Learn about the services available at CorComm Creative, LLC, a creative communications agency based in Danville, Ind.

1. Corie Farnsley • CorComm Creative
Corie@CorCommCreative.com
Twitter: @CorCommCreative
CORCOMM CREATIVE, LLC
CREATIVE COMMUNICATIONS
PRACTICAL • PROFESSIONAL • LOGICAL • LOCAL

2. WHO AM I?
Corie Farnsley
(Almost) Lifelong
Danville Resident
DCHS Grad, 1995
IU Grad, 1999
Small-Business
Owner, since 2007
Wife and Mother
Portfolio Sample: Mayberry in the Midwest Parade • Event Photography

3. WHO IS CORCOMM CREATIVE?
CorComm Creative is a small group
of communications professionals
who are passionate about
the work we do,
the clients we serve
and the families we nurture.
(From left) Kirsten Simon, Office Manager
Corie Farnsley, Owner
Melissa Brown, Communications Manager
+ 2 new designers starting next week!

4. We use strong, concise,
easy-to-understand writing
beautiful, clean design
photojournalism-style
photography
and trending media
to help our clients
effectively inform
their audiences.
WHAT DO WE DO?
Samples:
‣ E-newsletter (Web/blog
and email distribution)
‣ Event photography
‣ Article writing and
research
‣ Social media (same event)

5. We use strong, concise,
easy-to-understand writing…
Journalism-school graduates who are
experienced in writing for websites,
blogs, social media, brochures, reports,
newspapers, television, radio, posters,
fliers, advertisements, postcards and
more
Samples: Blog Post + Graphic
WRITING

6. GRAPHIC DESIGN
…simple, beautiful, clean design…
Graphic designers who focus on
communicating clearly and beautifully —
complicated data, infographic story-
telling, newsletters, reports, event
promotions, persuasive materials and
more.
Sample: Infographic | Data-intensive communication

7. …photojournalism-style
photography…
PHOTOGRAPHY
Our photojournalists view events and
interactions between people with a
trained eye — capturing life, work and
community and relationships as they
happen, rather than posing people for
portraits.
Sample: Event Photography—A City of Inclusion,
featuring Mayor Joe Hogsett

8. SOCIAL MEDIA
Today, it’s social media. Tomorrow,
who knows? Blogs, websites and
social channels are extremely
important. Our communications-
based (not technology-based) skills
will translate to whatever media come
tomorrow.
…and trending media…
Samples (from top, left)
‣ Facebook header image
‣ Facebook post promoting
blog article
‣ Facebook graphic and post

9. …to help our clients
communicate effectively
with their audiences.
‣ customers
‣ clients
‣ prospects
‣ funders
‣ donors
‣ staff
‣ board members
‣ legislators
‣ influencers
‣ media
‣ association
members
‣ business leaders
‣ community
BASICALLY, WE
COMMUNICATE.
‣ Samples:
Business
collateral for
Town of
Danville
‣ letterhead (to
be printed
internally)
‣ envelopes,
‣ business
cards.
Not shown:
Vehicle decals

10. YOUR INFORMATION • CLEARLY PRESENTED
From drab document to interesting design
Sample: Paper/Report for not-for-profit seeking change in legislative policy for the benefit of
working families in Indiana. Left of dotted divider: Pages from original report. Right of dotted
divider: Pages from designed report.

11. HAVE DATA?
WE’LL MAKE IT
EASIER TO
UNDERSTAND.
Report text as compiled by client
Data as designed by CorComm Creative for inclusion in report.

12. WHY IS COMMUNICATIONS
IMPORTANT FOR
YOUR BUSINESS TODAY?

13. TOO MANY MEDIA = NOT ENOUGH EXPOSURE
HOW DO YOU REACH YOUR AUDIENCES
IN THIS WORLD OF MASS INFORMATION?
‣ Too many media, not enough impact.
‣ We’re getting smarter. We tune out
advertisements subconsciously.
‣ Many media have eliminated ads
altogether (satellite radio, Neflix, etc.)
‣ Facebook is increasingly requiring
businesses to purchase ads to be seen
— but it can’t load as many as it sells.

14. THE ANSWER: CREATE GREAT CONTENT
HOW CONTENT WILL EXPAND YOUR REACH
▸ Create useful content (tips, checklists, how-
tos, etc.)
▸ Reader likes it. Shares it on social media.
▸ New reader visits your blog to read article.
Finds other content he/she likes. Shares it.
▸ New reader becomes increasingly familiar
with your brand.
▸ Reader contacts you for services/products.
New business!
▸ Cycle repeats.

15. WHY CONTENT MARKETING WORKS
CONTENT + COMMUNICATIONS
▸ Desired information
▸ Earned attention
▸ Inviting
▸ Impression: Audience respect,
confidence in your business
▸ Positive effects: Long-term
ADVERTISING
▸ Forced information
▸ Paid attention
▸ Interruptive
▸ Impression: Irritated,
skeptical audience
▸ Positive effects: Short-term

16. ▸ You OWN what you share. (Content)
▸ You control the length and topic.
▸ You can change, improve, share and manage frequently.
▸ You develop a reputation as a great source.
▸ People come back for more = People likely to buy
▸ Content can be found forever.
▸ Advertising is temporary and expensive.
▸ Content combined with communication will have long-term effect.
GREAT CONTENT + COMMUNICATION
IS BETTER THAN ADVERTISING IN THE LONG RUN

17. DEVELOPING CONTENT SHOULD
CONSUME MUCH OF YOUR
COMMUNICATIONS EFFORTS.
RULE OF THUMB:
DON’T ADVERTISE. INFORM.

18. GOOD NEWS.
WE CAN DO THAT FOR YOU!

19. CORIE FARNSLEY • CorComm Creative
Mobile: (317) 946-6640
Email/Web: Corie@CorCommCreative.com
Find us on Facebook, Twitter and Pinterest!
THANK YOU!
SHAMELESS PLUG
We know how to create and communicate!
Our team of writers, designers, social media marketers and
our photographer is ready to help you brainstorm, research,
write and publish content that your audiences will crave and
share. Contact us for info!