Elite paint

Implementation & Impact on
“SUPPLY CHAIN MANAGEMENT” of
ELITE PAINT

Prepared by
Md. Anwar Hosen ID# 1113280576
Rifat Rasul Chowdhury ID# 1113280662
Md. Mehedi Hasan ID# 1113280669
Abu Mohammad Sayem ID# 1113280678

Objective of the Study
 Broad Objective:
Implementation and Impact on Supply Chain
Management (SCM) of Elite Paint.
 Specific Objectives:
To find out the Environment of the firm.
To figure out the Partner facilitating in Supply Chain
Management of ELITE CHEMICAL INDUSTRIES LTD.
To find out the Partner Relationship.
To figure out the Supply Chain Management
performance of the Elite Chemical Industries Ltd. (ECIL)
Performance of the Firm as a result of SCM practices
ECIL

History of Elite Chemical
Industry Ltd.
(ELITE PAINT)

History of Company
1952 Late Mr. Sirajuddin Ahmed established Elite
Chemical Industries Ltd. (ECIL)
1972 Contribution of rebuilding the country.
1986 Late Mr. Sirajuddin Ahmed established “Elite
Paint Group of Companies” through the
establishment of backward linkage industries
regarding paint products and industries of other
sectors.
1997 Technical Cooperation Agreement with DAI
Nippon, Tokyo
1999- Can produce Decorative Paint, High Quality
still Marine Paint and Other Industrial Paint through
modern Technology.

Vision
“Simple Math” the philosophy of easy customer
satisfaction.

Mission
Service Excellence to all Clients.
Ensuring Socio Economic Development.

Goal
 To be one of the leading paint of Bangladesh.
 Gain and maintain the trustworthy relationship with
their all business partners.
 Achieve excellence in customer service through
providing the most modern and advanced state of art
technology in the different spheres of industries.

Elite Paint Products

Decorative Paint Tennis Court Paint
Marine Paint Cement Paint
Industrial Paint Bonntile Sealer
Road Marking Paint Super Aclose Paint
Silky Finish
Stoving Enamel Paint Bonntile Texture Coat
Zinc Rich Paint Bonntile Topcoat Paint
Eproxy Enamel Paint Wood Varnish Paint
(Latest)

Environment of the SCM Operation at Elite Paint
About the Environment of the Firm
4

3.5

3

2.5

Evaluation 2

1.5

1

0.5

0
Customers’ Customer’s Suppliers’ Competition is Competitors’
needs are product delivery time intensified in often
unpredictable preferences can easily go our country. introduce new
change over wrong. product
the year. unexpectedly.

Factors

Strongly Disagree Disagree Neutral Agree Strongly Agree

Partner Relationship Facilitating SCM
SCM consists of backward and forward integration.
All the people whose are involved in the process, is
the concentration of SCM.

Factors:
Top Management Support
Strategic Supplier Partnership
Customer Relations Practices
Information Sharing
Information Quality
Lean System


4

3.5

3

2.5

Evaluatiom 2

1.5

1

0.5

0
Top management considers Top Management supports Top Management regards Top Management participates
the relationship between us & Supply Chain Management SCM as a high priority item. in SCM & its optimization.
our trading partners to be (SCM) with the resources we
important. need.
Factors



4

3.5

3

2.5

Evaluation 2

1.5

1

0.5

0
We consider quality as our We regularly solve problems We have helped our suppliers’ We include our key suppliers in
number 1 criterion in selecting jointly with our suppliers. to improve their product quality. our planning & goal setting
suppliers. activities.
Factors

Strongly Disagree Disagree Neutral Agree Strong Agree

Customer Relation Practice
Customer Relation Practice

4

3.5

3

2.5

Evaluation 2

1.5

1

0.5

0
We frequently interact with We frequently measure and We frequently determine future We facilitate customers’ ability
customers to set reliability evaluate customer satisfaction. customers’ expectations. to seek assistance from us
responsiveness & other
standards for us.
Factors

