Business Level 3 Unit 1.4

Business Level 3 Unit 1.4
Assessment 1.4
P6.
Businesses are constantly being impacted by external factors, many of which are out of their control. These
factors include social factors; examples are demographics (population), changes in household &families,
education, religions, attitudes to work, attitudes to male and female roles and ethics. There are also political
and legal factors which includes legislation, company law, political stability and so on. All these factors
have serious impacts on all businesses.
Political factors
My chosen organisation will be Waitrose, a groceries supplier. Like any business in the UK, Waitrose is
affected by politician's decisions, Members of Parliament, the Prime Minister, are in charge of important
decisions ... Show more content on Helpwriting.net ...
|
|Competition law |How a business deals with employees, |
| |consumers, suppliers and so on. Also how |
| |businesses are allowed to compete with |
| |each other. |
Consumer protection
The relevant contract that Waitrose as a groceries retailer makes is for the sale of goods (Sale of Goods Act).
This act protects consumers from being sold products which are not of "satisfactory quality", products with
significant faults are not allowed to be sold, and however, products with minor faults are allowed to be
retailed but must this must be bought to the consumer's attention. Products must also be "fit for purpose" for
instance if Waitrose is selling organic eggs, these must be organic not simple free range or from caged hens.
Also products should be as "described " on the package or sales literature, for example if Waitrose is selling
100% beef burgers, these should not contain horse meet or pork.
Employment law
Employees are protected at work by legislation which is constantly changing; employers need to update
themselves continually on changes in legislation relating to
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John Lewis : A Chain Of Upmarket Store Operating...
John Lewis is a chain of upmarket store operating throughout United Kingdom and owned by John Lewis
Partnership. John Lewis is the largest retailer in the UK and started trading in 1864 on London1s Oxford
Street and a growing online business (John Lewis, 2016). The John Lewis Partnership is unique: it's the
UK's largest example of co–ownership and its activities are governed by a principles–based Constitution
(John , 2016).
John Lewis Partnership owns the leading retail business of Waitrose and John Lewis, as well as John Lewis
Broadband (provided by Plusnet plc) and John Lewis Insurance services (John , 2016). .
The competitiveness of John Lewis is influenced by the changes in different external environmental factors,
which includes Politics, Economic, Social, Technology, Environment and Legal.
Task 1
The competitiveness is influenced by the changes of Technology.
Technology is/and still playing a vital role in any business. The growth of online selling in the UK and the
world has led to large increase in its online sales. The raising numbers of people, who own computers,
smartphones and tablets; and having access to internet which has a high positive impact for their online
sales. As there is an increase in demand of new technology, developments of new tablets, computers are
rising in popularity and John Lewis sells a wide range of these. For John Lewis to keep up with the demands
of their customers they had to move in–line with the recent development of new

Waitrose Convenience Stores, Inc.: Negotiation Retailer
1. From this case, a retailer can learn that to be successful you need to be innovative, yet find what is needed
and allowed in your target market and adapt. 2. The advantages of independent stores that compete with
large chains consist of: flexibility, sole focus, the capability of offering local sources and specialty food,
having the community behind you, and lastly the environment's influence. The disadvantages of
independent stores that compete with large chains consist of: constantly being in the shadow of the
competition, less amount of consumers, likely higher prices, not as loyal consumers. 3. A convenience store
can become a destination retailer by the things it can offer and provide. In this case, they shared the idea of a
fuel zone that could sell replaceable cartridges to power ... Show more content on Helpwriting.net ...
The company Sheetz was created by Stan Sheetz father. I imagine the company first appeared as low–price
operators with low costs and low profit margins but once the company name became more popular, they
upgraded the product, improved the facilities and customer services. Now with high profit margin, the can
pay way above market wages. Not only can they provide higher wages but also an excellent work culture.
This company uses scrambled merchandising buy not only buying and selling gasoline but also blends its
own terminals, and controls the delivery right to the stores. As for the Waitrose convenience store, it opened
up in December 2008. This company first appeared in a 6,000 square feet building with two–thirds of the
space devoted to fresh food, including serving counters for meat and fish, cheese and, deli. As that store
became successful the company opened up another store in Cambridge in June 2010. With the company
becoming bigger, the company began using price optimization technology to improve sales and profits at the
pump. With this, the company can change prices more quickly, the information is quicker, and with
historical data we can optimize sales and

Objectives And Objectives Of An Organization
As I've explained in my previous article, the stakeholders in an organisation are its customers, employers,
employees, government, owners and suppliers amongst others. The stakeholder can be a person, group or
even an organisation that has an influence in a company. Stakeholders are different from others as they can
have a different type of influence on a business. Every business has aims and objectives. An aim is a more
broad term and is what the business would like to achieve in the long term, where as an objective is more of
a short term thorough approach on how to achieve the long–term aim. Detailed objectives are known as
SMART objectives, this is a mnemonic acronym, providing criteria to guide when setting objectives. These
objectives go as follows: * Specific – Means that the objective the business would like to achieve is precise
and clearly stated. * Measurable – The outcome the firm would like to achieve is a numeric value that can
be measured. * Achievable – The objective should be possible by the organisation. * Realistic – The target is
what results can realistically be achieved, given available resources. * Time – The objective will be met
within a given period of time. Most businesses have general aims which they can break down into detailed
objectives. By arranging aims and objectives; firms give themselves a sense of direction and purpose. With a
general plan in place, a business can set precise objectives and observe its progress towards achieving

Customer Relationships Using Organisation Of My Choice
Introduction
I have been asked to write a report that explains how the company seeks to deliver customer value and how
it seeks to develop customer relationships using organisation of my choice. The organisation I have chosen
is Waitrose.
Waitrose first appeared by Arthur Rose, Wallace Waite and David Taylor when they opened their first little
grocery shop in 1904. The business was success as they were selling range of grocery products. The
business had a high standards and keen pricing to ensure that the business grew. After 2 years Taylor left the
business leaving Waite and Rose who formed Waitrose Ltd in 1908. After few years Waitrose expanded their
location around Acton area. By 1937 Waite was looking for someone to took over the ... Show more content
on Helpwriting.net ...
The business is still growing today. (Waitrose.com, n.d.)
Waitrose objective and strategies is that they believe in a championing British produce, treading lightly on
the environment, supporting responsible sourcing and treating people fairly. In recognition of the work that
they do, Waitrose has received a Big Tick Award in the Sustainable Supply Chain category at the
Responsible Business Awards 2013. Waitrose build long–term relationships with their farmers and suppliers,
which helps their customers to get the best possible food and drink to help them to live more healthily – this
is The Waitrose Way. (Waitrose.com, n.d.)
Customer Value and customer relationship is important to Waitrose and any other businesses. Customer
value is important to create a satisfying customer, customers who is satisfied with their product and value.
Developing Customer relationship is also an important so that you get to know your customers and try to
persuade them as customers. Satisfying customer is every actions and every activity is an act of Marketing.
(Philip Kotler, 2013)
Waitrose 4 P's
I have created this table to show the 4 P's of Waitrose:
SWOT Analysis
I have created a table showing Waitrose strengths, weaknesses, opportunities and threats:
myWaitrose myWaitrose is the loyalty programme that rewards you in many different ways. There are no
points to collect. Instead, you immediately have the chance to get things for free, save money

