2
IRELAND: A CULTURAL ANALYSIS
Table of Contents
Executive Summary 4
Introduction 4
Brief Discussion of the Country’s Relevant History 5
Geographical Setting 5
Location 5
Climate 5
Topography 5
Social Institutions 5
Family 5
The Nuclear Family 5
The Extended Family 5
Dynamics of the Family 5
Female Roles vs. Male Roles 5
Education 5
Role of Education in Society 5
Pre-School Education 5
Primary Education 5
Secondary Education 5
Higher Education 5
Literacy Rates 5
Political System 5
Political Structure 5
Political Parties 5
Stability of Government 5
Special Taxes 5
Role of Local Government 5
Legal System 5
Organization of the Judiciary System 5
Social Organizations 5
Group Behavior 5
Customs 5
Social Classes 6
Race, Ethnicity & Subcultures 6
Business Customs & Practices 6
Religion & Aesthetics 6
Religion & Other Belief Systems 6
Aesthetics 6
Visual Arts 6
Music 6
Folklore & Relevant Symbols 6
Living Conditions 6
Diet & Nutrition 6
Housing 6
Types of Housing Available 6
Rent or Own? 6
Clothing 6
National Dress 6
Business Attire 6
Recreation, Sports & Other Leisure Activities 6
Social Security 6
Language 6
Official Languages 6
Spoken vs. Written Languages 6
Dialects 6
Sources 6
Executive Summary
Introduction
Ireland is an island country located in Western Europe. With a population of 5 million and continued growth inevitable, Ireland is quickly becoming a promising prospect for U.S. companies looking to invest internationally. One of the most compelling aspects of Ireland is the food. Known for their hearty stews, Shepherd’s pie, delicious seafood and soda bread as well as their famous whiskey and Guinness, it is easy to see why penetrating the culinary market might be a good move for an international investor.
Despite being known for their great food and high-quality ingredients, Ireland is not known for having very good Mexican cuisine. Any American tourist or expatriate will say that, despite there being certain Mexican restaurants or chains available in Dublin, the Irish have no idea what good-quality Mexican food tastes like. America has the perfect solution to offer.
Chipotle Mexican Grill, Inc. is a fast-casual, fresh Mexican food restaurant chain in the United States. Chipotle is known for their fresh ingredients and high-quality Mexican food. Their menu consists of burritos, tacos, bowls and salads. Chipotle is currently the most active in the US but also operate abroad in Canada, England, France and Germany.
Founded in 1993 by Steve Ells in Denver, Colorado, Chipotle quickly grew to 16 restaurants by 1998 when McDonald’s Corporation invested. By the time McDonald’s fully divested from the company in 2006, Chipotle had grown to over 500 locations in the US. By October 2014, Chipotle had 17 locations outside of the US and was continuing to expand. By 2015, Chipotle had more than 2,000 locations. There are currently 2,408 active locations worldwide.
Chipotle’s US competitors include:
· Qdoba Mexican Grill
· Moe’s Southwest Grill
· Rubi.
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
2IRELAND A CULTURAL ANALYSISTable of ContentsExecut.docx
1. 2
IRELAND: A CULTURAL ANALYSIS
Table of Contents
Executive Summary 4
Introduction 4
Brief Discussion of the Country’s Relevant History 5
Geographical Setting 5
Location 5
Climate 5
Topography 5
Social Institutions 5
Family 5
The Nuclear Family 5
The Extended Family 5
Dynamics of the Family 5
Female Roles vs. Male Roles 5
Education 5
Role of Education in Society 5
Pre-School Education 5
Primary Education 5
Secondary Education 5
Higher Education 5
Literacy Rates 5
Political System 5
Political Structure 5
Political Parties 5
Stability of Government 5
Special Taxes 5
Role of Local Government 5
Legal System 5
2. Organization of the Judiciary System 5
Social Organizations 5
Group Behavior 5
Customs 5
Social Classes 6
Race, Ethnicity & Subcultures 6
Business Customs & Practices 6
Religion & Aesthetics 6
Religion & Other Belief Systems 6
Aesthetics 6
Visual Arts 6
Music 6
Folklore & Relevant Symbols 6
Living Conditions 6
Diet & Nutrition 6
Housing 6
Types of Housing Available 6
Rent or Own? 6
Clothing 6
National Dress 6
Business Attire6
Recreation, Sports & Other Leisure Activities 6
Social Security 6
Language 6
Official Languages 6
Spoken vs. Written Languages 6
Dialects 6
Sources 6
Executive Summary
Introduction
Ireland is an island country located in Western Europe. With a
population of 5 million and continued growth inevitable, Ireland
is quickly becoming a promising prospect for U.S. companies
looking to invest internationally. One of the most compelling
3. aspects of Ireland is the food. Known for their hearty stews,
Shepherd’s pie, delicious seafood and soda bread as well as
their famous whiskey and Guinness, it is easy to see why
penetrating the culinary market might be a good move for an
international investor.
Despite being known for their great food and high-quality
ingredients, Ireland is not known for having very good Mexican
cuisine. Any American tourist or expatriate will say that,
despite there being certain Mexican restaurants or chains
available in Dublin, the Irish have no idea what good-quality
Mexican food tastes like. America has the perfect solution to
offer.
Chipotle Mexican Grill, Inc. is a fast-casual, fresh Mexican
food restaurant chain in the United States. Chipotle is known
for their fresh ingredients and high-quality Mexican food. Their
menu consists of burritos, tacos, bowls and salads. Chipotle is
currently the most active in the US but also operate abroad in
Canada, England, France and Germany.
Founded in 1993 by Steve Ells in Denver, Colorado,
Chipotle quickly grew to 16 restaurants by 1998 when
McDonald’s Corporation invested. By the time McDonald’s
fully divested from the company in 2006, Chipotle had grown to
over 500 locations in the US. By October 2014, Chipotle had 17
locations outside of the US and was continuing to expand. By
2015, Chipotle had more than 2,000 locations. There are
currently 2,408 active locations worldwide.
Chipotle’s US competitors include:
· Qdoba Mexican Grill
· Moe’s Southwest Grill
· Rubio’s Coastal Grill
· Baja Fresh
Dublin, Ireland currently boasts two restaurant chains that
would qualify as competitors for Chipotle if it came to Ireland,
and they are called“Boojum” and “Tolteca Mexican Style Grill.”
Dubliners have dubbed these chains the “Chipotles of Ireland,”
but many American expatriates living in Dublin still claim that
4. these chains cannot truly compare to Chipotle in terms of
quality.
Now, Chipotle has an opportunity to expand into Ireland, and it
makes sense geographically considering they are already
currently operating many restaurants in the United Kingdom.
