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Deck by Rishi Kumar
Email: Rishi<at>Rishikumar.com
Version:February 22, 2018
NOTE: This is NOT a city of Saratoga initiated/funded project
• This pilot program tested cameras at 2 neighborhoods of
Saratoga.
– Many more neighborhoods have embarked upon this project,
met with the MPOWR team and also are getting feedback with
the project
• As part of the pilot, noticeable cameras were placed and
signs bringing attention to the video surveillance were
deployed at the entrances
• Crime seemingly went down to zero
– No incidents worth reporting have occurred in these
neighborhoods
• There are other Saratoga neighborhoods that have also
placed cameras to monitor their entrance and have seen
very similar results
#1 FAQ that explains this project
#2 Steps for a neighborhood to get started
#3 MPOWR’s explanation of their solution
You will need to spend between 15-30 minutes
reviewing this deck
• Since June 2016, Councilmember Kumar has rolled
out/initiated 50+ Neighborhood Safety Watch
programs in Saratoga
– Check out the list at www.RishiKumar.com/nsw
– More than 70 neighborhood /NSW meetings to discuss
the safety challenge and recommended best practice.
• The Neighborhood Surveillance Camera initiative
has been launched as a fallout to the NSW
programs, to provide an additional safety deterrent
for these established Neighborhood Safety Watch
programs (along with block parties etc.)
https://tinyurl.com/FirstNSW
This link will play the YouTube Video
• This is NOT a city of Saratoga sponsored project. The city of Saratoga
does NOT currently have a city wide policy on surveillance cameras
• This Neighborhood Surveillance Camera initiative has to be sponsored
by the neighborhood and their participating residents – completely at
their will and discretion
• Councilmember Kumar is in support of cameras as a Saratoga safety
tool with the appropriate mechanics (as defined in this presentation)
– It is an optional project for the neighborhood, only launched after
consensus and dialogue amongst neighbors
– Neighborhood leaders drive it to suit their specific needs
• Safe Saratoga Citizen’s committee is only facilitating the process for
interested neighborhoods
– The onus is upon the neighborhood leadership to engage, understand the
recommended framework and push forward
• There is no perfect solution in the market – neither is this
• This is a solution based upon a combination of reasonably priced
hardware (camera) and software that is custom built to provide
the safety deterrent for our neighborhood in a simple, easily
managed approach
• We recommend that you conduct your investigation before
picking a solution for your neighborhood that works best for your
needs
• Our current solution may have some limitations; we hope you
truly take the time to review this deck and ask questions after
• New iterations of the software will provide enhanced capability
• An initiative launched by Saratoga Councilmember Rishi
Kumar
• Safe Saratoga Citizens Committee SSCC is a Saratoga citizens
group focused on Saratoga’s safety, adopting best practices
and innovating to enhance the safety of our community
• Objective is to propagate and inculcate best practices within
our neighborhoods and community towards a safer Saratoga,
providing residents the ability to collaborate and innovate
• Subscribe
– Email group https://groups.google.com/group/SafeSaratoga
– FB group https://www.facebook.com/groups/SafeSaratoga
• This committee create an opportunity for citizen collaboration by forming
working sub-committee focus groups, distributing work tasks and innovating
towards Saratoga’s Safety.
• This committee has discussed various innovative/collaborative approaches to
enhance the safety of our neighborhood. What has emerged is these few
sub-committees, establishing leadership to innovate with specific areas. See
the list of sub-committees below
• Visit www.RishiKumar.com/tips
• Cameras are an effective and a proven tool to drop
crime; a statistically proven fact
– An opportunity to add an layer of safety to an established
Neighborhood Safety Watch program
• Examples: California cities such as Lafayette, Orinda,
Moraga, Fremont
• Here is a deck that shows success with crime
reduction after installation of surveillance cameras
http://www.slideshare.net/rishi59/moraga-
surveillance-camera
(Thanks MPOWR for this list)
• Deters criminal activity – capture mail theft, package theft, vandalism
• Makes neighborhoods safer – identify reckless drivers, criminal
profilers
• Addresses quality of life issues, and mutual interests of the
community
• Works collaboratively with other civic and community activities
• Creates a greater sense of security and reduces fear of crime
• Builds bonds with neighbors and stimulates awareness
• Reduces the physical, financial, and psychological costs of crime
• Enables residents to capture, report suspicious activities in
communities
• Offers post-incident resources for victims of crime
• Neighborhood collaborative initiative
– This deck covers this particular option
• Home owner initiative
– Many of our Saratoga neighbors are installing
cameras to monitor their homes
– Check out product recommendations at
www.RishiKumar.com/tips
• Currently there isn’t a city council policy for
City sponsored cameras in Saratoga
• Install surveillance cameras at the entrance of established “Neighborhood Safety
Watch” neighborhoods
• Neighbors participate by chipping in fair share portion of the overall expense
• 24 x 7 x 365 Monitoring of Neighborhood. A typical process explained further
ahead in this deck
• Video/still images only available to law enforcement upon occurrence of crime
– Not everyone in the neighborhood has access to video data – only a few administrators
• Cameras are meant to be a deterrent
– Will not typically succeed in catching criminals before the act
– Neighborhoods may not be a target if surveillance cameras are visible and signs
display their presence
– Some criminals may be caught after the crime as a result of captured video/
still images
• Facilitated by “Safe Saratoga Citizens Committee”
• Getting neighborhood feedback before moving forward is critical for
the success of this project
• We suggest distributing flyers and posting messages on email
group/ nextdoor is a good start, informing the neighborhood and
asking for feedback
• A neighborhood meeting is the best way to get this project started
and getting feedback from neighbors
• Posting a project description on the neighborhood email group will
typically get a few responses from neighbors with their thoughts
and ideas
– A proposed verbiage is at www.RishiKumar.com/pilot
– NOTE: Not everyone takes the time to respond via email or express
their thoughts. Just a few emails of support for the project may be a
trigger for a neighborhood to organize a neighborhood meeting
towards moving forward.
