1. MARKETING SonicWALL Marketing Programs for Medallion Partners
In today’s competitive business environment, you need to generate demand for your solutions, retain and
communicate with existing customers, plus build a strong market presence. To help you accomplish these goals,
SonicWALL has developed the following marketing tools and programs.
SecureSource E-mail Newsletters
Newsletters are a great way to keep in front of customers – with very little effort. SonicWALL created
SecureSource, a trackable, electronic newsletter that can be co-branded with your company logo, contact details
and call to action. To make it even easier for you, SonicWALL teamed up with POPview, an electronic courier
service. When you supply POPview your recipient e-mail addresses (visible ONLY to POPview), POPview will send
out the e-Newsletter for you. You will also receive a Web-link providing access to tracking and results
information.
Co-Marketing Tools
Co-marketing is a great way to build strength in your brand. Right now you can download Web flash formatted
banners, Web landing page, HTML e-mail templates and SonicWALL logos to use for your marketing efforts.
Many of these components can be co-branded with your company logo, contact details and call to action.
Vertical Marketing Kits
It is hard to make a single message apply to all
markets. SonicWALL has vertical marketing tools
available to help you drive your solutions in
Education, Healthcare, Retail and Government.
The tools include materials such as scripts,
presentations, vertical -based literature,
customer stories and more.
** NEW** RISK 2.0: Raising Your
Information Security Seminar Kit **
Risk 2.0 is a seminar “kit” containing the elements to plan and deliver a two-hour seminar, including: invitation
and signage templates, handout suggestions and a 90 minute multi-media presentation. This content has been
developed specifically for business owners, as well as IT managers and staff who want to learn more about
information security and how to protect their valuable assets. The seminar is an opportunity for you to provide
an educational experience for end users rather than a direct sales pitch.
Additional Resources
Find other important documentation and
tools on the VAR partner portal such as
product information, price lists,
documentation, artwork and e-mail quick-
mails.

2. Lead Generation Programs
Lead generation can be difficult, especially for small companies with limited resources. Leveraging successful
campaigns and best practices can be one of the best ways to save time and effort. SonicWALL has created four turn-
key lead generation programs for partners who have additional budget and want to expand their marketing activities.
These programs are provided by strategic vendors who help with planning and running the campaign, eliminating
the need for marketing staff beyond a primary contact person. The programs range from individual “a la carte”
offerings to an integrated package for telemarketing, direct mail and e-mail.
Telemarketing
Includes a minimum of 750 outbound calls per month, script template and a targeted contact list. Vendor will act as a
list broker for additional lists as needed. Tracking software/reporting for up to 3 users.
Price: One Month: $6,000. Two Months: $10,000.
E-mail
■ E-mail and Web landing page HTML template by solution
■ Blast of up to 5,000 with a re-blast to any non-responders.
■ Program management, list selection help, production and basic reporting.
■ Offer from approved list only. E-mail follow up to responders.
Price: $4,400. List costs additional and range from $250 per thousand and up.
Direct mail post cards with e-mail follow up
■ 6x9 creative post card templates provided by solution
■ Program mgmt, post card production, printing, postage, help with list selection
included.
■ E-mail follow up to responses.
Price: Qty 5000: $7,565. Qty: 10,000: $14,563. List costs additional.
Integrated Marketing “The Works”
Includes Telemarketing, e-mail and a direct mail post card programs as noted above.
Price for package with 1 month calling, e-mail up to 5,000 prospects, Direct mail post card qty 5000: $14,965
Price for package with 2 months calling, e-mail up to 5000 prospects, DM qty 10,000: $25,963.
List costs additional.
Marketing Development Funds (MDF)
MDF can be applied toward qualifying marketing activities for Gold and Silver Partners based upon the terms,
conditions, and prior approval from the SonicWALL MDF Web site: http://www.coams.com/sonicwall/login/login.asp
To access all of these valuable resources go to the VAR Partner Portal:
http://www.sonicwall.com/channel_partners/partner_index.html (under resource center)
©2006 SonicWALL, Inc. is a registered trademark of SonicWALL, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their
respective companies. Specifications and descriptions subject to change without notice. G123_SW1366.v5