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What is affiliate marketing strategy
1. What is affiliate marketing strategy
In this file, you can ref free useful materials about what is affiliate marketing strategy and other
materials for what is affiliate marketing strategy such as affiliate programs, affiliate tips…
If you need free ebook:
Top 21 affiliate marketing programs
Top 12 secrets to be successful in affiliate marketing
Top 8 free affiliate marketing ebooks for beginners
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I. Affiliate marketing guides
Affiliate marketing is a performance based marketing strategy where affiliates promote their merchant’s
products through their own devices and receive compensation from every sale made. This marketing
strategy is a multibillion-dollar worldwide industry which has experienced extensive growth since its
inception in the early 1990′s. The three most common payment arrangements are: pay -per-sale, pay-per-
lead, and pay-per-click. Sigma utilizes the pay-per-sale method, where the affiliate receives a
commission for the first sale generated by a new customer through their affiliate link.
Once you have been accepted into the affiliate program, you will receive a unique affiliate tracking link
that corresponds to the Sigma website. This affiliate link is very important, as it is the only way to track a
sale made through your efforts. When you post your link in a YouTube video, blog post, etc., anyone
who clicks on it will be re-directed to the Sigma website. From there, if the viewer decides to purchase a
product, you will receive commission from the order they place..
The amount of commission made solely depends on the affiliate and how they choose to promote Sigma
and its products. Whether it is through a banner advertisement, product review, or giveaway, it is up to
the affiliate to decide which marketing strategy works best for their viewers. Affiliate marketing is a
great tool for bloggers and YouTubers to use and is very easy and flexible to work with. There are no
requirements or restrictions about how often or how much you talk about Sigma, but generally you will
earn more income from the program the more you promote it. As an affiliate, you are Sigma’s sales
force, and we depend on you to get the word out about our products! In return, we are more than
happy to compensate you through monthly commissions and bonuses.
It is important to know basic affiliate terminology that you will read throughout the Sigma Affiliate Blog.
Below you will find terms that appear in many posts, newsletters and websites about affiliate marketing:
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2. Affiliate: Referred to as a Media Partner on the Impact Radius platform, an affiliate is an independent
marketer who promotes a business and is paid on a performance basis.
Affiliate Link: A text link embedded with an affiliate’s unique tracking code.
Conversion Rate: The ratio of sales to the total number of clicks received.
Deep-link: A hyperlink that leads to a specific product page instead of the homepage.
Media Partner: Also known as an affiliate. Independent marketer who promotes a business and is paid
on a performance basis.
Conversion Rate: The ratio of sales to the total number of clicks received. Learn how to calculate your
conversion rate here.
Pay-per-Sale/Pay-per-Conversion: The affiliate marketing method utilized by Sigma. Affiliates receive
10% commission on every completed sale generated by a new customer.
Tax ID: Otherwise known as a Social Security Number (SSN). A Tax ID is needed for US
citizens/permanent residents when applying to the Sigma Affiliate Program.
II. Affiliate marketingstrategies
Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
commission-based referral
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.
When an affiliate reaches this elite level they are often referred to as a "super"
affiliate.
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3. How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a
super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
Persistence
Patience
Thirst for Knowledge
These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
market. Do not scatter your efforts, focus on your niche, promote it, and sell it
well.
2. Search Engine Marketing
Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the
psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
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4. help you in creating a web site that converts well, which in return will increase
your cash flow.
4. Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
effects on your business will be minimal. Watch out for exclusivity agreements;
remember this is your business. Protect yourself and diversify so that you do not
feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.
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