Waitrose Competitive Information and Brief Pest and Swot...
The company I worked for during work experience was:
Waitrose ltd.
Branch 214
33, Bell Street
Henley–On–Thames
Oxfordshire
RG9 2BA
Tel: 01491 410440
In this assignment, I am going to describe different types of information used in Waitrose and identify its
possible sources.
1) The name of the company I have worked for is Waitrose Ltd.
At Waitrose, they combine the convenience of a supermarket with the expertise and service of a specialist
shop. Above all they take pride in the freshness and quality of their food and products. As you know,
Waitrose is partnership with John Lewis which has been ranked first in the "Sunday times" the UK's largest
unquoted company by sales. The purpose of this partnership is to recruit and retain loyal ... Show more
content on Helpwriting.net ...
the Community Needs Assessment framework for local community giving Employee secondment
programme, the Golden Jubilee Trust, reached its fourth year, having supported 139 Partners who have
given more than 52,000 man hours to local community projects since the programme started* Waitrose's
website was awarded the 'See it Right' logo by the Royal National Institute for the Blind, commending the
site's accessibility Worked with regional food groups to establish the 'Taste of' concept Piloted new
community stakeholder engagement programme in Cornwall known as the Intelligent Development
Appraisal (IDA) Sponsorship of the Civic Trust Centre Vision programme
Key priorities for next year– customers and community
Roll out Community Needs Assessment Toolkit to 10% of branches Extend London Benchmarking Group
community capture programme to all Waitrose branches Complete Disability Discrimination Act audit and
compliance programme
Environment–Progress and achievements
Founding member and supporter of the British Retail Consortium project to review and identify chemicals
of concern Founder member of Retail Energy & Environment Club Launched energy awareness campaign
and £30 million refrigeration replacement programme Launched online CSR management system* The
Partnership was awarded the Transport Action GreenFleet Award for its commitment to improve the
environmental impact of its transport fleet*

INTERNATIONAL STRATEGY
INTERNATIONAL STRTEGY ASSIGNMENT: CASE STUDY: WAITROSE WORD COUNT: 2945
ABSTRACT: This assignment describes focus differentiation strategic models used at Waitrose organisation
and its competitive industry. Waitrose environmental is analysed by internal and external factors. Different
types of methods have been discussed in this assignment (e.g. PESTEL analysis, SWOT analysis).
INTRODUCTION: Waitrose founded in 1904 by Wallace Waite, Arthur Rose and David Taylor. Today its
one of the UK's leading food retailers and part of the John Lewis partnership established in 1929. A
company held in trust for the benefit of its employees and one of the top ten UK retail businesses, has over
185 Waitrose Supermarkets and 27 John Lewis Department ... Show more content on Helpwriting.net ...
TAXATION: The Waitrose is imposed taxes on its business profit and over selling the goods to its customer.
This can even affect its strategic plan if there is a fluctuation. SOCIAL POLICY: Waitrose adopts its social
responsibility through diversity. PLANNING POLICY: The planning policy is operated from government or
local authority. Waitrose future expansion of its shore and expansion of its existence business needs
planning, which is regulated by authority. EU LAW (COMPETITION): The recent expansion of the
European Union can effect Waitrose e.g. Entry of new competitors or products, which they may offer at
cheap price (the minimum wage is some EU countries have low wage compare to U.K) ECONOMIC
UNEMPLOYMENT: Waitrose aims to proved employment in regeneration area. More than 8000 employees
in South Africa have been employed by Waitrose. INTEREST RATES: This depends on the level of
borrowing to the business needs at Waitrose GLOBALISATION: Waitrose is expanding its business and
suppliers through the world. It trades with more than 80 countries. SOCIO–CULTURAL SOCIAL &
CULTURAL VALUES: Waitrose have implemented social & cultural values in its organisation.
TRAINING: Waitrose provides training to its employees to update there knowledge to fulfil its business. Its
also provides essential training to its suppliers in order to trade business in safe manner. ORGANIC FOOD
SUPPLY: Waitrose was the

Strategic Analysis Of Waitrose, Tesco And Sainsbury
To achieve its long–term objectives that would enable an organization, strategic or institutional management
is the conduct of implementing, evaluating cross–functional decisions and drafting. In order to design and
achieve these objectives and then allocating resources to implement the programs, projects, plans and
policies, it is the process of specifying the organization's objectives, mission and vision, developing policies
and plans, often in terms of projects and programs. Companies often evaluate the overall performance of the
business and its progress towards objectives through a balanced scorecard. Creating strategic competitive
advantage in the process, functional strategy, business strategy, operational strategy or corporate strategies ...
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The business started in 1919 with one man, Jack Cohen, offering staple goods from a slowdown in the East
End of London. Jack purchased surplus supplies of tea from an organization called T.E. Stockwell. T.E.
Stockwell and Cohen joined their names to mark the tea Cohen initially sold TESCO tea. In 1929, the main
Tesco store opened in north London.[7] As the organization has developed, so has its workforce. From one
man and a slowdown, Tesco now has roughly 280,000 representatives in the UK and more than 460,000
around the world. To serve its enlarging markets it needs adaptable and very much prepared staff that could
perceive the necessities of the client. Tesco perceives that expanding learning, enhancing aptitudes and
occupation fulfilment of representatives are all crucial to the proceeded with development of the
organization. Tesco gives preparing and improvement chances to its representatives. Employee Training:
Tesco's plan is to grow and expand the business to have the right individuals, in the perfect spot, at the ideal
time. Numerous elements influence workforce

Key External Environment Analysis
CONTENTS 1. EXECUTIVE
SUMMARY–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––3 2.
INTRODUCTION––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
4 3. PESTLE
ANALYSIS–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––5 4.
PORTER'S FIVE FORCES–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––7 5.
WAITROSE STRATEGY––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––9 6.
IMPLICATIONS OF CHANGES FOR WAITROSE PLANNING–––––––––––10 7.
CONCLUSION–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
11 8.
REFERENCES–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
11 SUMMARY ... Show more content on Helpwriting.net ...
For instance, Waitrose is among the first companies to launch organic food in the UK and has introduced
low fat, sugar and salt foods while working in collaboration with FSA. (Corporate social responsibility
report, 2008) The other factor, education has not been an issue for Waitrose in UK but it has been an issue in
South Africa. The local farmers are very poor and usually not educated, unless they are commercial farmers.
Demographic factors such as age, sex, mobility and location affect Waitrose's policies and operations.
Income distribution is also an important factor because the products have to be within the reach of the
targeted customers. (Environmental fit analysis, 2003) 3.4 Technological New technologies in the food
industry and large supermarkets such as Waitrose have created new products and new processes. Online
shopping, bar coding and computer aided designs have resulted in improvements in business at Waitrose.
(Waitrose Internet strategy, 2004) 3.5 Economic Waitrose is viewed as a relatively Recession proof industry
because its main target are the elite, who focus on quality and can afford to pay for the extra cost. However,
recently Waitrose has reduced the prices, because of the economic recession. High interest rates may also
deter investment because it costs more to borrow expansion or diversification funds. Inflation may provoke

Waitrose Case Study
Introduction As the fastest growing supermarket chain in the past three years with an 8.7% growth rate
between 2011 and 2012 & gross sales of £2.8 billion (JLP Interim Report 2012) Waitrose's current
strategy for rapid growth and store expansion has meant that the distribution network will require re–
aligning to future capacities. Enhanced Logistical capabilities and efficiencies are required to manage the
increased volume of stores across the UK network. Evaluation of Current Distribution Network Waitrose's
core operations are situated at four RDC's located in Bracknell, Aylesford, Brinklow and Bardon, with a fifth
in Leyland due to open in mid 2013 (figure 1), "47% of the distribution is through 3rd party DC's" (Jon,
2012). ... Show more content on Helpwriting.net ...
Chilled Firstly, supplier's goods are scanned and broken down taking roughly 1 hour. The stock is placed
into line by product (Appendix 2) and loaded onto picking lanes by store. The implementation of a new
"WMS to drive productivity in our supply chain will aid efficiency and enhance the flexibility of our offer"
(JLP Interim Report 2012), this process will increase efficiency and reduce errors. Fresh The Fresh
warehouse is cleared following each wave. There is a grid formation being utilised where each store has its
own lane (size dependent on store sq ft) (Appendix 3) A day consists of three waves in the fresh warehouse.
The morning wave 3 is picked and reaches store by the afternoon, wave 2 reaches store by the evening and
wave 1 is completed overnight, therefore operating a 24 hour system. This system is seen as efficient as it
enables constant replenishment deliveries throughout. Ambient The Ambient warehouse is organised by
product type and name, faster moving goods closer to despatch area for efficiency. 6 delivery waves are
undertaken and this is decided on priority of despatching certain product types to store and the distance to
store. Picking is completed by a 'pick by voice' integrated system within ambient at Bracknell. This
technology enables a much more efficient picking process by reducing paperwork, increasing picks per hour
and

