This document discusses using a blog to promote the spa products of Tuli Hotels & Resorts. It begins by defining what a blog is. It then outlines a SOSTAC plan for the blog. The situation analysis finds that Tuli has spas but lacks blogs and detailed photos/descriptions. The objectives are to improve branding, foster relationships, solicit feedback, and educate guests. The strategy is to optimize social networks and blog content for awareness and search. Tactics include keeping up with industry news and developing a content strategy. Actions include frequent updates, replies, participation in other blogs, and sharing content. Control involves monitoring traffic, sales, and competitors.