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1
Mathias
Hermansson
Chief Financial
Officer
Born 1972

Joined MTG in 1999

What I love: The feeling of WINNING

What I hate: Surprises, especially financial
and negative…

Favourite quote: “Cash is Cash – Everything
else is just an opinion.”


1.
Value creation the MTG way

                          Revenues & EBIT                                           Return on capital employed
 SEKm

16,000                                                                  30%
14,000                                                                  27%                              34%
                                                                        24%                                    31%
12,000                                                                                             29%                            29%
                                                                        21%                                                25%
10,000                                                                  18%              21% 21%
 8,000                                                                  15%
                                                                        12%        15%                               15%
 6,000
                                                                        9%
 4,000
                                                                        6%    6%
 2,000                                                                  3%
       0                                                                0%



                Revenues                 EBIT             EBIT-margin
                                                                                                          Excluding non-recurring items
    Total EBIT excluding discontinued operations and one-offs




   3
Consistent outperformance

                             20%
                                                                             MTG          CTC Media
                             15%
    EBIT Growth CAGR 05-11




                                                                                    TVN
                             10%
                                                          BskyB     ProSiebenSat1
                              5%
                                        ITV            M6
                              0%
                                               TF1
                             -5%

                             -10%                        Mediaset

                             -15%      Antena 3      Mediaset Esp
                             -20%

                             -25%
                                                                                    CME
                             -30%

                             -35%
                                 -5%      0%             5%          10%            15%          20%      25%

                                                         Revenue Growth CAGR 05-11

                                                                                                       Source: Broker research, Factset



4
Innovation driving growth

                   Made To Grow... organically




                                                            Launch of the Viaplay set-top-box in Sweden…

                                                     Launch of online streaming OTT offering Viaplay in the Nordics

                                               Launch of TV10 in Sweden, 3D TV introduced in the Nordics

                                         Launch of several new channels (Viasat Hockey, TV3 PULS, Prima COOL)

                                    Virtual IPTV Operator invented, Launch of free-TV in Ghana (W Africa)

                              Launch of the first DTH pay-TV platform in Ukraine, viasatondemand launched

                         Launch of TV6 in Sweden, further expansion of the mini-pay business in CEE
                    Launch of the first IPTV services in Europe, Launch of Viasat PVR

              Viasat DTH platform launched in the Baltics

         The mini-pay wholesale channel business is launched in Eastern Europe

    Secondary channels Tango TV launched in Lithuania

5
Strict cost control
                                                 Underlying strict cost control, while balancing
                                                     organic investments to drive growth
                                   (%)
Y-o-Y growth at constant FX rate




                                   16

                                   14

                                   12
                                                                                                                           •   <0.5% annual cost
                                   10
                                                                                                                               increase last three
                                       8                                                                                       years when
                                                                                                                               excluding content
                                       6
                                                                                                                               costs & variable
                                       4                                                                                       costs
                                       2

                                       0
                                           Q1    Q2    Q3    Q4    Q1    Q2      Q3    Q4    Q1    Q2    Q3    Q4    Q1
                                           '09   '09   '09   '09   '10   '10     '10   '10   '11   '11   '11   '11   '12

                                                                         Sales     Costs




                                   6
Cash is king

               Net operating cash flow (SEKm)                   Dividends received from CTCM
2,500                                                    100%
                                                                           (SEKm)
                                                                140
2,000                                                    80%
                                                                120

                                                                100
1,500                                                    60%
                                                                 80
1,000                                                    40%     60

                                                                 40
 500                                                     20%
                                                                 20

   0                                                     0%       0



            Net operating cash flow   % of EBITDA converted




        7
Managing working capital down

          Working capital development
                (% of revenues)

    10%
                                        •   Significant improvements
                                            in inventory management
    8%

                                        •   Tighter management of
    6%                                      supplier payments terms
                                            and collection routines
    4%
                                        •   Seasonal fluctuations
                                            within calendar year
    2%


    0%




8
Asset light business model

          Capex development (SEKm)


