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Knowledge Ontario & Gale
   A Partnership to Empower
      Ontario’s Learners
Diverse, High Quality, Trusted Resources to Meet Ontario’s Needs
Spreading the Word
Customized Promotion Materials   Placing Ads in Industry Publications
Building Awareness, Increasing Usage
       Reaching More and More Ontario Communities




 Usage in 2009 is up
 208% from 2008 and
up 1385% from 2007!!
Why Google and Wikipedia Are NOT The Answer
Gale provides trusted, accredited information to users in Ontario. Google and Wikipedia are not always
           reliable and often lead to information that is not FACT, but is influenced by outside sources.


                                     The 3rd listed
                                     cite in Google
                                      is unreliable
                                        and gives
                                     unaccredited
                                      information.
Scenario #1
Who? Megan, Student at University of Toronto
What? College Assignment on Financial Bailouts in the United States
Resource: General OneFile




      What do I need to satisfy the professor?
              What are financial bailouts all about?

      Where do I begin?
                            Where can I go?
          Will it be credible?

     How many companies has this affected?
Which great KO resources will help Megan
with her paper?




               U.S.
             Financial   =
              Bailout
Megan goes into Knowledge Ontario, and finds many databases that will help
her with her paper. She searches General OneFile and finds 1,836 Magazines,
67 Academic Journals, 6 Books, and 5,507 News Articles, 416 Multimedia on
Bank Bailouts. Megan can toggle between Publication Date and Relevancy to
provide a different set of results within one search!




                With such a wealth of information, Megan wonders where
                she should begin…
Megan searched “related subjects” and was able to get a better
understanding of bank bailouts. She decided to narrow her paper to talk
specifically about Goldman Sachs.
But first she wants to compare and contrast the Financial Bailouts of
2008 with the Savings and Loan Crisis that occurred in the late 1980’s.
Megan is able to “Browse Subjects” to provide historical context and to
compare and contrast the two economic calamities.
Megan has written the background and comparative part of her paper, and now
needs to focus on a particular company. After narrowing her search to Goldman
Sachs, Megan finds up to the minute information for the remainder of her paper.
Megan was able to use the KO products to generate source citations for all
the articles she used in the paper! Furthermore, the functionality in the
Knowledge Ontario resources allowed Megan to obtain a deeper
understanding of her topic by providing an array of additional sub-topics,
historical context and current content from American and International writers.
Canadians need the ability to quickly search authoritative, trusted, educational
content that is indexed to provide pointed, relevant results. And that’s only
part of what the KO’s resources do for Ontarians!




                                   I got an A!
Scenario 2
Who? Joann, askON Librarian at Thunder Bay Public Library
What? School Assignment on Bioterrorism
Resource: Health and Wellness Resource Center

                       Jarrod: : [typing instant message] “Hi I need research help!”

                       Joann: [typing a response] “How can I help.”

                       Jarrod: “I’m a sophomore in high school, and I need to do a
                       presentation on bioterrorism for my Current Events class. It
                       has to have multi-media and be from a reputable source. Can
                       you help?”

                       Joann: “Yes! This is similar to a question I got last week – we
                       can find everything you’ll need through Knowledge Ontario. Are
                       you sitting in front of your computer?”
Jarrod: “What is Knowledge Ontario?”
Joann: “Knowledge Ontario brings all the great resources of your library to your
home. Let’s take a look at what will work for your presentation…”




           Bioterrorism   =
Jarrod: “Where do I start?”
Joann: “Let’s go into the Health and Wellness Resource Center, and do a search on
Bioterrorism. This search yields 3,598 Magazines and Journals, 1,726 News articles,
and a video that you can add to your presentation…”
Jarrod: “Cool! Let’s check out the video!”
Joann: “The video is with Pete Williams, a renowned reporter, who talks
about the anthrax attacks that occurred in 2008…”
Jarrod: “Great! That’s a topic that interests me. I think I will focus on the
anthrax scare. It looks like there is a lot of really great information on it.”