Marketing Management report
Marketing Management (MMG500)
Marketing Plan
Waitrose/ Waitrose wine direct
By: 490767
Word count:
Executive summary
Kotler defines marketing as "a social and managerial process by which individuals and groups obtain what
they want and need through creating, offering, and exchanging products of value with others." his view on
marketing looks at marketing being more of an exchange process. [Kotler, 1991]
In Elements of marketing, Prentice Hall, 1975;"Marketing is all those activities involved in getting goods
from producers to users, including buying, selling, storing, transporting, advertising, and promoting the
goods" [Bagozzi, 1975].
Now after the definition of marketing, it is important to understand the marketing ... Show more content on
Helpwriting.net ...
Thus Waitrose concentrates on providing high quality own brand products (55% of products being own
brand), helping to also illustrate the image of exclusivity and elitism. From the positioning map you can see
that Tesco, Sainsbury's and ASDA are all positioned very close to each other indicating the enormous
amount of competition through price and quality. All three grocery retailers segment themselves towards
new and growing families, as they are huge sector of the market, with much money to be made from. As you
can also see Marks and Spencer's is positioned at the top end of the scale for both price and quality, showing
that they are perceived as a grocery retailer which provides a high standard of products at high prices,
segmenting themselves as an sophisticated grocery retailer.
Life–stage segmentation also plays a vital role in defining and segmenting Waitrose' market because it looks
at family characteristics and whether they match that of Waitrose. Whereas Waitrose's competitors focus on
new family, post–and pre–family groups Waitrose inclines towards post family, older couple and single
groups, as these groups are more able to afford their prices.
One could say that the typical Waitrose shopper is the typical Classic FM listener; affluent, interested in
culture, travel, fine foods and wine. The account card, Waitrose and John Lewis loyalty scheme, support this
by offering reduced tickets to concerts and invitations

Macro and Micro Environmental Analysis of Waitrose...
WAITROSE
ASSIGNMENT INTRODUCTION TO MARKETING
MARKET RESEARCH
CONTENTS
INTRODUCTION –––––––––––––––––––––––––––––––––––––––––
MACRO ENVIRONMENT POLITICAL ––––––––––––––––––––––––––––––––––––––––––––––
ECONOMICAL –––––––––––––––––––––––––––––––––––––––––––
SOCIAL –––––––––––––––––––––––––––––––––––––––––––––––––
TECHONOLGICAL––––––––––––––––––––––––––––––––––––––––
ENVIRONMENTAL––––––––––––––––––––––––––––––––––––––––
MICRO ENVIRONMENT
SUPPLIERS––––––––––––––––––––––––––––––––––––––––––––––
INTERMEDIARIES––––––––––––––––––––––––––––––––––––––––
FINANCIAL–––––––––––––––––––––––––––––––––––––––––––––––
GOVERNMENT––––––––––––––––––––––––––––––––––––––––––––
THE ... Show more content on Helpwriting.net ...
Price fixing is illegal under the competition act of 1998. When participants on the same side of the market
(such as the big 4 in the UK supermarket sector) agree to sell a service, product or commodity at a fixed
price it's the consumers who must pay while retailers and suppliers reap the benefits. There are extremely
heavy penalties for price fixing in the UK You can be fined, disqualified from being a director – or even sent
to prison (Business Link No Date).
Minimum wage laws will always affect supermarkets as generally many of their staff would be paid
minimum wage. Under the National Minimum Wage Act of 1998 all employers must pay their employees a
certain amount per hour as set by the UK Government. The main rate of National Minimum Wage which
applies to workers aged 22 and over and is currently £5.80 per but will raise £5.93 in 2010 (Directgov
2010).
There are many laws in the UK and EU which are designed to protect the environment. However there are
two main Acts which were made to consolidate as many issues as possible, these are the Environmental
Protection Act 1990 and the Environment Act 1995 (Hartshorne. J,1996). DEFRA is the UK government
agency which is responsible for setting legislation and guidance on a number of environmental issues
(DEFRA, No Date). Some important legislation which applies to supermarkets include laws on waste and
recycling, genetic modification, and Climate

Waitrose Narrative Techniques
This analytical essay will be focused upon the narrative technique and on the use of symbols in the short
story Fusilli. The short story is part of Graham Swift´s collection called "England and other stories". The
short story is burdened in sadness and regret, which the main–character displays as he constantly
reconsiders his past actions in his hesitant attempts to figure out whether he could have prevented his son
becoming a soldier or even his son´s death.
The text depicts a couple´s struggling life after their son is killed in action in Afghanistan. The short story
consists of flashbacks from the main–person´s previous experiences which take place inside the
Supermarket Waitrose. The story is constructed by a specified narrative technique called backstory, which
means that the story precedes past events or background, which add meaning to the current circumstances.
Besides the story being depicted by past events in Waitrose, the story also consists of the main–character´s
present daily–routines and struggles after the death of his son – That is proved on p. 5, line 120 – "She
moved in any case, she got out of his damn way, so did the screaming brats. And he was suddenly there, on
the spot where he'd spoken to ... Show more content on Helpwriting.net ...
Grief lasts forever – The bleeding never ends. The loss of a child is not just a finite event, it is a continuous
loss that unfolds step by step over the course of a life–time. Every missed birthday, milestone, weddings that
would never be, grandchildren that should have been born, but never were – A loss of a child is not only one
loss – It is an entire generation of people who are irrevocably altered forever. The couple depicted in the
story is struggling because of their loss and do not seem yet to have alchemized their grief into a force to be
reckoned with. They have not been able to turn their tragedy into a transformation and their loss into

Competitive Environment And Maintaining Customer...
1.0 Introduction
In today's competitive environment, maintaining customer relationships is a key to business success because
customers are considered as important strategic resources of a business. However, all business markets
contain many subgroups of customers that behave differently, that have different ambitions, and have
different purchasing behaviours. Hence, each subgroup must be treated differently in order to build strong
customer relationships. To compete with rival businesses, it is vital for a business to know enough about
their customers and to know the wants and needs of the customers.
Britain 's largest employee–owned retailer, the John Lewis Partnership owns Waitrose, a chain of British
supermarkets, which comprise the ... Show more content on Helpwriting.net ...
This is twice as the penetration in the US.
Due to these new challenges, Waitrose is interested in analysing their customer data to gain an overall
understanding about their online customers, to group them into categories and to identify the attributes of
the high value online customers for their business. This helps them to be able to better optimize marketing
programs, satisfy customers and to increase profits. The main objective of this analysis is to use the data
mining techniques to analyse the customer purchasing data and to discover patterns, solutions and to find
implicit but potentially useful information to answer business questions of Waitrose. In this analysis, these
data mining techniques will be used to define the "High value customer profile" for Waitrose.
1.1 About Waitrose
Waitrose is a chain of British supermarkets, which creates the food retail division of the John Lewis
Partnership, which is the biggest employee–owned retailer in Britain. Its head office is situated in Bracknell,
Berkshire, England.
Waitrose has established an influential position in the UK's retail food industry and it is extensively
acknowledged as the prominent supermarket wine merchant and as a pioneer in the area of food traceability
and organic products. Newspapers as like The Telegraph and The Guardian has been describing Waitrose, as
having an

