S EC RE TS BEHIN D:T HE        & your digital identity
93%of students have accounts:              *David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006
63%login everyday:                  *Mitrano, “Thoughts on Facebook.”
5,000,  minutes per day000,000
9,512Years Per Day
$200 Million   $14 Billion
$200 Million   $14 Billion 33 yrs old    19 yrs old
$200 Million   $14 Billion 33 yrs old    19 yrs old
$200 Million    $14 Billion 33 yrs old    19 yrs old
$14 Billion
$14 Billion
Matt
Matt   Matt’s FB Friends   250
250
25036,000
250  36,00021,600,000
The                 Mega                 Phone“One Million in One Click”
70,000,000
70,000,000
70% of employers search the web       to find out about you.
70% of employers search the web       to find out about you.   86% of say a POSITIVE digital          identity helps.
8 Years Ago                             Digital Identity         Physical Identity
TodayPhysical Identity   Digital Identity
Very Soon   Physical Identity   Digital Identity
The                     Glass                    Bedroom“You see everyone, everyone sees you”
Fisher College
Fisher College
Who Are You Online?
Is your profile public?Y                 N
Do you share personal information?   Y                   N
Would your mom/teacher/employer be  comfortable viewing your profile?    Y                 N
Do you/would you use your social site to           help get a job?      Y                   N
Are your, or your friend’s, online         pictures clean?  Y                     N
Flasher   Closet Flasher Shower Singer American Idol
Flasher   Closet Flasher Shower Singer American IdolYN
Flasher   Closet Flasher Shower Singer American IdolY   0 1 2                     3         4         5N    5 4 3         ...
Flasher   Closet Flasher Shower Singer American IdolMegaPhoneThe GlassBedroom
Flasher   Closet Flasher Shower Singer American Idol                                                      YesMegaPhone    ...
Flasher   Closet Flasher Shower Singer American Idol                                        No            YesMegaPhone    ...
Flasher   Closet Flasher Shower Singer American Idol                         No             No            YesMegaPhone    ...
Flasher   Closet Flasher Shower Singer American Idol              Yes          No             No            YesMegaPhone  ...
Flasher   Closet Flasher Shower Singer American Idol              Yes          No             No            YesMegaPhone  ...
Flasher   Closet Flasher Shower Singer American Idol              Yes          No             No            YesMegaPhone  ...
Before
Now
Very Near
Facebook Activity on Thursday Nights                                          Activity by Minute             380 K        ...
The                  Digital                 Footprint“A Timeline of your ENTIRE Life”
3 Themes of a New World
Adan Vielma
12:51
Adan Vielma
12:5112:53
12:5112:5312:58
12:5112:5312:581:05
Use TheMegaphone
To PromoteYour Good Qualities
Leave Positive Footprints
‘sYOUR NEW RESUME.
‘s            YOUR NEW             RESUME.Flasher   Closet Flasher Shower Singer American Idol
Action Steps1) Scan your current account(s)
Action Steps1) Scan your current account(s)2) Set up a blog
Action Steps1) Scan your current account(s)2) Set up a blog      tom@redroverhq.com        @tomkrieglstein
Action Steps1) Scan your current account(s)2) Set up a blog3) Network on Twitter/Linked In
Action Steps1) Scan your current account(s)2) Set up a blog3) Network on Twitter/Linked In                      #SGAchat (...
Action Steps1) Scan your current account(s)2) Set up a blog3) If nothing else...
S EC RE TS BEHIN D:T HE       tom@redroverhq.com         @tomkrieglstein
S EC RE TS BEHIN D:T HE       tom@redroverhq.com         @tomkrieglstein
S EC RE TS BEHIN D:T HE       tom@redroverhq.com         @tomkrieglstein
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
The Secrets Behind Your Digital Identity
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The Secrets Behind Your Digital Identity

  1. 1. S EC RE TS BEHIN D:T HE & your digital identity
  2. 2. 93%of students have accounts: *David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006
  3. 3. 63%login everyday: *Mitrano, “Thoughts on Facebook.”
  4. 4. 5,000, minutes per day000,000
  5. 5. 9,512Years Per Day
  6. 6. $200 Million $14 Billion
  7. 7. $200 Million $14 Billion 33 yrs old 19 yrs old
  8. 8. $200 Million $14 Billion 33 yrs old 19 yrs old
  9. 9. $200 Million $14 Billion 33 yrs old 19 yrs old
  10. 10. $14 Billion
  11. 11. $14 Billion
  12. 12. Matt
  13. 13. Matt Matt’s FB Friends 250
  14. 14. 250
  15. 15. 25036,000
  16. 16. 250 36,00021,600,000
  17. 17. The Mega Phone“One Million in One Click”
  18. 18. 70,000,000
  19. 19. 70,000,000
  20. 20. 70% of employers search the web to find out about you.
