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Presentation v10.3


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5 Terrifying Trends Facing Women With Curves Today

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Presentation v10.3

  1. 1. 5 terrifying trends facing women with curves Learn the truth about how your body shape affects the quality of your life © 2013
  2. 2. Researched and produced as a service to our customers Sponsored by © 2013
  3. 3. Why we commissioned a study Every day we are in contact with women with curves, we are deeply impacted by their passion for happiness. As a service to our customers, we engaged an independent research company to investigate some of the greatest challenges facing women with curves, in addition to possible solutions. We are pleased to bring this research to you in conjunction with Empire Research. PANTONE 267C © 2013
  4. 4. Areas covered The 5 mistakes made by women with curves. The link between depression and weight gain. Why 90% of women are concerned about their weight and shape. Why women with curves earn less money than their thin counterparts. The secret of weight loss, and how to look instantly slimmer. PANTONE 267C © 2013
  5. 5. Will be replaced with image from original presentation Female body trends © 2013
  6. 6. 31 33 35 29 27 25 23 21 19 17 15 1920 1940 1960 1980 2000 2010 Waistsize(inches) Decade Women are getting curvier, as a result of changing lifestyles The average 20” waist of the 1920s has been replaced by an average 34” waist. Source: Independent, Daily Mail PANTONE 267C © 2013
  7. 7. The majority of women in the UK are a dress size 16+ 43% 57% Source: Keynote Size 16+ Size 14 & under PANTONE 267C © 2013
  8. 8. Source: Mintel, Daily Mail, plus size model magazine 71% of women hate shopping for new clothes Is this because 66% of women find it difficult to get the correct cut for their highly variable body shapes? Difficulty in finding clothes to fit well makes many women believe they have the wrong body shape and that they should lose weight. PANTONE 267C © 2013
  9. 9. Less than 1% of fashion brands use curvy models during London Fashion Week Source: Daily Mail 1% Fashion brands using curvy models Fashion brands not using curvy models 99% The majority of plus size models on agency boards are a size 6 – 14! PANTONE 267C © 2013
  10. 10. 30 25 20 15 10 5 0 20 years ago Today The average fashion model weighs 23% less than the average woman! 20 years ago the average fashion model weighed 8% less than the average woman, today she weighs 23% less! Source: Plus size model magazine PANTONE 267C © 2013
  11. 11. Consequently Looking at fashion magazines for just 60 minutes, lowers self- esteem by 80%. Source: Dr Raj Persuad, Consultant Psychiatrist at London’s Maudsley Hospital PANTONE 267C © 2013
  12. 12. So what are the consequences of this disconnect between the needs of women and the fashion industry? © 2013
  13. 13. Challenge 1: Poor body image © 2013
  14. 14. The social stress of being surrounded by stick thin models causes poor body image Poor body image can influence weight. An 11 year research study revealed a staggering 78% of females who perceived themselves to be overweight, actually became overweight! Source: Norwegian University of Science and Technology. PANTONE 267C © 2013
  15. 15. Young women with poor body image are at HIGH risk of depression Research shows that people who suffer from depression are more likely to gain weight than people who don’t. Increased appetite and decreased physical activity are common symptoms of depression - both of which lead to weight gain. Source: Bradley Hospital, Butler Hospital & Brown Medical School. BMJ Online First / PANTONE 267C © 2013
  16. 16. Antidepressants can treat depression, but they have dangerous side effects Antidepressants carry a black box warning, the most serious warning placed on the label of prescription medication. Antidepressants are only 10% more effective than placebos (sugar tablets). Antidepressants have little effect in curing, but they do have a dreadful effect in killing. Between 1993 – 2002, there were 4,767 deaths in England and Wales involving antidepressants. Source: Bradley Hospital, Butler Hospital & Brown Medical School. FDA antidepressant suicide warning Dr Robert Lefever, MailOnline. The Telegraph PANTONE 267C © 2013
  17. 17. Challenge 2: Social media © 2013
  18. 18. Social media is amplifying body & weight obsessions and making them worse 51% of Facebook users reported that seeing photos of themselves on the social network makes them more conscious of their body and weight. Source: The Centre for Eating Disorders PANTONE 267C © 2013
  19. 19. Facebook is used by all age groups, toxic self-criticism is not limited to teenagers 31% of Facebook users said they feel sad when comparing Facebook photos of themselves to friend’s photos. Source: The Centre for Eating Disorders PANTONE 267C © 2013
  20. 20. A whopping 75% said they are not happy with their body and weight 37% said they want to change specific parts of their body. Source: The Centre for Eating Disorders PANTONE 267C © 2013
  21. 21. Challenge 3: The rise in popularity of cosmetic surgery © 2013