Starbucks Comparison Between John Louis And Waitrose
AO3: Secondary Research–
Introduction–
Starbucks is a global coffee company that currently has a relatively small product range. They offer a group
of different coffees, snacks, cold drinks and even coffee accessories (merchandise). However, after doing a
lot of research I feel that they have a gap in their market. I feel that adding a food hall to their chain of stores
would be successful. This could potentially be very risky for the business as it means they are entering a
market they don't really have any experience in with products they aren't used to. The food halls will not be
an extension onto the existing stores; they will be a completely different brand, following in the footsteps of
John Lewis and Waitrose. Though, it won't ... Show more content on Helpwriting.net ...
This is one of the most competitive global industries due to the great amount of competition. The grocery
market changes constantly. How well a business is doing can change drastically in such a small period of
time. However, luckily a lot of the key businesses in the grocery sector such as Tesco (who holds currently
30.7% of the market shares) and ASDA (who hold17.2%) are not key competitors to Starbucks as they have
a different target audience. To ensure that the business becomes a key player in the grocery market;
competing with the likes of Waitrose (holding 3.9%) it will need to produce and release strong, effective
promotional campaigns.
Organisational Structure–
Starbucks has many different employees, in order for the communication to run smoothly between all of
these there needs to be some form of organisation within the business. From doing some research I found
that they in fact use the matrix structure. This structure ensures that the CEO isn't dealing with all of the
problems within the business. The employees turn to the person above them in the structure.
This is an example of a matrix structure. For Starbucks, Howard Schultz will be at the top of the structure
and the baristas of the stores will be at the bottom.
This is an example of a matrix structure. For Starbucks, Howard Schultz will be at the top of the structure
and the baristas of the stores will be at the bottom.
Competitor Analysis–
When

Sample Resume : Waitrose Ltd
Introduction: WAITROSE Ltd is currently the number seventh biggest grocery retailer in the UK with 5.2%
share of the market. It was found in 1904 by Wallace Wyndham Waite, Arthur Rose and David Taylor when
they opened their shop in Acton. In 1937, it was acquired by the John Lewis Partnership and it 's Self
Service was introduced in 1951. From a small business selling grocery products, it has been built up to a
network of over 300 shops know for its own historical and the quality of products. The majority of their
customers are those who have stable incomes and above due to their uncompetitive price.Their key aims and
objectives are to archive improvement in services and gain more profits by open new store and expand their
business into the North–West. In addition, Waitrose also want to archive more targets in the next period of
time such as to motivate their staff to provide better services, which can increase levels of customer service,
and develop their organic range as well as their relationships with local community In this project. In this
essay, the dominant stakeholders and their main interest will be identified as well as the discussion of
Waitrose 's detailed analysis. Company 's stakeholders analysis: Having joined the John Lewis Partnership
(JLP) since 1937, the key stakeholders of Waitrose including the owner – John Lewis Partnership,
customers, suppliers, government, campaign group and employees. In terms of being a partner of JLP, JLP is
the main

Pestle Analysis
PESTLE Analysis – Waitrose
Political Factors
If we want to analyse the political factors which impact upon the company we need to make a general view
of the situation in the country. What are its law and requirements?
Waitrose is a company which employees a lot of people and they are affected of the Employment Law. They
are not paying less than the minimum wage and all of their workers are with immaculate labour contracts.
There is a range of shift patterns which are in accordance with the Working Time Regulations for the people
how want to work there. Overtime work is paid as well.
Waitrose`s workers are with fully employment rights. They are working in safety and healthy environment.
All of the stores are fire safety and secure as ... Show more content on Helpwriting.net ...
That includes a lot of social campaigns. For example Waitrose is one of the companies with the highest
number of people who are their fans in Facebook. The supermarket launched new social media campaign
including its first ever Facebook app. This happened around Christmas and it gave the chance to all their
online friends `to claim prizes ranging from mince pies to a year's worth of Waitrose shopping for one lucky
winner`. http://www.thedrum.co.uk/news/2010/11/19/16727–waitrose–hopes–for–festive–boost–with–
social–media–campaign/ accessed 20/03/2011
But the social factor is affecting on the supermarket and because of its customers. People who shop in
Waitrose are people middle age or older. It is fact that the population in UK is ageing and `this trend is
projected to continue`. The increase in the number of old people is increase in the number of the Waitrose`s
customers. http://www.statistics.gov.uk/cci/nugget.asp?id=949 accessed 21/03/2011
British people take a positive attitude towards the new products and new tastes. Waitrose has a wide range
of articles, selling a lot of products typical and produced in other countries.
http://www.waitrose.com/home/inspiration/About_our_product_ranges.html accessed 20/03/2011
Economic Factors
Because of the financial crisis business is put to test. All of the organisations who want to

Final Analysis on John Lewis Partnership
JHON LEWIS PARTNERSHIP TABLE 1: Value Chain Administration & Infrastructure | 1. Innovative
management for safety & occupational health for both partners & customers(12) 2. Constitution
system that Set out for principles & governance system & rules(12) 3. Good internal control
& risk management(12) | Inbound Logistics | * Relaunch of gusset(14) | | | Operations | * Johnlewis
retailer of the year(11) * Produce less waste, conservewater,greener energy, reduce carbon emission(13) |
HRM | 1. Built relationship powered by principle of honesty, trust & engagement with employers as
well as with customers.(1) 2. Partnership experience relative,consistant & rewarding(1) 3. ... Show
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House of fraser & m&s(5) 3. Battle rival with value range(6) | STRENGHTS * Waitrose more
compassionate market in 2009/10(1) * Waitrose & johnlewis across europe & global(–) * Launch
of waitrose essential(4) * Greenbee launch(5) | WEAKNESS * Sale detiorate in 2008(2) | OPPERTUNITY *
Growing online market growth(3) * Expension plans in stratford during 2012 olympic * Pioneer of brand
aggretion(6) | THREATS * Intense market compitition * Labour cost rise in UK with tax raise | Stars *
Johnlewis biggest ever sale for Christmas(4) * Launch of tourist shop for London Olympics (8). * Fantastic
results for home sale with 15.9% rise in sale(9) * Johnlweis signed up by ACID for retailer code of
conduct(10) | Question marks * Fall in sale at outlet despite rise in sale on website?(6) | Cash cow *
Waitrose break into US market through Duchy originals range(2) * Waitrose deal with Welcome brake at
service stations(3) * High street department most growth come from WAITROSE aabout 20%(5) | Dogs *
Waitrose setting up direct compition with Ocado(1) * Milestone for Tithe barn project(7) * Closure of
Windsor department store(11) | BCG MATRIX ANSOFF Market Extension * Jhonlewis expansion into 25
EU countries internationally.(1) * Waitrose extension ST.Saviour & jersey(1)Construction of new
shops in Olympic site & in

Waitrose Social Factors
P6: Describe how political, legal and social factors are impacting upon the business activities of the selected
organisations and their stakeholders
M3: Analyse how political, legal and social factors have impacted on the two contrasting organisations
Political Factors
Political Stability
Political stability is crucial for Waitrose for many reasons. One of the reasons for this is because if the
Government is stable it means there is a greater certainty and assurance within the business therefore
allowing the business to make decisions without worrying that the business could go terribly wrong because
of the government. Another reason why Waitrose like political stability is because it gives Waitrose a stable
platform at which they ... Show more content on Helpwriting.net ...
If circumstances changed in this way, the possible outcomes will be that spending on certain areas of the
NHS may have to be reduced and this may affect certain patients who need extra care because of their
illness.
Legal Factors
Company Law
Company law can affect your business in many different ways because there are many rules regarding
company law. There are rules on how to set up a business, limited liability, business names, requirements to
keep accounts of the business and annual account need to be improved and set to the registrar of companies
which deal with accounts for businesses in the UK. Company law affects Waitrose in each law I just talked
about. If Waitrose were to go bankrupt then the limited liability limits how much a shareholder in Waitrose
can lose I they went bankrupt. Also Waitrose cannot have their company name taken from anyone because
of the business names law. Waitrose by law have to keep their accounts up to date and have a register of the
shareholders and directors of its company because by law the government should be able to see their 'books'
whenever they want so it is crucial to keep it up to date. The last company law is Waitrose's annual account,
these accounts need to be approved by the board of directors of Waitrose then these accounts have to be sent
to the registrar of companies.
There is not a lot Waitrose can do to adapt on this influence because