• Camera purchase is an investment by the neighborhood –
the neighbors own it
• Axis P1427-LE 5MP Outdoor Bullet Camera
– 2592 x 1944 Resolution at 12 fps  2.5x HD
– Up to 50' of Night Vision
– Ethernet Connection with PoE Technology
– IP66 and NEMA 4X Rated for Outdoor Use
• Amazon Cloud hosting for video/still images by
http://mpowr.us/
• Safe and secure amazon cloud separate instances for data
privacy
– Mpowr.us is the Saratoga company providing the video/images
storage and the software capability for this effort
Security
Camera
Home
Router
Home Computer
What is the System Architecture?
• This project started as a volunteer effort by a group of
Saratogans with domain expertise
– They spent hundreds of hours volunteering for this project
and investing their personal funds
– To protect themselves from liability, they decided to
formulate a LLC, leading to formation of MPOWR
• MPOWR provides the cloud hosting and the software
capability for this neighborhood surveillance camera
system
• Details at www.mpowr.us
• Please scroll to the MPOWR section in this deck for
details
• Explained through the course of this
presentation
• MPOWR breakout of charges
– Hardware: $980/camera
• 1 Axis P1427-LE 5MP Outdoor Bullet Camera
• 1 Power + MPOWR Data connection box pre-configured/setup
– Annual Maintenance: $100/camera
• Camera and Cloud maintenance
– Installation
• Depends on the neighborhood’s requirements
Total due at the time of installation = Hardware + Maintenance + Installation Costs
• Deliverables
① Live video from all cameras in the neighborhood
② Preview & Download video and images from any neighborhood camera for 7 days
③ Videos up to 30 days will be provided upon request
④ 12 requests for video/images per year (for all cameras installed)
• MPOWR breakout of charges
– Hardware: $980/camera
• 1 Axis P1427-LE 5MP Outdoor Bullet Camera
• 1 Power + MPOWR Data connection box pre-configured/setup
– Annual Maintenance: $0/camera
• Camera and Cloud maintenance
– Installation
• Depends on the neighborhood’s requirements
Total due at the time of installation = Hardware + Installation Costs
• Deliverables
① Live video from all cameras in the neighborhood
② Preview (No downloads) video and images from any neighborhood camera for 7
days
③ Videos up to 30 days will be provided upon request @ $100 Per request (for all
cameras installed)
• This is applicable for Saratoga hillside that have network bandwidth
issues.
• The camera in this case needs to be powered (since you are not
using the powered by ethernet option)
• We have an option to use LTE network, a box + camera that will
provide you remote download of the camera content when needed.
• You have a monthly subscription with Verizon or a provider like
Verizon, or you can only turn on subscription only when you need
to download. The SD card is 32GB inside the camera (and not easy
to remove once inside), that is why we need a remote download.
• The breakout of expense involves camera + LTE box + any LTE
service fee to Verizon + MPOWR charges
• MPOWR team will explain details to the neighborhood upon
request
• This is completely funded by the HOA or the
neighbors from the neighborhood. The process is
explained further down the deck
• A City of Saratoga Neighborhood Safety Watch grant may be used
towards this purpose
– Neighborhoods will need to apply for this grant
– Limited to $300/neighborhood/year
– Limited to only established and registered Neighborhood Safety
Watch Saratoga groups. Contact Rishi if you are interested in
launching your Neighborhood Safety Watch group
– Details soon at http://www.saratoga.ca.us/stayingsafe
• Planning out the neighborhood contribution is relatively
easy for established Home Owner Associations (HOA)
• For non-HOAs, neighborhood should establish a bank
account or a paypal account and collect payment from
every neighbor interested in participating
– Bank account could be an anciallary neighborhood account that is under a
neighbors personal or business account. This is the easy approach
– Opening a business account for the neighborhood may be challenging if you
are NOT an HOA
• Details explained in following slides
• Announce the project and request contributions via Paypal and Check
– The paypal account could be the account of one of the neighbors who writes a check into the bank account or
automatically transferred into the bank account
• Track who has paid and who has not on a map.
• Camera Committee members can then knock on doors of pending
neighbors.
– Request a check or cash when the home owner is supportive of the project.
– If no one was home, leave flyer with simple info on what the project was and how they could
contribute. We also asked contributions at our block party. We sent multiple reminders through the
neighborhood group - since not everyone reads all the emails
• What about those who don’t participat?
– Neighborhoods have thought of charging a hefty fine for those opting out. But, in case law
enforcement wanted the footage for a neighbor who had opted out, then we would need to comply.
So neighborhoods have left payment optional.
• Plan for some extra funds, budget the project. Easier to plans funds for
about 3 years and with only 60% of the neighbors participating. Avoid
reaching out every year for funds.
• Neighborhood leaders can work with the MPOWR team
– The MPOWR team typically gets involved in orienting, placing
and pointing the camera for maximum impact
• Installation of the camera is on a neighbor’s home
accessing the internet/power as needed
– Professional installation is typically managed by the
neighborhood, but if you need help discuss with the MPOWR
team
• HOAs can get a city of Saratoga encroachment permit and
install the camera on “Public Right of Way” as needed for
monitoring of their neighborhood
– See details of this permit further ahead in this deck
• The recommended camera is powered by
ethernet
• We may or may not need a power source for
the install
• Discuss with Mpowr team the architectural
details based on the option your
neighborhood has picked
• It is recommended that cameras are visible - there is little
value in camouflaging them as they are meant to be
deterrents
• We also recommend putting up “ This area under surveillance”
signs in the neighborhood
– This is optional and left to the neighborhood to decide upon a
sign/ no sign
– Remember, you want to have deterrents, and such a sign only
serves as a deterrent, along with a “Neighborhood Safety
Watch” sign for example
• The neighborhood can add signs to existing city post (some) as
long as there is 7 ft of clearance between the ground and the
bottom of the sign.
• There are many websites that you can explore for these signs
• http://www.mysecuritysign.com/Shoplifting-Signs/Activities-
Monitered-By-Video-Camera-Sign/SKU-K-1099.aspx
• They are typically placed at a home(s) at the entrance of the
neighborhood to monitor incoming and outgoing traffic.
