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2014 HOUSING MARKET 
FORECAST
October 10,2013
Leslie Appleton‐Young, Vice President & Chief Economist
BREAKING NEWS
www.census.gov
THE ECONOMY
So many wildcards...Where to begin? 
• October 1st Government Shut Down – Day 10
• Impact of shut‐down? Depends on how long
• Looming Oct 17th Debt Limit: $16.699 Trillion
• Fed will likely begin “Tapering” next year
• Future of Fannie and Freddie?
• Viability/relevance of FHA
• Tax Reform: Mortgage Interest Deduction
The Economic Impact of Government Shutdown
Gross Domestic Product: Growth is Stalling
• 2012: 2.2%; 2013 Q2: 1.7% 
ANNUAL PERCENT CHANGE, CHAIN‐TYPE (2005) $

ANNUALLY

5%

QUARTERLY

4%
3%
1.7%

2%
1%
0%
‐1%
‐2%

2009 Largest Annual Drop since 1938 (‐3.4%)

‐3%

SERIES:  GDP
SOURCE:  US  Dept. of Commerce, Bureau of Economic Analysis

Q2‐13

Q1‐13

Q4‐12

Q3‐12

Q2‐12

Q1‐12

Q4‐11

Q3‐11

Q2‐11

Q1‐11

Q4‐10

Q3‐10

Q2‐10

Q1‐10

2012

2011

2010

2009

2008

2007

2006

2005

‐4%
Unemployment: Cyclical & Structural
Heading Down: Lowest since 2008
14%

CA

US

12%
10%

9.4%

8%
7.6%
6%
4%
2%
0%

SERIES: Unemployment Rate
SOURCE:  US Bureau of Labor Statistics, CA Employment Development Division
CA Added ~250k Jobs  Aug‐12 to Aug‐13
Recession Job Losses: 1.3 million
Since Jan’10: +805,700; ‐500,000 deficit 
MONTH TO MONTH CHANGES

150,000
100,000
50,000
0
‐50,000
‐100,000
‐150,000

SERIES: Total Nonfarm Employment
SOURCE:  CA Employment Development Division
Silicon Valley Leads in Job Growth
August 2013: CA +1.5%, +233,900
ANNUAL PERCENT CHANGE
San Jose

3.1%

Orange County

2.3%

San Francisco

1.8%

Ventura

1.7%

Los Angeles

1.4%

San Diego

1.2%

Fresno MSA

1.1%

Stockton MSA

1.0%

Bakersfield

0.9%

Inland Empire
Oakland
Sacramento
Modesto
0.0%

0.7%
0.4%
0.3%
0.3%
0.5%

1.0%

SERIES: Total Nonfarm Employment 
SOURCE:  CA Employment Development Division

1.5%

2.0%

2.5%

3.0%

3.5%
Construction Jobs Fastest Growing
August 2013: CA +1.5%, +233,900
ANNUAL PERCENT CHANGE
Construction
Leisure & Hospitality
Educational Services
Wholesale Trade
Admistrative & Support & Waste Services
Real Estate & Rental & Leasing
Transportation, Warehousing & Utilities
Professional, Scientific & Technical Services
Health Care & Social Assistance
Finance & Insurance
Retail Trade
Durable Goods
Nondurable Goods
Information
Government

4.2%
4.0%
3.6%
3.1%
2.4%
2.2%
2.2%
1.9%
1.4%
1.3%
0.0%
‐0.2%
‐0.3%
‐0.4%
‐0.5%

‐3%

‐2%

‐1%

1%

SERIES: Total Nonfarm Employment By Industry
SOURCE:  US Bureau of Labor Statistics, CA Employment Development Division

2%

3%

4%

5%

6%
Metro Commercial Space Vacancy Rates 
2013 Q3
MSA

Office

Industrial

Retail

Multi‐Family

Los Angeles

16.0%

4.0%

6.0%

3.0%

Oakland‐East Bay

18.0%

9.2%

6.4%

2.5%

Orange County

17.0%

3.8%

5.4%

2.9%

Sacramento

21.2%

12.6%

12.9%

3.1%

San Bernardino/Riverside

23.6%

6.9%

9.8%

3.2%

San Diego

16.0%

7.0%

6.3%

2.1%

San Francisco

13.3%

11.2%

3.9%

3.1%

San Jose

18.6%

16.6%

6.1%

3.0%

Ventura

16.3%

‐

8.8%

2.6%

SOURCE: National Association of REALTORS®
Consumer Confidence: Better But…
September 2013: 79.7