                              Joann: “Here are lots of
                             authoritative magazines and
                               journal articles that are
                                    updated daily”
Joann: “I just received a thank you IM from
Jarrod – he originally browsed Google, and was
      only able to find sporadic articles from
reputable sources. Most of the information that
   he found on the open web centered around
 preparedness, which is not what he wanted at
  all. He was able to use Knowledge Ontario’s
  depth of unbiased information to find notable
  articles, pull out relevant facts and data, and
add the video in to create a stellar presentation
 for his class. And all of the information was in
 ONE PLACE!! He also noted that he received
 an “A” grade from his Current Events teacher.
Another success story for Knowledge Ontario!”
Scenario 3
Who? Sarah, a 6th Grade Biology Teacher
What? Supplemental material to her H1N1 class discussion
Resource: InfoTrac, Junior Edition




               I am so tired of being
         bombarded by news and other
           chatter about the swine flu!
            Interestingly, my 6th grade
         students either seem oblivious
         or confused by what they hear
            on the news or what their
         parents are saying. I need to
         address this topic in class, but
         how can I do so to keep them
                     engaged?
Sarah knows that kids these days are bored unless discussions are dynamic
and include some multimedia, so she wants to find an interesting video or
podcast to add to the discussion. She has used Infotrac Junior Edition often for
her classes, and has students working with it as well. What a great opportunity!




                                                                         She goes
                                                                        through the
                                                                        Knowledge
                                                                           Ontario
                                                                         databases
                                                                         to access
                                                                      Infotrac Junior.
                                                                     A search reveals
                                                                      183 multimedia
                                                                     options, including
                                                                         podcasts,
                                                                        videos, and
                                                                          images.
Sarah gives her kids a homework assignment to access Infotrac Junior from
home through Knowledge Ontario, an online library available 24/7. She tells
her students to listen to two short podcasts to inform them of what swine flu is
and how it affects them.
“Class, that was a great discussion and I’m
                      glad you are all excited to understand swine
                        flu better! See how much better it is to go
                      to a trustworthy source instead of relying on
                         Google or Wikipedia, whose sources are
                            not necessarily written by experts?

                                 As a teacher, I don’t use information
                              from the open web for fear that I will get
                              misleading or even wrong information. I
                                 am confident in Knowledge Ontario’s
                                  resources because I know that the
                               information is accurate and was written
                                or sourced by subject matter experts.




    For your assignment, I’d like for all of you to use Infotrac Junior to write a paper on any
   epidemic in the last century. You can start here at school and finish at home. Be sure to
 include the multimedia that you all enjoy! Infotrac Junior shows its value again! A preliminary
search in Infotrac Junior on epidemics yields 166 magazine articles, 34 academic journals, 20
        books, 611 news articles, and 199 multimedia. Plenty for the kids to work with!
Scenario 4
Who? Ed, Sales and Marketing Professional for Ticketmaster
What? Drug Information on OsteoPure
Resource: Health and Wellness Resource Center



     “I’m just returning back to the office
     after my annual physical. I’m a little
     concerned – the doctor is lacking in
      bedside manner but didn’t indicate
     that there was anything wrong, Yet,
       he handed me a prescription for
     OsteoPure and suggested that I be
        part of a test market group. He
           didn’t explain it very well.”
Ed remembers a few months
ago he went to the local
library and Mary, the
                                                               Exams
librarian, helped him do                                         and              Treatment
extensive research. His            Prognosis                    tests               s and
                                      and                                         medication
sister had just been
                                    Options
diagnosed with Type II                              Dialysis
diabetes and he wanted to                                               Insulin
                                                                         levels
know everything he could
about the disease, her
                                     Simple                                       Resultin
upcoming tests and exams,            Sugars                Type II                    g
and her prognosis and                                     Diabetes                hypergly
                                                                                   -cemia
options. He found the
answers to all of his
                               Breakdown of fats
questions in the Health and     and proteins for
Wellness Resource Center      energy causes acid
                              compounds called
and had been back several      ketones to form in
times since from home              the blood
through Knowledge Ontario.
Knowledge Ontario is such a great resource! Ed has been back
several times since to get information for training in his marathon!
Ed especially likes the ones that are podcasts, so he can listen to
them while he is running!
Back to the task at hand… drug research on OsteoPure. It sure sounds like something he would need
to take for brittle bones, but Ed is in great shape, is training for a marathon, and is only 45, so he
shouldn’t have any signs of osteoporosis yet! He knows that with his library card he can access
Knowledge Ontario and get some quick answers to his questions,
                                                                                                      I love
                                                                                                    Knowledge
                                                                                                     Ontario!




