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Why Companies NEED
   To Go “Mobile”


By: Andre Murphy
For Starters...

91% of Americans use
mobile phones

People that own smart
phones and mobile
tablets, use them for
web browsing before
an actual desktop
computer.
The Growth

90% of featured
phones come with a
web browser

Application usage is
second to browser
usage when it comes
to accessing the
mobile web
MOBILE SITES ARE JUST AS
IMPORTANT AS DESKTOP SITES...

WITH MORE PEOPLE ACCESSING SOCIAL MEDIA SITES, COMES THE
POTENTIAL FOR TRAFFIC TO YOUR SITE.

EXAMPLE: IF YOU HAVE MULTIPLE APPLICATIONS THAT NEED THE
INTERNET TO WORK, YOU WILL INCREASE THE AMOUNT WEB
BROWSER TIME WHICH MEANS MORE OPPORTUNITY TO ATTRACT
VIEWERS TO YOUR SITE (VIA ADS, ETC.)
The Numbers

in 2011 there are 2,095,000,000+ people who
have internet access.

in 2009 there were 4,100,000,000+ people who
had access to a mobile phone

1.08 billion people own smart phones

Apple has sold 25,000,000+ iPads
TABLETS




FACT: MORE POPULAR THAN DESKTOP PC’S
FACT: APPLE HAS SOLD OVER 25,000,000 IPADS
SKYFIRE WEB BROWSER IS
ONE OF THE FORERUNNERS OF
  MOBILE WEB BROWSING
   SKYFIRE MAKES MOBILE
BROWSING AS CLOSE TO DESKTOP
    VERSIONS AS POSSIBLE


    ESPN.COM ON THE
   SKYFIRE MOBILE WEB
        BROWSER
ORBITZ.COM




              MOBILE
DESKTOP       VERSION
VERSION
EXPEDIA.COM




MOBILE ON THE LEFT
DESKTOP ON THE RIGHT
References
http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-
phones.ars

http://www.zdnet.com/blog/btl/study-minorities-leading-in-mobile-web-usage-helping-close-
digital-divide/36523

http://www.clickz.com/clickz/stats/2026530/mobile-web-popular-apps-mobile-users

http://www.seositecheckup.com/articles/147

phoneboy.com

http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-
desktop-web-sites.php

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Murphy andre

Editor's Notes

  1. \n
  2. According to a survey taken by the CTIA, 91% of all Americans use cell phones. That equates to about 285 million people using mobile phones. 257 million mobile phones are data capable and around 50 million people own and use smart phones, 3G/4G powered phones and mobile tablets on a daily basis. \n
  3. When customers buy a phone, they want to be able to access the internet. Because more people rely on their mobile phones to access the internet, there has been an increase in the amount of mobile sites being published. \n
  4. Mobile is constantly growing, and with each new step forward in mobile advancement comes a need or demand for different apps, and a better user experience. Smart phones are on pace to produce more that the desktop computer and heavy mobile data users will triple to around one billion. \n\n
  5. \n
  6. While tablets are becoming increasingly popular, the web experience is constantly being reconstructed and redesigned and improved. \n\n
  7. With Skyfire mobile web browser nearly every webpage that is searched and clicked on, can be brought to your phone in desktop or mobile versions. Skyfire helps keep mobile web users attracted to the mobile web because the user experience as well as the visual aspects are so congruent to the actual web. Websites like Facebook and Twitter are among the original \n
  8. As you can see the mobile version of the site is not as user friendly nor as attractive as the full desktop version. \n
  9. In this example the mobile version is more user friendly than the desktop version which is cluttered and jumbled. This is partly due to the new idea of designing a mobile version first and then expanding on the mobile to create a desktop version of websites. \n
  10. \n