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A Concept
                                                          in response to
                                                RWJF Game to Generate Data Challenge




                                                                     Integrate. Innovate. Transform.
                                                                                                       1
© 2012, CT-ONICS. All Rights Reserved.
CONFIDENTIAL contained herein is subject to change without notice.
 The information
Agenda

               Executive Summary

               Background to our Solution

               Characteristics of well designed games and References

               ‘Darpan’ – Construct of the game

               Sample UI & Reports




                                                                       2
CONFIDENTIAL
Executive Summary
       Stress is the major modern day problem that has become epidemic, and for many it has become the ‘new
       normal’. We believe, this ‘new normal’ is corroding the very fabric of society, impacting people’s lifestyles, their
       outlook towards life, and their value system.

       Focusing the mind on to a higher goal is the thrust of the Bhagavat Gita.

       The strategic intent of the game ‘Darpan’ (Sanskrit word meaning ‘mirror’) is to provide individuals with a mirror
       where they can take a critical look at themselves. ‘Darpan’ is however different from the conventional mirror,
       in that it does not reflect the physical body, but it reflects the inner self or conscious. By carefully observing this
       inner self and making right choices, the players would be able to steer themselves towards higher and
       inspirational goals, and the hope is, that in doing so they would be able to gradually experience an
       inner transformation leading to behavioral changes and better health outcomes.

       The key aspects of the game would be:
       a. to make it interesting and challenging for the players by taking them through a structured and proven path
            in the form of levels
       b. aligning the game outcomes to their health outcomes
       c. generating high quality data, that can be used for further research purposes
       d. Identifying potential for new devices that could be built or existing ones that could be leveraged to make it
            more interactive (where and if applicable, as the game is more to do development of the mind and
            intellect)
        The game is targeted towards young adults and adults of any gender.                                             3
CONFIDENTIAL
Background to our solution
        The premise for ‘Darpan’ is the age old Indian scriptures, the Vedanta, that dates back 4000+ years.

        Vedanta represents the philosophical portion of the ancient scriptures of India, the Vedas. Specifically, it
        refers to the final portion of the Vedic literature, the Upanishads, but it also includes the Bhagavad Gita, the
        great epics of India, as well as many other texts, hymns, and writings.

        According to the Vedantic teachers, there are various means and methods that can be used in the development
        of the self, based on his/her nature, inclination, and personality. Vedanta says - "You are the architect of your
        misfortune and you are the architect of your fortune."

        In addition, please refer to the blog ‘Dew Drops’, (http://bgft.wordpress.com/) a voluntary service, focused on
        spreading the knowledge of the Vedanta. This team also organizes lectures by scholars and teachers in the
        field of Vedanta.

        We see ‘Darpan’ as bringing together of this cumulative knowledge and experiences in a third form, in the
        form of gameification. We see this as a natural extension to something that we are already into, and hence
        are very excited to be part of this opportunity.




                                                                                                                           4
CONFIDENTIAL
‘Darpan’ – Construct of the game
    •          Brief Description of the game
               •    The game would have a pre-defined set of characters called ‘jivas’. Each jiva
                    has certain very dominating qualities that he / she would like to improve
                    upon, and those qualities are assigned by the player (for e.g. - the jivas may
                    have issues like anxiety, anger, greed, jealousy, selfishness, fear, lust,
                    arrogance, hatred, laziness,…the habits of the jivas can also be defined –
                    smoking, drinking, junk food, late nights…and lastly jiva’s vital signs can also
                    be captured – BP, Sugar, Pulse, Weight, Height… ).
               •    All jivas have one thing common in them called ‘atman’ that is pure and
                    golden. So, though the jivas may look different and have different physical
                    qualities, the atman in all, is one and the same and unaffected by the
                    qualities manifested by the jiva at the physical level
               •    The problem is that these jivas have identified themselves with their
                    physical attributes so strongly, that they have lost their inner connection to
                    the atman, and therefore don’t recognize the atman within them