Opening up a Chipotle in Dublin would allow Chipotle to
penetrate the Irish market while also providing high-quality
Mexican food and meeting a culinary need. Brief Discussion of
the Country’s Relevant History
· Celtic tribes arrived between 600 and 150 BC
· Invaded by Norsemen in the late 8th century - ended when
King Brian BORU defeated the Danes in 1014
· Norman invasions began in the 12th c and set off more than 7
cs of Anglo-Irish struggle - repressions and rebellions
· Potato famine in mid-19th century responsible for a drop in
population by > 25% through starvation, disease and emigration
· Population continued to fall until it began to grow again in the
1960s
· One of the youngest populations in the EU
· Modern state traces origins to the failed 1916 Easter Monday
Uprising that happened and resulted in independence from UK
in 1921
· Deep sectarian divides between Catholic and Protestant -
Northern Ireland years of violence known as the "Troubles"
· Good Friday Agreement in Northern Ireland in 1998 initiated
new phase of cooperation between Irish and British
· Neutral in WWII and continues policy of military neutrality
· Joined the European community in 1973 and euro-zone
currency union in 1999
· Economic boom years of the Celtic Tiger (1995-2007) saw
rapid economic growth, which came to an abrupt end during the
2008 meltdown
· Economy is still recovering
· Population as of July 2017 approximately 5
millionGeographical SettingLocation
Ireland is an island located in Western Europe. Five-sixths of
5. the island is officially the country of Ireland while the
northernmost sixth of the island is Northern Island. Northern
Island is a separate country, which is officially a part of the
United Kingdom. The island of Ireland is 70,273 square
kilometers in area, which makes it slightly larger than the state
of West Virginia. Climate
Ireland has a temperate, maritime climate that is affected by the
North Atlantic Current. Ireland boasts mild winters and cool
summers, with temperatures rarely rising above 75 degrees
Fahrenheit year-round. The island is consistently humid and is
overcast about 50% of the time.Topography
· Island - 1,448 km of coastline
· Mostly flat to rolling interior plains surrounded by rugged
hills and low mountains
· Sea cliffs on west coast (Cliffs of Moher)
· 10.9% forest, 15.4% arable land, 50.7% permanent pasture,
agricultural land 66.1%
Social InstitutionsFamily
The Nuclear Family
· Plays a major role in Irish day-to-day lives
· Since the foundation of the state, the "family" has occupied a
core position in policy & public debates about common good
and national identity formation
· Family afforded privileged mention and protection in the Irish
Constitution of 1937
· State promises to "protect the Family" and recognizes it as
having "inalienable and imprescriptible rights, antecedent and
superior to all positive law."
· Still at the center of social and political debate in the 21st
century
· Interest groups argue for the preservation of what they view as
the "ideal form of marriage and family" while others welcome
and promote the emergence of more diverse and alternative
family forms
· Divorce not legalized until 1995 (narrowly)
6. · Reproductive rights remains a contentious issue in Ireland
after a clause inserted in the constitution in 1983 to protect the
right to life of the "unborn"
· At the same time... by the 21st-century, Ireland had relatively
high non-marital birth rate compared with other European
countries
· For much of the 20th century, Ireland was considered a
demographic outlier in Europe and the situation was distinctive
· Late age of marriage
· High rate of non-marriage
· High marital fertility rate resulting in distinctly large families
· Censorship for sexual and intimate matters and social control
(harsh treatment for women who had children outside of
wedlock) was another dominant feature
· Started modernizing in 1960s
· Legalized same-sex marriage in 2015
· Largest proportion of households today are made up of couple
households with children, with single adults with no children
second
· Much higher % of children living in lone parent households
than in much of the rest of Europe
· Most individuals are still socialized within traditional nuclear
family units and develop their identities, sense of self and
understanding of life primarily in terms of what happened
within their family
· Ontological sense of self is developed and maintained in terms
of relations with parents and siblings
· Most Irish people are bound to their family - considered the
center of intimate personal relations through which people
create and sustain meaning
· Children live with parents until they either leave for
university, move in with their partner, or once they have
become financially independent (18-19)
The Extended Family
· Continues to be an essential part of Irish society
7. · In the past, extended families would live near one another
· This is becoming less common due to ongoing impacts of
urbanization
· Family remains fundamentally important to the individual
· Unique personal relationships that family members share and
the support they receive from one another is highly valued
Dynamics of the Family
· Family patterns today are converging closely to European
trends in some arenas (non-marital births, crude marriage rate)
but maintaining a distinctive trend in others (low divorce rate,
high fertility rate)
· Tension between traditional values and modernity in Irish
family life and in intimate relationship more generally
understood
· Parental roles
· Marriage & courtship
· Traditional family structure of husband, wife and children is
the norm
· Growing acceptance of other living arrangements - many
alternative households (single-parent, couples without children,
LGBTQI+ couples with children)
· Growing tolerance within Ireland toward choices in family
structure
Female Roles vs. Male Roles
· Gender remains an unrecognized but crucially important
framework in shaping young people's lives
· Ideals within Catholicism emphasized traditional role of the
mother and the dominating beliefs about women in Irish culture
· This is changing - gender stereotypes are no longer as strong
as they once were in determining a person's role or duty in the
family
· High cost of living has made it common for both members in a
8. couple to work
· Gender equality more common in urban areas
· Rural areas are more conservative and maintain traditional
views regarding household and gender roles
· Women often stay home to care for children and household
· Married women have a considerably low participation rate in
the labor force compared to other European countries
· 1937: Women given very specific familial role in the State's
legal framework - Constitution still states that "woman by her
life within the home gives to the State a support without which
the common good cannot be achieved."
