Keynote delivered by Richard MacManus, ReadWriteWeb founder and CEO, at the company's Mobile Summit in Mountain View, 7th May 2010. The theme of the keynote was: Mobile Trends for 2010 and beyond.

1. Mobile Trends 2010
Richard MacManus
Founder & CEO
ReadWriteWeb

2. 5 Mobile Trends of 2010
1. Native App and/or Browser
Based?
2. Geo-location Services
3. Internet of Things
4. Emerging Wireless Standards
5. Augmented Reality
http://www.readwriteweb.com/archives/top_10_mobile_trends_of_2010_part_3_emerging_markets.php
Image: http://www.flickr.com/photos/lukask/4057037920/

3. Source: Gartner; http://www.gartner.com/it/page.jsp?id=1306513

4. Native App OR Browser Based?

5. The Numbers
326,000 Mobile Touch Web
sites worldwide
(circa Jan 10; source: Taptu)
185,000 iPhone apps in the
App Store
(as at April 10; source: Wikipedia)
27,000 apps in the Android
market
(circa April 10; source: AndroidLib.com)
Image: http://www.flickr.com/photos/spierisf/4344920695/

7. Source: Taptu; http://www.readwriteweb.com/archives/mobile_app_or_browser-based_site.php

9. Burbn: Browser-Based
HTML5 Location-Based Social Network

10. 12 Future Apps For Your iPhone
Alex Iskold, March 2008
1. Reality Tagging
2. People Tagging
3. Reality Recognition
4. Physical Social Networks
5. Personalized Travel Guides
6. Digital and Physical Treasure Hunt
7. Distributed Mobile Games
8. Credit Card and Biometrics as Software
9. Paperless Receipts & Digital Business Cards
10. Medical records as Software
11. Physical Browsing & Digital Shopping
12. Location/time-based deals
http://www.readwriteweb.com/archives/12_future_apps_for_your_iphone.php

11. Recognizr: Facial Recognition Coming to Android Phones
http://www.readwriteweb.com/archives/recognizr_facial_recognition_coming_to_android_phones.php

12. Geo-location Services
- Location-as-Platform
- Where you are
Use Cases:
Showing nearby restaurants
and ratings
Mobile advertising
Local news
Events
Wikipedia data about local
buildings
Imagine the possibilities when you
add data from sensors...
http://www.readwriteweb.com/archives/foursquare_location_platform.php

13. Internet of Things
- Barcode scanning (e.g. data
about a product)
- Phone as RFID tag and reader
Sensors:
- Phone reads and acts on sensor data
from real world objects (e.g.
temperature, noise, activity).
- The phone may be used as a sensor
itself (e.g. proximity).

14. Sensors/Senses
The iPhone has a built-in
accelerometer (motion
detector). Uses include:
Game control
Navigation functions
Augmented Reality
Context-awareness apps
The iPhone also has:
Microphone (noise
sensor)
Proximity sensor
Ambient light sensor

15. Shipments of mobile
phone motion sensors
(accelerometers,
compasses, gyroscopes
and pressure sensors)
2.2
will rise to
billion units
in 2014,
up from 435.9 million in Pic: iBeer; https://www.hottrixdownload.com/iphone/
2009.
Source: iSuppli Corp; http://www.cellular-news.com/story/43168.php

16. Emerging Wireless Standards
NFC
- Near Field Communication
- Mobile payments
DASH7
- Wireless sensor networking
standard
- Advanced location-based
services
- Long-distance mobile advertising
- Mobile coupons
Other standards include WiMax,
ZigBee and 4G.

17. Source: DASH7 Alliance;
http://www.readwriteweb.com/archives/dash7_bringing_sensor_networking_to_smartphones.php

18. Augmented Reality
Practical application is the golden ticket of Augmented Reality.
antjeverena; http://www.flickr.com/photos/antjeverena/3327157278/

19. Over
1,000 AR
campaigns
were kicked off in 2009
These bigcos have employed AR:

21. Wikitude Brings Augmented "Worlds" to the iPhone
http://www.readwriteweb.com/archives/wikitude_brings_augmented_worlds_to_the_iphone.php

22. Junaio iPhone App
Partnership with BART, SF Bay Area Rapid Transit system.
Uses BART API:
Place locations of nearby stations in a user's field of vision
Estimate arrival time of trains at each station
Display that live in real-time using AR.

23. DISCUSS!