Ed logs into his KO products and goes to
the Health & Wellness Resource Center. He
inputs the drug name and breathes a sigh of
relief! Great news! It is just a dietary
supplement which will help build his bones
as he trains for the marathon, and it is even
made by Marathon Nutrifoods, a company
he has ordered from before! Thanks again,
HWRC!!!
Scenario 5
Who? Jenna, Sixth Grader
What? History Assignment on Inuit People
Resource: Student Resource Centre: Canadian Edition



              I know very little about the Inuit and
              Canada’s First Nations people other
                 than that many of them live in
                    northern communities.




       I know the Inuit People are a very
           important part of Canadian
       history, and that my teacher gave
          this assignment to make the
       students more aware of Canada’s
                  First Peoples
Teacher: “Class – I’m going to
                                  give you a tip – if you have a
                                  library card, you can access
                                  Kingston Public Library from
                                  home. Within the library are
                                 Knowledge Ontario resources,
                                 and this is where you will find
                                   Student Resource Center
                                   Canadian. You can do this
                                   assignment without leaving
                                              home!”



  I know my teacher gave
me the Knowledge Ontario
tip, but I really would rather
    use Google because I
think it would be faster and
  easier. Let’s see what it
             has…
Great!
                                       Google has
                                      more than 7
                                      million hits for
                                           “Inuit!”

 This looks
like a good
source… I’ll
click here..




                Uh oh – it is not sourced,
                   and there is a really
               annoying advertisement at
                the bottom. I wonder if it
               is even credible… Maybe
                 Google is not a shortcut
                        after all…
Jenna goes to SRC Canadian and on the front page of the resource, she finds Inuit listed under
 “Popular Topics.” After she clicks on the topic, she finds 105 reference articles, 205 magazine
    articles, and 221 academic journals and 1,323 newspaper articles, along with 4 primary
                 sources and 29 photographs. She also finds some audio files.
Jenna even finds the Ontario Curriculum within Student Resource Centre Canadian, which links
directly to Ontario curriculum articles and results broken down by grade. Jenna sends a quick
email to her teacher, knowing she might get extra points for telling her teacher about additional
classroom tools. Jenna hones in on the Inuit culture, and writes a comprehensive paper for her
  class about the religious rituals, language, and way of living for Inuit People. Jenna not only
     ends up enjoying the assignment, but she wants to learn more about Canadian history!
Scenario #6
Who? Gabby, a stay at home mom to a 5 year old and a 8 year old
What? Need to stay informed about the 2010 Canadian Olympians
Resource: Canadian Periodical Index Quarterly



                                I could not be more excited
                                about the 2010 Olympics in
                               Vancouver! I’ve just been out
                              buying all of the magazine and
                              news articles I could find about
                               the athletes on the Canadian
                               Olympic team! I can’t wait to
                                   get the scoop on them!
Gabby quickly realizes that keeping up on all of the Olympic news will be much harder,
and more expensive, than she thought! How can she stay up to date while not spending
 a lot of money and time subscribing to all of the best publications? It really would be
        great to have one place to go to get all of the latest Olympic information…


                                                                            Money!


                                                                                  Time!
RSS feed icon
                                                                    sends new
                                                                    information to
                                                                    Gabby
                                                                    through
                                                                    email..
Ability to
limit to
Canadian
only
sources…




                           Gabby has to go to the library anyway to get some books for the
                             kids, and she asks the librarian if she can help. The librarian
                                tells her all about Knowledge Ontario, and the Canadian
               Tons of      Periodicals Index Quarterly! Gabby is so thrilled! Not only will
             Canadian         she get updated information on a daily basis from all of the
             resources
              all in one     Canadian newspaper and magazine writers, but the librarian
                place!      also showed her that she can set an RSS feed delivered to her
                            email so she doesn’t even have to search at all! Everyday, the
                            RSS feed automatically sends Gabby new articles on Olympic
                                     news from Canadian writers to her email inbox.
“Hi, this is Joann from the library! More good
news! I just called Knowledge Ontario to verify
 that Gale, the company that provides Student
      Resource Centre Canadian, has been
    commissioned to write special essays on
  roughly 10 Canadian athletes to watch at the
 games! This special content will be available
through RSS feeds also, so you will be able to
  get current information that cannot be found
   anywhere else outside of SRC-Canadian!”