  22. 22. The UK cosmetic surgery market has grown by 66% in 5 years 38000 34000 36000 32000 28000 30000 26000 24000 22000 20000 2005 2006 2007 2008 2009 According to a global survey by Dove, a quarter of females aged 15-64 are considering cosmetic surgery. Source: Dove Numberofprocedures PANTONE 267C © 2013
  23. 23. Women are turning to cosmetic surgery, in the hope it can help with weight loss Tummy tuck procedures have grown by 82% in 5 years. But liposuction procedures have grown by a staggering 144% in 5 years! Source: The British Association of Plastic Surgeons, Clinic Compare PANTONE 267C © 2013
  24. 24. Research shows liposuction is dangerous (death rates may be as high as 1 in 1000) Research also shows that liposuction doesn’t last long term. Within 2 years of undergoing liposuction, 81% of patients did not lose weight, and 43% actually gained more! Source: Journal of Plastic & Reconstructive Surgery, Dermatologic Surgery, Healthy Living PANTONE 267C © 2013
  25. 25. And worryingly, it’s an unregulated industry where danger occurs Patients as young as 21 have died from this procedure. After working 7 days a week to save up for the procedure, a 38 year old mother died, leaving behind a grief stricken daughter. Source: Medicinenet, ABC News, PANTONE 267C © 2013
  26. 26. Challenge 4: The trials and tribulations of dieting © 2013
  27. 27. 90% of women are concerned about their weight and shape The average woman will go on an astonishing 61 diets by the age of 45! That’s an average of 2 diets a year from the age of 16! Source: Etcoff, et al, 2006 and Prynn 2004, Fashion & Beauty, Woman PANTONE 267C © 2013
  28. 28. But 80% of the things women most want are foods A 12 month research study of 27 billion conversations on social media revealed that 80% of the things women most want are foods!! Why deny ourselves the things that give us the most pleasure. Source: Netbase PANTONE 267C © 2013
  29. 29. Especially when we know that most diets fail The New England Journal of Medicine published a study which shows diets reap very little rewards. After 2 years of tremendous effort, over 300 dieters lost an average of only 6 – 10 pounds! Research further shows that up to 66% of people on diets regain more weight than they lost within 4-5 years. Source: New England Journal of Medicine, Science Daily, New York Times PANTONE 267C © 2013
  30. 30. Challenge 5: Lookism © 2013
  31. 31. Research shows our physical appearance strongly affects the quality of our life A survey of 2,000 curvy women revealed 43% of employers stigmatised them. Being stigmatised translates into not being hired, being passed over for promotion, or losing a job! Source: Yale University PANTONE 267C © 2013
  32. 32. And unfortunately, this discrimination is not just perception When it comes to the all important wallet, curvy workers tend to make less than their thin counterparts. Curvy women can expect to earn up to 6% less! Source: Yale University, Tennessee State University PANTONE 267C © 2013
  33. 33. Standards of beauty have become harder to attain, especially for women In 1917, the physically perfect woman was 5ft 4in tall, and weighed nearly 10 stone. 25 years ago, top models weighed only 8% less than the average woman, they now weigh 23% less! Society’s idea of beauty is achievable by less than 5% of the female population. Source: Social Issues Research Centre. PANTONE 267C © 2013
  34. 34. But there are steps you can take to dramatically improve your body confidence 4 steps to improving body confidence © 2013
  35. 35. Step 1: Reframe body image © 2013
  36. 36. Most people repeat in their minds negative words about their body & shape This creates poor body image. A $9.5 million research study revealed that positive affirmations work, and are effective. Repeat positive affirmations daily and fight negative talk. Source: Internal Medicine “My body is an instrument, not an ornament” “The images in the media aren’t real” PANTONE 267C © 2013
  37. 37. Stop talking about your weight Accept you don’t look like the women on the cover of a magazine (chances are, neither do they!!) posted a non-photoshopped photo of Kim Kardashian, and then realising their mistake, they posted the edited version! Source: PANTONE 267C © 2013
  38. 38. Follow these 3 strategies for reframing your body image Fight negative talk through positive affirmations. Focus on being healthy, not thin. Focus on your appearance through your hair, nails and dressing well. PANTONE 267C © 2013
  39. 39. Step 2: Embrace your body shape © 2013
  40. 40. Embrace your body shape rather than trying to change it 44% of women confess they don’t know what body shape they are. Do you know what body shape you are? Rectangle Triangle Inverted triangle Busty Source: IPC Media Origin Panel PANTONE 267C © 2013
  41. 41. 99% of women have bought clothes that don’t suit their figure Find out what body shape you are by using a free online body shape calculator. Source: IPC Media Origin Panel PANTONE 267C © 2013
  42. 42. Dressing your body according to its shape will give you instant resultsBefore After The model used in these pictures is a UK dress size 18. The images are a true and exact representation, no photoshopping has taken place to make the model appear thinner / larger.PANTONE 267C © 2013
  43. 43. Step 3: Overhaul wardrobe © 2013
