1. 20-Year Marketing Plan for Sporty Resty
Restituto R. Mines Jr.
June 07, 2010
June 7, 2010 1

2. With the Gold in Mind
A. The Key Elements - Preparation
Vision/Mission
Developmental Plans
B. Performance – Practice & Trial
C. Development Projects - Activities
D. End in Mind – Gold & Glory
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3. Cast a Vision
Vision/Mission
To be a SUCCESSFUL & INSPIRATIONAL
LEADER to my Team (Family, Colleagues,
Friends) and leave a lasting legacy.
Focus will be on planning and implementing
strategy to turn performance around by setting
clear performance goal and standards,
communicating these objectives to the team
and using my leadership capabilities to
motivate them to reach the goals.
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4. The Preparation
Development Plans
Increase understanding of leadership
Get feedback on leadership behavior
Find situations to practice leadership behavior
Team leadership
Impact and influence
Relationship building
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5. My Task at Hand
Loving Husband
Caring Father
Sympathetic
Friend
Supportive Son
Promising
Entrepreneur Team-Player
Colleague
Passionate
Learner
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6. Task as a Loving Husband
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7. Task as a Caring Father
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8. Task as a Supportive Son
Mommy's Bday.DAT
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9. Task as a Sympathetic Friend
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10. Task as a Team-Player Colleague
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11. Task as a Promising Entrepreneur
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12. Task as a Passionate Learner
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13. A Continuing Process….
The Action Plan
Development Projects
Take role as leader of task force or project team
Volunteer for a role to lead cross-functional or multi-
business team
Take Manager of a start-up area
Assume a role that requires to shut down a business
operation or downsize a unit
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14. A Continuing Process….
The Action Plan
Development Projects
Accept a role of a Manager of underperforming
team or business unit
Create network of people
Work on change of organization structure and
processes
Seek elected position in governing body of
professional organization
Coaching, mentoring and shadowing
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15. Monitoring and Control
Control Point Control Measure Frequency
Personal observation Self-assessment/Checklist Daily
(Attitudes, habits)
Knowledge check No. of seminars/skills Bi-annually
enhancement attended
Application through Role – playing/Feedback Monthly
Coaching session
Influence Build-up Succession/promotion Annually
Comparison Check Benchmarking Study Bi-Annually
Cash flow Investment/Bank transactions Daily
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16. My Brand
Rest Tea
Mean Nest
Gold & Learner
Glory Leader
Team

17. Leadership 101 - John Maxwell
Successful Leaders are Learners – Process is on-going
Value of Self-Discipline – To reach maximum potential
Progressive Realization of Pre-Determined Goal – Prioritize
Trust is the Foundation – Character & Credibility
Vision is Everything – Fuels the Fire
Influence – the True Measure of Leadership
Empowerment – Empower others
Succession – Leadership Culture
Legacy – The Organization can Do Great Things without the
Leader
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18. Leadership 101 - John Maxwell
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19. Down the Road in 20 Years……
Loving Husband Loving & Loyal Husband
to
Caring Father to
Model father
Trade Marketing Manager Successful Businessman
to
Dreamer to Achiever
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20. Down the Road in 20 Years……
Sporty to Leisure Sports
Family Circle to Community Circle
Learner Experienced
to
Team Leader to Inspirational Leader
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21. Conclusion
To be a successful Leader, I must continually
strive to excel and develop my capability, in
order to ensure my Team (Family, Colleagues,
Friends) are motivated and challenged to deliver
outstanding performance. This will lead to my
ultimate goal - “Gold and Glory”.
My Leadership success will not be measured by
what I’m leaving to, but by what I’m leaving
behind.
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22. Summary
With the Gold in Mind Key elements, Performance, Projects, End-in-Mind
Casting the Vision Vision & Mission
Mind & Body can Achieve Development Plans
My Task Husband, Father, Friend, Son, Colleague, Learner
Action Plan Development Projects
Always on my Toes Control Point, Control Measure, Frequency
My Brand Sporty Rest Tea Mean Nest Re-Launched
The Guide Laws of Leadership – John Maxwell
Down the Road What I will be in 20 years
Conclusion Legacy of Leadership
June 7, 2010 22

23. 20-Year Marketing Plan for Sporty Resty
Restituto R. Mines Jr.
June 07, 2010
June 7, 2010 23