Unit 1 the Business Environment
Introduction
For this task I have been asked to discuss the stakeholder's aims and objectives of my two businesses. It is
important for stakeholders to have an influence as they can offer ideas and anything the company is doing is
in their interest.
Aims of Waitrose
The aims of Waitrose are to offer a top quality service and also try have get their customer to be eating
organic affordable food by 2012.
They also are trying to get their own farm to own and grown organic crops.
Objectives of Waitrose
One objective of Waitrose is to try and have regular employee reviews to try and make sure the service they
provide is at a high quality.
If the company are going to make profits then they will have to find their own land ... Show more content on
Helpwriting.net ...
Suppliers – suppliers are stakeholders in the company and have a big influence because they will want to
inform the company if there are any new products for them to have in store. This way supplier will be
making more money by selling their products and Waitrose can become exclusive stockist. The suppliers
will want to know whether the company is selling their products, and if not why. They will also want to find
out whether Waitrose have any other suppliers for the same product.
Aims of shelter
To try and have as many homeless people in housing.
To help more people find work.
Objectives of shelter
Shelters objective would be to try and find more flats to buy. These would normally be tower block flats.
They would also work with councils to try and see who requires priority housing.
Helping people find work in the current climate is very difficult. As there are job cuts and employers are
looking for experienced employees, shelter can help people find easy jobs such as cleaning to help them get
back on their feet.
They could also assist people on writing CV's. Small things like this can make a big difference in the lives
of some people.
Shelter stakeholders
Employees – since the company is a non profit organisation, the employees will

The Main Aims And Objectives Of Waitrose
Introduction: WAITROSE Ltd was found in 1904 by Wallace Wyndham Waite, Arthur Rose and David
Taylor when they opened their shop in Acton (Andidas, 2003). In 1937, it was acquired by the John Lewis
Partnership and its Self Service was introduced in 1951. From a small business selling grocery products, it
has been built up to a network of over 300 shops known for its own historical and the quality of products.
The majority of their customers are those who have stable incomes and above due to their uncompetitive
price. Their key aims and objectives are to archive improvement in services and gain more profits by open
new store and expand their business into the North–West. In addition, Waitrose also wants to archive more
targets in the next period of time such as to motivate their staff to provide better services, which can
increase levels of customer service, and develop their organic range as well as their relationships with local
community In this project. In this essay, the dominant stakeholders and their main interest will be identified
as well as the discussion of Waitrose 's detailed analysis. Company 's stakeholders analysis: Having joined
the John Lewis Partnership (JLP) since 1937, the key stakeholders of Waitrose including the owner – John
Lewis Partnership, customers, suppliers, government, campaign group and employees. In terms of being a
partner of JLP, JLP is the main stakeholders for their direct connection with the profits and losses.
According to JLP 's

Marketing Strategies Of Aldi And Waitrose
Introduction to Marketing
Unit 3: Marketing
Assignment 1: Marketing Strategies
Tutor: Sara Little
Describe how marketing techniques are used to market products in two different organisations.
By Ben Thorpe
Contents
1) Title Page
2) Contents
3) Introduction
4) ALDI
5) ALDI
6) ALDI
7) Waitrose
8) Waitrose
9) Mind Map
10) References (Harvard Referencing Style)
(Please note: Task 1, 3 & 4 have been combined together into one report. Task 2 is separate and can be
found on page 9)
Introduction
This report will examine, compare and evaluate the marketing strategies of both Aldi and Waitrose
supermarket chains.
The report is divided into 9 pages with no appendices attached.
Harvard referencing has been used throughout the report(s).
Aldi's Survival Strategies

The three core values of Aldi are simplicity, consistency and responsibility
Aldi's Marketing Mix
Aldi's mix focuses on providing high quality products that are cheaper alternatives to famous brands. Aldi's
marketing mix therefore focuses on:
Product – high quality 'Like Brands'.
Price – Aldi offers lower prices than its competitors without compromising on quality.
Place – Aldi outlets are expanding globally.
Promotions – Aldi uses a combination of above–the–line and below–the–line promotions with a focus on its
'Like Brands' and 'Swap & Save' campaigns.
Aldi's Branding
Aldi has had a massive marketing campaign in place since 2014, this campaign is called 'Like Brands'

Waitrose Analysis Essay
Environmental Fit Analysis
December 2002
prepared by andidas.com
Working for a management consultancy I have been asked to assist Waitrose in the analysis of its current
competitive position and its macro environmental situation in order to aid in deciding possible future
strategies.
Waitrose is operating in the UK grocery market, which in 2001 was estimated at £103.4bn. Food sales are
the core business of the supermarkets and spending on food in the UK has been growing year–on–year since
1990; The market has proved to be very recession proof. However non–food articles account for a growing
share. The market is led by the ‘big four' – Tesco, Sainsbury's, ASDA and Safeway. Together with
Somerfield, Iceland and ... Show more content on Helpwriting.net ...
**‘The Competition Commission's report "The Supply of Groceries from Multiple Stores in the United
Kingdom", published in 2000, stated that the leading supermarkets do not operate as a cartel to keep food
prices unduly high.'3 Although some questionable practices were found (selling product at a loss, lower
prices in areas of high competition), the Commission did not recommend any corrective actions.
***EU Competition might not be as generous as the Competition Commission and order changes
Table 2 – Waitrose – Boston Consulting Group Matrix
Relative Market Share High Low
Rate of Market Growth High Stars Question Marks • Organic foods
• Online shopping#
• Sandwiches & Sushi
• Indian own brand foods
• Services Low Cash Cows Dogs • ‘Perfectly Balanced' Own Brand Label Products
• Wines & Delicatessen
• Counter sales (Fish, Cheese, Pattisserie, Meat)
• Frozen uncooked foods
• Flowers
• Entertainment goods Table 3 – Waitrose – SWOT Analysis
Internal
Strengths Weaknesses

• Own Labels "Perfectly

MARKETING AND FINANCIAL PERFORMANCE OF JOHN LEWIS
PLC
MARKETING AND FINANCIAL PERFORMANCE OF JOHN LEWIS PLC
Table of Contents
I. Executive Summary.........................................................................pg. 3
II. Introduction........................................................................................................pg. 4
III. Performance from the Marketing Perspective............................................pg. 5–7
IV. Performance from the Financial Perspective...............................................pg. 7–9
V. Performance in the Future.........................................................................pg. 10–11
V. Conclusion.........................................................................................................pg. 12
VI. References..................................................................................................pg. 13–15
Executive Summary:
The following report analyzes marketing and financial performances of John Lewis PLC. Methods of ...
The company also had the highest market share in 2008, consisting of 36.1%. John Lewis remains the
second company with the highest market share during both, 2008 and 2009. During both years, the company
held a steady market share of 21.5%. Debenhams is the third company, having 16.9% of the market in 2009.
Even though John Lewis's market share did not increase from 2008 to 2009 as M&S and Debenhams, this
graph illustrates that the company holds a good market position, remaining on the second place among its 6
competitors.
Apart from holding a stable market position, data from Mintel demonstrates that John Lewis's market share
is constantly increasing. The following graph illustrates the company's market share over 5 consecutive
years:
As the diagram shows, John Lewis's share in the retail market was constantly increasing from 2005 to 2008.
In 4 years, the industry's share rose by 1.4%. And even though from 2008 to 2009 its share in the market
remained the same, it can be predicted that its market share will continues to rise in 2010 and 2011. This
forecast can be justified by the firm's aims to build more stores, as well as launch foreign language websites
for its European customers.
Performance from the Financial Perspective:
John Lewis's financial situation can be demonstrated by its actions performed during the 2008–2009
recession. During the 2008–2009 recession, inflation decreased to

