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1.1 introduction to user needs assessments
- 1. Top Bar Reserved for U-M Branding and Course Information Introduction to ! User Needs Assessment! Kentaro Toyama!
- 2. Top Bar Reserved for U-M Branding and Course Information
- 3. Top Bar Reserved for U-M Branding and Course Information
- 4. Top Bar Reserved for U-M Branding and Course Information
- 5. Top Bar Reserved for U-M Branding and Course Information Do users want anything else with their soda? ! What methods of payment do users prefer?! What do users want when a machine fails?!
- 6. Top Bar Reserved for U-M Branding and Course Information Why do a user needs assessment?! To understand why people would want to use a product or service! To learn how people actually use or don’t use a product or service! To see what people like or dislike about a product or service! To hear what else people might want from a product or service!
- 7. Top Bar Reserved for U-M Branding and Course Information When to do a user needs assessment?! Before any design phase! • Before designing something new! • Before a re-design! Any time questions or problems arise! • What causes users to want our service?! • Why don’t customers go beyond the home page?! • What frustrates users of our product?! • How could we improve the client’s experience? !
- 8. Top Bar Reserved for U-M Branding and Course Information “Needs” are not always urgent.! Origin of “needs assessment”! • 1960s! • Roger Kaufman, an educational technology researcher! In UX, “needs” = needs, wants, preferences, quirks! • Often focused on a product or service! • Pros and cons to taking a broader view!
- 9. Top Bar Reserved for U-M Branding and Course Information Methodologies taught in this course! • Interviews! • Observations! • Affinity walls! ! Strengths of qualitative research! • In-depth! • Broad range! • Hypothesis generation! • Causal explanations! Course Focus: Qualitative Research!
- 10. Top Bar Reserved for U-M Branding and Course Information Other methodologies sometimes used in user needs assessments:! • Work models! • Personas! • Market research! • Surveys and questionnaires! • Log analysis! • Document analysis! What This Course Does Not Cover!