                     YIPPEE!!
The Canadian Periodicals Index Quarterly is so much better than Google which does
not offer RSS feeds and thus can not provide up to the minute information. Knowledge
Ontario’s RSS feeds provide Gabby with up to the minute information every day, week,
  or month depending on how often she wants it. To make it even better, the new AML
(Access my Library) iPhone app is free and allows Gabby to connect to her Knowledge
Ontario electronic resources via her iPhone. She can get updates – anytime, anywhere!
                       Gabby couldn’t be happier! Go Leafs Go!!

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C:\Documents And Settings-88171\Desktop\Knowledge Ontario Mini Scenarios Fnl

  • 1. Knowledge Ontario & Gale A Partnership to Empower Ontario’s Learners
  • 2. Diverse, High Quality, Trusted Resources to Meet Ontario’s Needs
  • 3. Spreading the Word Customized Promotion Materials Placing Ads in Industry Publications
  • 4. Building Awareness, Increasing Usage Reaching More and More Ontario Communities Usage in 2009 is up 208% from 2008 and up 1385% from 2007!!
  • 5. Why Google and Wikipedia Are NOT The Answer Gale provides trusted, accredited information to users in Ontario. Google and Wikipedia are not always reliable and often lead to information that is not FACT, but is influenced by outside sources. The 3rd listed cite in Google is unreliable and gives unaccredited information.
  • 6. Scenario #1 Who? Megan, Student at University of Toronto What? College Assignment on Financial Bailouts in the United States Resource: General OneFile What do I need to satisfy the professor? What are financial bailouts all about? Where do I begin? Where can I go? Will it be credible? How many companies has this affected?
  • 7. Which great KO resources will help Megan with her paper? U.S. Financial = Bailout
  • 8. Megan goes into Knowledge Ontario, and finds many databases that will help her with her paper. She searches General OneFile and finds 1,836 Magazines, 67 Academic Journals, 6 Books, and 5,507 News Articles, 416 Multimedia on Bank Bailouts. Megan can toggle between Publication Date and Relevancy to provide a different set of results within one search! With such a wealth of information, Megan wonders where she should begin…
  • 9. Megan searched “related subjects” and was able to get a better understanding of bank bailouts. She decided to narrow her paper to talk specifically about Goldman Sachs.
  • 10. But first she wants to compare and contrast the Financial Bailouts of 2008 with the Savings and Loan Crisis that occurred in the late 1980’s. Megan is able to “Browse Subjects” to provide historical context and to compare and contrast the two economic calamities.
  • 11. Megan has written the background and comparative part of her paper, and now needs to focus on a particular company. After narrowing her search to Goldman Sachs, Megan finds up to the minute information for the remainder of her paper.
  • 12. Megan was able to use the KO products to generate source citations for all the articles she used in the paper! Furthermore, the functionality in the Knowledge Ontario resources allowed Megan to obtain a deeper understanding of her topic by providing an array of additional sub-topics, historical context and current content from American and International writers. Canadians need the ability to quickly search authoritative, trusted, educational content that is indexed to provide pointed, relevant results. And that’s only part of what the KO’s resources do for Ontarians! I got an A!
  • 13. Scenario 2 Who? Joann, askON Librarian at Thunder Bay Public Library What? School Assignment on Bioterrorism Resource: Health and Wellness Resource Center Jarrod: : [typing instant message] “Hi I need research help!” Joann: [typing a response] “How can I help.” Jarrod: “I’m a sophomore in high school, and I need to do a presentation on bioterrorism for my Current Events class. It has to have multi-media and be from a reputable source. Can you help?” Joann: “Yes! This is similar to a question I got last week – we can find everything you’ll need through Knowledge Ontario. Are you sitting in front of your computer?”
  • 14. Jarrod: “What is Knowledge Ontario?” Joann: “Knowledge Ontario brings all the great resources of your library to your home. Let’s take a look at what will work for your presentation…” Bioterrorism =
  • 15. Jarrod: “Where do I start?” Joann: “Let’s go into the Health and Wellness Resource Center, and do a search on Bioterrorism. This search yields 3,598 Magazines and Journals, 1,726 News articles, and a video that you can add to your presentation…”
  • 16. Jarrod: “Cool! Let’s check out the video!” Joann: “The video is with Pete Williams, a renowned reporter, who talks about the anthrax attacks that occurred in 2008…” Jarrod: “Great! That’s a topic that interests me. I think I will focus on the anthrax scare. It looks like there is a lot of really great information on it.” Joann: “Here are lots of authoritative magazines and journal articles that are updated daily”