Waitrose Case Study
INTERNATIONAL STRATEGY ASSIGNMENT
Case Study – Waitrose
INTRODUCTION
Waitrose was setup at Acton in 1904; it was founded by Wallace Waite, Arthur Rose & David Taylor. In the
year 1906 Taylor left the firm, the first shop named "Waitrose" was formed. The company was later acquired
by John Lewis Partnership in the year 1937. At that time it had 10 small service food shops and had a
turnover of 150000 GBP. After the acquisition, Waitrose now are specialist Supermarkets, having more than
175 supermarkets all over UK mainly in the south–eastern region. It now boasts a work–force of over 37000
employees and many new stores. They offer fresh produce, poultry, bread & meat. Waitrose is a company
known for providing high and good quality ... Show more content on Helpwriting.net ...
It was a key decision to feature partners in the campaign, which uses them as a point of difference,
distinguishing us from our rivals (www.guardian.co.uk ). The targeted customers of their products are richer
class. The most important reason that they have loyal customers is because of the quality they provide. The
customers of Waitrose believe in the company, such that even if they get the same goods cheaper in other
stores (Tesco, Azda) they will still stick to Waitrose. In the product line the fruits and vegetables they put on
the market are priced at a premium. "For anyone who enjoys food and can afford to pay a bit extra, it is easy
to understand why the chain has built a following". (www.guardian.co.uk )
RISK OF ENTRY AMONG POTENTIAL COMPETITORS
When Waitrose was taken over by John Lewis, the status of Waitrose improved in the eyes of the consumer
and the market. With the help of John Lewis, Waitrose strengthened its supply chains and economies of
scale. With the introduction of self scanning in some stores it reduced its cost and provided better services to
the consumer. Waitrose reduced costs in many ways, for example the internal transport system of Waitrose
with the help of high end technology reduced their gas cost and saved a lot of money. This internal factor
was used by Waitrose for maximum benefit.
The consumers of Waitrose were loyal to the company. All credit should be given to the working

The Swot Analysis Of Waitrose
The PESTEL Analysis of Waitrose
Name
Institution
Waitrose is a chain of super–markets in United Kingdom focused on the grocery business. The organization
as of 2010 had 228 retail branches only in UK making it the 6th largest retailer with a market share of 4.3%
in UK (Corporate Watch, 2012). The grocery business is a major contributor to the food industry and forms
the core of the retailing venture attracting many market players in UK such as Tesco, Iceland, Somerfield,
Sainsbury's, and ASDA. This has led to intense competition compelling Waitrose to embrace a
differentiation strategy of aiming at the so called upper class which prefers quality and fresh produce (NY,
2012). This has made the organization to have a good ... Show more content on Helpwriting.net ...
Additionally, the Department of the Environment, Transport, and Regions affirms that the government
firmly remains to be dedicated to the Planning Policy Guidance objective of enhancing and sustaining
viability and vitality of prevailing of local centers, districts, towns, and cities in regard to the retailing
business (Gov UK, 2013). Due to this, Waitrose has been operating in permissible vicinities or localities by
the government. Also the Supply of Groceries from Multiple Stores in the United Kingdom reports that
leading supermarket chains as far as grocery business is concerned should not form cartels to keep prices
high (NY, 2012). Thus, Waitrose has been charging affordable prices for its quality products in complying
with this directive. Also UK has been campaigning for anti–Genetically Modified Foods in retail stores
(Keynote, 2011). Moreover, the upper class does not prefer GMO foods and thus the organization has been
their "darling." Finally, the organization trades within the Eurozone where there is political stability and also
a strong currency making the business activities of Waitrose not to be tampered with at all.
Economically, UK has not been that stable as far as economic activity is concerned. The global economic
meltdown and its aftermath are still being felt today. The years following the 2007/2008 were economic
roller–coaster in UK. By 2009, the economic growth declined by –4 leading to low GDP

Waitrose Case Study Essay
1 – Introduction
In recent years, there have been vast growth in the wider business world regarding the overall influence of
retailing and because of which, retailing and the issues that surround it, have become a vital sector in today's
global economy. (Fisher & Raman, 2001)
It has been said that retailers no longer compete on retail activity alone, rather on the overall efficiency of
the whole supply chain and overcoming ever expanding management issues of which arise throughout
business activities. (Fernie & Sparks. 2004)
This report aims to at one business in particular, that of nationwide supermarket Waitrose, further
diagnosing prime management issues that exist and the implications of which may arise as a direct result of
each. ... Show more content on Helpwriting.net ...
Pioneered by Tesco in 1993 (Grill, 2015), Waitrose has jumped on board and launched the ''myWaitrose''
initiative. Upon launch, Managing Director of Waitrose, Mark Price stated: ''Loyalty cards are meaningless –
consumers want immediate rewards''. (Grill, 2015) As a result the ''myWaitrose'' loyalty card offers
consumers various benefits including that of free newspapers and hot drinks. (Morse, 2014)
Opinions regarding the launch of Waitrose's loyalty scheme has been mixed however, Morse (2014) states
that it has resulted in increased increased engagement and customer value whereas arguments against exist
with some stating that it may been that consumers are taking advantage of the loyalty benefits which in turn
is putting off new consumers to the store. (Tadeo, 2013) Study relating to creating competitive advantage
and the benefits of doing so was developed in 1985 by Porter and the notion of consumer loyalty can be
linked to the framework in line with creating differentiation throughout the supermarket industry. (Porter,
1985) The ways in which Waitrose achieves competitive advantage through differentiations relays to the
targeting of the upper end of the market through high–quality and own branded products. (Andidas,

Maslow's Hierarchy Of Needs For Waitrose
Maslow identified that employees have the motivation to achieve certain needs. Once these needs have been
achieved the employee will seek to fulfil the next set of needs.
The first set of needs are the physiological or biological needs. These needs include basic life needs such as:
air, food, drink, water, shelter, warmth or sleep. By offering employees an extremely fair wage Waitrose
employees are able to pay for their physiological needs such as food and shelter. Waitrose allows its
employees to have breaks for rest, in accordance with working time regulations and also provides rest areas
for employees to do so in. The employee discount that Waitrose employees receive will help them to pay for
their physiological needs such as food and drinks. ... Show more content on Helpwriting.net ...
These needs include protection, security, law, limits, order or stability. Waitrose regularly perform health and
safety checks as well as fire safety checks in order to ensure employee safety by making sure they know
exactly what to do in case of an emergency. The long term financial security of employees is protected by
their pension scheme, which will help Waitrose employees to continue to be able to pay for their
physiological needs after retirement. Employees can also take comfort in the fact that the business is doing
well, as they don't need to worry about losing their job due to Waitrose needing to make cuts.
The next set of needs are belongingness needs. This set of needs include family, affections, relationships or
colleagues. Waitrose promote a team environment by taking employees on leisure activities. These
excursions allow employees to get to know each other while taking part in leisure activities that they will
enjoy. Waitrose also help to satisfy these belongingness needs by allowing their employees to become
partners. This helps employees to feel that they belong as part of the company. When the company does
well, so does the

A-Level Buss4 to What Extent to Do Think That the Recent...
With reference to organisations or industries that you know, to what extent do you think that recent changes
in the UK economy will have inevitably damaged the long–term profits of businesses that operate in this
country? (40 marks)
The UK had recently emerged from the recession 2007–2009, the economy is now recovering. During the
recession, many businesses had struggled to survive. The strategies that businesses had taken during
recession may affect their long–term profits. For example, as people spend less during the recession,
businesses try to reduce their costs and reduce prices in order to encourage customers to buy their product
e.g. Primark, M&S etc and many businesses have also closed down branches in order to maintain their ...
Demand may be price inelastic – Demand is not very responsive to changes in price. This means revenue
will fall.
Another reason that could damage long–term profits is that businesses due to recession had to borrow
money from banks which have to be repaid. For example, the car industry was most badly hit by the
recession as people could not afford to buy luxury cars and traded down. In fact, GM, the world's biggest car
company was the first one to go for the bankruptcy protection and had to borrow about £21bn of
government loan. This means that during times of recovery GM would have to repay their loans with
interests which means less profit being made. Once in recovery, the profits made by the business are used to
repay loans which lower the firm's overall profit margin.
However, this is not the case for many other businesses as they see recession as actually creating an
opportunity for making long–term profits. The recession has helped businesses to come out stronger than
ever. Waitrose had seen sales fall as customers chose to buy from rivals such as Asda/Tesco. In response to
that Waitrose launched its 'essential Waitrose' range in an attempt to win over customers that have
abandoned the chain in favour of cheaper outlets such as Asda or even Lidl and Aldi. Waitrose has woken up
to the recession and they realized that they need to make their value message clearer. The performance of
Waitrose,

