3M BRAND ANALYSIS. THEIR PRODUCTS AND POSITION IN THE MARKET.

2. BRAND ANALYSIS
GURU NANAK INSTITUTE OF MANAGEMENT STUDIES.
Presented by:
Business School

4. INTRODUCTION
• 3M – Minnesota Mining & Manufacturing Co.
• Founded in 1902 in Minnesota.
• Founder – 5 Businessmen , John Dawn.
• Mine Corundum (Ruby).
• 90,000 Employees with 63,000+ products.
• Global Presence.

5. “To Solve Unsolved Innovatively”
3M Technology Advancing Every Company
3M Products Enhancing Every Home
3M Innovation improving Every Life

6. • 15% Option - Initiating and Developing Products.
• 30% Rule - Revenue from Products within last four
years.
• Seed Capital - Revenue for Promising Ideas.
• Tolerance for Failure - Failure does not affect
employees jobs.
• R&D Spending - 4% to 6% of sales.
STEPPING STONE

8. VALUE CHAIN ANALYSIS
FINANCE AND PLANNING
PURCHASING
HUMAN RESOURCE MANAGEMENT
PROCESS DEVELOPMENT
PRODUCT
DESIGN AND
DEVELOPMENT
SUPPLY
AFTER-SALES
SERVICE
MARKETING
AND SALES
DISTRIBUTIONSOPERATIONS
LOW COST
&
DIFFERENTIATION
ADVANTAGE
PRIMARY ACTIVITIES
SUPPORT ACTIVITIES

9. ‘Science is at the heart of everything they do.’
Health Care Automotive
Electronics
Manufacturing
Design & ConstructionCommunicationSafety
Energy
Oil & Gas
DIVERSIFIED BUSINESS

10. • https://revenuesandprofits.com/understanding
-3m-business-model/
How does money impacts the brand 3M ?

11. R&D… ENHANCING VALUE FOR CUSTOMER
R&D with respect to sales.

12. OPEN INNOVATION
Idea Generation Selection Execution Commercialization
Ideas and
innovations
from inside the
organisation
patents and
innovations
from outside the
organisation
Select
Successful
Ideas
Prototypes
and
Production
IP
Licensing
IN
IP
Licensing
OUT
Product
brought
to market
Technology
Spin-offs
Develop
New ideas
Technology
Licensing
IN

13. 3M AN INNOVATION
• S-curve
• Incremental innovation
• Start-up phase

14. 3M Differs From Other Conglomerates
• Dominated by disposables.
• Single uses.
• Connecting Technologies.
• Cannibalization.
• Benefits from Economies of Scale.

15. BRAND FACTOR - LEADERSHIP IN
CORPORATE CITIZENSHIP
• Sustainability.
• Award based activities.
• Service leadership.
• International donation.
• Excellence award.
http://interbrand.com/views/interview-with-
director-brand-and-core-marketing-3m/

16. 3M IN NEWS
• How 3M uses data analytics for India’s traffic
issues? (ECONAMIC IMS
• 3M becoming major player in worker safety
sector.
• 3M Inks Second-Biggest Deal in $2 Billion Scott
Safety Purchase.

17. CONCLUSION

18. REFERENCES