  • 17. Joann: “I just received a thank you IM from Jarrod – he originally browsed Google, and was only able to find sporadic articles from reputable sources. Most of the information that he found on the open web centered around preparedness, which is not what he wanted at all. He was able to use Knowledge Ontario’s depth of unbiased information to find notable articles, pull out relevant facts and data, and add the video in to create a stellar presentation for his class. And all of the information was in ONE PLACE!! He also noted that he received an “A” grade from his Current Events teacher. Another success story for Knowledge Ontario!”
  • 18. Scenario 3 Who? Sarah, a 6th Grade Biology Teacher What? Supplemental material to her H1N1 class discussion Resource: InfoTrac, Junior Edition I am so tired of being bombarded by news and other chatter about the swine flu! Interestingly, my 6th grade students either seem oblivious or confused by what they hear on the news or what their parents are saying. I need to address this topic in class, but how can I do so to keep them engaged?
  • 19. Sarah knows that kids these days are bored unless discussions are dynamic and include some multimedia, so she wants to find an interesting video or podcast to add to the discussion. She has used Infotrac Junior Edition often for her classes, and has students working with it as well. What a great opportunity! She goes through the Knowledge Ontario databases to access Infotrac Junior. A search reveals 183 multimedia options, including podcasts, videos, and images.
  • 20. Sarah gives her kids a homework assignment to access Infotrac Junior from home through Knowledge Ontario, an online library available 24/7. She tells her students to listen to two short podcasts to inform them of what swine flu is and how it affects them.
  • 21. “Class, that was a great discussion and I’m glad you are all excited to understand swine flu better! See how much better it is to go to a trustworthy source instead of relying on Google or Wikipedia, whose sources are not necessarily written by experts? As a teacher, I don’t use information from the open web for fear that I will get misleading or even wrong information. I am confident in Knowledge Ontario’s resources because I know that the information is accurate and was written or sourced by subject matter experts. For your assignment, I’d like for all of you to use Infotrac Junior to write a paper on any epidemic in the last century. You can start here at school and finish at home. Be sure to include the multimedia that you all enjoy! Infotrac Junior shows its value again! A preliminary search in Infotrac Junior on epidemics yields 166 magazine articles, 34 academic journals, 20 books, 611 news articles, and 199 multimedia. Plenty for the kids to work with!
  • 22. Scenario 4 Who? Ed, Sales and Marketing Professional for Ticketmaster What? Drug Information on OsteoPure Resource: Health and Wellness Resource Center “I’m just returning back to the office after my annual physical. I’m a little concerned – the doctor is lacking in bedside manner but didn’t indicate that there was anything wrong, Yet, he handed me a prescription for OsteoPure and suggested that I be part of a test market group. He didn’t explain it very well.”
  • 23. Ed remembers a few months ago he went to the local library and Mary, the Exams librarian, helped him do and Treatment extensive research. His Prognosis tests s and and medication sister had just been Options diagnosed with Type II Dialysis diabetes and he wanted to Insulin levels know everything he could about the disease, her Simple Resultin upcoming tests and exams, Sugars Type II g and her prognosis and Diabetes hypergly -cemia options. He found the answers to all of his Breakdown of fats questions in the Health and and proteins for Wellness Resource Center energy causes acid compounds called and had been back several ketones to form in times since from home the blood through Knowledge Ontario.
  • 24. Knowledge Ontario is such a great resource! Ed has been back several times since to get information for training in his marathon! Ed especially likes the ones that are podcasts, so he can listen to them while he is running!
  • 25. Back to the task at hand… drug research on OsteoPure. It sure sounds like something he would need to take for brittle bones, but Ed is in great shape, is training for a marathon, and is only 45, so he shouldn’t have any signs of osteoporosis yet! He knows that with his library card he can access Knowledge Ontario and get some quick answers to his questions, I love Knowledge Ontario! Ed logs into his KO products and goes to the Health & Wellness Resource Center. He inputs the drug name and breathes a sigh of relief! Great news! It is just a dietary supplement which will help build his bones as he trains for the marathon, and it is even made by Marathon Nutrifoods, a company he has ordered from before! Thanks again, HWRC!!!