INDEX, 100=1985
120
100
80
60
40
20
0

SERIES: Consumer Confidence
SOURCE:  The Conference Board
CPI: Subdued for Now
• August 2013: All Items +1.5% YTY; Core +1.8% YTY
ANNUAL PERCENT CHANGE

6%
5%

All Items

Core

4%
3%
2%
1%
0%
‐1%
‐2%

SERIES: Consumer Price Index
SOURCE:  US Bureau of Labor Statistics

Jul‐13

Jan‐13

Jul‐12

Jan‐12

Jul‐11

Jan‐11

Jul‐10

Jan‐10

Jul‐09

Jan‐09

Jul‐08

Jan‐08

Jul‐07

Jan‐07

Jul‐06

Jan‐06

Jul‐05

Jan‐05

‐3%
HOUSING & MORTGAGE 
FINANCE 
Mortgage Rates Up 1% Since May
Tapering in 2014?
8%

FRM

ARM

Federal Funds

7%
6%
5%

4.5%

4%
3%
2.6%

2%
1%

SERIES: 30Yr FRM, 1Yr ARM, Federal Funds
SOURCE:  Federal Home Loan Mortgage Corporation

Jul‐13

Jan‐13

Jul‐12

Jan‐12

Jul‐11

Jan‐11

Jul‐10

Jan‐10

Jul‐09

Jan‐09

Jul‐08

Jan‐08

Jul‐07

Jan‐07

Jul‐06

Jan‐06

Jul‐05

Jan‐05

0%
US Sales of Existing Homes
Aug.2013 Sales: 5,480,000 Units, +12.1% YTD, +13.2% YTY
8,000,000
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0

SERIES: Existing Home Sales
SOURCE: NATIONAL ASSOCIATION OF REALTORS®
US Median Price of Existing Homes
US, August 2013: $213,500, Up 14.7% YTY
$250,000

$200,000

$150,000

$100,000

$50,000

$0

SERIES: Existing Home Sales
SOURCE: NATIONAL ASSOCIATION OF REALTORS®
California vs. U.S. Median Prices
• 1970‐2012
 $600,000

 California

 $500,000
 $400,000
 $300,000
 $200,000
 $100,000
 $‐

SERIES: Median Price of Existing Single Family Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

US

CA Price Trend
Housing Affordability Hit by Mortgage Rate 
and Price Gains But Still Attractive 
% OF HOUSEHOLDS THAT CAN BUY

80%

CA

US

70%
60%
50%

60%

40%
30%
20%
10%
0%

SERIES: Housing Affordability Index of Traditional Buyers
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

36%
CA Housing Affordability Index 
What Will Happen When Mortgage Rates Increase?
% OF HOUSEHOLDS THAT CAN BUY, ALL ELSE CONSTANT
Q2‐2013 Median Price $415,770

50%
45%

39%

37%

40%

20% Downpayment

35%

33%

31%

35%

29%

27%

30%

25%

25%
20%
15%
10%
5%
0%
3.0%

3.5%

4.0%

4.5%

5.0%

INTEREST RATE
SERIES: Housing Affordability Index
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

5.5%

6.0%

6.5%
CA Median Monthly Mortgage Payment
What Will Happen When Mortgage Rates Increase?
MONTHLY MORTGAGE
$2,000
$1,600

$1,402

Q2‐2013 Median Price $415,770
20% Downpayment
$1,494

$1,588

$1,994
$1,786

$1,889

$2,102

$1,685

$1,200
$800
$400
$0
3.0%

3.5%

4.0%

4.5%

5.0%

INTEREST RATE
SERIES: Housing Affordability Index
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

5.5%

6.0%

6.5%
CA Minimum Qualifying Income
What Will Happen When Mortgage Rates Increase?
Q2‐2013 Median Price $415,770
MONTHLY MORTGAGE

