Content marketing is a powerful way to reach your target audience, build relationships, and grow your brand. When done well, content marketing can be incredibly effective. But what makes content go viral?
2. CREATIVITY: VIRAL CONTENT IS OFTEN CREATIVE AND
UNEXPECTED. IT CATCHES PEOPLE'S ATTENTION AND MAKES
THEM WANT TO SHARE IT WITH OTHERS.
RELEVANCE: VIRAL CONTENT IS RELEVANT TO THE TARGET
AUDIENCE. IT SPEAKS TO THEIR INTERESTS AND NEEDS.
ENGAGEMENT: VIRAL CONTENT IS ENGAGING. IT MAKES
PEOPLE WANT TO INTERACT WITH IT, WHETHER BY
COMMENTING, SHARING, OR LIKING IT.
TIMING: VIRAL CONTENT OFTEN HITS AT THE RIGHT TIME. IT
TAPS INTO A CURRENT TREND OR CONVERSATION.
CONTENT MARKETING IS A POWERFUL WAY TO REACH YOUR
TARGET AUDIENCE, BUILD RELATIONSHIPS, AND GROW YOUR
BRAND. WHEN DONE WELL, CONTENT MARKETING CAN BE
INCREDIBLY EFFECTIVE. BUT WHAT MAKES CONTENT GO VIRAL?
THERE IS NO ONE-SIZE-FITS-ALL ANSWER TO THIS QUESTION,
BUT THERE ARE A FEW FACTORS THAT CAN CONTRIBUTE TO
VIRALITY. THESE INCLUDE:
Here is a presentation on 10 examples of content
marketing that went viral
3. Old Spice's "The Man Your
Man Could Smell Like"
campaign
Dove's "Real
Beauty" campaign
The "Ice Bucket
Challenge"
This campaign was a huge
success for Old Spice. It
featured a series of funny and
creative commercials that
featured the actor Isaiah
Mustafa. The commercials were
shared millions of times online
and helped to make Old Spice a
household name.
This campaign challenged
traditional beauty standards
and celebrated real women's
beauty. It was a powerful and
moving campaign that
resonated with people around
the world. The campaign was
shared over 70 million times
on social media and helped to
change the way people think
about beauty.
This campaign was a social
media phenomenon that raised
millions of dollars for ALS
research. The challenge
involved people dumping a
bucket of ice water on their
heads and nominating others to
do the same. The challenge
went viral and was shared over
10 billion times on social
media.
This campaign was a clever way
for KLM to promote its
transatlantic flights. The
campaign featured a series of
videos that showed people
traveling from Amsterdam to
New York City in a matter of
seconds. The videos were
shared millions of times online
and helped to make KLM a
more popular choice for
transatlantic flights.
KLM's "The Flying
Dutchman" campaign
4. People love stories. When you tell a story in your
content, you're more likely to capture their
attention and keep them engaged.
01
03
04
Visuals are a great way to break up text and
make your content more engaging. They can
also help to illustrate your points and make
them more memorable.
Make it easy for people to share your content
on social media. Use eye-catching headlines,
add social sharing buttons, and make sure your
content is relevant to your target audience.
Don't just create great content and hope for
the best. Promote your content on social
media, email, and other channels to reach as
many people as possible.
02
Additional tips for creating viral content