· By early 1980s, women with young children were participating
in the labor force in rapidly increasing #s, homosexuality was
decriminalized, cohabitation was in evidence alongside
conventional marriage, contraception was legalized and
accessible, and martial separation legislation had been
introduced
Education
Role of Education in Society
· Education is compulsory for children in Ireland from 6-16 or
until students have completed 3 years of second-level education
· Education system is made up of primary, second, third-level
and further education
· State-funded education is available at all levels, unless you
choose to send your child to a private institution
Pre-School Education
· Usually provided by privately funded childcare facilities or
providers
· Early Childhood Care and Education (ECCE) Scheme provides
a free year of early childhood care and education for children of
pre-school age
· Some pre-school initiatives are focused on at risk children and
are funded by the Department of Education and Skills
9. Primary Education
· Children do not have to attend school until the age of 6, but it
is usual for children to begin school the September following
their fourth birthday
· 4-year-olds and 5-year-olds are enrolled in the junior or senior
infant classes
· Curriculum follows these areas:
· Language, math, social skills, environment and scientific
education, arts education including visual arts music and drama,
physical integration, social personal and health education
· Generally privately owned by religious communities (or
boards of governors) but are State-funded
· Goes from Junior infants (4 years) - Sixth Class (age 11/12)
Secondary Education
· Provided by different types of post-primary schools, such as:
· Secondary, vocational, community and comprehensive schools
· Secondary schools are privately owned and managed - in most
cases, the trustees are religious communities or boards of
governors
· Vocational schools are established by he State and
administered by vocational education committees
· Community & Comprehensive schools are managed by boards
of management of differing compositions
· Consists of a 3-year junior cycle (age 12 to 14) followed by a
2-year or 3-year senior cycle depending on whether an optional
transition year is taken following the Junior Certificate Exam
· Transition year follows the Junior Certificate Examination
· One-year school-based program between Junior and Senior
Cycle
· Designed to act as a bridge between the two by facilitating the
smooth transition from the more dependent learning of the
Junior Cycle (middle school) to the more independent self-
10. directed learning required for the Senior Cycle
· Areas of study include: Environmental studies, English, math,
gaelic, PE, psychology, work experience, mental health matters
· During the final two years in the Senior Cycle, students take
one of 3 programs, each leading to a State Examination
· Established Leaving Certificate, the Leaving Certificate
Vocational Program or the Leaving Certificate Applied
Higher Education
· University Sector, Technological sector and the Colleges of
Education are substantially funded by the State
· # of independent private colleges
· 7 Universities, which are autonomous and self-governing -
they offer degree programs at bachelor, masters and doctorate
level
· Technological sector includes institutes of technology which
provide programs of education and training in areas such as
business, science, engineering, linguistics, and music to
certificate, diploma and degree levels
· Colleges of Education specialize in training for first-level
teachers - offer a 3-year bachelor of education degree and a
postgraduate diploma
· Training of second-level teachers usually involves completing
a primary degree in university or other third-level institution
followed by a one-year higher diploma in education
Literacy Rates
· 1 in 6 Irish adults has difficult understanding basic written
text
· 1 in 4 find it difficult to do simple math
· Adults aged 25-34 have the highest literacy mean score in
Ireland while adults aged 55 - 65 have the lowest mean score
· 17.9% of Irish adults are at or below Level 1 on the literacy
scale - this compares with 22% at or below level 1 in the last
International Adult Literacy Survey (IALS) results in 1997
11. Political System
Political Structure
· Ireland is a parliamentary democracy
· National Parliament ( President & Two Houses ) whose
functions and powers come from the Constitution
· President has absolute discretion in certain matters - referring
a Bill to the Supreme Court for a judgment on its
constitutionality
· President elected every 7 years
· Method of election to each House is different
· Senate is an advisory body
· Some are appointed, some are elected by the universities and
some are elected from vocational panels
· Has the power to delay legislative proposals and is allowed 90
days to consider and amend bills
· House of Representatives directly elected by the people at
least once every 5 years - 166 members
· The House is the dominant branch, meaning that most
proposals passed by the House of Representatives will
ultimately become law
· Since the 1990s, there have been coalition governments
Political Parties
· Two and a half party system, with two large catch all parties
dominating
· This changed after the 2011 Irish General Election, following
the large drop in support for the republican party (Fianna Fail)
· Current largest party is Fine Gael, which has its origins in the
pro-treaty movement of Michael Collins in the Irish Civil War
· Party of law and order - associated with strong belief in pro-
enterprise and reward
· Christian democratic, economically liberal party along
European lines, with a strongly pro-European outlook
· Generally associated with a liberal outlook
12. · Fianna Fail, traditionally Irish republican party, founded in
1927, is second largets and considered center-right
· First formed in a government on the basis of a populist
program of land redistribution and national preference in trade
and republican populism remains a key part of its appeal
· Sinn Fein, established in 1970, played a huge role in the Irish
War of Independence and the First Dail
· Current-day party has been historically linked to the
Provisional IRA - Republican party which takes a more left
wing stance on economics and social policy than the Labour
Party
· Fourth largest is the Labour Party (center-left)
· Links with the trade union movement and have governed in 7
coalition governments
· Number of other parties
Stability of Government
· The government in Ireland is quite stable
· Three branches of government that interact
- member states participate in
common institutions so that decisions on specific matters of
joint interest can be made at the European level
score of
80.4, making its economy the 6th freest in the 2018 Index
-reduction measures and banking-related debt
refinancing have stimulated economic recovery since the 2008
meltdown
-technology labor pool attract
foreign multinationals
Special Taxes
· Income Tax & Capital Gains on chargeable income and gains
· Taxes Consolidation Act of 1997 (governing legislation) and
supplemented in the annual Finance Act
13. · Gift and inheritance tax regime in force
· Pay as You Earn (PAYE) applies to all Irish-sourced
employment income and is calculated at progressive rates
· Universal Social Charge (USC) is a tax payable on gross
income from all sources after tax relief for capital allowances
but before tax relief for pension contributions
· Pay Related Social Insurance (PRSI) is a payroll tax, which
funds various benefits for employees, including uneployment
assitance and certain medical benefits
· Rental income (treated in a similar way to your normal income
from work and taxed at same rates)
· Stamp Duty (Transfer tax) - used on commercial and non-
commercial properties
· Property Tax
· Capital Gains
· Value Added Tax (VAT) / Sales Taxes
· 23% on the supply of most goods and services in the course of
business
· Most exports, food, oral medicine, and childrens clothing and
footwear are zero-rates
· Corporation Tax
Role of Local Government
· Local governments also have systems run at the county and
district level
· Local elections are held every 5 years in the month of May or
June - Councillors are elected to represent the community
· Elected council is the policy-making arm of the local
government
Legal System
Organization of the Judiciary System
· Ireland is a parliamentary, representative democratic republic
and a member state of the EU
· Head of State is the President (elected by popular vote), but it
14. is a ceremonial position with real political power being vested
in the indirectly elected prime minister
· Executive power exercised by the government, which consists
of 15 cabinet ministers
· Legislative power vested in the bicameral national parliament
(Oireachtas), which consists of Dail Eireann (house), Seanad
Eireann (senate) and President
· Judiciary is independent of the executive and the legislature -
head of the judiciary is the Chief Justice who presides over the
Supreme Court
Social Organizations
· Flag was introduced in 1848, based on French tricolour
· National Anthem is The Soldier's Song - writen in 1907 and
became anthem in 1926
· Unofficial anthem is The Fields of Athenry - tells the story of
a man who is convicted of stealing food during the Great
Famine and transported to Australia
Group Behavior
· Pop culture is similar to many other Western countries in
terms of TV, movies and popular music and literature
· One aspect that makes it different is pub culture
· Pub refers to a "public house" or a bar
· Issue of over-consumption of alcohol, but pub culture is more
then just drinking
· Typically pubs are important meeting places, where people can
gather and meet their neighbors and friends in a relaxed
atmosphere
· Character of pubs varies widely according to the customers
they serve, and the area they are in
· Irish society has traditionally been one of emigration
· More Irish people left Ireland than immigrated to Ireland for
hundreds of years
· Notably after the famine and more recently in the 1950s and
1980s
· Economy of Ireland dramatically improved in the 1990s and
15. many people have since immigrated to Ireland
Customs
· Greeting people involves shaking hands when you meet for the
first time - friends will hug - sometimes kiss on the cheek
· People are relaxed about time
· People will say please and thank you
Social Classes
Work much like they do in the US - based on the more money
you have, the more power you have
Race, Ethnicity & Subcultures
· Irish 82.2%, Irish travelers 0.7%, other white 9.5%, Asian
2.1%, black 1.4%, other 1.5%, unspecified 2.6% (2016 est.)
