7 abilitites of a linchpin

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The traits of a Linchpin. It's not an easy road to follow but you need to ask yourself do I want just a job or do I want to make a difference and become a better and stronger marketer ?

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7 abilitites of a linchpin

  1. 1.  Linchpin   The  7  abili.es  of  a  Linchpin  
  2. 2. Provide  a  unique  interface  between   members  of  the  organiza.on   •  Help  lead  and  establish   human  connec2ons.    Linchpin   •  Provide  a  link  between   your  customers  and  key   influencers  within  the   organiza2on  so  they  can   hear  what  consumers   think  and  feel  when  it   comes  to  your  brand  and   products.  
  3. 3. Deliver  unique  crea.vity   •  Be  passionate  enough  to    Linchpin   risk  rejec2on  by  bringing   new  thinking  to   problems.   •  Stay  away  from   spreadsheet  “analysis   paralysis”  because  your   compe2tors  are  using   the  same  spreadsheets.  
  4. 4. Manage  a  situa.on  or     organiza.on  of  great  complexity   •  Linchpins  make  their    Linchpin   own  maps  and  blaze  new   trails  because  there  is  no   manual  for  rapidly   changing  business   environments.   •  By  developing  new   processes  and  trails,  you   become  more  valuable   to  the  organiza2on.  
  5. 5. Lead  customers   •  Consumers  are  seeking   to  connect  more  and    Linchpin   more.   •  The  new  model  is   interac2ve  and   decentralized  with   people  who  can  solve   customer  problems   without  requiring  tons   of  mee2ngs.  
  6. 6. Inspire  Staff   •  Understand  your  job  is  to   make  things  happen.    Linchpin   •  Destroy  the  “it’s  not  my  job”   aKtude.   •  Make  people  feel  they  are  part   of  the  greater  good  that  makes   things  happen.  
  7. 7. Provide  deep  domain  knowledge   •  Understand  the  issues   from  “what”  to  “why”  and    Linchpin   you’ll  be  able  to  provide   beMer  solu2ons  that  meet   your  customer  needs.   •  Don’t  rely  on  data  alone,   always  ask  “what  is  this   telling  us  ?”  
  8. 8. Possess  a  unique  talent   •  The  more  unique  your   talent,  the  more    Linchpin   indispensable  you  are.   •  Always  keep  learning  and   acquire  new  skills  and   talents.   •  Be  thought  of  as  an   “expert”  in  certain   capabili2es.  
  9. 9. Remember,  not  every  ar.st      creates  “a  work  of  art”   “Most  ar.sts  can’t  draw,  but  they  can  see”   •  An  ar2st  is  someone  who  uses  bravery,  insight,  crea2vity,  and  boldness  to   challenge  the  status  quo.   •  Art  is  a  personal  act  of  courage,  something  that  one  human  does  that  creates    Linchpin   change  in  another.  
  10. 10. About  me   Richard  Meyer   •  My  marke2ng  BLOG    hMp://www.newmediaandmarke2ng.com   •  MY  DTC  BLOG    hMp://www.worldofdtcmarke2ng.com    Linchpin   hMp://www.twiMer.com/richmeyer   hMp://www.facebook.com/richardameyer   hMp://www.linkedin.com/in/richardameyer  
  11. 11. Linchpin   This  presenta2on  is  dedicated  to  Seth  Godin.      Linchpin   You  have  led  me  to  rethink  all  that  I  learned   and  I  use  your  books  as  a  reference  tool  to   apply  what  you  teach.     Thank  you       If  there  is  one  book  that  you  need  to  read,   this  is  the  book.     Purchase  it  here  at  Amazon  

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