    400                                0.4%
    350                                0.4%   •   Capex has historically
    300                                0.3%       represented a low
                                                  percentage of revenues
    250                                0.3%
                                                  and this is expected to
    200                                0.2%       continue
    150                                0.2%
    100                                0.1%
     50                                0.1%
      0                                0.0%



             Capex        % of sales




9
Deleveraging at the same time
(SEKm)
                                                             Net Debt
  5,000

  4,000
                                                                                                                                                    •   Net debt below SEK 750
  3,000                                                                                                                                                 million as at 31 March
                                                                                                                                                        2012
  2,000

  1,000                                                                                                                                             •   SEK 6.5 billion revolving
                                                                                                                                                        credit facility matures in
         0
                                                                                                                                                        2015
                 Q1 '09




                                                    Q4 '09




                                                                                   Q3 '10
                             Q2 '09

                                         Q3 '09



                                                               Q1 '10

                                                                         Q2 '10



                                                                                            Q4 '10

                                                                                                     Q1 '11

                                                                                                              Q2 '11

                                                                                                                       Q3 '11

                                                                                                                                Q4 '11

                                                                                                                                          Q1 '12
(SEKm)                                  Available Liquid Funds                                                                                      •   More than SEK 5.5 billion
 6,000                                                                                                                                                  of liquid funds available
                                                                                                                                                        within less than a week
 5,000

 4,000

 3,000

 2,000

 1,000

    0
                                                                                                     Q1 '11
             Q1 '09

                          Q2 '09

                                      Q3 '09

                                                  Q4 '09

                                                             Q1 '10

                                                                        Q2 '10

                                                                                  Q3 '10

                                                                                            Q4 '10



                                                                                                              Q2 '11

                                                                                                                       Q3 '11

                                                                                                                                 Q4 '11

                                                                                                                                           Q1 '12




   10
While creating greater flexibility

                              Net debt / EBITDA                                             Net debt / EBITDA
                                                                                                  (2011)
     0.2
                                                                                           M6                         -1,0
     0.1                                                                                   CTC Media                  -0,5
                                                                                           Mediaset Esp.              -0,1
     0.1                                                                                   ITV                        -0,1
                                                                                           TF1                         0,1
     0.1                                                                                   MTG                         0,3
     0.1                                                                                   Antena 3                    0,6
                                                                                           BskyB                       0,7
     0.1                                                                                   ProSiebenSat.1              2,1
                                                                                           Mediaset                    2,4
     0.0                                                                                   TVN                         4,0
     0.0                                                                                   CME                         6,8
                                                                                           Average                     1,3
     0.0




           EBITDA excluding CDON Group, DTV, TV Shop and non-recurring items, inlcluding     Source: Broker research, Factset
                                                                    associated income



11
For investing in growth &
returning cash to shareholders
•    Primary focus is on growth and reinvesting cash flow into operations
     + M&A
•    Balanced with TSR commitment – reflected in newly adopted policy to
     distribute at least 30% of recurring net profit as annual ordinary
     dividend
                           Cash distribution
                                (SEK)
      0.40
                                                             Buybacks (value per share)
      0.35
                                                             CDON spin-off
      0.30
                                                             Extraordinary dividend per
      0.25
                                                             share
      0.20                                                   Ordinary dividend per share

      0.15                                                   Net cash flow per share
      0.10
                                                             EPS adj (excluding one-offs)
      0.05
                                                             30% of EPS adj (excluding
      0.00                                                   one-offs)
12           2006   2007     2008    2009      2010   2011
Allocating capital to structurally
growing regions
Cash flows from Scandinavia invested into Emerging
Markets

2000: Acquisition of 95% of Hungarian operation
2001: Acquisition of 75% of DTV in Russia
2002: Acquisition of 36% of CTC Media in Russia
2005: Acquisition of 50% of Prima TV in Czech Republic
2006: Acquisition of 100% of Slovenian operation
2007: Acquisition of 50% of Diema channels in Bulgaria
2008: Acquisition of 50% of pay-TV platform in Ukraine
2008: Acquisition of 100% of Nova TV in Bulgaria
2010: Acquisition of 50% of pay-TV platform in Russia
2010: Acquisition of additional 35% of Viasat Ukraine
2012: Acquisition of 100% of LNT free-TV group in Latvia




13
And the show must go on

M&A team of 4 professionals hired from Nordic & international
investment banks
• Focus on market consolidation opportunities across all existing
   markets, acquisitions in additional CEE & African territories and
   content production businesses.