John Lewis Waitrose Marketing Strategy
Waitrose is part of the John Lewis broadband brand. Many people!e are familiar with John Lewis for its
other offerings but they are not so familiar with the Waitrose broadband. The names are often used
interchangeably. John Lewis is a department store with a couple of products that were created to turn it into
a one–stop shop. Most people who find themselves with a Waitrose broadband offering have come across it
on their way to doing something, they trust whatever the part company offers. The History of Waitrose
broadband The origins of the Waitrose brand go as far back as 1904 when Wallace Wyndham Waite and
Arthur Rose partnered with David Taylor to open a store in Acton. They were able to offer a wide range of
products to the customer. ... Show more content on Helpwriting.net ...
John Lewis went on the blazes trail in the retail industry acquiring a number of businesses like Jessop &
Son, Knight & Lee, Cole Brothers, George Henry Lee, Trewins, Robert Sable and Selfridge Provincial
stores to create a conglomerate that would be everything to all customers. The Waitrose brand itself was
bought in 1944. All these brands remained true to their original visions and products. Waitrose is still a
grocery store, a bigger one with over 350 stores in the UK. The brand name is as recognizable in the UK as
Target is in the US. Waitrose/ John Lewis broadband is relatively a new company. It was launched in 2012
after getting into a partnership deal with Plusnet. Plusnet would look after the technical aspect of the
broadband offering and John Lewis would handle customer services. Who is Waitrose's target customer?
Waitrose and John Lewis are known for quality products and low prices. The brands have successfully
targeted middle class customers successfully over the years. People trust the brands to deliver on their
expectations and they have. Most people find the one–stop shop idea convenient and it's easy to see why.
You can shop for groceries and pay your broadband bill in the same place. The brands also have legendary
customer service experience so you know customer problems are handled as high priority queries to be
resolved as soon as

Waitrose Stakeholders
In this essay I will be writing about the stakeholders of both, The IPO and Waitrose. I will also be evaluating
the impact of different types of stakeholders in one particular company, either The IPO or Waitrose.
Stakeholders can be any person or organisation that has an interest in the activities, good and services of a
business. Firstly with Waitrose. Waitrose is a national supermarket chain with over 305 stores across the UK
and Channel Islands and 40 John Lewis stores. Waitrose is under the John Lewis Partnership and the whole
company have over 91,000 employees. Waitrose's aims and objectives is based upon their future expansion.
From the about Waitrose webpage, it states that 'Waitrose aims to extend its store presence whilst improving
... Show more content on Helpwriting.net ...
The suppliers are an influential stakeholder for any supermarket chain. With Waitrose they get a vast amount
of their supplies from organic farms and other Fairtrade suppliers. Furthermore they get a small amount of
their produce from the small amount of farms which they own, one example is Leckford Farm. At this
particular farm they would be able to supply a small amount of produce to a local Waitrose store in the
surrounding area. The suppliers are an important stakeholder to any supermarket because if the supplier
delivers stock for the supermarket late then Waitrose would not be able to continue with selling that
particular item until the stock is delivered, furthermore if this item is bought regularly by customers then
there would be a lot of complaints unless there would be stock reserved in case an issue such as this would
occur. The

The Gross Sales Volume Level
It is an important analysis for us to have and understand. For any new business, we should predict what
gross sales volume level we will have to achieve before we reach the break–even point and then, of course,
build to make a profit. For early–stage businesses, we should be able to assess our early prediction and
determine how accurate we were, and monitor whether we are actually on track to make the profits we need.
Even the mature business would be wise to look at their current break–even point and perhaps find ways to
lower that benchmark to increase profits. The recent massive layoffs at large corporations are directed at this
goal, lowering the break–even point and increasing profits.
Break–Even Is the Volume Where All Fixed Expenses Are Covered
We will start a break–even analysis by establishing all the fixed (overhead) expenses of our business.
For the purpose of a model break–even, let's assume that the fixed expenses look as follows:
Administrative salaries –430,000
Rent–220,000
Utilities – 80,000
Insurance– 20,000
Taxes–30,000
Telephone– 35,000
Auto expense– 20,000
Supplies– 15,000
Sales and marketing– 350,000
Interest – 20,000
Miscellaneous–100,000
Total – 1320,000
These are the expenses that must be covered by your gross profit. Assuming that the gross profit margin is
60 percent, what volume must you have to cover this expense? The answer in this case is 2,200,000 – 60
percent of that amount is 1,320,000 which is your target number.
This Is Not a

Sainsbury's and Waitrose Uk Supermarkets Porter's 5 Forces...
INTRODUCTION
The UK supermarket industry is a very competitive and profitable industry. It is made up of four main
players with significant share of the market, and then various smaller companies who focus on smaller
niches in the market such as the bottom of the market discounters and the top of the line speciality stores. It
is an interesting market and this report evaluates the attractiveness of the industry using Porter's five forces
model with an insight into how market nicher Waitrose sustains a competitive advantage. Next this report
looks at how major player Sainsbury's successfully competes against its rivals using differentiation
strategies, and analyses current consumer trends and problems can effect this industry.
UK ... Show more content on Helpwriting.net ...
Although Waitrose occupies a niche market, barriers for entry are still reasonably high as it has a very well
established brand image of high quality products and is the market leader for organic produce.
Threats of Substitutes
The threat of substitutes in the food retail industry can be high among the 'Big Four' as switching costs are
relatively low and products can be similar. However, most have their own private labels and also target
slightly different markets, such as Sainsbury's having more upmarket positioning and Tesco's cost
leadership. Waitrose offers unique and differentiated products, which are, in the eyes of the consumer,
significantly superior. No other supermarket offers such premium quality products with great service and
such a large range of organic products as Waitrose, so this makes them extremely difficult to substitute.
(Euromonitor, 2008).
Bargaining Power of Buyers
Market players generally have a wide variety of potential customers, which considerably weakens buyer
power. Although consumers in this industry may be loyal to particular brands or chains, loyalty to retailer
brands is arguably less important than competitive pricing. Many supermarkets run rewards programs for
frequent shoppers, such as Tesco's 'Clubcard', and these schemes can help companies retain customers and
reduce buyer power.

Marketing Case Study Of Waitrose
Question 1
Manras (Brand and its Importance, 2011) defines brand as a sign, symbol, name, term or design or a mixture
of them, which is designed to recognize the goods and services of one seller or group of sellers and to
differentiate them from the competitors. Do not stop at tangible aspects, a brand also implies emotional one,
such as personality, value, attitude and a story behind the brand. Customer's perception about the particular
product is defined as a brand image. In recent days, building a strong brand has been proved to bring
financial rewards to organization and becomes a top priority. It is regarded as hard core of any products and
services, from small fruit juice shop to multinational organizations. The food manufacturing companies ...
According to Michael Porter's concept about value chain, "activities within the business companies add
value to the product and service that the business organization or companies produces". The idea of the
value chain is based on the process view of organization, the idea of seeing a manufacturing firm as a
system, made up of subsystems each with inputs transformation process and output. Inputs, transformation
processes, and outputs involve the acquisition and consumption of resources – money, labour, materials,
equipment, buildings, land, administration and

Competitive Environment And Maintaining Customer...
1.0 Introduction
In today's competitive environment, maintaining customer relationships is a key to business success because
customers are considered as important strategic resources of a business. However, all business markets
contain many subgroups of customers that behave differently, that have different ambitions, and have
different purchasing behaviours. Hence each subgroup must be treated differently in order to build strong
customer relationships. To compete with rival businesses, it is vital for a business to know enough about
their customers and to know the wants and needs of the customers.
Britain 's largest employee–owned retailer, the John Lewis Partnership owns Waitrose, a chain of British
supermarkets, which comprise the ... Show more content on Helpwriting.net ...
This is twice as the penetration in the US.
Due to these new challenges, Waitrose is interested in analysing their customer data to gain an overall
understanding about their online customers, to group them into categories and to identify the attributes of
the high value online customers for their business. This helps them to be able to better optimize marketing
programs, satisfy customers and to increase profits. The main objective of this analysis is to use the data
mining techniques to analyse the customer purchasing data and to discover patterns, solutions and to find
implicit but potentially useful information to answer business questions of Waitrose. In this analysis, these
data mining techniques will be used to define the "High value customer profile" for Waitrose.
1.1 Structure of the Report
In this report Chapter One is the introduction of the thesis. It gives a concise introduction to data–mining
and some areas where this tool is used or needed. It also covers the problem background of this thesis.
Chapter Two includes a literature review on customer profiling, data mining and its major classification
techniques. And also a comparative analysis of the models used by the other researches to classify the
customers as high value and normal.
Chapter Three describes the methodology employed in this thesis and an introduction of the data used in the
analysis. Chapter Four gives the results and compares the different