· Travellers
· Traditionally itinerant ethnic group who maintain a set of
traditions
· Predominantly English-speaking, some also use Shelta and
other similar cants
· Live mostly in Ireland as well as large communities in the UK
and the US
· Similar to Gypsies - but this theory is disupted and theories of
pre-Gaelic origin also exist
· Genetically Irish, with around 10,000 people in the US being
descendants of Travellers who left Ireland
Business Customs & Practices
· Relationships and family are hugely important to the Irish
· Huge difference between fast-paced Western European
countries and Ireland
· Important to bear in mind that family and relationships are as
significant as the business itself
· Corporate Social Responsibility (CSR) movement has gathered
great momentum in Ireland and is now regarded as one of the
16. most important topics
· Time keeping practices in Ireland differ for foreigners and
local associates
· Be sure to arrive on time - being late is impolite and
inconsiderate
· It is essential to plan your appointments carefully and to
ensure you allocate enough time for transport arrangements
· As a foreign associate, you are expected to give your Irish
counterparts the leeway to be late
· Irish are not very time conscious and are not punctual for
business or social meetings
· Not more than 15 minutes late usually
· Gift giving is not expected for business purposes
· Best occasion to give is at the successful conclusion of
negotiations
· Standard business dress is smart and conservative
· Formal suits work best in most situations
· Dress tends to be less formal than in Western Europe
· Traditional style is represented by tweeds, wools and subdued
colors
· Flashy colors and styles are unsuitable
· Corruption does not constitute a significant issue for foreign
investors in Ireland
· Minor areas of concern where some issues related to bribery
and corruption have been reported
Religion & AestheticsReligion & Other Belief Systems
· Predominant religion in the Republic of Ireland is
Christianity, with the largest church being the Roman Catholic
Church
· State may not endorse any particular religion and guarantees
freedom of religion
· 78% of the population identified as Catholic in 2016
· Next largest was "no religion" 10% of the population
· Second largest Christian denomination, the Anglican Church,
declined in membership for most of the 20th century, but has
more recently experienced an increase, as have other small
17. Christian denominations
· Hindu and Muslim populations have experienced significant
growth in recent years, due chiefly to immigration
Aesthetics
Visual Arts
Arts Council in Ireland exists to support community of visual
artists, groups and organizations so that the public "can
experience the highest standard of visual arts, in urban and in
rural parts of Ireland."
Music
· Many similar music traditions for Western music
· Traditional Irish music includes many kinds of drinking songs,
ballads, laments, either unaccompanied or performed with
instruments
· Irish stepdance and riverdance performed at parties, organized
competitions and at country houses created a bond between
musician and dancer
· There are many traveling Irish music / dance shows that
perform throughout the country
Folklore & Relevant Symbols
· Central aspect of Irish folklore is the wealth of traditional
beliefs and superstitions which have been held by Irish people
over the centuries
· Belief in the fairy folk - many centuries, the Irish were
convinced of the existence of magical creatures such as
leprechauns and the Banshee
· Magical cures - many bizarre remedies to cure ailments
· Holy wells - belief in the magical healing ability of natural
springs dates back to pre-Christian time in Ireland. Celtic
people belived springs were sacred places where the underworld
met our world
Living ConditionsDiet & Nutrition
18. · Consumption of butter per head of the population is higher in
Ireland than almost anywhere else in the world
· 20% of the land is devoted to farming
· Wheat, peas and beans became staple foods in Ireland after the
Anglo-Normans arrived
· Potato introduced to Ireland by the late 1500s
· Replaced older staples, including oats and dairy
· Potato Famine destroyed 1/3 of the the potato crop in 1845
and triggered widespread famine
· More than 1 million died as a result of the potato blight, and 2
million emigrated to other countries
· As of 2001, Irish were consuming more potatoes than most
countries in the world
· Also accomplished cheese makers
· Soups, seafood, and meats are all important in the Irish diet
· Typical Irish dinner consists of potatoes, cabbage, and meat
· Irish stew has been recognized as the national dish for at least
2 centuries
· Bread is important - soda bread is a national dish
· Common beverages include tea, beer, whiskey and ale
Housing
Types of Housing Available
· Flats are converted from older houses and are typically self
contained, but some may share facilities such as the laundry or
living areas
· Purpose built apartments are usually more expensive but
roomier with a better lay out
· Houses are typically 3-4 bedroom and semi-detached. Houses
are usually terraced or rowhouse in the city. Free standing are
more common in towns and villages
Rent or Own?
· In 1991, Ireland's rate of homeownership peaked at 80% of
households
19. · By 2011, owner-occupation had fallen to 71% with 19%
renting
· This trend is growing as pricing rises and mortgage-holding is
declining most among young people in the unskilled, semi-
skilled and skilled manual classes
· Affordability affects this
· Most people live in one-family dwellingsClothing
National Dress
· Irish clothing is a blend of old and new, traditional and
modern, style and substance
· Aran Sweater is one of Ireland's best-known exports,
originally intended to keep the fisherman of the Aran Islands
warm and dry
· Made from native sheep wool
· Tweed is a sturdy woolen fabric, usually woven into twill or
herringbone patterns - very common in Ireland
· Other than that, very traditional and similar to Western dress
Business Attire
· Similar to Western - from business casual to business
professional
· Typically a bit more casual than most other
countriesRecreation, Sports & Other Leisure Activities
· Types available and in demand
· Cycling
· Equitation
· Fishing
· Soccer (Football)
· Golf
· Hurling
· Rubgy
· Spa
· Walking
· Public Library Services
20. Social Security
· Three main types of payments:
· Social Insurance payments
· Means-tested payments
· Universal payments
· Satisfy certain personal circumstances that are set out in the
rules for each scheme
· Social insurance payments are given to people who satisfy
certain conditionsHealthcareLanguageOfficial Languages
· Official language(s)
· English
· Irish (Gaelic) is also official spoken by roughly 39.8% of the
populationSpoken vs. Written Languages
· Everyone speaks and writes English with basic competency
· Learn to speak and write Gaelic in school, but usually extra-
curricular
· More rural areas speak Gaelic at homeDialects
· Several traditional dialects and a variety of "urban Irish" or
"modern Irish"
· Most common is Leinster, spoken in Dublin and many other
counties
· Places stress on the first syllable of a word and showed a
preference for the pronunciation "cr" where the spelling is
"cn"Sources
· CIA World Factbook -
https://www.cia.gov/library/publications/the-world-
factbook/geos/ei.html
· Investigating the Irish Family -
http://www.drb.ie/essays/investigating-the-irish-family
· Cultural Atlas - Irish Cultures -
https://culturalatlas.sbs.com.au/irish-culture/irish-culture-core-
concepts#irish-culture-core-concepts
· Chipotle -
https://en.wikipedia.org/wiki/Chipotle_Mexican_Grill
· Literacy in Ireland - https://www.nala.ie/literacy/literacy-in-
ireland
21. · Living in Ireland - The Political System & Voting -
http://www.livinginireland.ie/en/culture_society/the_political_s
ystem_voting/
· Politics of the Republic of Ireland -
https://en.wikipedia.org/wiki/Politics_of_the_Republic_of_Irel
and#Political_parties
· Taxes in Ireland -
https://internationalliving.com/countries/ireland/taxes-in-
ireland/
· Living in Ireland - Culture -
http://www.livinginireland.ie/en/culture_society/culture_societ
y/
· Religion in Ireland -
https://en.wikipedia.org/wiki/Religion_in_the_Republic_of_Irel
and
Mozambique
Cultural Analysis
Table of Contents
I. Executive summary
...............................................................................................
22. .................................... 4
II. Introduction
...............................................................................................
............................................... 4
III. Brief discussion of the country’s relevant
history...................................................................................
5
IV. Geographical setting
...............................................................................................
................................ 5
A. Location
...............................................................................................