Key investment criteria
• Broadcasting or broadcasting related assets                          X
• Markets / companies with structural growth opportunities             X
• Synergies with existing operations                                   X
• Strong incremental profitability model                               X
• Ability to grow with the flow                                        X
• ROI hurdle rates
• Contrarian & Opportunistic strategy – now is the time
• Learn from previous successes & mistakes

14
So, what does the future hold?

Key focus is long term growth and value creation
       …the MTG way

Strong cash generation to continue
• Continued low working capital and capex as percentage of sales
• Expected total CTC Media cash dividends of USD 80m during 2012
Commitment to continue to invest in future growth
• Re-investment in current businesses + new start-ups to ‘grow with the flow’
• Explore consolidation, new market and content production M&A opportunities
Commitment to deliver shareholder returns
• Dividend policy to distribute at least 30% of recurring net profit to shareholders
• Buy-back mandate in place for up to 10% of shares



15
16




CHAPTER NAME

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2. mathias hermansson group financial management

  • 1. 1
  • 2. Mathias Hermansson Chief Financial Officer Born 1972 Joined MTG in 1999 What I love: The feeling of WINNING What I hate: Surprises, especially financial and negative… Favourite quote: “Cash is Cash – Everything else is just an opinion.” 1.
  • 3. Value creation the MTG way Revenues & EBIT Return on capital employed SEKm 16,000 30% 14,000 27% 34% 24% 31% 12,000 29% 29% 21% 25% 10,000 18% 21% 21% 8,000 15% 12% 15% 15% 6,000 9% 4,000 6% 6% 2,000 3% 0 0% Revenues EBIT EBIT-margin Excluding non-recurring items Total EBIT excluding discontinued operations and one-offs 3
  • 4. Consistent outperformance 20% MTG CTC Media 15% EBIT Growth CAGR 05-11 TVN 10% BskyB ProSiebenSat1 5% ITV M6 0% TF1 -5% -10% Mediaset -15% Antena 3 Mediaset Esp -20% -25% CME -30% -35% -5% 0% 5% 10% 15% 20% 25% Revenue Growth CAGR 05-11 Source: Broker research, Factset 4
  • 5. Innovation driving growth Made To Grow... organically Launch of the Viaplay set-top-box in Sweden… Launch of online streaming OTT offering Viaplay in the Nordics Launch of TV10 in Sweden, 3D TV introduced in the Nordics Launch of several new channels (Viasat Hockey, TV3 PULS, Prima COOL) Virtual IPTV Operator invented, Launch of free-TV in Ghana (W Africa) Launch of the first DTH pay-TV platform in Ukraine, viasatondemand launched Launch of TV6 in Sweden, further expansion of the mini-pay business in CEE Launch of the first IPTV services in Europe, Launch of Viasat PVR Viasat DTH platform launched in the Baltics The mini-pay wholesale channel business is launched in Eastern Europe Secondary channels Tango TV launched in Lithuania 5
  • 6. Strict cost control Underlying strict cost control, while balancing organic investments to drive growth (%) Y-o-Y growth at constant FX rate 16 14 12 • <0.5% annual cost 10 increase last three 8 years when excluding content 6 costs & variable 4 costs 2 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 '09 '09 '09 '09 '10 '10 '10 '10 '11 '11 '11 '11 '12 Sales Costs 6
  • 7. Cash is king Net operating cash flow (SEKm) Dividends received from CTCM 2,500 100% (SEKm) 140 2,000 80% 120 100 1,500 60% 80 1,000 40% 60 40 500 20% 20 0 0% 0 Net operating cash flow % of EBITDA converted 7
  • 8. Managing working capital down Working capital development (% of revenues) 10% • Significant improvements in inventory management 8% • Tighter management of 6% supplier payments terms and collection routines 4% • Seasonal fluctuations within calendar year 2% 0% 8