  21. 21. 70% of employers search the web to find out about you. 86% of say a POSITIVE digital identity helps.
  22. 22. 8 Years Ago Digital Identity Physical Identity
  23. 23. TodayPhysical Identity Digital Identity
  24. 24. Very Soon Physical Identity Digital Identity
  25. 25. The Glass Bedroom“You see everyone, everyone sees you”
  26. 26. Fisher College
  27. 27. Fisher College
  28. 28. Who Are You Online?
  29. 29. Is your profile public?Y N
  30. 30. Do you share personal information? Y N
  31. 31. Would your mom/teacher/employer be comfortable viewing your profile? Y N
  32. 32. Do you/would you use your social site to help get a job? Y N
  33. 33. Are your, or your friend’s, online pictures clean? Y N
  34. 34. Flasher Closet Flasher Shower Singer American Idol
  35. 35. Flasher Closet Flasher Shower Singer American IdolYN
  36. 36. Flasher Closet Flasher Shower Singer American IdolY 0 1 2 3 4 5N 5 4 3 2 1 0
  37. 37. Flasher Closet Flasher Shower Singer American IdolMegaPhoneThe GlassBedroom
  38. 38. Flasher Closet Flasher Shower Singer American Idol YesMegaPhone PositiveThe GlassBedroom
  39. 39. Flasher Closet Flasher Shower Singer American Idol No YesMegaPhone Positive PositiveThe GlassBedroom
  40. 40. Flasher Closet Flasher Shower Singer American Idol No No YesMegaPhone Less Than Positive Positive PositiveThe GlassBedroom
  41. 41. Flasher Closet Flasher Shower Singer American Idol Yes No No YesMegaPhone Less Than Less Than Positive Positive Positive PositiveThe GlassBedroom
  42. 42. Flasher Closet Flasher Shower Singer American Idol Yes No No YesMegaPhone Less Than Less Than Positive Positive Positive PositiveThe GlassBedroom
  43. 43. Flasher Closet Flasher Shower Singer American Idol Yes No No YesMegaPhone Less Than Less Than Positive Positive Positive PositiveThe GlassBedroom
  44. 44. Before
  45. 45. Now
  46. 46. Very Near
  47. 47. Facebook Activity on Thursday Nights Activity by Minute 380 K 370 K 360 K 350 K# of Users 340 K 330 K 320 K 310 K 300 K 4:00 5:00 5:00 6:00 6:00 7:00 7:00 8:00 9:00 9:00 10:00 10:00 11:00 11:00 Time
  48. 48. The Digital Footprint“A Timeline of your ENTIRE Life”
  49. 49. 3 Themes of a New World
  50. 50. Adan Vielma
  51. 51. 12:51
  52. 52. Adan Vielma
  53. 53. 12:5112:53
  54. 54. 12:5112:5312:58
  55. 55. 12:5112:5312:581:05
  56. 56. Use TheMegaphone
  57. 57. To PromoteYour Good Qualities
  58. 58. Leave Positive Footprints
  59. 59. ‘sYOUR NEW RESUME.
  60. 60. ‘s YOUR NEW RESUME.Flasher Closet Flasher Shower Singer American Idol
  61. 61. Action Steps1) Scan your current account(s)
  62. 62. Action Steps1) Scan your current account(s)2) Set up a blog
  63. 63. Action Steps1) Scan your current account(s)2) Set up a blog tom@redroverhq.com @tomkrieglstein
  64. 64. Action Steps1) Scan your current account(s)2) Set up a blog3) Network on Twitter/Linked In
  65. 65. Action Steps1) Scan your current account(s)2) Set up a blog3) Network on Twitter/Linked In #SGAchat (Thr @ 9) www.sgablogs.org @sgachat
  66. 66. Action Steps1) Scan your current account(s)2) Set up a blog3) If nothing else...
  67. 67. S EC RE TS BEHIN D:T HE tom@redroverhq.com @tomkrieglstein
  68. 68. S EC RE TS BEHIN D:T HE tom@redroverhq.com @tomkrieglstein
  69. 69. S EC RE TS BEHIN D:T HE tom@redroverhq.com @tomkrieglstein

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