• Cameras will NEVER be pointed towards homes – it will pointed to
the entrance of the neighborhood monitoring traffic
• The power/internet is provided by a home owner(s) at the
entrance who is supportive of this project
• Cameras can be potentially placed on the Safety Watch sign post
already planted by the city upon approval by Saratoga’s Public
Works Director
• With an encroachment permit, cameras can be professionally and
safely mounted on public right of way (upon approval by
Saratoga’s Public Works Director)
• The neighborhood can decide to place it at other locations within
the neighborhood also, as decided by the Neighborhood Camera
Committee
• City of Saratoga now has a policy that allows
Home Owners Association (HOAs) to get an
encroachment permit from the city and install
the camera on the public right of way
– Please contact Saratoga Staff Crystal Bothelio
cbothelio@saratoga.ca.us for details
• We are capturing video and high res still
images 24x7 based upon specific motion
triggers in specific areas in range, with
established pre and post triggers to ensure we
capture meaningful data
• These motion triggers are specific to a focus
area where the camera is pointed, tweaked
based upon neighborhood input etc.
• MPOWR will backup your video/images data on the
cloud and will provide you access depending on the
option you sign up for
• Please review the FAQ at http://www.mpowr.us for
the details.
• Mpowr.us is handling this aspect of the system
• Mpowr provides this as a service for the neighborhood and will
charge a monthly fee
• Amazon Cloud hosting for video/still images by
http://mpowr.us/
• Safe and secure amazon cloud separate instances for data
privacy
• MPOWR can potentially consider alternate systems for the
neighborhood based upon request, but currently not part of
the system architecture
– DVR
– SD Card
– Other options
• When there is a crime incident, a request will
be made by the resident impacted to the
neighborhood administrators for a specific
time range of video footage
• The video / still images will be provided to
Saratoga sheriff by the administrators
• Data is shared only upon the occurrence of
crime activity and only with the Sheriff team –
as per the terms and conditions
• Please visit http://www.mpowr.us/privacy
• Video/ still images are only available to designated
neighborhood administrators
– Not everyone gets access
– Anyone can request access*
• As per terms and conditions that every participating
neighbor signs on, the data from these cameras is only
available for law enforcement and crime incidents
– Explicit agreement to terms and conditions by participating
neighbors is recommended
*Requests can only be made by neighbors based upon
specific crime activity
• Images and videos are loaded to secure
Amazon cloud instances dedicated for the
neighborhood
• There is NO DVR needed for this system
configuration
• Mpowr provides this as a service for the neighborhood and will
charge a monthly fee
• Version 1.0 (Dec 2016)
– Capture video + still images on specific motion triggers
– Administrators have ability to quickly scan through stills and video images
– 7 Days worth of data available to administrators
– 30 days archived and available upon request from Mpowr.us
– Pre and post motion triggers
– Ability to download video file in small sized chunks
• Currently part of the software roadmap – in progress
– Night time vision
– License plate readers
– Form to request video data, notify administrators via the workflow
– Smart Phone access
• Mpowr.US team is currently working on
the problem
– This capability will be enhanced with
version 1.1 of the software
• Preferring using one camera for day time
and night time images; minimize system
complexity
– There is a possibility an additional 2nd
camera for night time vision may be
needed
• Image to the right is capture from a mail
theft incident that was sent over to our
sheriff. This is what it looks like today
• Feature is not available currently
• The software capability is currently being
worked on by MPOWR (part of version 1.2)
• Saratoga has deployed a Automated License
Plate Reader (ALPR) since February 2018, to
alert our sheriff on stolen cars – shared with
other West Valley cities.
• HOA/ Neighborhood team should take steps
to protect themselves from any liability
• Terms and Conditions for participation should
be clearly defined for everyone by the
neighborhood leaders
• See sample T&Cs later in the deck
• The Santa Clara County Sheriff’s Office has partnered with
CrimeReports.com. for reported crimes in your area.
CrimeReports.com hosts a Camera Registration Program.
• By registering the location of your home security cameras,
you might assist the Sheriff’s Office in supplying
information needed to catch criminals that have burglarized
your neighbors.
• Having camera footage of suspects is one of the most
valuable tools law enforcement can use to identify criminal
suspects. Your information is kept secure and never made
public.
• To register your security camera, go to
www.CrimeReports.com and click on the “register my
camera” link. Then select the Santa Clara County Sheriff’s
Office as your local law enforcement agency.
• Good question! Great segue into the next
section
• It is important to propose and get feedback on surveillance
cameras from the neighborhood
– Not a good idea to just launch without feedback
– Some neighbors are very sensitive to cameras monitoring their
entrance
– Run a survey
• You can copy and use this form http://tinyurl.com/CameraPilot to gather
feedback from your neighbors
Please do not use the above form, but copy and customize it
• You will find the suggested verbiage that you can email
your neighborhood and gather input
herehttp://www.rishikumar.com/pilot.html
• Schedule a meeting by posting the meeting date, time
and location on your neighborhood email group
– At the meeting, share and discuss details, address any
concerns
– If there is interest to move forward, this group that is at the
meeting) is the core “Neighborhood Camera Committee”
• Invite MPOWR to provide an overview of the project/
runs demo as needed for the neighborhood
• Consider other options for surveillance / discuss the
pros and cons of these options
• Proactively address any concerns that are raised
by your neighbors
– Typical concerns are around privacy. We provide video
data / images only to law enforcement
• Transparency is always good
• Communicate as much as possible. Over
communication with your neighbors is better for
this juncture
• Identify a chair /point person from the
neighborhood to lead this effort
• Set appropriate neighborhood expectations
• The Camera Committee outlines the scope of the
project working with MPOWR team
– Focus upon a specific architecture for the rollout
– Identify location(s) to mount the cameras
– Get permission of the home owners at the entrance(s)
– Identify administrators
– Fine tune Terms and Conditions for participation
– Develop an outreach plan
– Develop a payment plan (Capital + Monthly)
– Establish a bank account or paypal account for this
purpose
• *****NEIGHBORHOOD AGREEMENT:
• You are agreeing to the following terms and conditions with your participation and
support for this initiative:
• You understand that no one from the neighborhood is liable in any shape or form as a
result of the capabilities, lack of capabilities or failure of these cameras installed
• You are agreeing to pay your fair share $ of the capital equipment investment i.e price
of X cameras. The current total investment is $ABC and at least ?? families having
expressed interest to contribute and participate. The more the number of participating
families, the lesser the price/family. The current fair share is $??/family that will also
leave us a cash balance. You also agree to pay any monthly fee that MPOWR.US will
charge for cloud hosting, software etc.