20% Downpayment

$120,000
$100,000
$75,218

$78,869

$82,644

$86,538

$90,548

$94,668

$98,893

$103,220

$80,000
$60,000
$40,000
$20,000
$0
3.0%

3.5%

4.0%

4.5%

5.0%

INTEREST RATE
SERIES: Housing Affordability Index
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

5.5%

6.0%

6.5%
Mortgage Originations: 2005‐2013
Refinance Share Dropping with Higher Rates  
REFINANCE/PURCHASE SHARE
80%
Refinance Share (%)
70%

Purchase Share (%)

FRM

30YR FRM
7%
74.1%

60%

6%
5%

50%
40%

3.5%

4%
3%

30%
20%

25.9%

2%

10%

1%

0%

0%

SERIES: Mortgage Originations
SOURCE:  Mortgage Bankers Association of America
Fannie & Freddie are the Market 

Source: LPS
THE CALIFORNIA RESIDENTIAL 
REAL ESTATE MARKET
California’s Housing Cycles and Membership
• 1970‐2012
 700,000

Home Sales

250,000

Membership

 600,000
200,000
 500,000
150,000

 400,000
 300,000

100,000

 200,000
50,000
 100,000
 ‐

SERIES: Sales of Existing Single Family Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

2012

2010

2008

2006

2004

2002

2000

1998

1996

1994

1992

1990

1988

1986

1984

1982

1980

1978

1976

1974

1972

1970

0

*Sales are seasonally adjusted and annualized 
CA Sales of Existing Detached Homes
August 2013 Sales: 434,700 Units, ‐3.2% YTD, ‐1.9% YTY
 700,000
 600,000
 500,000
 400,000
 300,000
 200,000
 100,000
 ‐

SERIES: Sales of Existing Single Family Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

*Sales are seasonally adjusted and annualized 
85% Equity “Retail”  Sales in August 
California: Aug 2013

Other 
REOs, 
Distressed Sales 
4.7%
(Not Specified), 
Short Sales, 
0.4%
10.2%

Equity Sales, 
84.7%
SERIES: Distressed Sales
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Share of Equity Sales Has Increased 
Sharply Since Early 2012
100%

Equity Sales

Short Sale

REO

90%
80%

85.9%

70%
60%
50%
40%
30%
20%
10%
0%

SERIES: Distressed Sales
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

10.3%
3.4%
REO & Short Sales
Percent of Total Sales, Southern California: August 2013
25%

REO Sales

Short Sales

20%
15%

15%
15%
10%

12%

5%
0%

7%
3%
Los Angeles

9%
5%

2%

1%
Orange

SERIES: Distressed Sales
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Riverside

3%

San Bernardino

San Diego
REO & Short Sales
Percent of Total Sales, Bay Area: August 2013
25%

REO Sales

Short Sales

20%
15%

14%

10%

11%
9%

5%
0%

5%
2%

4%
5%
1%

Alameda Contra
Costa

3%

5%

Marin

Napa

SERIES: Distressed Sales
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

2%
1%

4%

San
Mateo

Santa
Clara

7%
4%

1%

Solano Sonoma
REO & Short Sales
Percent of Total Sales, Central Valley: August 2013
35%

REO Sales

Short Sales

30%
25%
20%

14%
23%

15%

14%

19%
13%

12%

10%

11%
15%

5%

17%

9%

7%

11%

0%

SERIES: Distressed Sales
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

14%

13%

22%
14%

10%
5%

5%

7%
2%

9%
REO & Short Sales
Percent of Total Sales, N CA & Central Coast 
August 2013
40%

REO Sales

35%

Short Sales
4%

2%

30%
25%
20%
32%

15%
10%
5%

6%

8%

17%

6%

5%

6%

9%

0%

SERIES: Distressed Sales
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

9%
7%

14%
7%

33%

20%
8%

11%
5%

6%

5%

8%
3%

9%
Sales Share by Price Range
Aug‐12

Aug‐13

40%

30%

37%

29%
26%

20%

18%

19%
17%

16% 16%
13%
10%

10%

0%
$0 ‐ $200k

$200 ‐ $300k

SERIES: Sales of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

$300 ‐ $400k

$400 ‐ $500k

$500k+
Median Price of Existing Detached Homes
• California, August 2013: $441,330, Up 28.4% YTY
 $700,000