.................................................... 5
B. Climate
...............................................................................................
...................................................... 5
C. Topography
...............................................................................................
............................................... 5
V. Social institutions
...............................................................................................
...................................... 6
A. Family
...............................................................................................
....................................................... 6
1. Dynamics of the family
...............................................................................................
23. .............................. 6
a. Parental roles
...............................................................................................
.............................................. 6
b. Marriage
...............................................................................................
..................................................... 6
2. Female/male roles
...............................................................................................
...................................... 6
B. Education
...............................................................................................
................................................... 7
1. The role of education in society
...............................................................................................
................. 7
a. Primary education
...............................................................................................
...................................... 7
b. Secondary education
...............................................................................................
.................................. 7
c. Higher education
...............................................................................................
........................................ 7
2. Literacy rates
...............................................................................................
24. .............................................. 8
C. Political system
...............................................................................................
......................................... 8
1. Political structure
...............................................................................................
....................................... 8
2. Political
parties.....................................................................................
..................................................... 8
3. Stability of government
...............................................................................................
.............................. 8
4. Special
taxes.......................................................................................
....................................................... 9
5. Role of local government
...............................................................................................
........................... 9
D. Legal system
...............................................................................................
............................................. 9
1. Organization of the judiciary system
...............................................................................................
......... 9
2. Code, common, socialist, or Islamic-law country
..................................................................................... 9
25. 3. Participation in patents, trademarks, and other conventions
..................................................................... 9
E. Social organizations
...............................................................................................
................................. 10
1. Social classes
...............................................................................................
........................................... 10
2. Race, ethnicity, and subcultures
...............................................................................................
............... 10
F. Business customs and practices
...............................................................................................
............... 10
V. Religion and aesthetics
...............................................................................................
............................ 11
A. Religion and other belief systems
...............................................................................................
........... 11
1. Orthodox doctrines and structures
...............................................................................................
........... 11
2. Relationship with the people
............................................................................. ..................
26. .................... 11
3. Which religions are prominent?
...............................................................................................
............... 11
B. Aesthetics
...............................................................................................
................................................ 12
1. Visual arts
...............................................................................................
................................................ 12
2. Music
...............................................................................................
....................................................... 12
3. Drama, ballet, and other performing arts
...............................................................................................
. 12
4. Folklore and relevant symbols
...............................................................................................
................. 12
VI. Living conditions
...............................................................................................
................................... 13
A. Diet and nutrition
...............................................................................................
.................................... 13
1. Meat and vegetable consumption rates
...............................................................................................
27. .... 13
2. Typical meals
...............................................................................................
........................................... 13
3. Malnutrition rates
...............................................................................................
..................................... 13
4. Foods available
...............................................................................................
........................................ 14
B. Housing
...............................................................................................
................................................... 14
1. Types of housing available
...............................................................................................
...................... 14
C. Clothing
...............................................................................................
................................................... 14
1. National
dress.......................................................................................
................................................... 14
2. Types of clothing worn at work
...............................................................................................
............... 14
D. Recreation, sports, and other leisure activities
....................................................................................... 15
28. 1. Types available and in demand
...............................................................................................
................ 15
E. Social security
...............................................................................................
......................................... 15
F. Healthcare
...............................................................................................
................................................ 15
VII. Language
...............................................................................................
.............................................. 16
A. Official language
...............................................................................................
..................................... 16
B. Spoken versus written language(s)
...............................................................................................
.......... 16
C. Dialects
...............................................................................................
.................................................... 16
IX. Sources of information
...............................................................................................
.......................... 17
X.
Appendixes.............................................................................
................................................................ 18
29. I. Executive summary
The Republic of Mozambique has greatly been affected by the
civil war. Every major industry
has greatly suffered which ultimately had devastating effects on
the economy as a whole. As a
result, the population was also severely impacted not only from
an economic standpoint but also
from a health perspective. Mozambique consistently ranks
among the poorest countries in the
world; therefore there are few and far between social classes.
With little access to health care
services, the risks on contracting an infectious disease such as
HIV/AIDS or malaria is extremely
high. The living conditions have proven to be difficult-
especially in rural areas of the country.
Most Mozambique families rely on agriculture to survive,
however their climate is one that is
extremely vulnerable to floods, and droughts. Living in rural
areas also correlates with the
malnutrition rates because employment opportunities are far and
in between. In addition, the
30. food production per capita has decreased; food is not readably
available for consumers. Much
like the health care services, the education system lacks proper
funding and adequate staff
training. The completion rate remains low as nearly half the
primary school children leave before
grade five is complete. Currently, the growing tension between
the two main political parties
FRELIMO and RENAMO have the potential to head towards
political instability in the near
future. The legal system is based both on Portuguese civil law
and customary law. The system is
made up of a Supreme Court and provincial, districts, and
municipal courts. Mozambique is a
secular state where citizens have freedom of choice when
practicing religion. The most common
religious groups found in the country are Roman Catholics,
Protestants, and Muslims. As a prior
Portuguese colony, the official language of the country and
business is Portuguese. However, a
vast majority of the country speak Bantu instead. The illiterate
rate is very high as almost 50% of
the population cannot read or write. From a business
perspective, it is crucial for foreigners to
31. understand the social customs that Mozambicans expect. Since
Mozambicans highly value
relationships, it is important to be able to socialize and begin
business meetings with small talk.
Typical dress in the business environment is conservative
though lightweight suits are
recommended. In more urban areas, westernized clothing is
becoming more and more common,
however traditional clothing such as capulanas and headscarves
are still widely worn. Portuguese
is the language of choice when conducting business negotiation.
The arts are highly influential
among the Mozambique population as they are highly centered
on traditional cultures and
customs.
II. Introduction
Eco-Biques is an Atlanta, Georgia based company that
specializes in customizable eco-friendly
bikes founded by Kate Alderman in 2013. The company plans to
export its bicycles to help
facilitate the transportation needs of the people of Mozambique.
The bikes are all made of
recycled materials. Not only is the population among the
poorest in the world making it difficult
32. to afford cars, but also the roads are difficult to navigate-
especially in rural areas. Therefore,
there is a significant need for affordable bikes in Mozambique
as most people do not have an
alternative solution for traveling many miles by foot every day.
The bikes will allow
Mozambicans to have easier access to most establishments such
as health care facilities and
schools.
III. Brief discussion of the country’s relevant history
Mozambique was a colony of Portugal until it reached its
independence in 1975. However, two
years after its independence a civil war emerged. Like most
civil wars, the after math was
devastating as hundreds of thousands of people were killed
while over a million people sought
refuge elsewhere and fled the country. Many migrated towards
area of the country where the
government maintained most of its control. As a result of the
war, the country suffered a severe
economic depression. The country was unable to sustain itself
through agriculture-the people of
Mozambique were unable to feed themselves and were starving.
33. The economy of the Republic of
Mozambique has improved since the lengthy Mozambican Civil
war that ended in 1992.
However, the country still remains as one of the poorest
countries in the world to this day.
IV. Geographical setting
A. Location
The Republic of Mozambique is located in Southeast Africa.
