2. In 2002, a famous landmark study
was published by researchers
funded by the Harvard Medical
School evaluating the exposure of
television on eating attitudes and
behaviors in teens on the Pacific
island of Fiji. Prior to this
invasion, the nation has
traditionally cherished the fuller
figure of the Fijian female body.
However, after only 3 years of
exposure, the survey was repeated
and resulted with the following:
11.3% indicated self-induced
vomiting to control weight
69% reported dieting
74% reported feeling "too big or fat
at least some of the time
3. Although differing throughout the
diverse cultures across the globe,
beauty’s concept remains an elusive
notion that is unchanging and
powerful.
Today, some people engage in
extreme measures and have
subjected themselves to many
procedures in order to look like the
unrealistic model in the media.
According to Synovate’s global
survey on beauty, about two thirds of
people said that beauty is mainly
about non-physical characteristics
yet as many as 40 % would be willing
to change their looks.
4. The search for beauty
is deadly.
Dissatisfaction with
one's body can end up
as an eating disorder
that can be fatal, such
as anorexia or a
binge-and-purge
cycle such as bulimia
in which people gorge
themselves and then
vomit.
5. The search for beauty is
costly. In the United States
last year, 6 billion dollars
was spent on makeup and
fragrance alone accounted
for another 6 billion. In the
craze to lose weight, 20
billion was consumed on
dieting merchandise and
special services and that is
without including the
billions that was spent on
cosmetic surgeries and
health memberships.
6. Beauty is pain. A theme that
reoccurs in the study of
beauty and human
experiences is pain. Though
also, animal experiments
are known for causing pain.
Although up-to-date
alternative test methods are
available, mega beauty
industries continue to
poison and hurt animals in
tests that are not even
required by law.
7. Media and society sometimes have a
negative relationship.
Studies show that many consumers, male
and female, find advertisements to be
dishonest.
Based on the study "The Real Truth About
Beauty: A Global Report", Dove® reports
that "only 2% of women would describe
themselves as beautiful," and that a
majority feel victimized by the media.
8. Models are too thin.
There is too much
photo shopping.
There is not enough
variety in models'
shapes, ages, and
sizes.
9.
10.
11. Their purpose is
"widening the
definition of
beauty."
It shows what un-
photo
shopped, unmade-
up, common women
look like.
They produced the
well-known video of
a model being
prepped, photograp
hed, and photo
shopped.
13. Studies show that consumers want to see
more honesty in advertising.
Dove demonstrates how this problem can be
solved.
There is a need to be more honest about
beauty and the media.
14. Not only does the media catch people’s
attention, it also causes them to go to great
extremes to achieve the model on the TV.
Diseases such as anorexia, bulimia, and
binging can occur.
Also, it psychologically can cause people to
think that no matter what they do they aren’t
doing it enough, or they are still just not
happy with themselves. In their mind, they
will never achieve the ideal image they want
to be.
15. Weight gain
Abdominal Pain
Swelling of the hands and feet
Chronic sore throat
Busted blood vessels in the eyes
Swollen salivary glands
Weakness and dizziness
Tooth decay
Ulcers
Ruptured stomach or esophagus
Loss of menstrual period
16. Lack of control over eating
Secret eating
Disappearance of food
Altering eating
Bathroom after meal
Laxatives
Smell of vomit
Calluses on the hand
Chipmunk cheeks
Not underweight
Discolored teeth
Fluctuating weight
17.
18. Severe mood swings
Lack of energy and weakness
Slowed thinking
Dry, yellow, brittle nails
Brittle hair
Bloating
Tooth decay
Dizziness, fainting, headaches
Growth of hair everywhere
19. Obsession with calorie intake
Harshly critical of themselves
Fixation on body image
Compulsive exercising
Dramatic weight loss
Dieting despite thin
Pretending to eat
Strange food rituals
20. Type 2 diabetes
Gallbladder disease
High cholesterol
High blood pressure
Heart disease
Certain types of cancer
Osteoarthritis
Joint/muscle pain
Sleep apnea
21. Uncontrollable eating
Eating large amounts of food fast
Eating even when they are full
Hiding food for later
Eating normally around others then eating
again in private
Eating continuously throughout the day.
22. Distorted Body Image
Low Self-Esteem
People with anorexia tend to go through social
withdraw, bulimics will have no change in social
interaction
Fear of gaining weight
Depression
Bipolar
OCD
Self-Inflicted injury
Suicide
23. Studies show that the average child that is
exposed to media pressure starts around age 7.
Studies have also shown that if companies
displayed their product on more healthier
looking models, the product would sell better.
Media should focus on what is going to sell
better for their company and what their
airbrushed advertisements are doing to the very
people they are trying to sell their product to.
24. Some people do not realize that animals are
also harmed by the beauty industry and their
products.
It is estimated that between 14 and 70 million
animals are used in experiments each year.
Over 1 million dogs, cats, primates, sheep,
hamsters, and guinea pigs are used in labs
each year. Of those, over 86,000 are dogs
and cats.
25.
26. The Draize test is the most common. This
procedure is where they drip the cosmetics
into rabbits' eyes to see whether it causes
irritation or not.
Companies also create naturally hairless
animals in order to be able to test the affects
of products on their skin.
27.
28. Even though rodents, birds, and reptiles
make up about 90-95% of animals tested on
they are not protected by the USDA’s Animal
Welfare Act.
So many of these labs burn, shock, torture,
and starve animals without pain relief. For
example, baby mice endured severed
ligaments for 16 weeks without pain relief..
29.
30. Research has also proven that animal testing
is often ineffective in predicting how products
will work on people. Some estimates say up
to 92% of tests passed on animals failed when
tried on humans.
31. The US has enacted The Animal Welfare Act.
In the UK The Animals Act - or Scientific
Procedures Act - was passed in 1986
In Japan an amendment was passed in 1999
to update a law enacted in 1973. It was now
called the Law for the Humane Treatment and
Management of Animals.
32. Non-animal methods usually take less time to
complete, cost only a fraction of what the
animal experiments that they replace
cost, and are not plagued with species
differences that make extrapolation difficult
or impossible.
Some of these include:
◦ Cell and tissue culture studies
◦ Human skin model tests
◦ 3T3 Neutral Red Uptake Photo toxicity Test which
uses cells grown in culture to assess the potential
irritation to the skin.
33. Amelia:
• Problem: The negative issues media's dishonesty has in
creating a narrow definition of beauty in society. Solution:
Demonstrated how beauty companies like Dove were more
honest in their advertisements by portraying a diversity of body
shapes and sizes reflecting real non-digitally altered people.
Jane:
• Problem: Stated each of the effects and symptoms of the
extreme diseases such as anorexia, bulimia, and binging have
on people caused by media pressure. Solution: She addressed
the benefits people and companies could gain if products were
displayed on healthier looking models.
Courtney:
• Problem: Examined the many problems that arise with beauty
industries testing on animals. Solution: Provided new
alternative non-animal methods that are much more efficient in
predicting how products will work on people.
34.
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