• Our neighborhood will have # Administrators that will be liason with MPOWR as
needed. Any request for data will need to be made through this Administrator team.
Here are our Administrator team:
• Request for data: Any participating paid member can request data from the
administrators based upon a police report/specific incident (break-in, car theft, mail
theft etc). The video will be turned over to Sheriff
• The committee should now post details of the project
to the Neighborhood Email Group and invite neighbors
to participate
• Neighborhoods should build an “interested list of
neighbors” via a form such as this
http://tinyurl.com/camerashare
• Explain clearly the terms and conditions of
participation
• This step typically needs a few iterations and
consistent, constant follow-up and reminder to get the
neighbors to sign-up
• The Neighborhood should look to fund this operation (capital +
service charge)
– We recommend you calculate the charges for 3 years and get the payment
upfront from participants. Makes it easier to manage
• An already established HOA will find this painless
• Neighborhoods without an HOA? We recommend a person from the
neighborhood make the investment for this project, while the
committee solicits funds from the neighbors
• Neighborhood should consider lining up a treasurer to manage funds
/ launch a bank account etc
• We suggest making transactions electronic – to make it easier to
manage and track
• Payment should be made to the MPOWR team
• This City of Saratoga grant money is available
– Only available to established Neighborhood Safety Watch
programs
– $300 grant/year, if granted, can be used for surveillance
cameras or any other projects
– Details at http://saratoga.ca.us/stayingsafe
• Looking to start a Neighborhood Safety Watch
program for your neighborhood? Contact Rishi Kumar
• The Committee and the designated home owner(s) now
works with MPOWR team to install cameras and go live
• Report back to the neighborhood once this step is completed
• If your neighborhood thinks this is a good idea, place signs in
your neighborhood announcing to the world
• Now that the project is live, the committee should
go door to door explaining the project and collecting
checks / request paypal donation (HOA may
scheduled a meeting to discuss)
– Objective of this step is to get close to 100% participation
– Prepare a script for this purpose
– Plan a clear response to objections and issues
– Get the neighborhood on the same page
• A flyer can be designed and printed for this purpose
– See sample (next slide)
DETAILS: WWW.TINYURL.COM/CAMERASHARE
WILL YOU PARTICIPATE? THIS SYSTEM WILL HELP REDUCE CRIME!
<YOUR NEIGHBORHOOD> PROJECT
WE NEED YOUR SUPPORT
COLLABORATE FOR A SAFER NEIGHBORHOOD
Our Neighborhood has seen two break-ins, car break-ins and a mail theft in the last
three months. Statistically, surveillance cameras have proven to reduce crime. A
<Neighborhood>Camera Committee has thus been formed. We are in the process
of installing 2 cameras at the two entrances viewing the entrances looking towards
<Road>. So far, 40 out of 92 families have agreed to participate and share
expenses, currently at $60/family.
NOTE: Video and images from these cameras will be made available only to the
sheriff to help resolve crimes committed in our neighborhood. The software and
storage will be provided by Mpowr. Visit www.mpowr.us.
QUESTIONS? Call <Name>, <Email>, <Phone #>
• Look to convince some of the remaining folks on the
merits of the project and why it is imperative for everyone
to participate
• Provide quarterly updates to the neighborhood
– Celebrate success
– Recognize short comings, and seek to address it
– Eventually, a majority may see the merits of this project and
decide they want to participate
• Register your camera at crimereports.com (explained in
this presentation)
• Final tweaks to your cameras, add more cameras etc.
• Schedule an annual neighborhood block party to celebrate
the success
• Discuss the status of the project, get feedback and plan future
projects
• Considerations https://www.cctvcorp.com/security-
cameras-for-neighborhoods
• https://www.lifewire.com/how-to-start-a-high-tech-
neighborhood-watch-2487721
• Camera issues https://www.lifewire.com/foscam-
fi8905w-outdoor-wireless-security-camera-review-
2487152
• http://www.2mcctv.com/blog/2013_01_25-take-your-
neighborhood-watch-to-the-next-level-with-
neighborhood-guard/
Empowering the Neighborhood Watch
This section of the presentation by:
Mpowr.us
• 24x7x365 neighborhood watch
• Collaborate to keep neighborhood safe
– Monitor abandoned, parked cars & overgrown or vacant
lots
– Monitor reckless driving
– Monitor loitering by strangers
• Controlled by the neighborhood
• Communicate issues to community and/or police
Collaborate | Control | Communicate
What?
• 24x7x365 surveillance
• Seamless upgrades of features and capabilities
• Massive scalability at low prices
• Cloud-based storage
• Browser-based dashboard
• End-to-end security
• Video and Image Timelines
• Downloadable Videos and Images
Connect | Sign Up | Use
Offering
1. Deters criminal activity – capture mail theft, package theft, vandalism
2. Makes neighborhoods safer – identify reckless drivers, criminal profilers
3. Addresses quality of life issues, and mutual interests of the community
4. Works collaboratively with other civic and community activities
5. Creates a greater sense of security and reduces fear of crime
6. Builds bonds with neighbors and stimulates awareness
7. Reduces the physical, financial, and psychological costs of crime
8. Enables residents to capture, report suspicious activities in communities
9. Offers post-incident resources for victims of crime
Connect | Collaborate | Control | Communicate | Community
Benefits
Architecture
Security
Camera
Home
Router
Home Computer
Carniel
Example
Blue Meadow Ct.
Legend
Homes
Computer
Router/Cable Modem
Sumner
C HD / IR Cameras
c
2
c
3
• Axis P1427-LE 5MP Outdoor Bullet Camera
– 2592 x 1944 Resolution at 12 fps  2.5x HD
– Up to 50' of Night Vision
– Ethernet Connection with PoE Technology
– IP66 and NEMA 4X Rated for Outdoor Use
– $669
Camera
• Solar powered
• LTE connectivity
• Central Monitoring
• $40,000+ solution
Expensive | Limited | Inflexible
An example of an alternative solution
Expensive!