The country is bordered to the east
by the Indian Ocean, Tanzania to its north, Malawi and Zambia
to the northwest, and Swaziland
and South Africa to the southwest. Maputo is both the country’s
capital and the largest city. It is
located in the southern part of the city towards Swaziland.
B. Climate
The tropical climate of Mozambique has two primary seasons: a
wet seasons and a dry season.
October through March consists of the wet season while April
through September consists of the
dry season. The rainfall varies among certain areas in the
country, however it its heaviest along
the coast and decreases in the northern and southern region of
Mozambique. Cyclones are also
34. prominent during the wet season. The warm tropical climate of
Mozambique averages 28°
Celsius (82.4F). The summer months range from October to
April and the Winter Months range
from April to September.
C. Topography
Mozambique consists of primarily of coastal lowlands while is
rises towards the west with
plateaus and mountains reaching nearly 8,000 ft.
V. Social institutions
A. Family
1. Dynamics of the family
a. Parental roles
The parenting roles in Mozambique are parallel to those of
traditional norms where the men are
responsible for means of security while the women tend to the
children and the domestic duties.
Mothers are primarily responsible for their children’s needs and
the children are rarely separate
35. from them. In addition for caring for children, the typical
traditional family involves more than
one generation living under one roof. Therefore, it is not
uncommon for the extended family to
share living quarters with their relatives.
b. Marriage
Much different from western society, polygamy was
traditionally practiced under Mozambican
customs. It was not until 1981, that a law replaced the common
practices of polygamy with
monogamous marriages. This law entitled that both spouses
have the right of property ownership
while also describing the specified responsibilities of both men
and women.
2. Female/male roles
There are few cultural differences separated by geographic
locations in Mozambique. In southern
Mozambique, groups are patrilineal, where families trace their
decent through male lines. While
in the northern areas of the country, many groups trace their
decent through their mother. In
matrilineal groups, it is common for the men to live near their
wives family. The Mozambique
constitution guarantees that all citizens have the right to work,
36. however the Mozambican women
face numerous obstacles when seeking nontraditional
employment and are considered inferior to
their male counterpart. The women have traditionally been
responsible for the care of all
domestic tasks. In urban areas, it more common for women to
work but many are still confined
to the four walls of their home, while those who live in more
rural areas play an important role in
agriculture as a part of the labor force in addition to domestic
tasks.
B. Education
1. The role of education in society
The after math of the civil war left the education system in
critical conditions as many of its
infrastructures were destroyed. However the challenge to
overcome the destruction did allow for
a complete reform of the system. In 1992, the education
transformed itself from a state-run,
socialist-oriented system to a new system that offers both
government and private educational
37. systems. The goal of government was to provide quality
education at the primary level. In 2005,
school fees for primary education were abolished. However,
paying for education beyond
primary school is a burden among families below the poverty
line. The poverty and AIDS level
has dramatically impacted the school systems. Many schools
have a dual purpose and have taken
on the responsibility to provide health services for orphans or
children in desperate need.
However, many schools are not equipped with the necessary
means to cater to the children’s
needs. Some schools do not have access to adequate water and
sanitation facilities while most
classrooms lack required learning materials and necessary
miscellaneous items such as books,
and desks.
a. Primary education
The five years of primary school is both free and compulsory.
Though Mozambique has made
strides in the right direction; a majority of primary school
teachers do not have adequate training
necessary for the task at hand while struggling to overcome the
teacher to student ratio. There is
38. an average of one teacher for every 74 among the primary level.
It is common for teachers to
double or even triple their shift in order to cope with the
shortage. The completion rate remains
low as nearly half the primary school children leave before
grade five is complete.
b. Secondary education
The secondary level is organized into two cycles: first cycle of
secondary school (grade 8 to 10)
and second cycle of secondary school (grade 11 to 12). The
second cycle is considered to be the
pre-university level. Portuguese is the only language taught
throughout the country; however
English is mandatory at the secondary level. Similar to the
primary levels, the secondary level
copes with a shortage of qualified teachers and inadequate
facilities.
c. Higher education
Since most Mozambicans do not complete primary school, the
number of people who attend
higher education is devastatingly low even compared to other
countries in Africa with similar
demographic statistics. Mozambique has both private and public
university level institutions
available. Completion rates at this level of education are also
39. extremely low. Although, some
believe the low completion rates are a positive sign of success
as students find work before they
complete their studies.
2. Literacy rates
Due to quality of education most Mozambicans received the
illiteracy rate is high. In 2013, only
48% of adults in Mozambique were able to read and write. Girls
are extremely disadvantage in
Mozambique society as over a third of girls aged between 15
and 24 are unable to read and write.
The quality of education received to girls varies with cultural
reasons. Many girls leave abandon
their studies around 14 years old since most of them marry
young.
C. Political system
1. Political structure
Mozambique is a multi-party democratic republic with a
unicameral parliament known as the
Assembly of the Republic. Like the U.S structure, Mozambique
has an executive branch, a
40. legislative branch, and a judicial branch. The president is tasked
with appointing a prime minister
and a council of ministries (the cabinet). The president,
Armando Guebuza is the chief of state
while the prime minister is the head of government. The
members in the legislative branch serve
on five year terms, similar to that of the presidential term in the
executive branch. Presidents are
elected by popular vote for five-year terms.
2. Political parties
Mozambique has two dominant political parties. This two-party
system makes it very difficult
for other parties to emerge. Front for the Liberation of
Mozambique (FRELIMO) is the current
political party in power under the president’s leadership.
FRELIMO was a liberation movement
that was established in hopes of gaining Mozambique’s
independence from Portugal. At that
time, it became the official Marxist-Leninist political party.
FRELIMO struggled to keep its
dominance during the civil war as it faced massive opposition
from an anti-communist group
known as the Mozambican National Resistance (RENAMO).
Once the civil war came to an end,
41. the poverty among the nation made it difficult for the
government to achieve their goals and
improve the quality of life for its people. Therefore, FRELIMO
moved away from its traditional
values towards a social democratic society putting an end of
Marxist ideologies.
3. Stability of government
There is growing tension between both parties as the RENAMO
party brought the 1992 peace
deal to end. This caused the relationship between the two to
deteriorate which could lead to a
potential civil war should the issues not be resolved. Now, the
former rebel group and
government are at odds. As a result, the government political
future is uncertain as elections are
soon to approach in October of 2014. Despite these issues and
the armed conflicts, the
government remains confident in its stability
4. Special taxes
The standard company tax rate in Mozambique is 32% and
special taxes regimes apply to certain
investment projects where incentives are typically granted. A
company that is a nonresident is
42. only subject to tax its Mozambique source of income while
resident companies are taxed on its
worldwide income.
5. Role of local government
The goal of the local authorities is to create an environment
where the participation of citizens is
encouraged when solving problems within their own local
communities. However, the
participation in local government initiatives is relatively low
due to a lack of resources, services,
and information provided locally. Only certain parts of
Mozambique have a local government.
There are a total of 33 municipalities that cover 23 cities and 20
out of a total of 128 towns in the
districts. The Minister of State Administration is responsible for
delegating and the
administration of laws that oversee the local governments.
D. Legal system
1. Organization of the judiciary system
The judiciary is made up of a Supreme Court and provincial,
district and municipal courts. The
Supreme Court judges are appointed by the president while
some are elected by the members of
43. the Assembly. The Supreme courts are at the apex followed by
the provincial and districts courts.