                                                                                                       5
CONFIDENTIAL
‘Darpan’ – Construct of the game (2)
    •          Goals and Objectives of the game
               •   The road to atman is to work through these negative qualities that the jiva is
                   wrestling with
                   •     The goal of the game is to drive behavioral change that will draw the
                         jivas closer to the atman. This journey of self-discovery leading up to
                         the ‘atman’ is ‘Darpan’
    •          Hypothesis
               •   The hypothesis is that, this journey of inner excellence would also transform
                   the jiva, from a distressed jiva to a de-stressed jiva, leading to better health
                   outcomes
    •          Levels and Player profile
               •   The game will comprise of 5 logical levels. Targeted for ages 18 and above




                                                                                                      6
CONFIDENTIAL
‘Darpan’ – Construct of the game (3)
    •          How is it played ?
               •  Darpan is a board game with 100 cells – marked 1-100
               •  The Jiva starts at cell 1 and is expected to reach cell 100. As the Jiva goes
                  through this journey to reach the 100 mark, he/she will experience the trials
                  and tribulations of life
               •  At each step he/she has the choice to reflect and assess himself/herself
               •  Based on the assessment, positive trend in the assessment gives jiva the
                  bonus points to move on, and a negative trend would mean jiva having to
                  work harder to improve by taking a few steps back
               •  In this way, the jiva (player) tries to focus on the qualities and habits that
                  he/she needs to work on to get the final state of liberation.
               •  Every month (1st month becomes the monthly baseline to compare
                  against)
                  •      the jiva reports his/her vital sign information – weight, blood pressure,
                         pulse, sugar levels, sleep quality, change in food habits…


                                                                                                     7
CONFIDENTIAL
‘Darpan’ – Construct of the game (4)
    •          As the jiva works towards improving her/her qualities
               •    The jiva visually may look more cheerful, more active, dynamic, positive.
                    Shows a jiva that is transforming itself
               •    Likewise, If the jiva drops in performance, then the jiva would demonstrate
                    qualities that are repulsive, annoying and lacking spring in the step
               •    Plan is to model this through animation
    •          Performance Dashboards, Reports
               •    The game would also have options where the jiva could look up his / her
                    vital signs, trends in the qualities, define goals for itself for the month
               •    Reward itself on successes and punish itself when not able to keep up with
                    resolutions
    •          Motivational Clues
               •    The game would offer clues to motivate the jiva to put extra efforts to get
                    over a level or avoid doing something that would push him back, caution
                    when on borderlines


                                                                                                  8
CONFIDENTIAL
‘Darpan’ – Construct of the game (5)
    •          Outputs (each month) that could be incorporated into the Aligning Forces data
               set
               •   Behavioral data of the jiva on graded scales
               •   Vital signs data of the jiva
               •   Data on the habits
               •   Other data (optional data) offered by the jiva that may be useful for
                   research and analysis (unstructured data)
               •   Noticeable shifts in trends
                   •     Any positive improvements in behavioral data
                   •     Any resulting improvements in habits data
                   •     Consequently any improvements in vital signs




                                                                                               9
CONFIDENTIAL
So on..

        • As the Jiva goes through this journey,
               – Starts seeing positive results in the areas where it was able to bring
                 about change
               – Starts seeing improvement in overall quality of life
               – Starts realizing that the problem is not outside but within
               – Starts realizing that it is the architect of its fortune or misfortune
               – Start noticing improvement in general health
               – It no longer has to rely on the game because at some point the
                 intellect of the jiva is strong enough to manage on its own