  • 26. Scenario 5 Who? Jenna, Sixth Grader What? History Assignment on Inuit People Resource: Student Resource Centre: Canadian Edition I know very little about the Inuit and Canada’s First Nations people other than that many of them live in northern communities. I know the Inuit People are a very important part of Canadian history, and that my teacher gave this assignment to make the students more aware of Canada’s First Peoples
  • 27. Teacher: “Class – I’m going to give you a tip – if you have a library card, you can access Kingston Public Library from home. Within the library are Knowledge Ontario resources, and this is where you will find Student Resource Center Canadian. You can do this assignment without leaving home!” I know my teacher gave me the Knowledge Ontario tip, but I really would rather use Google because I think it would be faster and easier. Let’s see what it has…
  • 28. Great! Google has more than 7 million hits for “Inuit!” This looks like a good source… I’ll click here.. Uh oh – it is not sourced, and there is a really annoying advertisement at the bottom. I wonder if it is even credible… Maybe Google is not a shortcut after all…
  • 29. Jenna goes to SRC Canadian and on the front page of the resource, she finds Inuit listed under “Popular Topics.” After she clicks on the topic, she finds 105 reference articles, 205 magazine articles, and 221 academic journals and 1,323 newspaper articles, along with 4 primary sources and 29 photographs. She also finds some audio files.
  • 30. Jenna even finds the Ontario Curriculum within Student Resource Centre Canadian, which links directly to Ontario curriculum articles and results broken down by grade. Jenna sends a quick email to her teacher, knowing she might get extra points for telling her teacher about additional classroom tools. Jenna hones in on the Inuit culture, and writes a comprehensive paper for her class about the religious rituals, language, and way of living for Inuit People. Jenna not only ends up enjoying the assignment, but she wants to learn more about Canadian history!
  • 31. Scenario #6 Who? Gabby, a stay at home mom to a 5 year old and a 8 year old What? Need to stay informed about the 2010 Canadian Olympians Resource: Canadian Periodical Index Quarterly I could not be more excited about the 2010 Olympics in Vancouver! I’ve just been out buying all of the magazine and news articles I could find about the athletes on the Canadian Olympic team! I can’t wait to get the scoop on them!
  • 32. Gabby quickly realizes that keeping up on all of the Olympic news will be much harder, and more expensive, than she thought! How can she stay up to date while not spending a lot of money and time subscribing to all of the best publications? It really would be great to have one place to go to get all of the latest Olympic information… Money! Time!
  • 33. RSS feed icon sends new information to Gabby through email.. Ability to limit to Canadian only sources… Gabby has to go to the library anyway to get some books for the kids, and she asks the librarian if she can help. The librarian tells her all about Knowledge Ontario, and the Canadian Tons of Periodicals Index Quarterly! Gabby is so thrilled! Not only will Canadian she get updated information on a daily basis from all of the resources all in one Canadian newspaper and magazine writers, but the librarian place! also showed her that she can set an RSS feed delivered to her email so she doesn’t even have to search at all! Everyday, the RSS feed automatically sends Gabby new articles on Olympic news from Canadian writers to her email inbox.
  • 34. “Hi, this is Joann from the library! More good news! I just called Knowledge Ontario to verify that Gale, the company that provides Student Resource Centre Canadian, has been commissioned to write special essays on roughly 10 Canadian athletes to watch at the games! This special content will be available through RSS feeds also, so you will be able to get current information that cannot be found anywhere else outside of SRC-Canadian!” YIPPEE!!
  • 35. The Canadian Periodicals Index Quarterly is so much better than Google which does not offer RSS feeds and thus can not provide up to the minute information. Knowledge Ontario’s RSS feeds provide Gabby with up to the minute information every day, week, or month depending on how often she wants it. To make it even better, the new AML (Access my Library) iPhone app is free and allows Gabby to connect to her Knowledge Ontario electronic resources via her iPhone. She can get updates – anytime, anywhere! Gabby couldn’t be happier! Go Leafs Go!!