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Cloudscaling	
  
             	
  
A	
  Briefing	
  Note	
  By	
  Krishnan	
  Subramanian	
  




                               Cloudscaling	
  
                               A	
  Briefing	
  Note	
  by	
  Krishnan	
  Subramanian	
  

                               	
  

                               Company:	
  	
      Cloudscaling	
  (www.cloudscaling.com)	
  

                               Market:	
  	
       Infrastructure	
  as	
  a	
  Service	
  (IaaS)	
  	
  

                               Products:	
  	
     Open	
  Cloud	
  System	
  (OCS)	
  

                               Summary:	
  	
      Cloudscaling	
  is	
  one	
  of	
  the	
  vendors	
  in	
  the	
  OpenStack	
  ecosystem	
  
                                                   focusing	
  on	
  building	
  infrastructure	
  for	
  web	
  scale	
  applications.	
  Their	
  
                                                   core	
  product	
  is	
  Open	
  Cloud	
  System,	
  which	
  is	
  in	
  Version	
  2.0	
  now.	
  

                               	
                  OCS	
  is	
  suitable	
  for	
  organizations	
  wanting	
  to	
  build	
  elastic	
  infrastructure	
  
                                                   like	
  public	
  clouds	
  inside	
  their	
  own	
  datacenter.	
  OCS	
  core	
  is	
  based	
  on	
  
                                                   OpenStack	
  with	
  some	
  additional	
  add-­‐ons	
  offered	
  by	
  Cloudscaling	
  to	
  
                                                   optimize	
  the	
  OpenStack	
  platform	
  for	
  production	
  level	
  infrastructure.	
  
Cloudscaling	
  
             	
  
A	
  Briefing	
  Note	
  By	
  Krishnan	
  Subramanian	
  


             Market	
  Overview	
  	
  
             The	
   cloud	
   infrastructure	
   market	
   is	
   divided	
   into	
   two	
   segments,	
   public	
   clouds	
   and	
   private	
   clouds.	
   At	
  
             present,	
   public	
   cloud	
   use	
   is	
   mostly	
   driven	
   by	
   startups	
   and	
   other	
   SMBs	
   while	
   enterprises	
   are	
   slowly	
  
             starting	
   to	
   embrace	
   the	
   public	
   clouds	
   for	
   their	
   non-­‐mission	
   critical	
   needs.	
   Even	
   though	
   some	
  
             organizations	
  are	
  using	
  public	
  clouds	
  for	
  their	
  mission	
  critical	
  workloads,	
  most	
  of	
  the	
  enterprise	
  usage	
  is	
  
             restricted	
  to	
  customer	
  facing	
  web	
  applications.	
  	
  

             However,	
   enterprises	
   see	
   the	
   benefits	
   of	
   public	
   clouds	
   and	
   use	
   private	
   clouds	
   as	
   a	
   way	
   to	
   achieve	
   some	
  
             of	
   the	
   benefits	
   like	
   agility,	
   cost	
   savings,	
   etc.	
   inside	
   their	
   organization.	
   They	
   also	
   use	
   the	
   hybrid	
   approach	
  
             for	
  certain	
  use	
  cases	
  where	
  the	
  spike	
  in	
  the	
  load	
  is	
  short	
  term	
  and	
  investments	
  in	
  additional	
  capacity	
  are	
  
             unnecessary	
  (Cloudbursting).	
  According	
  to	
  our	
  internal	
  estimates,	
  private	
  and	
  hybrid	
  clouds	
  are	
  going	
  to	
  
             dominate	
  the	
  enterprise	
  market	
  for	
  the	
  next	
  3-­‐5	
  years	
  while	
  public	
  clouds	
  slowly	
  make	
  inroads	
  into	
  the	
  
             enterprises.	
   This	
   changes	
   the	
   dynamics	
   of	
   infrastructure	
   market	
   and	
   opens	
   up	
   the	
   market	
   for	
   cloud	
  
             infrastructure	
  platforms.	
  