                                                                                          10
CONFIDENTIAL
Darpan
                                                                                                     Tranquility
                                           Spiritual Reading       Report
        100              99
                      Exercise                   98
                                            Go back to last          97
                                                                    vital
                                                                    signs
                                                                                        96
                                                                                     Sports               95
                                                                                                    Go back to last
                                                                                                     incomplete               94              93
                                                                                                                                              Music          92             91
                                                                                                                                                                           Drinking
                                            incomplete/+2
                                                                                                         +1
   Steadfastness of
       purpose                                                   Devotion                                                                    Malice
          81
    Go back to last      82                      83
                                              Drinking               84
                                                               Go back to last
                                                                incomplete
                                                                                        85                86
                                                                                                    LifeStyl                  87              88
                                                                                                                                         Go back to last
                                                                                                                                          incomplete
                                                                                                                                                             89
                                                                                                                                                              Dieting       90
     incomplete
         +1                                                         +1             Disinclination                                             /+1                           Freedom from
                                            Self Restraint                         towards fault                        Gentleness                                              anger
          80
         Report
          vital
                         79                      78
                                            Go back to last
                                             incomplete
                                                                     77
                                                                   LifeStyl             76
                                                                                      finding
                                                                                  Go back to last
                                                                                                          75                  74
                                                                                                                         Go back to
                                                                                                                            last
                                                                                                                                              73
                                                                                                                                            Dieting          72             71Go back to
                                                                                                                                                                                 last
          signs                                                                   incomplete/+1                         incomplete                                           incomplete
                                                  /+1
     Renunciation                                                                                                            +1                                                   +2
                                                                Fearlessness
          61
    Go back to last
    incomplete/+2
                         62
                       Drinking                  63                  64
                                                               Go back to last          65                66
                                                                                                     Dieting                  67              68
                                                                                                                                          Purity of heart    69             70
                                                               incomplete/+2
                                                                                                                      Absence of Self-                                        Report
                       Kindness
          60             59
                        -10/+5                   58
                                              Music                  57                 56
                                                                                    Charity
                                                                                    -10/+5
                                                                                                          55                  54
                                                                                                                          conceit
                                                                                                                           -8/+3
                                                                                                                                              53             52             51vital
                                                                                                                                                                             signs

                                                               Straightforwardn                                                                               Service to
          41
     Exercise            42                      43                  44ess              45                46
                                                                                                     Drinking                 47              48
                                                                                                                                            LifeStyl         49
                                                                                                                                                              others
                                                                                                                                                              -10/+5
                                                                                                                                                                            50
                                                                     -10/+5

                                                 Non-                                                   Report
          40
     Forgiveness
       -10/+5
                         39                      38
                                             covetousness            37
                                                                 Smoking                36                35
                                                                                                         vital
                                                                                                         signs
                                                                                                                              34              33
                                                                                                                                           Harmlessness
                                                                                                                                              -7/+3
                                                                                                                                                             32             31
                                                                                                                                                                           Drinking
                                                -7/+3


          21             22
                       Exercise                  23                  24
                                                                  Sports                25                26
                                                                                                    Cleanliness
                                                                                                       -6/+2
                                                                                                                              27              28
                                                                                                                                          Smoking            29             30
                                                                                                                                                                             Patience
                                                                                                                                                                              -6/+3



          20
      Sports             19                      18                  17
                                                                Truthfulness
                                                                   -16/+3
                                                                                        16                15
                                                                                                       Music                  14              13
                                                                                                                                           Self Discipline
                                                                                                                                                -6/+2
                                                                                                                                                             12             11
                         Report
           1              2
                          vital
                          signs
                                                   3
                                            Perseverance
                                                -2/+5
                                                                      4                  5
                                                                                  Exercise                  6           Smoking7                8            9              10
                                                                                                                                                                            Dieting


                                  Habits                            Qualities
                                                                                                                                                                              11
CONFIDENTIAL
Life Pie – Sample Report
                                                                        Perseverance
                                                             LifeStyl    10          Self Discipline
                                                     Music                                     Harmlessness
                                                                           9
                                            Sports                                                    Straightforwardness
                                                                           8