  44. 44. 80% of women are hoarding millions of pieces of clothing they can’t wear One in eight women have deliberately bought clothes that were too small, in the hope of slimming to fit into them. Could this be contributing towards poor body image? Source: Daily Mail PANTONE 267C © 2013
  45. 45. 66% admitted they are keeping the clothes... In the hope they will one day be able to wear them again. Top psychologist Linda Papadopoulous warns that holding onto clothes that don’t fit can do more harm than good. Source: Daily Mail PANTONE 267C © 2013
  46. 46. Only 12% of people regularly clear out their wardrobe Source: Ecouterre Overhauling your wardrobe will help to promote a positive body image Go shopping! Make sure you stick to the body shape rules. Try everything on and see what no longer fits, or flatters your body. Undertake a fun body shape quiz if you’re unsure. Separate clothes into 3 piles (donate, keep or bin). Make a shopping list using the headings career, casual and dressy. PANTONE 267C © 2013
  47. 47. Step 4: Dress for success © 2013
  48. 48. Clothes talk: is your image in harmony with your desired outcome? In a survey, 41% of employers said people who dress better tend to be promoted more often in their organisation. Source: PANTONE 267C © 2013
  49. 49. Did you know a first impression is made in 7 seconds? Researchers from NYU found that we make 11 different assumptions about strangers within the first 7 seconds of meeting, including their level of education and wealth. Your clothes add to or detract from the impression you make. First impressions are crucial. Source: Journal of dental education, H. Asuman Kiyak, M.A., Ph.D, Forbes, PANTONE 267C © 2013
  50. 50. Well dressed women receive a better service A study conducted by Oregon State University found that customers whose clothes were rated as more attractive received the friendliest and fastest service. Source: Oregon State University PANTONE 267C © 2013
  51. 51. Wear great clothes all the time, you never know who you’ll meet All of us learn to make assumptions about strangers quickly, and we don’t have much to go on besides how they look. A top dating survey asked respondents “do appearance and looks matter to you”, 67% said yes. Source: Dating statistics, PANTONE 267C © 2013
  52. 52. But wearing great clothes all the time is easier said than done Source: Mintel, Facebook 80% of women with curves feel too few stores offer enough choice. PANTONE 267C © 2013
  53. 53. Grace was frustrated at not being able to find clothes for her holiday After several shopping trips, Grace was finding it difficult to find clothes that flattered her body shape. PANTONE 267C © 2013
  54. 54. Grace was running out of time and felt pressured She started to feel that she had the wrong body shape and that she should lose weight. She fell back into her old habits and started to shop based on size alone. Grace made lots of panic purchases and bought anything that fit. PANTONE 267C © 2013
  55. 55. Grace didn’t take all of her new purchases on holiday When she got home from her shopping trip and tried them again, she realised some didn’t suit. Sadly by the time she returned from her holiday, it was too late to return these purchases for a refund. These garments still hang in her wardrobe today, a constant reminder of what she refers to as her “stupid shaped body”. PANTONE 267C © 2013
  56. 56. When shopping for clothes, look for mid price point retailers Value retailers use cheaper fabrics that don’t always hang right or flatter curvy body shapes. Less is more. Filling your wardrobe with cheaper items will never feel as good as one dynamite outfit. PANTONE 267C © 2013
  57. 57. Look for retailers who specialise in curves But be wary of those who are only interested in selling to you! Look for caring retailers who want to help and educate you. These retailers provide information on what body shape you are, and which of their garments will suit your shape. PANTONE 267C © 2013
  58. 58. Educational insights brought to you by A word from our sponsor © 2013
  59. 59. Our mission This study discussed how to improve body confidence, we’re a brand built on these principles. Grace is devoted to women with curves, and exists solely to help women improve their body confidence through the clothes they wear. At Grace it’s not just about making a profit, it’s about making a difference. PANTONE 267C © 2013
  60. 60. Benefits we bring you Led by fashion but defined by science, we embed body shape methodology into our clothing, enabling women to “dress themselves slimmer.” Free 24 hour delivery and free returns for UK customers. 28 days to assess purchases, and full refunds on all returns (no questions asked). When shopping with Grace you will receive outstanding levels of good old fashioned customer service, a great experience is guaranteed. PANTONE 267C © 2013
  61. 61. Our invitation to you Undertake the FREE Grace body shape calculator and find out what body shape you are. It’s based on scientific data and is highly accurate. Undertake the FREE Grace body shape calculator and receive a FREE e-book worth £99 “dress yourself slimmer, style tips for women with curves” (this week only!) PANTONE 267C © 2013
  62. 62. Call us for free, personalised fashion advice 01482 820654 Led by fashion, defined by science PANTONE 267C PANTONE 267C © 2013