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Presentation v10.3
1.
5 terrifying trends
facing women with curves Learn the truth about how your body shape affects the quality of your life © 2013
2.
Researched and produced
as a service to our customers Sponsored by © 2013
3.
Why we commissioned
a study Every day we are in contact with women with curves, we are deeply impacted by their passion for happiness. As a service to our customers, we engaged an independent research company to investigate some of the greatest challenges facing women with curves, in addition to possible solutions. We are pleased to bring this research to you in conjunction with Empire Research. PANTONE 267C © 2013
4.
Areas covered The 5
mistakes made by women with curves. The link between depression and weight gain. Why 90% of women are concerned about their weight and shape. Why women with curves earn less money than their thin counterparts. The secret of weight loss, and how to look instantly slimmer. PANTONE 267C © 2013
5.
Will be replaced
with image from original presentation Female body trends © 2013
6.
31 33 35 29 27 25 23 21 19 17 15 1920 1940 1960
1980 2000 2010 Waistsize(inches) Decade Women are getting curvier, as a result of changing lifestyles The average 20” waist of the 1920s has been replaced by an average 34” waist. Source: Independent, Daily Mail PANTONE 267C © 2013
7.
The majority of
women in the UK are a dress size 16+ 43% 57% Source: Keynote Size 16+ Size 14 & under PANTONE 267C © 2013
8.
Source: Mintel, Daily
Mail, plus size model magazine 71% of women hate shopping for new clothes Is this because 66% of women find it difficult to get the correct cut for their highly variable body shapes? Difficulty in finding clothes to fit well makes many women believe they have the wrong body shape and that they should lose weight. PANTONE 267C © 2013
9.
Less than 1%
of fashion brands use curvy models during London Fashion Week Source: Daily Mail 1% Fashion brands using curvy models Fashion brands not using curvy models 99% The majority of plus size models on agency boards are a size 6 – 14! PANTONE 267C © 2013
10.
30 25 20 15 10 5 0 20 years ago
Today The average fashion model weighs 23% less than the average woman! 20 years ago the average fashion model weighed 8% less than the average woman, today she weighs 23% less! Source: Plus size model magazine PANTONE 267C © 2013
11.
Consequently Looking at fashion
magazines for just 60 minutes, lowers self- esteem by 80%. Source: Dr Raj Persuad, Consultant Psychiatrist at London’s Maudsley Hospital PANTONE 267C © 2013
12.
So what are
the consequences of this disconnect between the needs of women and the fashion industry? © 2013
13.
Challenge 1: Poor body
image © 2013
14.
The social stress
of being surrounded by stick thin models causes poor body image Poor body image can influence weight. An 11 year research study revealed a staggering 78% of females who perceived themselves to be overweight, actually became overweight! Source: Norwegian University of Science and Technology. PANTONE 267C © 2013
15.
Young women with
poor body image are at HIGH risk of depression Research shows that people who suffer from depression are more likely to gain weight than people who don’t. Increased appetite and decreased physical activity are common symptoms of depression - both of which lead to weight gain. Source: Bradley Hospital, Butler Hospital & Brown Medical School. BMJ Online First /www.webmd.com PANTONE 267C © 2013
16.
Antidepressants can treat
depression, but they have dangerous side effects Antidepressants carry a black box warning, the most serious warning placed on the label of prescription medication. Antidepressants are only 10% more effective than placebos (sugar tablets). Antidepressants have little effect in curing, but they do have a dreadful effect in killing. Between 1993 – 2002, there were 4,767 deaths in England and Wales involving antidepressants. Source: Bradley Hospital, Butler Hospital & Brown Medical School. www.sideeffectsofdepression.co.uk www.mcmanweb.com FDA antidepressant suicide warning Dr Robert Lefever, MailOnline. The Telegraph PANTONE 267C © 2013
17.
Challenge 2: Social media ©
2013
18.
Social media is
amplifying body & weight obsessions and making them worse 51% of Facebook users reported that seeing photos of themselves on the social network makes them more conscious of their body and weight. Source: The Centre for Eating Disorders PANTONE 267C © 2013
19.
Facebook is used
by all age groups, toxic self-criticism is not limited to teenagers 31% of Facebook users said they feel sad when comparing Facebook photos of themselves to friend’s photos. Source: The Centre for Eating Disorders PANTONE 267C © 2013
20.
A whopping 75%
said they are not happy with their body and weight 37% said they want to change specific parts of their body. Source: The Centre for Eating Disorders PANTONE 267C © 2013
21.
Challenge 3: The rise
in popularity of cosmetic surgery © 2013
22.
The UK cosmetic
surgery market has grown by 66% in 5 years 38000 34000 36000 32000 28000 30000 26000 24000 22000 20000 2005 2006 2007 2008 2009 According to a global survey by Dove, a quarter of females aged 15-64 are considering cosmetic surgery. Source: Dove Numberofprocedures PANTONE 267C © 2013
23.
