This document discusses UX design and research. It covers topics like UX strategy, research methods like usability testing and interviews, design activities like creating personas and storyboards, and determining the right mix of qualitative and quantitative research. The goal is to better understand users, uncover opportunities, and increase customer happiness through the UX process. A 2-day workshop is also outlined that will cover case studies, research methods, design activities, and prototyping.

1. UX Design and
Research
Better experience, proven results,
trusted brand
Ridi Ferdiana

2. 2

3. UX
Research
UX Design
UX
Strategy

6. Who is
involved,
Needs, Goals,
Context

7. Saving
development
and process cost
Increasing
customer
happiness
and loyalty
Uncovering
unique
opportunities

8. Usability test Interviewing Card sorts
Click Testing /
Eye Tracking
A/B testing /
Multivariate
Testing
Desirability
Study
Expert Review Surveys
Diary Studies Personas
Participatory
Design

9. Quantitative vs
Qualitative Research
• Numeric vs non
numeric
• Based on objective
input vs subjective
• Large data vs
smaller scale
Behavioral vs.
attitudinal research
• Observe vs Ask
• Why vs What
• Desire vs Perceive
Moderated vs.
unmoderated
research
• Connected vs Not
Connected with user
• Slower vs Faster
• Detail vs more
information

11. Determining the
right participant
Finding,
Screening, and
Scheduling
Participant
Practice and
Prepare
(Logistics, Venue,
Documents,
Material, Tools)
Crafting and
Asking Question
Analyzing and
Presenting Result

14. Emphatetic elements
Incorporate your findings into your product design
Adding emotional impact into your product

15. Data
Pain
Points
Create
Personas
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16. Analyzing user
data
Creating
persona
Understanding
ideation
Working
scenario and
storyboards
Creating paper
prototypes
Implementation
planning

17. A place to find the data
‘site visit’
Organizing to extract pain
point
Design the solution to
eliminate pain point
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19. Freeing people to be creative
Getting input and agreement to
the team
May or May not work by adding
constraint
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20. • Scenario
•
•
• Storyboard
•
•
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28. UX
Research
UX
Design
UX
Strategy

29. Day 1.
• Case study: EduPolis
• UX Research Methods: Card Sorting &
Interview
• UX Research Metrics : Analyzing User
Data
Day 2.
• Case study: Learning from them (UCD)
• UX Design: Creating Persona
• UX Design: Scenario and Storyboards
• UX Design: Prototyping