HOME NEIGHBORHOOD CAMPUS PUBLIC SPACES
90% 20% 10%
NOW 6/2017
12/2017
VIDEO UPLOAD, CLOUD,
SERVICE
MUX HW WAN, ANALYTICS
MARKET
STATUS
FEATURES
Outdoor surveillance as a Service
Roadmap
Empowering the Neighborhood Watch
• Safe Saratoga Citizen’s Committee meeting
– WHEN: January 21st 2017, 10AM-Noon
– WHERE: City of Saratoga office (Administrative
Room)
– WHO: Only Neighborhood leaders should attend
as seating is limited
– Agenda: Surveillance Cameras
– RSVP is required. You can do so by emailing
rishi<at>RishiKumar.com

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The Saratoga Neighborhood Surveillance Camera initiative

  • 1. Deck by Rishi Kumar Email: Rishi<at>Rishikumar.com Version:February 22, 2018 NOTE: This is NOT a city of Saratoga initiated/funded project
  • 2. • This pilot program tested cameras at 2 neighborhoods of Saratoga. – Many more neighborhoods have embarked upon this project, met with the MPOWR team and also are getting feedback with the project • As part of the pilot, noticeable cameras were placed and signs bringing attention to the video surveillance were deployed at the entrances • Crime seemingly went down to zero – No incidents worth reporting have occurred in these neighborhoods • There are other Saratoga neighborhoods that have also placed cameras to monitor their entrance and have seen very similar results
  • 3. #1 FAQ that explains this project #2 Steps for a neighborhood to get started #3 MPOWR’s explanation of their solution You will need to spend between 15-30 minutes reviewing this deck
  • 4.
  • 5. • Since June 2016, Councilmember Kumar has rolled out/initiated 50+ Neighborhood Safety Watch programs in Saratoga – Check out the list at www.RishiKumar.com/nsw – More than 70 neighborhood /NSW meetings to discuss the safety challenge and recommended best practice. • The Neighborhood Surveillance Camera initiative has been launched as a fallout to the NSW programs, to provide an additional safety deterrent for these established Neighborhood Safety Watch programs (along with block parties etc.)
  • 7. • This is NOT a city of Saratoga sponsored project. The city of Saratoga does NOT currently have a city wide policy on surveillance cameras • This Neighborhood Surveillance Camera initiative has to be sponsored by the neighborhood and their participating residents – completely at their will and discretion • Councilmember Kumar is in support of cameras as a Saratoga safety tool with the appropriate mechanics (as defined in this presentation) – It is an optional project for the neighborhood, only launched after consensus and dialogue amongst neighbors – Neighborhood leaders drive it to suit their specific needs • Safe Saratoga Citizen’s committee is only facilitating the process for interested neighborhoods – The onus is upon the neighborhood leadership to engage, understand the recommended framework and push forward
  • 8. • There is no perfect solution in the market – neither is this • This is a solution based upon a combination of reasonably priced hardware (camera) and software that is custom built to provide the safety deterrent for our neighborhood in a simple, easily managed approach • We recommend that you conduct your investigation before picking a solution for your neighborhood that works best for your needs • Our current solution may have some limitations; we hope you truly take the time to review this deck and ask questions after • New iterations of the software will provide enhanced capability
  • 9.
  • 10.
  • 11. • An initiative launched by Saratoga Councilmember Rishi Kumar • Safe Saratoga Citizens Committee SSCC is a Saratoga citizens group focused on Saratoga’s safety, adopting best practices and innovating to enhance the safety of our community • Objective is to propagate and inculcate best practices within our neighborhoods and community towards a safer Saratoga, providing residents the ability to collaborate and innovate • Subscribe – Email group https://groups.google.com/group/SafeSaratoga – FB group https://www.facebook.com/groups/SafeSaratoga
  • 12. • This committee create an opportunity for citizen collaboration by forming working sub-committee focus groups, distributing work tasks and innovating towards Saratoga’s Safety. • This committee has discussed various innovative/collaborative approaches to enhance the safety of our neighborhood. What has emerged is these few sub-committees, establishing leadership to innovate with specific areas. See the list of sub-committees below
  • 14.
  • 15. • Cameras are an effective and a proven tool to drop crime; a statistically proven fact – An opportunity to add an layer of safety to an established Neighborhood Safety Watch program • Examples: California cities such as Lafayette, Orinda, Moraga, Fremont • Here is a deck that shows success with crime reduction after installation of surveillance cameras http://www.slideshare.net/rishi59/moraga- surveillance-camera
  • 16. (Thanks MPOWR for this list) • Deters criminal activity – capture mail theft, package theft, vandalism • Makes neighborhoods safer – identify reckless drivers, criminal profilers • Addresses quality of life issues, and mutual interests of the community • Works collaboratively with other civic and community activities • Creates a greater sense of security and reduces fear of crime • Builds bonds with neighbors and stimulates awareness • Reduces the physical, financial, and psychological costs of crime • Enables residents to capture, report suspicious activities in communities • Offers post-incident resources for victims of crime
  • 17. • Neighborhood collaborative initiative – This deck covers this particular option • Home owner initiative – Many of our Saratoga neighbors are installing cameras to monitor their homes – Check out product recommendations at www.RishiKumar.com/tips • Currently there isn’t a city council policy for City sponsored cameras in Saratoga
  • 18. • Install surveillance cameras at the entrance of established “Neighborhood Safety Watch” neighborhoods • Neighbors participate by chipping in fair share portion of the overall expense • 24 x 7 x 365 Monitoring of Neighborhood. A typical process explained further ahead in this deck • Video/still images only available to law enforcement upon occurrence of crime – Not everyone in the neighborhood has access to video data – only a few administrators • Cameras are meant to be a deterrent – Will not typically succeed in catching criminals before the act – Neighborhoods may not be a target if surveillance cameras are visible and signs display their presence – Some criminals may be caught after the crime as a result of captured video/ still images • Facilitated by “Safe Saratoga Citizens Committee”
  • 19. • Getting neighborhood feedback before moving forward is critical for the success of this project • We suggest distributing flyers and posting messages on email group/ nextdoor is a good start, informing the neighborhood and asking for feedback • A neighborhood meeting is the best way to get this project started and getting feedback from neighbors • Posting a project description on the neighborhood email group will typically get a few responses from neighbors with their thoughts and ideas – A proposed verbiage is at www.RishiKumar.com/pilot – NOTE: Not everyone takes the time to respond via email or express their thoughts. Just a few emails of support for the project may be a trigger for a neighborhood to organize a neighborhood meeting towards moving forward.
