumers blaming delay on product failure Client modified their FAQ and status messages to reflect true situation and better explain the issue. Also added to media kit for upcoming conference. Tire Manuf. Gauged real-time reaction to product safety crisis; identified incredibly high level of fast growing concern Used to inform key component of crisis mgmt strategy that led to significant refund Leading Retailer Uncovered groups of consumers discussing new ways to successfully steal from retailer Adjusted security procedures Telecomm Identified highly viral video depicting negative service experience Enabled client to get head start on communication strategy