P: May‐07
$594,530 

 $600,000
 $500,000
 $400,000
 $300,000
 $200,000
 $100,000
 $‐

SERIES: Median Price of Existing Single Family Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

T: Feb‐09
$245,230
‐59% from
peak 
CA Underwater Mortgages Dropping Sharply
40%

Negative Equity Share in CA

Near Negative Equity Share in CA

35%
30%
25%
20%
15.4%
15%
10%
5%
0%

SERIES: Underwater Mortgages
SOURCE:  CoreLogic

2.6%
Unsold Inventory Index
• California, August 2013: 3.1 Months
18
16
14
12
10
8
6
4
2
0

Note: “Unsold Inventory Index” represents the number of months it would take to sell the remaining inventory for the month in question. The 
remaining inventory for the month is defined as the number of properties that were “Active”, “Pending”, and “Contingent” (when available) and 
divide the sum by the number of “Sold” properties for the month in question.

SERIES: Unsold Inventory Index of Existing Single Family Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Unsold Inventory Index 
Months of Supply
Price Range (Thousand)

Aug‐13

Jul‐13

Aug‐12

$1,000K+

4.6

4.6

6.1

$750‐1000K

3.2

3.2

4.0

$500‐750K

3.0

2.8

3.1

$300‐500K

2.9

2.7

2.9

$0‐300K

2.8

2.7

2.8

Note: “Unsold Inventory Index” represents the number of months it would take to sell the remaining inventory for the month in question. The 
remaining inventory for the month is defined as the number of properties that were “Active”, “Pending”, and “Contingent” (when available) and 
divide the sum by the number of “Sold” properties for the month in question.

SERIES: Unsold Inventory Index of Existing Single Family Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Change in Inventory by Price Range
• (Year‐to‐Year) 
Aug‐13
30%
18.6%

20%

18.0%
11.0%

10%

5.3%

0%
‐10%
‐20%
‐30%
‐32.9%
‐40%
$0 ‐ $300k

$300 ‐ $500k

$500 ‐ $750k

SERIES: Unsold Inventory Index of Existing Single Family Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

$750 ‐ $1000k

$1000k+
Tight Supply Across the Board
California: August 2013
UNSOLD INVENTORY INDEX (MONTHS)
4
3.1

3

2.9
2.3

2

1

0
Equity Sales
SERIES: Distressed Unsold Inventory Index
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

REO Sales

Short Sales
Why is Inventory so Low? 
• Demand Side
• Housing affordability is at historic highs
• Low rates impacting other investment 

alternatives
• Supply Side
• Little new construction for last 5 years
• Underwater homeowners are stuck
• Foreclosure pipeline drying up in non‐
judicial states
• Investors are renting instead of flipping
• Off‐market (aka “pocket’) listings growing
Mortgage Foreclosure & Delinquency Rates
• California: Q2‐2013
12%

Delinquency Rate

Foreclosure Rate

10%
8%
Delinquencies: Long Run Average: 4.5%

6%
4%
Foreclosure Rate: Long Run Average: 1.3%

2%
0%

SERIES: Mortgage Foreclosure & Delinquency Rates
SOURCE:  Mortgage Bankers Association
California Foreclosure Filings, August 2013
• NTS: 8,223, ‐54.7% YTD • NOD: 8,189, ‐59.1% YTD 
70,000

Notice of Trustee Sale ‐ Counts

Notice of Defaults ‐ Counts

60,000
6 Month Average:

50,000

NTSs:  8,225
40,000

NODs: 9,012

30,000
20,000
10,000

SERIES: Foreclosure Filings
SOURCE:  PropertyRadar.com

May‐13

Jan‐13

Sep‐12

May‐12

Jan‐12

Sep‐11

May‐11

Jan‐11

Sep‐10

May‐10

Jan‐10

Sep‐09

May‐09

Jan‐09

Sep‐08

May‐08

Jan‐08

Sep‐07

May‐07

Jan‐07

0
California Foreclosure Inventories, Aug. 2013
• Preforeclosure: ‐48% YTD • Schedule for Sale: ‐62% YTD • Bank Owned: ‐36% YTD
180,000