             After	
   staying	
   quiet	
   for	
   many	
   years,	
   telecom	
   companies	
   are	
   slowly	
   waking	
   up	
   to	
   the	
   reality	
   of	
   public	
  
             clouds	
  and	
  the	
  value	
  they	
  can	
  offer	
  in	
  the	
  cloud	
  market.	
  Telecoms,	
  along	
  with	
  other	
  traditional	
  hosting	
  
             service	
  providers,	
  are	
  going	
  to	
  greatly	
  increase	
  the	
  market	
  size	
  of	
  cloud	
  infrastructure	
  platforms,	
  making	
  
             this	
   one	
   of	
   the	
   fastest	
   growing	
   segments	
   in	
   the	
   coming	
   years.	
   This	
   market	
   segment	
   is	
   divided	
   into	
  
             proprietary	
  and	
  open	
  source	
  software.	
  Some	
  of	
  the	
  leading	
  cloud	
  infrastructure	
  platforms	
  include:	
  

                   •      OpenStack	
  
                   •      CloudStack	
  
                   •      Eucalyptus	
  
                   •      vCloud	
  Suite	
  
                   •      Nimbula	
  
                   •      Hexagrid	
  
                   •      Joyent	
  SmartOS	
  
                   •      3Tera	
  
                   •      Flexiant	
  
                   •      Microsoft	
  CloudOS	
  

             There	
  are	
  few	
  other	
  proprietary	
  and	
  open	
  source	
  platforms	
  available	
  in	
  the	
  market.	
  We	
  have	
  listed	
  the	
  
             important	
  cloud	
  infrastructure	
  platforms	
  as	
  per	
  our	
  analysis	
  of	
  the	
  market.	
  


             Cloudscaling	
  Overview	
  	
  
             Cloudscaling	
  was	
  founded	
  by	
  Randy	
  Bias,	
  one	
  of	
  the	
  thought	
  leaders	
  in	
  the	
  cloud	
  computing	
  space	
  and	
  
             former	
   CTO	
   of	
   GoGrid.	
   The	
   company	
   started	
   off	
   as	
   a	
   systems	
   integrator	
   building	
   cloud	
   infrastructure	
   for	
  
             telcos	
  but	
  slowly	
  transformed	
  themselves	
  as	
  a	
  company	
  offering	
  cloud	
  infrastructure	
  solutions	
  based	
  on	
  
             OpenStack	
   software.	
   Their	
   core	
   focus	
   is	
   in	
   building	
   reliable,	
   scalable,	
   production	
   grade	
   cloud	
  
             infrastructure	
  for	
  enterprises	
  and	
  service	
  providers.	
  
Cloudscaling	
  
             	
  
A	
  Briefing	
  Note	
  By	
  Krishnan	
  Subramanian	
  

             Taking	
   advantage	
   of	
   the	
   reluctance	
   of	
   enterprises	
   to	
   relinquish	
   the	
   control	
   they	
   have	
   on	
   their	
  
             infrastructure,	
   Cloudscaling’s	
   Open	
   Cloud	
   System	
   (OCS)	
   offers	
   the	
   same	
   benefits	
   of	
   public	
   clouds	
   and	
  
             can	
  be	
  deployed	
  inside	
  the	
  enterprise	
  datacenters	
  with	
  the	
  full	
  control	
  of	
  IT.	
  	
  Currently	
  in	
  Version	
  2.0,	
  
             OCS	
   uses	
   certified	
   hardware	
   components	
   along	
   with	
   the	
   reference	
   architecture	
   developed	
   by	
  
             Cloudscaling	
  team	
  based	
  on	
  their	
  experience	
  building	
  web	
  scale	
  elastic	
  clouds	
  at	
  telecom	
  providers	
  like	
  
             Korean	
  Telecom	
  and	
  service	
  providers	
  like	
  Internap.	
  OCS	
  also	
  includes	
  certain	
  production	
  grade	
  features	
  
             offering	
  improved	
  reliability,	
  performance	
  and	
  security	
  that	
  are	
  not	
  part	
  of	
  the	
  core	
  OpenStack	
  trunk.	
   In	
  
             addition,	
   OCS	
   includes	
   support	
   for	
   Amazon	
   EC2	
   and	
   Google	
   Compute	
   Engine	
   APIs,	
   thereby,	
   making	
  
             federation/bursting	
   into	
   these	
   public	
   cloud	
   services	
   completely	
   seamless.	
   OCS	
   2.0	
   offers	
   support	
   for	
  
             AWS	
   EBS	
   like	
   block	
   storage	
   and	
   support	
   for	
   OpenStack	
   Folsom.	
   OCS	
   2.0	
   also	
   supports	
   advanced	
  
             networking	
  capabilities	
  including	
  scale-­‐out	
  networking	
  and	
  cloud	
  topology	
  management.	
  