2. Code, common, socialist, or Islamic-law country
Mozambique’s judiciary system is primarily based on the
Portuguese civil law and customary
law. However, the Islamic law may be applied in predominately
Muslin villages without a formal
legal system.
3. Participation in patents, trademarks, and other conventions
One can apply for patents by filling either to an ARIPO regional
application or through the
Mozambique Patent and Design Offices.
Mozambique is a member of the following
international/regional conventions agreements:
rotocol on Marks as on 1998
44. E. Social organizations
1. Social classes
Over 70% of the population lives below the poverty line, those
of which survive on less than $2
a day. As a result, Mozambique it consistently ranks among the
poorest countries in the world.
The Portuguese landowners formed the wealthiest class of
citizens under Portugal’s rule. Below
them, were the mestizos, who were of mixed African and
Portuguese descent; while despite its
vast majority in numbers, the Africans formed the bottom of the
pyramid. Since the
independence, most of the Portuguese left the country.
Nowadays, most of the population is poor
with an exception to a small minority of the ruling elite.
2. Race, ethnicity, and subcultures
Mozambique has wide variety of ethnic groups that make up its
population. In 1998, 99.66% of
the population was made up of indigenous tribal groups such as
45. Makua, Sena, Manyika,
Chokwe, and Shangaan. The Makua-Lomwe is the largest ethnic
group that is located in the
northern region of the Zambezi. This group alone accounts for
37% of the entire population.
Europeans amount to 0.06%, Euro-Africans make up 0.2%, and
Indians account for the
remaining 0.08% of the population.
F. Business customs and practices
Like in most countries, initial greeting are very important in
Mozambique’s business etiquette.
Acknowledging everyone with a nod is customary- even people
that have not been properly
introduced. Men typically shake hands when they meet using
both hands at times with the left
hand placed on the upper arm of the other person. In addition,
men holding hands in public is not
considered an sexuality indicator rather it is considered a sign
of friendship. Meetings rarely
begin on time in Mozambique, however best business practices
suggest that foreigner should be
punctual. Engaging in small talk about families and health are
customary before getting to the
point of business. Usually, the person who initiated the meeting
46. begins the discussion, while the
oldest person in room is responsible for ending the discussion.
When negotiations are to be
involved, it is best that they be conducted in Portuguese as it is
the official language. In addition,
negotiations in the month of January are to be avoided when
holidays take precedence.
Mozambicans do not come to decisions without proper thought;
therefore considerable
negotiations on both parties are to be expected. One must take
note that socializing is considered
more important than the actual business aspects because
Mozambicans place an importance
emphasis on relationships and getting to know one another on a
personal level rather than strictly
business professional.
V. Religion and aesthetics
A. Religion and other belief systems
1. Orthodox doctrines and structures
Local scholars believe that most of the Mozambique population
47. has allegiances to traditional
indigenous customs and beliefs despite only half of the
population claiming to have adherence to
any religion. Traditional healers or spiritualist known as the
“curandeiros” are called upon in
times of need wither for health, luck, or to help solve problems.
2. Relationship with the people
The FRELIMO presented conflicting messages regarding
religion after the country’s
independence. FRELIMO claimed Mozambique was a secular
state, however, the party was
actively involved with the prosecution of over 20,000 Jehovah’s
Witnesses. However, by the end
of the 1980s, FRELIMO abandoned its ways of prosecution and
organizations of religious
groups began to reemerge. Mozambique is a now secular state.
Therefore, every citizen has the
right to practice the religion of his or her choice due to freedom
of conscience. Mozambique
does not have any official religious holidays like in western
societies, however it is generally
accepted for individuals to have days off for based on their
religious beliefs.
3. Which religions are prominent?
48. The National Institute of Statistics state that half of the
Mozambique population is not affiliated
or adheres to any religion or creed. However, out of the
estimated 8 million who claim to have
religious affiliations, about 24% are Roman Catholic, 22% are
Protestant, and 20% are Muslim.
Roman Catholics are predominantly located in the central
provinces while the southern provinces
have a larger number of Protestant. The largest communities of
Muslims are typically located in
the northern provincial regions and the coastal strip.
B. Aesthetics
1. Visual arts
The artwork is used to convey spiritual messages, historical
information, and other aspects of
society. Art is very important to the Mozambican culture.
Unfortunately, the destruction during
the civil war destroyed many of the country’s museums,
libraries, and other cultural
establishments. Despite the destruction, many of Mozambique’s
visual art artists have achieved
49. international success due to their specialized talents. The
government has now established a
National Institute of Culture that collects and preserves all
traditional arts. The Makonde in the
north are especially known for their ebony sculptures and
masks. The Makonde’s artwork are
known as “family tree” because they embody large various
figures that tell stories of previous
generations. Woodcarvings and basket making are also an
important aspect of Mozambique’s art
and culture. Talented woodcarving artists typical use their skill
to make framed art, furniture,
African objects, and walking canes.
2. Music
Music plays an important role for Mozambique’s culture and
tradition as it still has elements of
old tribal influences. Music is one of the best representations of
its heritage and culture as most
can serve of different purposes whether it is to express religion,
love, or cultural events. It is
somewhat customary for musicians to fashion their own
instruments by hand. Mozambique’s
most popular music combines both Western and African
influences. Marrabenta is popular style
50. of music that first originated in the 1950s with lyrics that mimic
subtle political queues.
Marrabenta was first performed through innovative
craftsmanship as the guitars were constructed
out of oil or gasoline cans and fishing lines. Another popular
and distinctive form of music is the
Mozambican jazz-fusion that also involved the traditional use of
instruments.
3. Drama, ballet, and other performing arts
In addition to music, dance plays an important role in many of
the local customs and ceremonies
as they often have religious significance. For example, a local
dance ceremony includes the
hunting dance of the Chopi. The dancers are dressed in lion skin
while the Makua men move
around on tall stilts. In Tete, the nyanga is commonly danced
where the participants sing and
play the panpipes. On a different note, Mozambique is invested
in a small local film industry
where some have seen success on the international level.
4. Folklore and relevant symbols
The native folk music and storytelling has been highly
influenced by their colonial roots. The
nation’s culture is surrounded by proverbs, myths, and stores
that have been told for generations
51. on end. Mozambique’s national emblem was designed with
symbolism in mind. The corn stalk
and the sugar cane represent the country’s agricultural wealth
while the cog reflects the
industry’s labor. The red star represents socialism but the
Mozambican constitution states that is
symbolizes the “spirit of international solidarity of the
Mozambican people”.
VI. Living conditions
A. Diet and nutrition
1. Meat and vegetable consumption rates
In both urban and rural areas when income is available, meat
and fish are extremely important in
their diet. Typically, consumption of green vegetables and
beans tend to decrease while common
staples such as cassava, maizem millet remain the same when
household income increases.
On average, families in rural areas eat two meals a day while
families in urban areas are usually
a custom to three meals a day. In rural areas of the country, the
consumption of dairy products-
52. including milk is very low. In more urban area, dairy products
such as milk, cheese, and yogurt
are common.
2. Typical meals
A staple among Mozambicans is a thick porridge made from
corn flour known as “ncima”.