                                   Weight                                 7                                 Cleanliness
                                                                          6
                            Drinking                                      5                                        Patience
                                                                          4
                        Smoking                                           3                                           Truthfulness
                                                                          2
                                                                          1
                    Tranquility                                                                                         Kindness         Baseline
                                                                          0
                                                                                                                                         Today
               Spiritual Reading                                                                                       Charity


                         Devotion                                                                                    Service to others


                         Fault Finding                                                                           Forgiveness

                               Self Restraint                                                             Non-Covetousness

                                          Gentleness                                              Renunciation
                                         Freedom from anger                                Fearlessness
                                                      Purity of Heart             Malice

                                                                                                                                                 12
CONFIDENTIAL
Thank you

                                                                        Ramana Gadiraju
                                                                     rgadiraju@ct-onics.com
                                                                      Phone: 484-264-6174

                                                                                              13
© 2012, CT-ONICS. All Rights Reserved.
CONFIDENTIAL contained herein is subject to change without notice.
The information
Characteristics of Well Designed Games
          •    Interactive
          •    Immersive
          •    Challenging and Motivating
          •    Game Goals aligned with Health Goals (where applicable)
          •    Boost Knowledge and Skills
          •    Games are Social
          •    Games create experiences

  References
        • Debra Lieberman - Can playing digital games improve our health?
          http://www.youtube.com/watch?v=X0aGpr54V_c

        • The Proteus Effect
          http://www.healthgamesresearch.org/our-publications/research-briefs/the-proteus-effect

        • Business Schools are Embracing Indian Philosophy
          http://www.braingainmag.com/business-schools-are-embracing-indian-philosophy.htm


