1. Age
Under 16 5
16-20 19
21-25 4
26-30 2
31-40 4
41-45 2
46-50 3
51-60 1
60+ 0
Gender
Male 25
Female 15
Employment Status
Full-Time 7
Part-Time 2
Unemployed 3
Retired 2
Self-Employed 2
Full-Time Student 22
Part-Time Student 4
Area of Residence
Barkingside 7
Clayhall 3
Fairlop 0
Hainualt 3
Ilford 4
2. Newbury park 3
Woodford 9
Other 11
What is your favouirite sub genre of horror movie?
Slasher 2
Zombie 5
Supernatural 17
Psychological 11
Gore 1
Monster 4
Gothic Horror 0
What is your prefered consumption method?
Cinema 14
Blue-ray/DVD 8
Digital download 3
Online streaming 12
Other 3
Approximately how many horror films do you watch in a month?
1 to 3 29
4 to 6 11
7 to 9 0
10+ 0
3. What is your prefered style of horror film?
jump scare 16
Dark creepy 12
Found footage 5
Based on true stories 7
What conventonal elements scares you the most in horror films?
Sound 18
Special effects 6
Location 3
Storyline 6
Antagonist/s 7
What location do you think scares you the most
Abandoned house 9
Asylum 11
Haunted mansion 4
Tall grass field 1
Cemetery 6
Woods 5
4. Old hospital 4
With whom do you (ususally) consume horror movies with?
By yourself 16
With friends 15
With a partner 6
With family members 3
Which of these films do you like the most? (Pick two)
The Conjuring 2 (2016) 14
Saw (2004) 15
The Shining (1980) 8
The Exorcist (1973) 8
The Ring (2002) 7
The Blair Witch Project (1999) 9
Scream (1996) 8
The poltergeist (1982) 7
Halloween(1978) 4
6. 5%
12%
42%
28%
3%
10%
0%
What is your favourite sub genre of horror movie?
Slasher
Zombie
Supernatural
Psychological
Gore
Monster
Gothic Horror
7%
0%
7%
10%
8%
23%
Fairlop
Hainualt
Ilford
Newbury park
Woodford
Other
35%
20%
7%
30%
8%
What is your preferred consumption method
Cinema
Blue-ray/DVD
Digital download
Online streaming
Other
72%
28%
0% 0%
Approximately how many films do
you watch in a month?
1 to 3
4 to 6
7 to 9
10+
7. 72%
10+
0
2
4
6
8
10
12
14
16
18
jump scare Dark creepy Found
footage
Based on
true stories
What is your prefered style of horror film?
jump scare
Dark creepy
Found footage
Based on true stories
0 5 10 15 20
Sound
Special effects
Location
Storyline
Antagonist/s
Whatconventonalelementsscaresyouthe
mostinhorrorfilms?
Sound
Special effects
Location
Storyline
Antagonist/s
2
4
6
8
10
12
Abandoned house
Asylum
Haunted mansion
Tall grass field
Cemetery
Woods
8. 0
2
Abandoned
house
Asylum Haunted
mansion
Tall grass
field
Cemetery Woods Old hospital
What location do you think scares you the most
Woods
Old hospital
0 5 10 15 20
The Conjuring 2 (2016)
Saw (2004)
The Shining (1980)
The Exorcist (1973)
The Ring (2002)
The Blair Witch Project (1999)
Scream (1996)
The poltergeist (1982)
Halloween(1978)
Whichofthesefilmsdoyoulikethemost?(Pick
two)
The Conjuring 2 (2016)
Saw (2004)
The Shining (1980)
The Exorcist (1973)
The Ring (2002)
The Blair Witch Project (1999)
Scream (1996)
The poltergeist (1982)
Halloween(1978)
0
2
4
6
8
10
12
14
16
18
By yourself With friends With a partner With family
members
With whom do you (ususally) consume horror movies with?
By yourself
With friends
With a partner
With family members