Waitrose History
WAITROSE
BACKGROUND
Presentation * We are an upmarket chain of supermarkets in the United Kingdom and are the food division
of the British retailer and worker co–operative the John Lewis Partnership. * The John Lewis Partnership is
an employee–owned UK retailer which operates John Lewis department stores, Waitrose supermarkets and
the direct services company Greenbee. * Our reputation has been built, above all, on the quality and
freshness of our food. We hold a Royal Warrant with Her Majesty The Queen. * The company was founded
in 1904. Waitrose began as a small grocery store, in London. * Culture: A belief in quality and customer
service. CSR is important in the company. * Organization of the partnership: The ... Show more content on
Helpwriting.net ...
This is a system called 'Community Matters ', where customers are invited to choose who they want money
to be donated to
The supermarket launched the Waitrose Foundation in 2005, providing funds for education, worker facilities
and health services among other things for fruit growers in South Africa.
Partnership:
As we have mentioned earlier, Waitrose is part of the John Lewis Partnership. The John Lewis Partnership is
an employee–owned UK retailer which operates John Lewis department stores, Waitrose supermarkets and
the direct services company Greenbee.
Market UK:
Waitrose is a clear growth in the United Kingdom, as evidenced by the events in recent years:
In 2000, Waitrose purchased 11 stores from rival Somerfield.
In order for Morrisons to meet competition regulations following its acquisition of Safeway, it was required
to sell 52 of the Safeway stores. The first batch of 19 stores were sold to Waitrose in 2004, and in August
2005, it purchased a further five Safeway stores. This took the firm as far north as Durham (now closed),
fitting with its long term strategy to evolve into a national retailer. In December 2005, Waitrose also bought
another store at Biggin Hill, south east London, from Morrison 's. In July 2006, Waitrose announced it had
purchased another six stores from Morrison 's and also a former Safeway regional distribution centre in
Aylesford, Kent.
In June 2008, Waitrose announced the acquisition of four

John Lewis Strategic Analysis
John Lewis Partnership Strategic Analysis
APPENDIX (A) | Vision–Employee co–ownership with the happiness of partners as the ultimate purpose.
(1) | Mission–Satisfying employment in a successful business. (1) | Value–Best possible choice, quality,
trust, value and customers services. (1) | Corporate objectives–achieve success for John Lewis for building
sustainable business for the long term, generating partnership value through consistent profitable growth,
whilst marketing sure that our customers can always trust us to do the night time. | Appendix B | Political 1–
The government regulation(2)2– changes in tax laws (3a)3–Special tariffs (4)4–Enviromental protection law
(5)5–Political condition foreign countries (6a) | ... Show more content on Helpwriting.net ...
John Lewis and Waitrose brand acceptance will help it to expend its market online easily | W.O 1.
Acceptance of private label are expected to grow 40.2% by 2011, so price wouldn1t be a problem | Threats
1– Recessionary climate 2–Vat increase to 20% (3)3–Substitue products more easily because of intense
competition | S.T 1. Employees are the owner of John Lewis; their commitment will help to exist in the
competition | W.T 1. In recession time more care should be taken to provide quality productAnd not to lose
customers confidence | APPENDIX (E)Porter Five Forces | Threat of entry (Low) 1.Brand acceptance
2.Huge customer satisfaction (21) 3.Unique business model (1) 4. Quality is the main barrier to entrants. |
Threat of substitutes(High)–Too many food &fashion retailers–Low switching costs–Specialist retailers
of electrical & households like Curry's, Comet and IKEA | Power of buyers(High)– 1–Brand, Quality
and Customer service prevents John Lewis from high customer bargaining power. (16,20)2–Price matching
of 1000 products with Tesco will lower the power (6d) | Power of suppliers(Low) –1.Own Textile factory
Herbert Parkinson and a farm on the Leckford Estate. (1)2. Food suppliers power is low as there is many
alternatives Branded electrical of LG, Siemens, Bosch, Panasonic has more bargaining power. (22) |

Swot Analysis Of Waitrose
Waitrose retail report
There are many altered of retail across the sector with diverse way of retailing and customer from severing
different types of people class .I have chosen Waitrose because I work for them as a section manger and feel
that I have the experience in the company various customer and marketing techniques which Waitrose uses
.Waitrose is traditionally know for it trust and quality of its products from its essentials Waitrose to its up
market brands (duchy ).Also Waitrose have a comprehensive customer service which bring a unique
experience for their customers and brands Waitrose with other retail don't necessary have .Evening know
Waitrose is most known for its upmarket prise and approach Waitrose have various of customer ... Show
more content on Helpwriting.net ...
All employees, management and parter as well exnal third party share the same vaules and work with in
groups which is fitted down into to sector . This stucture has an affect on Waitrose and the thirds party
although out the retail process and market . Waitrose operate of a cultural aspect to the work as team work
as each employee own the business; Waitrose is unique.t's like no other retail and other company this is
beacuse , one of the reasons for this is that it's the happiness of its people (partners) and its customers; they
share in the profits and have a real say in determining its future .Waitrose very much focuses on the inter
core of the business making sure the partner and customer are put first this then reflex on management as
partner are inspire to work hard which create customer satisfaction which then result in to profits and for the
customers to ensure future . As well as partner have share in the company they want the very best for our
business. There are many internal and external factors within the Waitrose, which affect can the working
culture and environment of the business. The Waitrose business environment may be visualise in terms of
layers, starting with the internal environment within the organisation, and moving outwards to the external
environment surrounding the business and influencing its organisation and

The Effectiveness Of Supervisor Training
Introduction
This project is based on Waitrose, an upmarket British supermarket. The research aim is to analyse the
effectiveness of supervisor training in South Harrow. The project title was chosen after working at Waitrose
myself and seeing how supervisor training has changed over the last 5 years. The following research is
being carried out to find out how supervisor training can remain constant within all current and new
supervisors.
Background
Waitrose was found in 1904 by Wallace Wait, Arthur Rose and David Taylor. After two years, David Taylor
left the business thus resulting in the name 'Waitrose' being adopted from the remaining founders' names.
Waitrose joined the John Lewis Partnership in 1937 as a chain of 10 specialist food ... Show more content
on Helpwriting.net ...
3.0 Methodology
A methodology shows how research questions are articulated with questions asked in the field (Clough,
2004, p. 25).
The definition of research methodology is the study of the research process in all its broadness and
complexity. All of the methods and specifications of techniques employed from the limitations to the
rationale are taken into account (Marais, 1988).
3.1 Primary Research
Primary research generally refers to research that has involved the collection of original data specific to that
particular research project (Gratton & Jones, 2004, p. 8)
For this project, 10 questionnaires will be carried out with current supervisors allowing them to express their
point of view on what the pros and cons are. This will make it easier to achieve the research aim and to
make recommendations to help Waitrose ensure that all supervisors are receiving the most appropriate and
up to date form of training. The sampling method which will be used to guarantee that all supervisors have
an equal chance of being selected to fill out the questionnaire is random sampling. Random sampling refers
to a variety of selection techniques in which sample members are selected by chance, but with a known
probability of selection (Lavrakas, 2008). This method of sampling was chosen as it provides all supervisors
with an equal chance of being chosen as well as being highly representative. For the questionnaire, a
combination of both open and closed questions will be used.

Business Level 3 Unit 1.4

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Business Level 3 Unit 1.4