Analysis of profiles of different celebrities

1. Analysis of profiles
of different celebrities

2. what kind of content celebrity Instagram accounts sent out to fans
what type of content gets the most response
and to what extent that response falls in the realm of parasocial interaction.
Analyzing social media profiles
of different celebrities

6. Result
Four different categories
• career
• personal
• Fan
• celebrity interaction
Posts analysed-150
On average, Swift and Gomez both received the most likes on
personal posts
while Grande's were posts ones that interacted with fans to some
degree.
Grande's most commented on were also fan,
Swift and Gomez received the most comments on posts related
to their careers.
the greatest percentage of parasocial-like behavior occurred on
careerrelated content for all three.
LIKESCOMMENTS

7. Evolution of the style
Of a celebrity

8. Evolution of style
2010 2011 2012

9. Evolution of style
20132012

10. Evolution of style
20142013

11. Evolution of style
20152014

12. Evolution of style
20162015

13. Evolution of style
20172016

14. Evolution of style
2018

15. Evolution of style
20192018

16. Class Exercise
• Select a star and analyze his/her
social media profile
Group size- 50 posts
/