Preforeclosure

Scheduled for Sale

Bank Owned

160,000
140,000
120,000
100,000
80,000
6 Month Average:
60,000

Preforeclosure: 45,733

40,000

Schedule for Sale: 28,245

20,000

Bank Owned: 46,247

SERIES: Foreclosure Inventories
SOURCE:  PropertyRadar.com

May‐13

Jan‐13

Sep‐12

May‐12

Jan‐12

Sep‐11

May‐11

Jan‐11

Sep‐10

May‐10

Jan‐10

Sep‐09

May‐09

Jan‐09

Sep‐08

May‐08

Jan‐08

Sep‐07

May‐07

Jan‐07

0
CA New Housing Permits
Still Falling Short 
300,000
250,000
200,000
150,000
100,000
50,000
0

SERIES: New Housing Permits
SOURCE:  Construction Industry Research Board

Single Family

Multi‐Family
Household Growth: 220,000‐250,000/yr
2013 ANNUAL HOUSING 
MARKET SURVEY
Stiff Market Competition Leads to Fewer Sales with 
Price Discount & Less Time on the Market
Med. Price Discount
% with Price Discount

80%

8%

70%

7%

60%

6%

50%

5%

40%

4%

30%

3%

20%

2%

10%

10%

1%

0%

0%

0%

90%
80%

Long Run Average = 66%

70%

12

Med. Weeks on MLS

10

8

60%
50%
40%

34%

6

4

30%
20%

2

2005 2006 2007 2008 2009 2010 2011 2012 2013

1.6
0
2005 2006 2007 2008 2009 2010 2011 2012 2013

Q. What was the original list sales price of the property? What was the final sales price of the property?  
How many weeks did the property remain on the MLS?
Multiple Offers at Record Highs 
Share of home sales with 
multiple offers highest in 
at least the last 15 years 

% with Multiple Offers
7

80%
72%
70%
60%

6
5.7

5

50%
4
40%
3
30%
20%

2

10%
0%

SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

1
0
Median Net Cash Gain to Sellers Rebounding
$250,000

$200,000

$150,000

$100,000

$55,000
$50,000

$0
2005
2006
2007
2008
2009
2010
Q. What was the net cash gain or net loss to the seller as a result of this sale?
SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

2011

2012

2013
Share of Sellers with Net Cash Loss:
Lowest Since 2007
35%
30%
25%
20%
15%

13.2%

Long Run Average = 12.8%

10%
5%
0%
2005
2006
2007
2008
2009
2010
Q. What was the net cash gain or net loss to the seller as a result of this sale?
SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

2011

2012

2013
More Sellers Planning to Repurchase 
Repeat Buyers are Back
80%
70%
60%
50%

49%
40%
30%
20%
10%
0%
2005
2006
2007
2008
Q. Is the seller planning on purchasing another home?
SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

2009

2010

2011

2012

2013
Equity Sales  (2011 vs. 2012 vs. 2013)
2011

2012

2013

Share of Total Sales

58.7%

64.7%

80.8%

Median Home Price

$431,000 

$448,000 

$456,635 

Square Footage

1,783

1,750

1,678

Price / SF

$250 

$243 

$270 

Sales‐to‐List Price Ratio

95.9%

97.3%

100.0%

% of Sales With Multiple Offers

35.2%

50.9%

69.0%

Avg. Number of Offers

3.0

4.0

5.2

% of All Cash Sales

25.5%

27.3%

25.2

Days on MLS

67

32

10

Days in Escrow

35

35

30

SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
REO Sales (2011 vs. 2012 vs. 2013)
2011

2012

2013

Share of Total Sales

19.7%

12.3%

4.9%

Median Home Price

$189,500

$185,000

$175,500

Square Footage

1,500

1,500

1,400

Price / SF

$112

$116

$101

Sales‐to‐List Price Ratio

98.0%

100.0%

100.0%

% of Sales With Multiple Offers

58.3%

70.8%

91.2%

Avg. Number of Offers

4.3

4.2

7.4

% of All Cash Sales

34.0%

43.1%

50.0%

Days on MLS

50

30

15

Days in Escrow

35

45

35

SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Short Sales (2011 vs. 2012 vs. 2013)
2011