                                                                                              14
CONFIDENTIAL

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Darpan

  • 1. A Concept in response to RWJF Game to Generate Data Challenge Integrate. Innovate. Transform. 1 © 2012, CT-ONICS. All Rights Reserved. CONFIDENTIAL contained herein is subject to change without notice. The information
  • 2. Agenda Executive Summary Background to our Solution Characteristics of well designed games and References ‘Darpan’ – Construct of the game Sample UI & Reports 2 CONFIDENTIAL
  • 3. Executive Summary Stress is the major modern day problem that has become epidemic, and for many it has become the ‘new normal’. We believe, this ‘new normal’ is corroding the very fabric of society, impacting people’s lifestyles, their outlook towards life, and their value system. Focusing the mind on to a higher goal is the thrust of the Bhagavat Gita. The strategic intent of the game ‘Darpan’ (Sanskrit word meaning ‘mirror’) is to provide individuals with a mirror where they can take a critical look at themselves. ‘Darpan’ is however different from the conventional mirror, in that it does not reflect the physical body, but it reflects the inner self or conscious. By carefully observing this inner self and making right choices, the players would be able to steer themselves towards higher and inspirational goals, and the hope is, that in doing so they would be able to gradually experience an inner transformation leading to behavioral changes and better health outcomes. The key aspects of the game would be: a. to make it interesting and challenging for the players by taking them through a structured and proven path in the form of levels b. aligning the game outcomes to their health outcomes c. generating high quality data, that can be used for further research purposes d. Identifying potential for new devices that could be built or existing ones that could be leveraged to make it more interactive (where and if applicable, as the game is more to do development of the mind and intellect) The game is targeted towards young adults and adults of any gender. 3 CONFIDENTIAL
  • 4. Background to our solution The premise for ‘Darpan’ is the age old Indian scriptures, the Vedanta, that dates back 4000+ years. Vedanta represents the philosophical portion of the ancient scriptures of India, the Vedas. Specifically, it refers to the final portion of the Vedic literature, the Upanishads, but it also includes the Bhagavad Gita, the great epics of India, as well as many other texts, hymns, and writings. According to the Vedantic teachers, there are various means and methods that can be used in the development of the self, based on his/her nature, inclination, and personality. Vedanta says - "You are the architect of your misfortune and you are the architect of your fortune." In addition, please refer to the blog ‘Dew Drops’, (http://bgft.wordpress.com/) a voluntary service, focused on spreading the knowledge of the Vedanta. This team also organizes lectures by scholars and teachers in the field of Vedanta. We see ‘Darpan’ as bringing together of this cumulative knowledge and experiences in a third form, in the form of gameification. We see this as a natural extension to something that we are already into, and hence are very excited to be part of this opportunity. 4 CONFIDENTIAL
  • 5. ‘Darpan’ – Construct of the game • Brief Description of the game • The game would have a pre-defined set of characters called ‘jivas’. Each jiva has certain very dominating qualities that he / she would like to improve upon, and those qualities are assigned by the player (for e.g. - the jivas may have issues like anxiety, anger, greed, jealousy, selfishness, fear, lust, arrogance, hatred, laziness,…the habits of the jivas can also be defined – smoking, drinking, junk food, late nights…and lastly jiva’s vital signs can also be captured – BP, Sugar, Pulse, Weight, Height… ). • All jivas have one thing common in them called ‘atman’ that is pure and golden. So, though the jivas may look different and have different physical qualities, the atman in all, is one and the same and unaffected by the qualities manifested by the jiva at the physical level • The problem is that these jivas have identified themselves with their physical attributes so strongly, that they have lost their inner connection to the atman, and therefore don’t recognize the atman within them 5 CONFIDENTIAL
  • 6. ‘Darpan’ – Construct of the game (2) • Goals and Objectives of the game • The road to atman is to work through these negative qualities that the jiva is wrestling with • The goal of the game is to drive behavioral change that will draw the jivas closer to the atman. This journey of self-discovery leading up to the ‘atman’ is ‘Darpan’ • Hypothesis • The hypothesis is that, this journey of inner excellence would also transform the jiva, from a distressed jiva to a de-stressed jiva, leading to better health outcomes • Levels and Player profile • The game will comprise of 5 logical levels. Targeted for ages 18 and above 6 CONFIDENTIAL
