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EMAIL
DELIVERABILITY
you should

know…

terms

19
1

CAN-SPAM
- 2003 Federal law

Standards
for sending
COMMERCIAL
email
DELIVERABILITY
- actio
n

2

The ability to
GET AN EMAIL
into the intended
recipient’s INBOX
3

ACCEPTANCE RATE
- it doesn’t mean it got to the
inbox

The PERCENTAGE of
emails that are
ACCEPTED by a
mail server
4

SENDER POLICY FRAMEWORK

A Domain Name Server (DNS)
record that says an IP or
domain CAN SEND EMAIL
on my behalf

- tec...
When you send an ever
increasing number of
emails out of an IP
address to build up the
in order
IP’s
REPUTATION

WARMING U...
Return Path’s
REPUTATION rating
of 0-100 for
every outgoing
mail server IP

SENDER SCORE 6
- Low score? Good luck getting ...
HARD BOUNCE
- lik hittin a bric wal
e g
k
l

A permanent
FAILURE to
deliver

7
8

SOFT BOUNCE
- like hitting a softer brick
wall

TEMPORARY problems
with email delivery
After 72 hours it turns
into a H...
SINGLE OPT IN
9
- you’re in!

Usually involves taking
a form ENTRY and
immediately adding that
person to a live email list...
DOUBLE OPT IN 10
- confirm you’re
in!

For a user to be added to
an email list, she gets
sent an email with a
CONFIRMATION...
11

SPA
M

- ASKED FO or
R
NOT junk
not work-safe email
SPAM REPORT
12
- feedbac
k

When someone
receives your email
and labels it as“SPAM”
13

BLACK LIST
- a very bad
thing

A list that
denotes a
sender as a
SPAMMER
14

HONEY POT

A planted
email address
designed to CATCH
spammers

trouble
15

HAM

- good stuff

Email that is generally desired
and isn’t considered spam.
Image credit: Sifu Renka
16

SPAM TRAP
- It all starts with a dead
email

For a time, email that hits a dead email
address will return
a hard bounc...
17

OPEN RATE
- measure wit a hidden
pixel
d
h

When someone
clicks on an email,
the PIXEL (image)
loads and is
counted as...
18

READ LENGTH
- do they like your
content?

The length
of TIME when
a person
opens an
email,
until they
close it
19

DKIM
- digital
signature

A method for associating a DOMAIN
name to an email message
Image credit: DwarfVader
LEARN MORE ABOUT
EMAIL MARKETING.
NetGains Technologies Pvt. Ltd.
708/709, Corporate Avenue, Sonawala Lane, Goregaon East,...
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Email deliverability

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Email deliverability

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Email deliverability

  1. 1. EMAIL DELIVERABILITY you should know… terms 19
  2. 2. 1 CAN-SPAM - 2003 Federal law Standards for sending COMMERCIAL email
  3. 3. DELIVERABILITY - actio n 2 The ability to GET AN EMAIL into the intended recipient’s INBOX
  4. 4. 3 ACCEPTANCE RATE - it doesn’t mean it got to the inbox The PERCENTAGE of emails that are ACCEPTED by a mail server
  5. 5. 4 SENDER POLICY FRAMEWORK A Domain Name Server (DNS) record that says an IP or domain CAN SEND EMAIL on my behalf - technic stuf al f
  6. 6. When you send an ever increasing number of emails out of an IP address to build up the in order IP’s REPUTATION WARMING UP AN IP 5 - so you can get email into an inbox
  7. 7. Return Path’s REPUTATION rating of 0-100 for every outgoing mail server IP SENDER SCORE 6 - Low score? Good luck getting into inbo an x
  8. 8. HARD BOUNCE - lik hittin a bric wal e g k l A permanent FAILURE to deliver 7
  9. 9. 8 SOFT BOUNCE - like hitting a softer brick wall TEMPORARY problems with email delivery After 72 hours it turns into a Hard Bounce Image credit: Gayle N
  10. 10. SINGLE OPT IN 9 - you’re in! Usually involves taking a form ENTRY and immediately adding that person to a live email list Image credit: Dystopos
  11. 11. DOUBLE OPT IN 10 - confirm you’re in! For a user to be added to an email list, she gets sent an email with a CONFIRMATION link. After the user clicks the link, she gets added to the ongoing email communication.
  12. 12. 11 SPA M - ASKED FO or R NOT junk not work-safe email
  13. 13. SPAM REPORT 12 - feedbac k When someone receives your email and labels it as“SPAM”
  14. 14. 13 BLACK LIST - a very bad thing A list that denotes a sender as a SPAMMER
  15. 15. 14 HONEY POT A planted email address designed to CATCH spammers trouble
  16. 16. 15 HAM - good stuff Email that is generally desired and isn’t considered spam. Image credit: Sifu Renka
  17. 17. 16 SPAM TRAP - It all starts with a dead email For a time, email that hits a dead email address will return a hard bounce. When the mail server sees traffic going to the dead address, it can turn the email into a Spam Trap, accept the email & report the sender as a SPAMMER.
  18. 18. 17 OPEN RATE - measure wit a hidden pixel d h When someone clicks on an email, the PIXEL (image) loads and is counted as an open
  19. 19. 18 READ LENGTH - do they like your content? The length of TIME when a person opens an email, until they close it
  20. 20. 19 DKIM - digital signature A method for associating a DOMAIN name to an email message Image credit: DwarfVader
  21. 21. LEARN MORE ABOUT EMAIL MARKETING. NetGains Technologies Pvt. Ltd. 708/709, Corporate Avenue, Sonawala Lane, Goregaon East, Mumbai – 400 063, India. www.netgainstechnologies.com Ph: +91-22-6139 7100

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