  • 20. • Camera purchase is an investment by the neighborhood – the neighbors own it • Axis P1427-LE 5MP Outdoor Bullet Camera – 2592 x 1944 Resolution at 12 fps  2.5x HD – Up to 50' of Night Vision – Ethernet Connection with PoE Technology – IP66 and NEMA 4X Rated for Outdoor Use • Amazon Cloud hosting for video/still images by http://mpowr.us/ • Safe and secure amazon cloud separate instances for data privacy – Mpowr.us is the Saratoga company providing the video/images storage and the software capability for this effort
  • 22. • This project started as a volunteer effort by a group of Saratogans with domain expertise – They spent hundreds of hours volunteering for this project and investing their personal funds – To protect themselves from liability, they decided to formulate a LLC, leading to formation of MPOWR • MPOWR provides the cloud hosting and the software capability for this neighborhood surveillance camera system • Details at www.mpowr.us • Please scroll to the MPOWR section in this deck for details
  • 23. • Explained through the course of this presentation
  • 24. • MPOWR breakout of charges – Hardware: $980/camera • 1 Axis P1427-LE 5MP Outdoor Bullet Camera • 1 Power + MPOWR Data connection box pre-configured/setup – Annual Maintenance: $100/camera • Camera and Cloud maintenance – Installation • Depends on the neighborhood’s requirements Total due at the time of installation = Hardware + Maintenance + Installation Costs • Deliverables ① Live video from all cameras in the neighborhood ② Preview & Download video and images from any neighborhood camera for 7 days ③ Videos up to 30 days will be provided upon request ④ 12 requests for video/images per year (for all cameras installed)
  • 25. • MPOWR breakout of charges – Hardware: $980/camera • 1 Axis P1427-LE 5MP Outdoor Bullet Camera • 1 Power + MPOWR Data connection box pre-configured/setup – Annual Maintenance: $0/camera • Camera and Cloud maintenance – Installation • Depends on the neighborhood’s requirements Total due at the time of installation = Hardware + Installation Costs • Deliverables ① Live video from all cameras in the neighborhood ② Preview (No downloads) video and images from any neighborhood camera for 7 days ③ Videos up to 30 days will be provided upon request @ $100 Per request (for all cameras installed)
  • 26. • This is applicable for Saratoga hillside that have network bandwidth issues. • The camera in this case needs to be powered (since you are not using the powered by ethernet option) • We have an option to use LTE network, a box + camera that will provide you remote download of the camera content when needed. • You have a monthly subscription with Verizon or a provider like Verizon, or you can only turn on subscription only when you need to download. The SD card is 32GB inside the camera (and not easy to remove once inside), that is why we need a remote download. • The breakout of expense involves camera + LTE box + any LTE service fee to Verizon + MPOWR charges • MPOWR team will explain details to the neighborhood upon request
  • 27. • This is completely funded by the HOA or the neighbors from the neighborhood. The process is explained further down the deck • A City of Saratoga Neighborhood Safety Watch grant may be used towards this purpose – Neighborhoods will need to apply for this grant – Limited to $300/neighborhood/year – Limited to only established and registered Neighborhood Safety Watch Saratoga groups. Contact Rishi if you are interested in launching your Neighborhood Safety Watch group – Details soon at http://www.saratoga.ca.us/stayingsafe
  • 28. • Planning out the neighborhood contribution is relatively easy for established Home Owner Associations (HOA) • For non-HOAs, neighborhood should establish a bank account or a paypal account and collect payment from every neighbor interested in participating – Bank account could be an anciallary neighborhood account that is under a neighbors personal or business account. This is the easy approach – Opening a business account for the neighborhood may be challenging if you are NOT an HOA • Details explained in following slides
  • 29. • Announce the project and request contributions via Paypal and Check – The paypal account could be the account of one of the neighbors who writes a check into the bank account or automatically transferred into the bank account • Track who has paid and who has not on a map. • Camera Committee members can then knock on doors of pending neighbors. – Request a check or cash when the home owner is supportive of the project. – If no one was home, leave flyer with simple info on what the project was and how they could contribute. We also asked contributions at our block party. We sent multiple reminders through the neighborhood group - since not everyone reads all the emails • What about those who don’t participat? – Neighborhoods have thought of charging a hefty fine for those opting out. But, in case law enforcement wanted the footage for a neighbor who had opted out, then we would need to comply. So neighborhoods have left payment optional. • Plan for some extra funds, budget the project. Easier to plans funds for about 3 years and with only 60% of the neighbors participating. Avoid reaching out every year for funds.
  • 30. • Neighborhood leaders can work with the MPOWR team – The MPOWR team typically gets involved in orienting, placing and pointing the camera for maximum impact • Installation of the camera is on a neighbor’s home accessing the internet/power as needed – Professional installation is typically managed by the neighborhood, but if you need help discuss with the MPOWR team • HOAs can get a city of Saratoga encroachment permit and install the camera on “Public Right of Way” as needed for monitoring of their neighborhood – See details of this permit further ahead in this deck
  • 31. • The recommended camera is powered by ethernet • We may or may not need a power source for the install
  • 32. • Discuss with Mpowr team the architectural details based on the option your neighborhood has picked
  • 33. • It is recommended that cameras are visible - there is little value in camouflaging them as they are meant to be deterrents • We also recommend putting up “ This area under surveillance” signs in the neighborhood – This is optional and left to the neighborhood to decide upon a sign/ no sign – Remember, you want to have deterrents, and such a sign only serves as a deterrent, along with a “Neighborhood Safety Watch” sign for example • The neighborhood can add signs to existing city post (some) as long as there is 7 ft of clearance between the ground and the bottom of the sign. • There are many websites that you can explore for these signs • http://www.mysecuritysign.com/Shoplifting-Signs/Activities- Monitered-By-Video-Camera-Sign/SKU-K-1099.aspx
  • 34.
