I interviewed Dan Schlacter who works for MP&F. It is a full service public relations firm based in Nashville Tennessee. Dan is the senior account supervisor at the firm.
2. DanSchlacter
❖ MP & F
❖ Senior account supervisor
➢ Client service responsibilities
➢ As one moves up, one gains
different responsibilities
➢ Account management
➢ Planning
➢ Evaluating goals
➢ Internal responsibilities: staff
3. MP&F
❖ 30 years old
❖ Full service communications firm
❖ Media relations
❖ Grassroots campaigns
❖ Graphic design & video production
❖ National advertising
➢ Trading and internal
❖ Serve different industries
➢ Healthcare
➢ Education
➢ Construction logistics
➢ Transit, technology, government, and
more!
4. MP&FFacts
❖ Largest client: US Department of Labor
❖ Does not do traditional PR
➢ advertising /marketing
➢ television/social media
➢ radio/TV/Pandora commercials
➢ Rent equipment- from video companies & partner with
them
■ Write script/concepts for commercials
■ Ex: Hispanic Marketing Group commercial: Marcela
(head of Hispanic group) was involved
6. Howlonghaveyoubeeninyourpositionandhowdidyougetthere?
❖ Started as an assistant
account executive
❖ Got a degree in marketing
at the University of
Tennessee Knoxville
❖ Got PR experience through
internships
❖ Internship at the YMCA
➢ Hired in Houston
➢ Marketing coordinator
❖ Connected to MP&F through a
good friend
❖ Started in the month of
April
❖ Has been in position for 12
years
7. Whatdoesyour“TypicalDay”looklike?
❖ Come in & check e-mail
❖ Read flagged clips
❖ Read The Tennessean
❖ Checks e-mails/voicemails from clients
❖ Social media: comments on issues
❖ Looks at calendar- meetings? (client/internal)
❖ Task lists for clients
❖ Conference calls/webinars/presenting
10. Budgetforcases
❖ Hourly agreement: low vs. high work level
❖ Retainer: x amount per month
➢ Letter of agreement - project fee - set amt but
flexibility
❖ Pro Bono: free work
➢ Local organizations apply
➢ Makes MP&F feel like a part of the community
➢ Ex: Nashville Public Library
■ Raises money for library
● Literary programs
11. Advocacyvs.Objectivity
❖ They take on work they believe in and come
forward if they have a conflict
❖ Assigned to project
➢ Beliefs
➢ Who has time
➢ Skills
➢ Internal organizational approach to people on staff
■ Two teams