  • 9. Asset light business model Capex development (SEKm) 400 0.4% 350 0.4% • Capex has historically 300 0.3% represented a low percentage of revenues 250 0.3% and this is expected to 200 0.2% continue 150 0.2% 100 0.1% 50 0.1% 0 0.0% Capex % of sales 9
  • 10. Deleveraging at the same time (SEKm) Net Debt 5,000 4,000 • Net debt below SEK 750 3,000 million as at 31 March 2012 2,000 1,000 • SEK 6.5 billion revolving credit facility matures in 0 2015 Q1 '09 Q4 '09 Q3 '10 Q2 '09 Q3 '09 Q1 '10 Q2 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12 (SEKm) Available Liquid Funds • More than SEK 5.5 billion 6,000 of liquid funds available within less than a week 5,000 4,000 3,000 2,000 1,000 0 Q1 '11 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 Q3 '10 Q4 '10 Q2 '11 Q3 '11 Q4 '11 Q1 '12 10
  • 11. While creating greater flexibility Net debt / EBITDA Net debt / EBITDA (2011) 0.2 M6 -1,0 0.1 CTC Media -0,5 Mediaset Esp. -0,1 0.1 ITV -0,1 TF1 0,1 0.1 MTG 0,3 0.1 Antena 3 0,6 BskyB 0,7 0.1 ProSiebenSat.1 2,1 Mediaset 2,4 0.0 TVN 4,0 0.0 CME 6,8 Average 1,3 0.0 EBITDA excluding CDON Group, DTV, TV Shop and non-recurring items, inlcluding Source: Broker research, Factset associated income 11
  • 12. For investing in growth & returning cash to shareholders • Primary focus is on growth and reinvesting cash flow into operations + M&A • Balanced with TSR commitment – reflected in newly adopted policy to distribute at least 30% of recurring net profit as annual ordinary dividend Cash distribution (SEK) 0.40 Buybacks (value per share) 0.35 CDON spin-off 0.30 Extraordinary dividend per 0.25 share 0.20 Ordinary dividend per share 0.15 Net cash flow per share 0.10 EPS adj (excluding one-offs) 0.05 30% of EPS adj (excluding 0.00 one-offs) 12 2006 2007 2008 2009 2010 2011
  • 13. Allocating capital to structurally growing regions Cash flows from Scandinavia invested into Emerging Markets 2000: Acquisition of 95% of Hungarian operation 2001: Acquisition of 75% of DTV in Russia 2002: Acquisition of 36% of CTC Media in Russia 2005: Acquisition of 50% of Prima TV in Czech Republic 2006: Acquisition of 100% of Slovenian operation 2007: Acquisition of 50% of Diema channels in Bulgaria 2008: Acquisition of 50% of pay-TV platform in Ukraine 2008: Acquisition of 100% of Nova TV in Bulgaria 2010: Acquisition of 50% of pay-TV platform in Russia 2010: Acquisition of additional 35% of Viasat Ukraine 2012: Acquisition of 100% of LNT free-TV group in Latvia 13
  • 14. And the show must go on M&A team of 4 professionals hired from Nordic & international investment banks • Focus on market consolidation opportunities across all existing markets, acquisitions in additional CEE & African territories and content production businesses. Key investment criteria • Broadcasting or broadcasting related assets X • Markets / companies with structural growth opportunities X • Synergies with existing operations X • Strong incremental profitability model X • Ability to grow with the flow X • ROI hurdle rates • Contrarian & Opportunistic strategy – now is the time • Learn from previous successes & mistakes 14
  • 15. So, what does the future hold? Key focus is long term growth and value creation …the MTG way Strong cash generation to continue • Continued low working capital and capex as percentage of sales • Expected total CTC Media cash dividends of USD 80m during 2012 Commitment to continue to invest in future growth • Re-investment in current businesses + new start-ups to ‘grow with the flow’ • Explore consolidation, new market and content production M&A opportunities Commitment to deliver shareholder returns • Dividend policy to distribute at least 30% of recurring net profit to shareholders • Buy-back mandate in place for up to 10% of shares 15