  • 35. • They are typically placed at a home(s) at the entrance of the neighborhood to monitor incoming and outgoing traffic. • Cameras will NEVER be pointed towards homes – it will pointed to the entrance of the neighborhood monitoring traffic • The power/internet is provided by a home owner(s) at the entrance who is supportive of this project • Cameras can be potentially placed on the Safety Watch sign post already planted by the city upon approval by Saratoga’s Public Works Director • With an encroachment permit, cameras can be professionally and safely mounted on public right of way (upon approval by Saratoga’s Public Works Director) • The neighborhood can decide to place it at other locations within the neighborhood also, as decided by the Neighborhood Camera Committee
  • 36. • City of Saratoga now has a policy that allows Home Owners Association (HOAs) to get an encroachment permit from the city and install the camera on the public right of way – Please contact Saratoga Staff Crystal Bothelio cbothelio@saratoga.ca.us for details
  • 37. • We are capturing video and high res still images 24x7 based upon specific motion triggers in specific areas in range, with established pre and post triggers to ensure we capture meaningful data • These motion triggers are specific to a focus area where the camera is pointed, tweaked based upon neighborhood input etc.
  • 38. • MPOWR will backup your video/images data on the cloud and will provide you access depending on the option you sign up for • Please review the FAQ at http://www.mpowr.us for the details.
  • 39. • Mpowr.us is handling this aspect of the system • Mpowr provides this as a service for the neighborhood and will charge a monthly fee • Amazon Cloud hosting for video/still images by http://mpowr.us/ • Safe and secure amazon cloud separate instances for data privacy • MPOWR can potentially consider alternate systems for the neighborhood based upon request, but currently not part of the system architecture – DVR – SD Card – Other options
  • 40. • When there is a crime incident, a request will be made by the resident impacted to the neighborhood administrators for a specific time range of video footage • The video / still images will be provided to Saratoga sheriff by the administrators • Data is shared only upon the occurrence of crime activity and only with the Sheriff team – as per the terms and conditions
  • 41. • Please visit http://www.mpowr.us/privacy • Video/ still images are only available to designated neighborhood administrators – Not everyone gets access – Anyone can request access* • As per terms and conditions that every participating neighbor signs on, the data from these cameras is only available for law enforcement and crime incidents – Explicit agreement to terms and conditions by participating neighbors is recommended *Requests can only be made by neighbors based upon specific crime activity
  • 42. • Images and videos are loaded to secure Amazon cloud instances dedicated for the neighborhood • There is NO DVR needed for this system configuration
  • 43. • Mpowr provides this as a service for the neighborhood and will charge a monthly fee • Version 1.0 (Dec 2016) – Capture video + still images on specific motion triggers – Administrators have ability to quickly scan through stills and video images – 7 Days worth of data available to administrators – 30 days archived and available upon request from Mpowr.us – Pre and post motion triggers – Ability to download video file in small sized chunks • Currently part of the software roadmap – in progress – Night time vision – License plate readers – Form to request video data, notify administrators via the workflow – Smart Phone access
  • 44. • Mpowr.US team is currently working on the problem – This capability will be enhanced with version 1.1 of the software • Preferring using one camera for day time and night time images; minimize system complexity – There is a possibility an additional 2nd camera for night time vision may be needed • Image to the right is capture from a mail theft incident that was sent over to our sheriff. This is what it looks like today
  • 45. • Feature is not available currently • The software capability is currently being worked on by MPOWR (part of version 1.2) • Saratoga has deployed a Automated License Plate Reader (ALPR) since February 2018, to alert our sheriff on stolen cars – shared with other West Valley cities.
  • 46. • HOA/ Neighborhood team should take steps to protect themselves from any liability • Terms and Conditions for participation should be clearly defined for everyone by the neighborhood leaders • See sample T&Cs later in the deck
  • 47. • The Santa Clara County Sheriff’s Office has partnered with CrimeReports.com. for reported crimes in your area. CrimeReports.com hosts a Camera Registration Program. • By registering the location of your home security cameras, you might assist the Sheriff’s Office in supplying information needed to catch criminals that have burglarized your neighbors. • Having camera footage of suspects is one of the most valuable tools law enforcement can use to identify criminal suspects. Your information is kept secure and never made public. • To register your security camera, go to www.CrimeReports.com and click on the “register my camera” link. Then select the Santa Clara County Sheriff’s Office as your local law enforcement agency.
  • 48. • Good question! Great segue into the next section
  • 49.
  • 50. • It is important to propose and get feedback on surveillance cameras from the neighborhood – Not a good idea to just launch without feedback – Some neighbors are very sensitive to cameras monitoring their entrance – Run a survey • You can copy and use this form http://tinyurl.com/CameraPilot to gather feedback from your neighbors Please do not use the above form, but copy and customize it • You will find the suggested verbiage that you can email your neighborhood and gather input herehttp://www.rishikumar.com/pilot.html
  • 51. • Schedule a meeting by posting the meeting date, time and location on your neighborhood email group – At the meeting, share and discuss details, address any concerns – If there is interest to move forward, this group that is at the meeting) is the core “Neighborhood Camera Committee” • Invite MPOWR to provide an overview of the project/ runs demo as needed for the neighborhood • Consider other options for surveillance / discuss the pros and cons of these options
  • 52. • Proactively address any concerns that are raised by your neighbors – Typical concerns are around privacy. We provide video data / images only to law enforcement • Transparency is always good • Communicate as much as possible. Over communication with your neighbors is better for this juncture • Identify a chair /point person from the neighborhood to lead this effort • Set appropriate neighborhood expectations
  • 53. • The Camera Committee outlines the scope of the project working with MPOWR team – Focus upon a specific architecture for the rollout – Identify location(s) to mount the cameras – Get permission of the home owners at the entrance(s) – Identify administrators – Fine tune Terms and Conditions for participation – Develop an outreach plan – Develop a payment plan (Capital + Monthly) – Establish a bank account or paypal account for this purpose