             Cloudscaling	
   has	
   customers	
   ranging	
   from	
   enterprises	
   to	
   telcos	
   to	
   large	
   service	
   providers	
   to	
   modern	
  
             organizations	
   focused	
   on	
   consumer	
   facing	
   web	
   scale	
   applications.	
   Even	
   though	
   they	
   are	
   built	
   on	
   free	
  
             and	
  open	
  source	
  OpenStack	
  software,	
  their	
  monetization	
  strategy	
  is	
  two-­‐fold:	
  

                   •     Annual	
   support	
   and	
   maintenance	
   for	
   Open	
   Cloud	
   System	
   based	
   on	
   per	
   physical	
   CPU	
   and	
  
                         terabyte.	
  They	
  have	
  two	
  support	
  levels,	
  base	
  level	
  and	
  production	
  level	
  
                   •     Commercially	
   licensed	
   production	
   grade	
   add-­‐ons	
   for	
   OpenStack	
   with	
   support	
   part	
   of	
   the	
  
                         licensing	
  fee	
  

             Let	
  us	
  briefly	
  discuss	
  the	
  pros	
  and	
  cons	
  of	
  Cloudscaling’s	
  OCS:	
  

                   Advantages	
  	
  
                      -­‐ Web	
  scale	
  elastic	
  clouds	
  ready	
  for	
  production	
  environment.	
  One	
  of	
  the	
  few	
  players	
  in	
  the	
  
                          OpenStack	
  ecosystem	
  to	
  offer	
  production	
  grade	
  deployment	
  of	
  OpenStack	
  with	
  fast	
  support	
  
                          for	
  newer	
  versions	
  of	
  the	
  software	
  
                      -­‐ Built	
  on	
  top	
  of	
  open	
  source	
  software	
  without	
  any	
  need	
  for	
  expensive	
  specialized	
  hardware.	
  
                          Use	
  of	
  commodity	
  hardware	
  and	
  networking	
  makes	
  the	
  solution	
  cost	
  effective	
  
                      -­‐ Built	
  for	
  modern	
  dynamical	
  distributed	
  applications	
  
                      -­‐ Suitable	
  for	
  both	
  enterprises	
  and	
  service	
  providers	
  

                         Disadvantages	
  	
  
                         -­‐ Dependence	
  on	
  fragile	
  OpenStack	
  ecosystem.	
  A	
  fork	
  in	
  the	
  community	
  has	
  the	
  potential	
  to	
  
                             impact	
  their	
  business	
  
                         -­‐ Enterprises	
  heavily	
  reliant	
  on	
  legacy	
  software	
  will	
  find	
  their	
  solution	
  to	
  be	
  of	
  little	
  use	
  


             Competitors	
  
             Cloudscaling	
  faces	
  competition	
  from	
  many	
  different	
  market	
  segments	
  including:	
  

                   Ø Public	
  cloud	
  services	
  like	
  Amazon	
  Web	
  Services,	
  Google	
  Compute	
  Engine,	
  Rackspace,	
  etc.	
  
                      including	
  many	
  startups	
  in	
  the	
  infrastructure	
  as	
  a	
  service	
  space.	
  As	
  enterprises	
  get	
  comfortable	
  
                      with	
  public	
  cloud	
  services,	
  their	
  need	
  for	
  a	
  solution	
  like	
  Cloudscaling	
  decreases	
  
Cloudscaling	
  
             	
  
A	
  Briefing	
  Note	
  By	
  Krishnan	
  Subramanian	
  

                  Ø Proprietary	
  cloud	
  platforms	
  like	
  vCloud,	
  Nimbula,	
  etc.	
  and	
  open	
  source	
  cloud	
  platforms	
  like	
  
                     Eucalyptus,	
  CloudStack,	
  etc.	
  combined	
  with	
  professional	
  services	
  offered	
  by	
  the	
  vendors	
  behind	
  
                     the	
  product/projects	
  or	
  other	
  system	
  integrators	
  
                  Ø Other	
  vendors	
  in	
  the	
  OpenStack	
  ecosystem	
  including	
  companies	
  like	
  Piston	
  Cloud,	
  Rackspace	
  
                     Private	
  Cloud,	
  Nebula,	
  Redhat,	
  SuSe,	
  and	
  system	
  integrators	
  like	
  Mirantis,	
  etc.	
  