2012

2013

Share of Total Sales

20.2%

21.7%

14.0%

Median Home Price

$287,000

$235,000

$276,500

Square Footage

1,600

1,600

1,650

Price / SF

$175

$154

$146

Sales‐to‐List Price Ratio

95.9%

99.9%

103.0%

% of Sales With Multiple Offers

57.5%

66.1%

75.7%

Avg. Number of Offers

3.6

4.3

7.1

% of All Cash Sales

23.3%

26.7%

35.7%

Days on MLS

141

90

14

Days in Escrow

45

50

60

SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Investment & Second/ Vacation Homes : 
25% Market Share
Vacation/Second Home
Investment/Rental Property
30%
25%

6%

20%
15%
10%
5%
0%
2005 2006 2007 2008 2009 2010 2011 2012 2013

19%
SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Buying to Rent: Winning Investment Strategy

Investment to Flip

Rental Property
SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Share of Cash Buyers decreases for the first 
time after 7 years of continuous Increase
35%
30%

% of All Cash Sales

27%

25%
20%
15%

• Almost one‐third of buyers paid with 
all cash
• The share of all cash buyers has 
been on the rise since 2006 

10%
5%
0%
2005 2006 2007 2008 2009 2010 2011 2012 2013

SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Median Down Payment: 20%
Tight Underwriting & Prices Gains
Median Down Payment

% of Down Payment to Price

$90,000

25%

$80,000
20%
$70,000

20%

$70,000 

$60,000

15%

$50,000
$40,000

10%

$30,000
$20,000

5%

$10,000
0%

$0
2005
2006
2007
Q. What was the amount of downpayment?

2008

SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

2009

2010

2011

2012

2013
Buyers Have More “Skin” in the Game
2006

2012

2013

% of buyers with 20+% down payment

43.2%

54.4%

52.2%

% of buyers with zero down payment

21.1%

4.6%

7.0%

% of cash buyers

11.0%

29.6%

27.4%

% of home buyers with a second 
mortgage

43.4%

1.8%

2.2%

% of buyer with ARM

32.6%

3.5%

4.0%

SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Share of FHA Lowest in 6 Years 
FHA

40%

VA

30%

6%

20%

17%
10%

0%
2005
2006
2007
Q. Please indicate the type of mortgage.

2008

SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

2009

2010

2011

2012

2013
Share of First‐Time Buyers is the Lowest Since 2006
% First‐Time Home Buyers

Long Run Average

50%

40%

Long Run Average = 38%

30%

28%
20%

10%

0%
2005
2006
2007
Q. Was the buyer a first‐time buyer?

2008

SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

2009

2010

2011

2012

2013
Share of International Buyers is Growing
36%  All Cash
9%
8%

8.0%

7.8%

7%
6%

6.0%
5.3%

5.7% 5.8%

5%
4%
3%
2%
1%
0%
2008 2009 2010 2011 2012 2013
Q. Was the buyer an international buyer – a person who was a citizen of another country who
wished to purchase residential real estate in the U.S.?
Country of International Buyer
• China (30%)
• Canada (9%)
• India (6%)
• Mexico (13%)
REGIONAL HOUSING 
MARKETS
Northern California
Regional Report Card – Northern California
Current Price to 
Trough Price: +46%

Current YTD Sales to 
Last 5 Yr. Avg: +25% 

Current UII to Long 
Run Avg.: ‐37%
Sales of Existing Detached Homes
• Northern CA, Aug. 2013: 1,346 Units, +4.1% YTD, +4.1% YTY
1,600
1,400
1,200
1,000
800
600
400
200
0
Jan‐05

Jan‐06

Jan‐07

Jan‐08

SERIES: Sales of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Jan‐09

Jan‐10

Jan‐11

Jan‐12

Jan‐13
Sales of Existing Detached Homes
Northern California Counties
•

County

Aug‐13

Jul‐13

Aug‐12

Butte
Del Norte
Glenn
Humbolt
Lake
Nevada
Placer
Plumas
Shasta
Siskiyou
Sutter
Tehama
Yolo
Yuba