Women are turning
to cosmetic surgery, in the hope it can help with weight loss Tummy tuck procedures have grown by 82% in 5 years. But liposuction procedures have grown by a staggering 144% in 5 years! Source: The British Association of Plastic Surgeons, Clinic Compare PANTONE 267C © 2013
24.
Research shows liposuction
is dangerous (death rates may be as high as 1 in 1000) Research also shows that liposuction doesn’t last long term. Within 2 years of undergoing liposuction, 81% of patients did not lose weight, and 43% actually gained more! Source: Journal of Plastic & Reconstructive Surgery, Dermatologic Surgery, Healthy Living PANTONE 267C © 2013
25.
And worryingly, it’s
an unregulated industry where danger occurs Patients as young as 21 have died from this procedure. After working 7 days a week to save up for the procedure, a 38 year old mother died, leaving behind a grief stricken daughter. Source: Medicinenet, ABC News, news.ninemsn.com.auk PANTONE 267C © 2013
26.
Challenge 4: The trials
and tribulations of dieting © 2013
27.
90% of women
are concerned about their weight and shape The average woman will go on an astonishing 61 diets by the age of 45! That’s an average of 2 diets a year from the age of 16! Source: Etcoff, et al, 2006 and Prynn 2004, Fashion & Beauty, Woman PANTONE 267C © 2013
28.
But 80% of
the things women most want are foods A 12 month research study of 27 billion conversations on social media revealed that 80% of the things women most want are foods!! Why deny ourselves the things that give us the most pleasure. Source: Netbase PANTONE 267C © 2013
29.
Especially when we
know that most diets fail The New England Journal of Medicine published a study which shows diets reap very little rewards. After 2 years of tremendous effort, over 300 dieters lost an average of only 6 – 10 pounds! Research further shows that up to 66% of people on diets regain more weight than they lost within 4-5 years. Source: New England Journal of Medicine, Science Daily, New York Times PANTONE 267C © 2013
30.
Challenge 5: Lookism © 2013
31.
Research shows our
physical appearance strongly affects the quality of our life A survey of 2,000 curvy women revealed 43% of employers stigmatised them. Being stigmatised translates into not being hired, being passed over for promotion, or losing a job! Source: Yale University PANTONE 267C © 2013
32.
And unfortunately, this discrimination
is not just perception When it comes to the all important wallet, curvy workers tend to make less than their thin counterparts. Curvy women can expect to earn up to 6% less! Source: Yale University, Tennessee State University PANTONE 267C © 2013
33.
Standards of beauty
have become harder to attain, especially for women In 1917, the physically perfect woman was 5ft 4in tall, and weighed nearly 10 stone. 25 years ago, top models weighed only 8% less than the average woman, they now weigh 23% less! Society’s idea of beauty is achievable by less than 5% of the female population. Source: Social Issues Research Centre. PANTONE 267C © 2013
34.
But there are
steps you can take to dramatically improve your body confidence 4 steps to improving body confidence © 2013
35.
Step 1: Reframe body
image © 2013
36.
Most people repeat
in their minds negative words about their body & shape This creates poor body image. A $9.5 million research study revealed that positive affirmations work, and are effective. Repeat positive affirmations daily and fight negative talk. Source: Internal Medicine “My body is an instrument, not an ornament” “The images in the media aren’t real” PANTONE 267C © 2013
37.
Stop talking about
your weight Accept you don’t look like the women on the cover of a magazine (chances are, neither do they!!) Complex.com posted a non-photoshopped photo of Kim Kardashian, and then realising their mistake, they posted the edited version! Source: Complex.com PANTONE 267C © 2013
38.
Follow these 3
strategies for reframing your body image Fight negative talk through positive affirmations. Focus on being healthy, not thin. Focus on your appearance through your hair, nails and dressing well. PANTONE 267C © 2013
39.
Step 2: Embrace your
body shape © 2013
40.
Embrace your body
shape rather than trying to change it 44% of women confess they don’t know what body shape they are. Do you know what body shape you are? Rectangle Triangle Inverted triangle Busty Source: IPC Media Origin Panel PANTONE 267C © 2013
41.
99% of women
have bought clothes that don’t suit their figure Find out what body shape you are by using a free online body shape calculator. Source: IPC Media Origin Panel PANTONE 267C © 2013
42.
Dressing your body
according to its shape will give you instant resultsBefore After The model used in these pictures is a UK dress size 18. The images are a true and exact representation, no photoshopping has taken place to make the model appear thinner / larger.PANTONE 267C © 2013
43.
Step 3: Overhaul wardrobe ©
2013
44.