Strongly Disgree Disagree Neutral Agree Strongly Agree

Information Sharing
Information Sharing

4

3.5

3

2.5

Evaluation 2

1.5

1

0.5

0
We inform trading partners in advance of Our Trading partners’ share proprietary Our trading partners’ share business
changing needs. information with us. knowledge of core business process with
us
Factors

Strongly Disagree Disagree Neutral Agree Disagree

Information Quality
Information Quality

4

3.5

3

2.5

Evaluation 2

1.5

1

0.5

0
Information exchange Information exchange Information exchange Information exchange Information exchange
between our trading between our trading between our trading between our trading between our trading
partner & us is timely. partner & us is accurate. partner & us is complete partner & us is adequate partner & us is reliable
Factors


Lean System
Lean System

4

3.5

3

2.5

Evaluation 2

1.5

1

0.5

0
Our firm reduces set up times for Our firm has continuous quality Our firm pushes suppliers for shorter lead
production/reduces production set up time. improvement program. times.
Factors


About Partner Relationship in SCM
Partnering provides a way to leverage the
unique skills and expertise of each partner
and may also “lock-out” competitors.
Factors:
Trust with Trading Partner
Commitment of Trading Partner
Share Vision between Trading Partner


4

3.5

3

2.5

Evaluation 2

1.5

1

0.5

0
Our credit partners have been open & honest in dealing with Our trading partners’ respect the confidentiality of the
us. information they received from.
Factors



4

3.5

3

2.5

Evaluation 2

1.5

1

0.5

0
We have invested a lot of effort in our Our trading partners abide by agreements We & our trading partners always try to
relationship with our trading Partners very well. keep each others promises
Factors


Share Vision with Trading Partner
Highlights of Vision SCM:
Opens portals across the businesses' entire
supply chain, enabling informed decisions
Maximizes the operational efficiency and tightens
control over the business processes
Buyers and sellers keep up-to-date on constantly
changing information as it rapidly moves through
global network
Enhance the international direct sourcing through
a sophisticated and fully-automated system
Integrates seamlessly with Our Vision
Merchandising, Vision Sourcing and Vision
Demand Management solutions

Performance of SCM
Measure the performance of the supply chain
management is mainly depends on 5 factors, those
are following:

Factors:
Supply Chain Flexibility
Supply Chain Integration
Responsiveness to customer
Supplier Performance
Partnership Quality


4

3.5

3

2.5

Evaluation 2

1.5

1

0.5

0
Our supply chain is able to handle Our supply chain is able to meet special Our supply chain is able to produce
difficulty, non-standard orders. customers’ specification. products characterized by numerous
features, options, sizes & colors
Factors



4

3.5

3

2.5

Evaluation 2

1.5

1

0.5

0
There is a high level of communication There is a high level of integration of There is a great amount of crossover of
& co-ordination between our functions information system in our firm. the activities of our firm & our trading
in our firm. partners.
Factors


Responsiveness to Customer
Responsiveness to Customer

4

3.5

3

2.5

Evaluation 2

1.5

1

0.5

0
Our firm fills customer orders on time Our firm has short order-to-delivery Our firm has fast customer response
cycle time. time
Factors



4

3.5

3

2.5

Evaluation 2

1.5

1

0.5

0
Our suppliers deliver merchandise/materials to us on time Our suppliers provide high quality materials to us
Factors


Partnership Quality
Partnership Quality

4

3.5

3

2.5

Evaluation 2

1.5

1

0.5

0
We believe our relationship with our trading partners is Our overall relationship with trading partners is satisfactory
profitable
Factors


Impact of SCM Practices at Elite Paint
Organizations increasingly find that they must rely
on effective supply chains, or networks, to compete
in the global market and networked economy.

Positive Impact in these factors:
Market Share
Return on Investment (ROI)
The growth of Market Share
The growth of Sales
Growth in ROI
Profit Margin on Sales

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