  • 7. ‘Darpan’ – Construct of the game (3) • How is it played ? • Darpan is a board game with 100 cells – marked 1-100 • The Jiva starts at cell 1 and is expected to reach cell 100. As the Jiva goes through this journey to reach the 100 mark, he/she will experience the trials and tribulations of life • At each step he/she has the choice to reflect and assess himself/herself • Based on the assessment, positive trend in the assessment gives jiva the bonus points to move on, and a negative trend would mean jiva having to work harder to improve by taking a few steps back • In this way, the jiva (player) tries to focus on the qualities and habits that he/she needs to work on to get the final state of liberation. • Every month (1st month becomes the monthly baseline to compare against) • the jiva reports his/her vital sign information – weight, blood pressure, pulse, sugar levels, sleep quality, change in food habits… 7 CONFIDENTIAL
  • 8. ‘Darpan’ – Construct of the game (4) • As the jiva works towards improving her/her qualities • The jiva visually may look more cheerful, more active, dynamic, positive. Shows a jiva that is transforming itself • Likewise, If the jiva drops in performance, then the jiva would demonstrate qualities that are repulsive, annoying and lacking spring in the step • Plan is to model this through animation • Performance Dashboards, Reports • The game would also have options where the jiva could look up his / her vital signs, trends in the qualities, define goals for itself for the month • Reward itself on successes and punish itself when not able to keep up with resolutions • Motivational Clues • The game would offer clues to motivate the jiva to put extra efforts to get over a level or avoid doing something that would push him back, caution when on borderlines 8 CONFIDENTIAL
  • 9. ‘Darpan’ – Construct of the game (5) • Outputs (each month) that could be incorporated into the Aligning Forces data set • Behavioral data of the jiva on graded scales • Vital signs data of the jiva • Data on the habits • Other data (optional data) offered by the jiva that may be useful for research and analysis (unstructured data) • Noticeable shifts in trends • Any positive improvements in behavioral data • Any resulting improvements in habits data • Consequently any improvements in vital signs 9 CONFIDENTIAL
  • 10. So on.. • As the Jiva goes through this journey, – Starts seeing positive results in the areas where it was able to bring about change – Starts seeing improvement in overall quality of life – Starts realizing that the problem is not outside but within – Starts realizing that it is the architect of its fortune or misfortune – Start noticing improvement in general health – It no longer has to rely on the game because at some point the intellect of the jiva is strong enough to manage on its own 10 CONFIDENTIAL
  • 11. Darpan Tranquility Spiritual Reading Report 100 99 Exercise 98 Go back to last 97 vital signs 96 Sports 95 Go back to last incomplete 94 93 Music 92 91 Drinking incomplete/+2 +1 Steadfastness of purpose Devotion Malice 81 Go back to last 82 83 Drinking 84 Go back to last incomplete 85 86 LifeStyl 87 88 Go back to last incomplete 89 Dieting 90 incomplete +1 +1 Disinclination /+1 Freedom from Self Restraint towards fault Gentleness anger 80 Report vital 79 78 Go back to last incomplete 77 LifeStyl 76 finding Go back to last 75 74 Go back to last 73 Dieting 72 71Go back to last signs incomplete/+1 incomplete incomplete /+1 Renunciation +1 +2 Fearlessness 61 Go back to last incomplete/+2 62 Drinking 63 64 Go back to last 65 66 Dieting 67 68 Purity of heart 69 70 incomplete/+2 Absence of Self- Report Kindness 60 59 -10/+5 58 Music 57 56 Charity -10/+5 55 54 conceit -8/+3 53 52 51vital signs Straightforwardn Service to 41 Exercise 42 43 44ess 45 46 Drinking 47 48 LifeStyl 49 others -10/+5 50 -10/+5 Non- Report 40 Forgiveness -10/+5 39 38 covetousness 37 Smoking 36 35 vital signs 34 33 Harmlessness -7/+3 32 31 Drinking -7/+3 21 22 Exercise 23 24 Sports 25 26 Cleanliness -6/+2 27 28 Smoking 29 30 Patience -6/+3 20 Sports 19 18 17 Truthfulness -16/+3 16 15 Music 14 13 Self Discipline -6/+2 12 11 Report 1 2 vital signs 3 Perseverance -2/+5 4 5 Exercise 6 Smoking7 8 9 10 Dieting Habits Qualities 11 CONFIDENTIAL
  • 12. Life Pie – Sample Report Perseverance LifeStyl 10 Self Discipline Music Harmlessness 9 Sports Straightforwardness 8 Weight 7 Cleanliness 6 Drinking 5 Patience 4 Smoking 3 Truthfulness 2 1 Tranquility Kindness Baseline 0 Today Spiritual Reading Charity Devotion Service to others Fault Finding Forgiveness Self Restraint Non-Covetousness Gentleness Renunciation Freedom from anger Fearlessness Purity of Heart Malice 12 CONFIDENTIAL
  • 13. Thank you Ramana Gadiraju rgadiraju@ct-onics.com Phone: 484-264-6174 13 © 2012, CT-ONICS. All Rights Reserved. CONFIDENTIAL contained herein is subject to change without notice. The information
  • 14. Characteristics of Well Designed Games • Interactive • Immersive • Challenging and Motivating • Game Goals aligned with Health Goals (where applicable) • Boost Knowledge and Skills • Games are Social • Games create experiences References • Debra Lieberman - Can playing digital games improve our health? http://www.youtube.com/watch?v=X0aGpr54V_c • The Proteus Effect http://www.healthgamesresearch.org/our-publications/research-briefs/the-proteus-effect • Business Schools are Embracing Indian Philosophy http://www.braingainmag.com/business-schools-are-embracing-indian-philosophy.htm 14 CONFIDENTIAL