             Summary	
  	
  
             Cloudscaling	
  Open	
  Cloud	
  System	
  is	
  well	
  suited	
  for	
  enterprises	
  wanting	
  to	
  set	
  up	
  elastic	
  infrastructure	
  for	
  
             their	
  modern	
  distributed	
  applications	
  and	
  service	
  providers	
  who	
  want	
  to	
  offer	
  public	
  cloud	
  services	
  like	
  
             Amazon	
  Web	
  Services	
  and	
  Google	
  Compute	
  Engine.	
  However,	
  it	
  is	
  ill-­‐suited	
  for	
  enterprises	
  having	
  large	
  
             legacy	
  application	
  baggage.	
  OCS	
  2.0	
  is	
  production	
  ready	
  solution	
  on	
  commodity	
  hardware	
  and	
  uses	
  open	
  
             protocols.	
  

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Rishidot research briefing notes Cloudscaling

  • 1. Cloudscaling     A  Briefing  Note  By  Krishnan  Subramanian   Cloudscaling   A  Briefing  Note  by  Krishnan  Subramanian     Company:     Cloudscaling  (www.cloudscaling.com)   Market:     Infrastructure  as  a  Service  (IaaS)     Products:     Open  Cloud  System  (OCS)   Summary:     Cloudscaling  is  one  of  the  vendors  in  the  OpenStack  ecosystem   focusing  on  building  infrastructure  for  web  scale  applications.  Their   core  product  is  Open  Cloud  System,  which  is  in  Version  2.0  now.     OCS  is  suitable  for  organizations  wanting  to  build  elastic  infrastructure   like  public  clouds  inside  their  own  datacenter.  OCS  core  is  based  on   OpenStack  with  some  additional  add-­‐ons  offered  by  Cloudscaling  to   optimize  the  OpenStack  platform  for  production  level  infrastructure.  
  • 2. Cloudscaling     A  Briefing  Note  By  Krishnan  Subramanian   Market  Overview     The   cloud   infrastructure   market   is   divided   into   two   segments,   public   clouds   and   private   clouds.   At   present,   public   cloud   use   is   mostly   driven   by   startups   and   other   SMBs   while   enterprises   are   slowly   starting   to   embrace   the   public   clouds   for   their   non-­‐mission   critical   needs.   Even   though   some   organizations  are  using  public  clouds  for  their  mission  critical  workloads,  most  of  the  enterprise  usage  is   restricted  to  customer  facing  web  applications.     However,   enterprises   see   the   benefits   of   public   clouds   and   use   private   clouds   as   a   way   to   achieve   some   of   the   benefits   like   agility,   cost   savings,   etc.   inside   their   organization.   They   also   use   the   hybrid   approach   for  certain  use  cases  where  the  spike  in  the  load  is  short  term  and  investments  in  additional  capacity  are   unnecessary  (Cloudbursting).  According  to  our  internal  estimates,  private  and  hybrid  clouds  are  going  to   dominate  the  enterprise  market  for  the  next  3-­‐5  years  while  public  clouds  slowly  make  inroads  into  the   enterprises.   This   changes   the   dynamics   of   infrastructure   market   and   opens   up   the   market   for   cloud   infrastructure  platforms.   After   staying   quiet   for   many   years,   telecom   companies   are   slowly   waking   up   to   the   reality   of   public   clouds  and  the  value  they  can  offer  in  the  cloud  market.  Telecoms,  along  with  other  traditional  hosting   service  providers,  are  going  to  greatly  increase  the  market  size  of  cloud  infrastructure  platforms,  making   this   one   of   the   fastest   growing   segments   in   the   coming   years.   This   market   segment   is   divided   into   proprietary  and  open  source  software.  Some  of  the  leading  cloud  infrastructure  platforms  include:   • OpenStack   • CloudStack   • Eucalyptus   • vCloud  Suite   • Nimbula   • Hexagrid   • Joyent  SmartOS   • 3Tera   • Flexiant   • Microsoft  CloudOS   There  are  few  other  proprietary  and  open  source  platforms  available  in  the  market.  We  have  listed  the   important  cloud  infrastructure  platforms  as  per  our  analysis  of  the  market.   Cloudscaling  Overview     Cloudscaling  was  founded  by  Randy  Bias,  one  of  the  thought  leaders  in  the  cloud  computing  space  and   former   CTO   of   GoGrid.   The   company   started   off   as   a   systems   integrator   building   cloud   infrastructure   for   telcos  but  slowly  transformed  themselves  as  a  company  offering  cloud  infrastructure  solutions  based  on   OpenStack   software.   Their   core   focus   is   in   building   reliable,   scalable,   production   grade   cloud   infrastructure  for  enterprises  and  service  providers.  
