WordPress Goodness - Food and Wine Conference
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WordPress Goodness for food bloggers including tips and plugins to go from blog to business.
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WordPress Goodness - Food and Wine Conference
- 2. Presented by: Renee Dobbs magnoliadays.com @reneedobbs Judi Knight newtricks.com @judiknight
- 3. Yummy . . .
- 4. Comes in two flavors: One – Vanilla : WordPress.com - which is free and it is hosted for you by Automattic. You don’t need domain or hosting. Good for a basic blog. Has limitations for businesses and revenue.
- 5. Comes in two flavors: Two - Chocolate: WordPress.org - the full free version, but you need hosting and a domain. Easy to install free through hosting company. Customization is limitless.
- 6. Why WordPress? • It is open source software. • Huge community develops it, creates themes and plugins & teaches people about it through Meetups and WordCamps and online tutorials. • Once customized it is very easy to add content and new functionality. • 1000s of Themes free or premium. • 1000s of plugins which add functionality. • WordPress powers 22% of all websites.
- 7. Set Up Your WordPress Site • Many themes to choose from • Mobile ready • WordPress gives 1000s of options • Avoid popular food themes • Be unique to attract right audience • Header, typography, colors, layout • Don’t try to appeal to everyone • Moving to WP, keep your Google Rank
- 8. Protect Your Site Plugins Down with spammers • Akismet Better safe than sorry • Backup Buddy • VaultPress • BackWPup • WordFence • Sucuri • Limit Login Attempts
- 9. Recipe Plugins Make or break your SEO Recommended: • Ziplist • Easy Recipe • RecipePress Reloaded
- 10. Social Plugins • Social Media Widget • Floating Social Bar • Jetpack • Click to Tweet • Facebook Like Box • Pinterest PinIt button
- 11. Calls to Action • Opt-in Monster • Notification Bar • MailChimp Opt-in
- 12. Keep Them on Your Site • Related Posts • Collapsing Categories • Cross Link Your Posts
- 13. Keep Them Coming Back Want return visitors? Build Your List! Email Service Providers • Mail Chimp Account • Mad Mimi • FeedBurner
- 14. Money Money Money • Affiliate Links • Amazon Links • Ad Sense • Products • eBooks • Classes
Editor's Notes
- Background/Intro on WordPress Talk about Matt and his love of food and photography Started as blogging platform but now so much more
- Similar to free blogger because of the limitations Limited plugins No categories on blogger No ads running on .com
- Thousands of themes and plugins
- Make sure your site attracts the right people Free vs premium themes
- Keep it simple: Color One or 2 per page
- The goodness of WordPress is that you can use it to make money and easily customize pages to present the above