  • 54. • *****NEIGHBORHOOD AGREEMENT: • You are agreeing to the following terms and conditions with your participation and support for this initiative: • You understand that no one from the neighborhood is liable in any shape or form as a result of the capabilities, lack of capabilities or failure of these cameras installed • You are agreeing to pay your fair share $ of the capital equipment investment i.e price of X cameras. The current total investment is $ABC and at least ?? families having expressed interest to contribute and participate. The more the number of participating families, the lesser the price/family. The current fair share is $??/family that will also leave us a cash balance. You also agree to pay any monthly fee that MPOWR.US will charge for cloud hosting, software etc. • Our neighborhood will have # Administrators that will be liason with MPOWR as needed. Any request for data will need to be made through this Administrator team. Here are our Administrator team: • Request for data: Any participating paid member can request data from the administrators based upon a police report/specific incident (break-in, car theft, mail theft etc). The video will be turned over to Sheriff
  • 55. • The committee should now post details of the project to the Neighborhood Email Group and invite neighbors to participate • Neighborhoods should build an “interested list of neighbors” via a form such as this http://tinyurl.com/camerashare • Explain clearly the terms and conditions of participation • This step typically needs a few iterations and consistent, constant follow-up and reminder to get the neighbors to sign-up
  • 56. • The Neighborhood should look to fund this operation (capital + service charge) – We recommend you calculate the charges for 3 years and get the payment upfront from participants. Makes it easier to manage • An already established HOA will find this painless • Neighborhoods without an HOA? We recommend a person from the neighborhood make the investment for this project, while the committee solicits funds from the neighbors • Neighborhood should consider lining up a treasurer to manage funds / launch a bank account etc • We suggest making transactions electronic – to make it easier to manage and track • Payment should be made to the MPOWR team
  • 57. • This City of Saratoga grant money is available – Only available to established Neighborhood Safety Watch programs – $300 grant/year, if granted, can be used for surveillance cameras or any other projects – Details at http://saratoga.ca.us/stayingsafe • Looking to start a Neighborhood Safety Watch program for your neighborhood? Contact Rishi Kumar
  • 58. • The Committee and the designated home owner(s) now works with MPOWR team to install cameras and go live • Report back to the neighborhood once this step is completed • If your neighborhood thinks this is a good idea, place signs in your neighborhood announcing to the world
  • 59. • Now that the project is live, the committee should go door to door explaining the project and collecting checks / request paypal donation (HOA may scheduled a meeting to discuss) – Objective of this step is to get close to 100% participation – Prepare a script for this purpose – Plan a clear response to objections and issues – Get the neighborhood on the same page • A flyer can be designed and printed for this purpose – See sample (next slide)
  • 60. DETAILS: WWW.TINYURL.COM/CAMERASHARE WILL YOU PARTICIPATE? THIS SYSTEM WILL HELP REDUCE CRIME! <YOUR NEIGHBORHOOD> PROJECT WE NEED YOUR SUPPORT COLLABORATE FOR A SAFER NEIGHBORHOOD Our Neighborhood has seen two break-ins, car break-ins and a mail theft in the last three months. Statistically, surveillance cameras have proven to reduce crime. A <Neighborhood>Camera Committee has thus been formed. We are in the process of installing 2 cameras at the two entrances viewing the entrances looking towards <Road>. So far, 40 out of 92 families have agreed to participate and share expenses, currently at $60/family. NOTE: Video and images from these cameras will be made available only to the sheriff to help resolve crimes committed in our neighborhood. The software and storage will be provided by Mpowr. Visit www.mpowr.us. QUESTIONS? Call <Name>, <Email>, <Phone #>
  • 61. • Look to convince some of the remaining folks on the merits of the project and why it is imperative for everyone to participate • Provide quarterly updates to the neighborhood – Celebrate success – Recognize short comings, and seek to address it – Eventually, a majority may see the merits of this project and decide they want to participate • Register your camera at crimereports.com (explained in this presentation) • Final tweaks to your cameras, add more cameras etc.
  • 62. • Schedule an annual neighborhood block party to celebrate the success • Discuss the status of the project, get feedback and plan future projects
  • 63. • Considerations https://www.cctvcorp.com/security- cameras-for-neighborhoods • https://www.lifewire.com/how-to-start-a-high-tech- neighborhood-watch-2487721 • Camera issues https://www.lifewire.com/foscam- fi8905w-outdoor-wireless-security-camera-review- 2487152 • http://www.2mcctv.com/blog/2013_01_25-take-your- neighborhood-watch-to-the-next-level-with- neighborhood-guard/
  • 65. This section of the presentation by: Mpowr.us
  • 66. • 24x7x365 neighborhood watch • Collaborate to keep neighborhood safe – Monitor abandoned, parked cars & overgrown or vacant lots – Monitor reckless driving – Monitor loitering by strangers • Controlled by the neighborhood • Communicate issues to community and/or police Collaborate | Control | Communicate What?
  • 67. • 24x7x365 surveillance • Seamless upgrades of features and capabilities • Massive scalability at low prices • Cloud-based storage • Browser-based dashboard • End-to-end security • Video and Image Timelines • Downloadable Videos and Images Connect | Sign Up | Use Offering
  • 68. 1. Deters criminal activity – capture mail theft, package theft, vandalism 2. Makes neighborhoods safer – identify reckless drivers, criminal profilers 3. Addresses quality of life issues, and mutual interests of the community 4. Works collaboratively with other civic and community activities 5. Creates a greater sense of security and reduces fear of crime 6. Builds bonds with neighbors and stimulates awareness 7. Reduces the physical, financial, and psychological costs of crime 8. Enables residents to capture, report suspicious activities in communities 9. Offers post-incident resources for victims of crime Connect | Collaborate | Control | Communicate | Community Benefits
  • 71. • Axis P1427-LE 5MP Outdoor Bullet Camera – 2592 x 1944 Resolution at 12 fps  2.5x HD – Up to 50' of Night Vision – Ethernet Connection with PoE Technology – IP66 and NEMA 4X Rated for Outdoor Use – $669 Camera
  • 72. • Solar powered • LTE connectivity • Central Monitoring • $40,000+ solution Expensive | Limited | Inflexible An example of an alternative solution Expensive!
  • 73. HOME NEIGHBORHOOD CAMPUS PUBLIC SPACES 90% 20% 10% NOW 6/2017 12/2017 VIDEO UPLOAD, CLOUD, SERVICE MUX HW WAN, ANALYTICS MARKET STATUS FEATURES Outdoor surveillance as a Service Roadmap
  • 75. • Safe Saratoga Citizen’s Committee meeting – WHEN: January 21st 2017, 10AM-Noon – WHERE: City of Saratoga office (Administrative Room) – WHO: Only Neighborhood leaders should attend as seating is limited – Agenda: Surveillance Cameras – RSVP is required. You can do so by emailing rishi<at>RishiKumar.com