  • 3. Cloudscaling     A  Briefing  Note  By  Krishnan  Subramanian   Taking   advantage   of   the   reluctance   of   enterprises   to   relinquish   the   control   they   have   on   their   infrastructure,   Cloudscaling’s   Open   Cloud   System   (OCS)   offers   the   same   benefits   of   public   clouds   and   can  be  deployed  inside  the  enterprise  datacenters  with  the  full  control  of  IT.    Currently  in  Version  2.0,   OCS   uses   certified   hardware   components   along   with   the   reference   architecture   developed   by   Cloudscaling  team  based  on  their  experience  building  web  scale  elastic  clouds  at  telecom  providers  like   Korean  Telecom  and  service  providers  like  Internap.  OCS  also  includes  certain  production  grade  features   offering  improved  reliability,  performance  and  security  that  are  not  part  of  the  core  OpenStack  trunk.   In   addition,   OCS   includes   support   for   Amazon   EC2   and   Google   Compute   Engine   APIs,   thereby,   making   federation/bursting   into   these   public   cloud   services   completely   seamless.   OCS   2.0   offers   support   for   AWS   EBS   like   block   storage   and   support   for   OpenStack   Folsom.   OCS   2.0   also   supports   advanced   networking  capabilities  including  scale-­‐out  networking  and  cloud  topology  management.   Cloudscaling   has   customers   ranging   from   enterprises   to   telcos   to   large   service   providers   to   modern   organizations   focused   on   consumer   facing   web   scale   applications.   Even   though   they   are   built   on   free   and  open  source  OpenStack  software,  their  monetization  strategy  is  two-­‐fold:   • Annual   support   and   maintenance   for   Open   Cloud   System   based   on   per   physical   CPU   and   terabyte.  They  have  two  support  levels,  base  level  and  production  level   • Commercially   licensed   production   grade   add-­‐ons   for   OpenStack   with   support   part   of   the   licensing  fee   Let  us  briefly  discuss  the  pros  and  cons  of  Cloudscaling’s  OCS:   Advantages     -­‐ Web  scale  elastic  clouds  ready  for  production  environment.  One  of  the  few  players  in  the   OpenStack  ecosystem  to  offer  production  grade  deployment  of  OpenStack  with  fast  support   for  newer  versions  of  the  software   -­‐ Built  on  top  of  open  source  software  without  any  need  for  expensive  specialized  hardware.   Use  of  commodity  hardware  and  networking  makes  the  solution  cost  effective   -­‐ Built  for  modern  dynamical  distributed  applications   -­‐ Suitable  for  both  enterprises  and  service  providers   Disadvantages     -­‐ Dependence  on  fragile  OpenStack  ecosystem.  A  fork  in  the  community  has  the  potential  to   impact  their  business   -­‐ Enterprises  heavily  reliant  on  legacy  software  will  find  their  solution  to  be  of  little  use   Competitors   Cloudscaling  faces  competition  from  many  different  market  segments  including:   Ø Public  cloud  services  like  Amazon  Web  Services,  Google  Compute  Engine,  Rackspace,  etc.   including  many  startups  in  the  infrastructure  as  a  service  space.  As  enterprises  get  comfortable   with  public  cloud  services,  their  need  for  a  solution  like  Cloudscaling  decreases  
  • 4. Cloudscaling     A  Briefing  Note  By  Krishnan  Subramanian   Ø Proprietary  cloud  platforms  like  vCloud,  Nimbula,  etc.  and  open  source  cloud  platforms  like   Eucalyptus,  CloudStack,  etc.  combined  with  professional  services  offered  by  the  vendors  behind   the  product/projects  or  other  system  integrators   Ø Other  vendors  in  the  OpenStack  ecosystem  including  companies  like  Piston  Cloud,  Rackspace   Private  Cloud,  Nebula,  Redhat,  SuSe,  and  system  integrators  like  Mirantis,  etc.   Summary     Cloudscaling  Open  Cloud  System  is  well  suited  for  enterprises  wanting  to  set  up  elastic  infrastructure  for   their  modern  distributed  applications  and  service  providers  who  want  to  offer  public  cloud  services  like   Amazon  Web  Services  and  Google  Compute  Engine.  However,  it  is  ill-­‐suited  for  enterprises  having  large   legacy  application  baggage.  OCS  2.0  is  production  ready  solution  on  commodity  hardware  and  uses  open   protocols.