1. S EC RE TS BEHIN D:
T HE
& your digital identity

2. 93%
of students have accounts:
*David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006

3. 63%
login everyday:
*Mitrano, “Thoughts on Facebook.”

4. 5,000,
minutes per day
000,000

5. 9,512
Years Per Day

9. $200 Million $14 Billion

10. $200 Million $14 Billion
33 yrs old 19 yrs old

11. $200 Million $14 Billion
33 yrs old 19 yrs old

12. $200 Million $14 Billion
33 yrs old 19 yrs old

13. $14 Billion

14. $14 Billion

17. Matt

18. Matt Matt’s FB Friends 250

19. 250

20. 250
36,000

21. 250
36,000
21,600,000

22. The
Mega
Phone
“One Million in One Click”

23. 70,000,000

24. 70,000,000

32. 70% of employers search the web
to find out about you.

33. 70% of employers search the web
to find out about you.
86% of say a POSITIVE digital
identity helps.

34. 8 Years Ago
Digital Identity
Physical Identity

35. Today
Physical Identity Digital Identity

36. Very Soon
Physical Identity Digital Identity

40. The
Glass
Bedroom
“You see everyone, everyone sees you”

43. Fisher College

44. Fisher College

45. Who Are You Online?

46. Is your profile public?
Y N

47. Do you share personal information?
Y N

48. Would your mom/teacher/employer be
comfortable viewing your profile?
Y N

49. Do you/would you use your social site to
help get a job?
Y N

50. Are your, or your friend’s, online
pictures clean?
Y N

52. Flasher Closet Flasher Shower Singer American Idol

53. Flasher Closet Flasher Shower Singer American Idol
Y
N

54. Flasher Closet Flasher Shower Singer American Idol
Y 0 1 2 3 4 5
N 5 4 3 2 1 0

55. Flasher Closet Flasher Shower Singer American Idol
MegaPhone
The Glass
Bedroom

56. Flasher Closet Flasher Shower Singer American Idol
Yes
MegaPhone
Positive
The Glass
Bedroom

57. Flasher Closet Flasher Shower Singer American Idol
No Yes
MegaPhone
Positive Positive
The Glass
Bedroom

58. Flasher Closet Flasher Shower Singer American Idol
No No Yes
MegaPhone
Less Than
Positive Positive
Positive
The Glass
Bedroom

59. Flasher Closet Flasher Shower Singer American Idol
Yes No No Yes
MegaPhone
Less Than Less Than
Positive Positive
Positive Positive
The Glass
Bedroom

60. Flasher Closet Flasher Shower Singer American Idol
Yes No No Yes
MegaPhone
Less Than Less Than
Positive Positive
Positive Positive
The Glass
Bedroom

61. Flasher Closet Flasher Shower Singer American Idol
Yes No No Yes
MegaPhone
Less Than Less Than
Positive Positive
Positive Positive
The Glass
Bedroom

62. Before

63. Now

64. Very Near

65. Facebook Activity on Thursday Nights
Activity by Minute
380 K
370 K
360 K
350 K
# of Users 340 K
330 K
320 K
310 K
300 K
4:00
5:00 5:00
6:00 6:00
7:00 7:00
8:00 9:00
9:00 10:00
10:00 11:00
11:00
Time

66. The
Digital
Footprint
“A Timeline of your ENTIRE Life”

67. 3 Themes of a New World

73. Adan Vielma

75. 12:51

76. Adan Vielma

77. 12:51
12:53

78. 12:51
12:53
12:58

79. 12:51
12:53
12:58
1:05

80. Use The
Megaphone

81. To Promote
Your Good
Qualities

82. Leave Positive
Footprints

83. ‘s
YOUR NEW
RESUME.

84. ‘s
YOUR NEW
RESUME.
Flasher Closet Flasher Shower Singer American Idol

85. Action Steps
1) Scan your current account(s)

86. Action Steps
1) Scan your current account(s)
2) Set up a blog

87. Action Steps
1) Scan your current account(s)
2) Set up a blog
tom@redroverhq.com
@tomkrieglstein

88. Action Steps
1) Scan your current account(s)
2) Set up a blog
3) Network on Twitter/Linked In

89. Action Steps
1) Scan your current account(s)
2) Set up a blog
3) Network on Twitter/Linked In
#SGAchat (Thr @ 9)
www.sgablogs.org
@sgachat

90. Action Steps
1) Scan your current account(s)
2) Set up a blog
3) If nothing else...

93. S EC RE TS BEHIN D:
T HE
tom@redroverhq.com
@tomkrieglstein

94. S EC RE TS BEHIN D:
T HE
tom@redroverhq.com
@tomkrieglstein

95. S EC RE TS BEHIN D:
T HE
tom@redroverhq.com
@tomkrieglstein