80% of women
are hoarding millions of pieces of clothing they can’t wear One in eight women have deliberately bought clothes that were too small, in the hope of slimming to fit into them. Could this be contributing towards poor body image? Source: Daily Mail PANTONE 267C © 2013
45.
66% admitted they
are keeping the clothes... In the hope they will one day be able to wear them again. Top psychologist Linda Papadopoulous warns that holding onto clothes that don’t fit can do more harm than good. Source: Daily Mail PANTONE 267C © 2013
46.
Only 12% of
people regularly clear out their wardrobe Source: Ecouterre Overhauling your wardrobe will help to promote a positive body image Go shopping! Make sure you stick to the body shape rules. Try everything on and see what no longer fits, or flatters your body. Undertake a fun body shape quiz if you’re unsure. Separate clothes into 3 piles (donate, keep or bin). Make a shopping list using the headings career, casual and dressy. PANTONE 267C © 2013
47.
Step 4: Dress for
success © 2013
48.
Clothes talk: is
your image in harmony with your desired outcome? In a CareerBuilder.com survey, 41% of employers said people who dress better tend to be promoted more often in their organisation. Source: www.careerbuilder.com PANTONE 267C © 2013
49.
Did you know
a first impression is made in 7 seconds? Researchers from NYU found that we make 11 different assumptions about strangers within the first 7 seconds of meeting, including their level of education and wealth. Your clothes add to or detract from the impression you make. First impressions are crucial. Source: Journal of dental education, H. Asuman Kiyak, M.A., Ph.D, Forbes, PANTONE 267C © 2013
50.
Well dressed women
receive a better service A study conducted by Oregon State University found that customers whose clothes were rated as more attractive received the friendliest and fastest service. Source: Oregon State University PANTONE 267C © 2013
51.
Wear great clothes
all the time, you never know who you’ll meet All of us learn to make assumptions about strangers quickly, and we don’t have much to go on besides how they look. A top dating survey asked respondents “do appearance and looks matter to you”, 67% said yes. Source: Dating statistics, www.topdatingtips.com. PANTONE 267C © 2013
52.
But wearing great
clothes all the time is easier said than done Source: Mintel, Facebook 80% of women with curves feel too few stores offer enough choice. PANTONE 267C © 2013
53.
Grace was frustrated
at not being able to find clothes for her holiday After several shopping trips, Grace was finding it difficult to find clothes that flattered her body shape. PANTONE 267C © 2013
54.
Grace was running
out of time and felt pressured She started to feel that she had the wrong body shape and that she should lose weight. She fell back into her old habits and started to shop based on size alone. Grace made lots of panic purchases and bought anything that fit. PANTONE 267C © 2013
55.
Grace didn’t take
all of her new purchases on holiday When she got home from her shopping trip and tried them again, she realised some didn’t suit. Sadly by the time she returned from her holiday, it was too late to return these purchases for a refund. These garments still hang in her wardrobe today, a constant reminder of what she refers to as her “stupid shaped body”. PANTONE 267C © 2013
56.
When shopping for
clothes, look for mid price point retailers Value retailers use cheaper fabrics that don’t always hang right or flatter curvy body shapes. Less is more. Filling your wardrobe with cheaper items will never feel as good as one dynamite outfit. PANTONE 267C © 2013
57.
Look for retailers
who specialise in curves But be wary of those who are only interested in selling to you! Look for caring retailers who want to help and educate you. These retailers provide information on what body shape you are, and which of their garments will suit your shape. PANTONE 267C © 2013
58.
Educational insights brought
to you by A word from our sponsor © 2013
59.
Our mission This study
discussed how to improve body confidence, we’re a brand built on these principles. Grace is devoted to women with curves, and exists solely to help women improve their body confidence through the clothes they wear. At Grace it’s not just about making a profit, it’s about making a difference. PANTONE 267C © 2013
60.
Benefits we bring
you Led by fashion but defined by science, we embed body shape methodology into our clothing, enabling women to “dress themselves slimmer.” Free 24 hour delivery and free returns for UK customers. 28 days to assess purchases, and full refunds on all returns (no questions asked). When shopping with Grace you will receive outstanding levels of good old fashioned customer service, a great experience is guaranteed. PANTONE 267C © 2013
61.
Our invitation to
you Undertake the FREE Grace body shape calculator and find out what body shape you are. It’s based on scientific data and is highly accurate. Undertake the FREE Grace body shape calculator and receive a FREE e-book worth £99 “dress yourself slimmer, style tips for women with curves” (this week only!) www.grace-uk.co.uk PANTONE 267C © 2013
62.
Call us for
free, personalised fashion advice 01482 820654 Grace@Grace-uk.co.uk Led by fashion, defined by science PANTONE 267C PANTONE 267C © 2013