Cassava and rice covered in “metapa”- a sauce made of cassava
leaves or other vegetables, with
a side of either meat, beans, or fish is also fairly common. In
addition, a number of local beers
(pombe) are very popular among Mozambicans. Palm wine
(sura) tends to be more popular in
the southern regions of the country. Coca-Cola has managed to
prove itself in Mozambique as
the globally recognized drink when it comes to soft drinks.
3. Malnutrition rates
Most Mozambique families rely on agriculture to survive,
however their climate is one that is
extremely vulnerable to floods, and droughts. Living in rural
areas also correlates with the
malnutrition rates because employment opportunities are far and
in between. In addition, other
factors play a significant role in the country’s malnutrition
problem such as insufficient protein,
53. energy, and micronutrients, inadequate health care services, and
frequent infections or disease.
Due to these reason, malnutrition is very prominent in
Mozambique with one-fifth of children
below the age of five are underweight. Furthermore, 44% of
children under the age of five are
stunted due to chronic illness and poor diet.
4. Foods available
Over the past decade, food production per capita has decreased
as food prices have increased. In
addition, less than 1% of all private investment has been
allocated to basic food production for
the local domestic market while over 85% are allocated towards
more lucrative ventures such as
minerals and forestry for export markets. Therefore, food is not
readably available for consumers
and not many can afford the current market prices if it is
available.
B. Housing
1. Types of housing available
The traditional village houses are round huts. These huts are
54. constructed primarily by poles
being held together with mud, and thatched roofs made of palm
leaves. However, as world
becomes flat, most homes that are built today are made of
cement blocks and tin roofs. These
modern designs borrowed from western cultures have also
changed the pattern from circular to a
rectangle shape.
C. Clothing
1. National dress
In more urban areas, westernized clothing is becoming more and
more common- especially
among the younger population (except for the extremely poor).
American and European fashion
is becoming increasing in style, but popular items in the west
such as blue jeans and skirts have
not yet been adopted in Mozambique. Despite the western
influence, traditional clothing such as
capulanas and headscarves are still being worn. Capulanas are
squares of colorful fabrics that can
either be worn as a wraparound skirt or on the upper body.
Muslims located in the northern part
55. of the country are known for wearing long white robes and head
turbans. Asian men living in
Mozambique typically wear a two-piece white cotton suit. The
climate and socio-economic
conditions are both important factors on the clothing choice of
most Mozambicans. Mozambique
customs typically state that casual wear is more acceptable and
formal dress is rarely worn
except during official hours.
2. Types of clothing worn at work
Dressing conservatively is considered proper business etiquette-
though lightweight suits are
recommended. Women should also dress conservatively and a
modest behavior is also
encouraged.
D. Recreation, sports, and other leisure activities
1. Types available and in demand
Soccer is the most popular organized sport in Mozambique,
similar to most African countries.
Track and field, swimming, cricket and basketball are also
favorable pastimes that the people of
56. Mozambique thoroughly enjoy. In urban areas, the theater and
television are popular leisurely
activities. The many styles of woodcarvings have become
enjoyable hobbies throughout the
country.
E. Social security
Mozambique’s social security is organized based on three
levels: non-contributory basic,
compulsory, and complementary social security. Under the non-
contributory basic protection,
welfares services are offered to the poorest households, elderly,
disabled, chronically ill, and
households with orphans or “vulnerable” children. The services
offered under the compulsory
protection consists of social insurance, including pensions, cash
sickness and maternity benefits,
hospitalization, cash death grants for burial expenses. The third
level of complementary social
security simply adds to the benefits mentioned above at the
compulsory level. Social security
coverage for the entire country is challenging, however the
universalization of basic security is
an important goal for the government.
F. Healthcare
57. Malaria is the primary cause of death among children under the
age of five, while the HIV/AIDS
epidemic is expanding every year. In countries like
Mozambique where dangerous and
prominent diseases are common, many people face extreme
obstacles in regards with access to
health care services. It is estimated that only 30% to 50% of the
population have access to
healthcare services as over 60% of the population live 30
minutes away from the nearest health
facility. Similar to shortage issue in the education system with
teachers, in the province of Tete
alone has over two million residents whom only have access to
63 doctors. In Financing is
another dominant player that heavily correlates with the access
and shortages issues in regards to
healthcare services. The quality of the healthcare services is
also inadequate as most of these
facilities have limited supplies, drugs, and suitable sources of
water. See appendix for trends in
the healthcare expenditures.
VII. Language
58. A. Official language
As a former colony under Portuguese regulation, the official
language of Mozambique is
Portuguese. As the official language, Portuguese is the language
of choice for the government
and educational systems but it is usually spoken in the capital
and other urban areas. However, a
vast majority of Mozambicans speak languages from the Bantu
branch of the Niger-Congo
language group. English is somewhat common because of the
surrounding countries that are
former British colonies and in business surroundings. Swahili,
Makua, Sena, Ndau, and
Shangaan are other common languages found in Mozambique
B. Spoken versus written language(s)
The literacy rate of the country as of 2013 was 48% while over
50% of Mozambicans can speak
more than one language. Since Portuguese is taught primarily in
education systems and since
school attendance records are extremely poor, less the half of
the population can speak or write
Portuguese. The language of Makuwa is said to have no written
literature.
C. Dialects
Over 40 different dialects of Bantu languages are commonly
59. found in Mozambique. Within the
Bantu dialect group, Makua, Lomwe, Tsonga, Sena are some of
the most widespread languages
in the country. A number of different languages and dialects are
found in Mozambique primarily
because it shares many borders with surrounding countries.
IX. Sources of information
-Ni/Mozambique.html
http://www.britannica.com/EBchecked/topic/395363/Mozambiq
ue/261027/Daily-life-
and-social-customs
-africa.org/mozambique/people-culture
http://photos.state.gov/libraries/mozambique/164103/nguluvep/
Edusys.pdf
63. Indicator 2005 2006 2007 2008 2009 2010
Gross Domestic Product/ per capita
(GDP, US$)
334.5 362.8 393.6 468.9 439.2 422.8
Total Health Expenditure (THE)
(million US$)
381,9 409,6 418.9 507.0 594.1 574.0
External resources on health as % of
THE
53 58 59.9 73.7 65.7 Na
General government expenditure on
heath (GGHE) as % THE
74.2 72.6 75.1 77.3 75.5 Na
Out of pocket expenditure as % of THE 25.8 27.4 24.9 22.7 24.5
24
Total expenditure on Health/capita at
exchange rate
19.6 20.6 19 23 23 21
Total health expenditure as % of GDP 6 5 5 4 5 5
64. Project Assignment: Country Notebook: A Guide for
Developing a Marketing Plan.
Each student will produce The Country Notebook - A Guide for
Developing a Marketing Plan.
You will select an American good or service, and then develop
the marketing plan for
introducing that good or service to any country of your choice.
The Country Notebook includes four parts:
(1) Cultural Analysis
(2) Economic Analysis
(3) Market Audit and Competitive Market
Analysis
(4) Preliminary Marketing Plan.
Note that you must provide written reports for all four parts.
That's the overall project we are going to do but for now we are
required to do the first part "Cultural Analysis"
I will send two examples that help you to do the assignment