Provide a unique interface between members of the organiza.on • Help lead and establish human connec2ons. Linchpin • Provide a link between your customers and key inﬂuencers within the organiza2on so they can hear what consumers think and feel when it comes to your brand and products.
Deliver unique crea.vity • Be passionate enough to Linchpin risk rejec2on by bringing new thinking to problems. • Stay away from spreadsheet “analysis paralysis” because your compe2tors are using the same spreadsheets.
Manage a situa.on or organiza.on of great complexity • Linchpins make their Linchpin own maps and blaze new trails because there is no manual for rapidly changing business environments. • By developing new processes and trails, you become more valuable to the organiza2on.
Lead customers • Consumers are seeking to connect more and Linchpin more. • The new model is interac2ve and decentralized with people who can solve customer problems without requiring tons of mee2ngs.
Inspire Staﬀ • Understand your job is to make things happen. Linchpin • Destroy the “it’s not my job” aKtude. • Make people feel they are part of the greater good that makes things happen.
Provide deep domain knowledge • Understand the issues from “what” to “why” and Linchpin you’ll be able to provide beMer solu2ons that meet your customer needs. • Don’t rely on data alone, always ask “what is this telling us ?”
Possess a unique talent • The more unique your talent, the more Linchpin indispensable you are. • Always keep learning and acquire new skills and talents. • Be thought of as an “expert” in certain capabili2es.
Remember, not every ar.st creates “a work of art” “Most ar.sts can’t draw, but they can see” • An ar2st is someone who uses bravery, insight, crea2vity, and boldness to challenge the status quo. • Art is a personal act of courage, something that one human does that creates Linchpin change in another.
About me Richard Meyer • My marke2ng BLOG hMp://www.newmediaandmarke2ng.com • MY DTC BLOG hMp://www.worldofdtcmarke2ng.com Linchpin hMp://www.twiMer.com/richmeyer hMp://www.facebook.com/richardameyer hMp://www.linkedin.com/in/richardameyer
Linchpin This presenta2on is dedicated to Seth Godin. Linchpin You have led me to rethink all that I learned and I use your books as a reference tool to apply what you teach. Thank you If there is one book that you need to read, this is the book. Purchase it here at Amazon