124
13
18
113
88
106
485
45
253
46
75
34
155
78

163
19
18
115
77
112
572
37
218
42
54
39
167
66

128
NA
14
92
71
67
533
36
219
48
NA
47
162
NA

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

M‐t‐M

Y‐t‐Y

Y‐t‐D

‐23.9% ‐3.1% 11.7%
‐31.6%
NA
NA
0.0% 28.6% 2.5%
‐1.7% 22.8% 16.0%
14.3% 23.9% ‐14.2%
‐5.4% 58.2%
NA
‐15.2% ‐9.0% 2.8%
21.6% 25.0%
NA
16.1% 15.5%
7.3%
9.5%
‐4.2% 10.0%
38.9%
NA
NA
‐12.8% ‐27.7% ‐14.2%
‐7.2% ‐4.3% ‐3.6%
18.2%
NA
NA
Median Price of Existing Detached Homes
• Northern CA, August 2013: $294,020, Up 22.9% YTY
 $450,000
 $400,000
 $350,000
 $300,000
 $250,000
 $200,000
 $150,000
 $100,000
 $50,000
 $‐
Jan‐05

Jan‐06

Jan‐07

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Jan‐08

Jan‐09

Jan‐10

Jan‐11

Jan‐12
Median Price of Existing Detached Homes
• Northern California Counties
County

Aug‐13

Jul‐13

Aug‐12

Butte
Del Norte
Glenn
Humbolt
Lake
Nevada
Placer
Plumas
Shasta
Siskiyou
Sutter
Tehama
Yolo
Yuba

•

$281,820
$100,000
$135,000
$247,220
$153,330
$339,500
$361,830
$195,000
$203,650
$140,000
$202,000
$493,950
$667,590
$186,000

$239,280
$155,000
$140,000
$267,050
$141,430
$323,000
$372,220
$249,000
$201,350
$140,000
$212,500
$507,500
$668,750
$170,500

$226,090
NA
$160,000
$218,750
$125,560
$245,000
$288,030
$267,250
$165,480
$127,270
NA
$439,990
$615,400
NA

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

M‐t‐M

Y‐t‐Y

17.8% 24.6%
‐35.5%
NA
‐3.6% ‐15.6%
‐7.4% 13.0%
8.4% 22.1%
5.1% 38.6%
‐2.8% 25.6%
‐21.7% ‐27.0%
1.1% 23.1%
0.0% 10.0%
‐4.9%
NA
‐2.7% 12.3%
‐0.2% 8.5%
9.1%
NA
Supply of Inventory in Northern CA
UII – Active Only

4

3.1
3

1.9
1.4

2

1

0
Equity Sales

REO Sales

SERIES: Distressed Sales
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Short Sales
Northern Wine Country
Regional Report Card – Northern Wine
Current Price to 
Trough Price: +45%

Current YTD Sales to 
Last 5 Yr. Avg: +13% 

Current UII to Long 
Run Avg.: ‐46%
Sales of Existing Detached Homes
• Northern Wine Country, Aug.2013: 673 Units, ‐5.1% YTD, ‐1.0% YTY
900
800
700
600
500
400
300
200
100
0
Jan‐05

Jan‐06

Jan‐07

Jan‐08

SERIES: Sales of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Jan‐09

Jan‐10

Jan‐11

Jan‐12

Jan‐13
Home Sales in Northern Wine Country Counties
August‐12

August‐13

600
500
400
300
200
100
0
Mendocino
SERIES: Sales of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Napa

Sonoma
Sales of Existing Detached Homes
• Northern Wine Country Counties
•

County

Aug‐13

Jul‐13

Aug‐12

Mendocino
Napa
Sonoma

68
117
488

58
144
478

48
132
500

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

M‐t‐M

Y‐t‐Y

17.2% 41.7%
‐18.8% ‐11.4%
2.1%
‐2.4%

Y‐t‐D
3.6%
‐6.5%
‐5.6%
Median Price of Existing Detached Homes
• Northern Wine Country, Aug. 2013: $449,010, Up 19.5% YTY
 $700,000
 $600,000
 $500,000
 $400,000
 $300,000
 $200,000
 $100,000
 $‐
Jan‐05

Jan‐06

Jan‐07

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Jan‐08

Jan‐09

Jan‐10

Jan‐11

Jan‐12
Median Price of Existing Detached Homes
• Northern Wine Country Counties
•

County

Aug‐13

Jul‐13

Aug‐12

M‐t‐M

Y‐t‐Y

Mendocino
Napa
Sonoma

$276,670
$565,970
$453,790

$286,360
$511,900
$473,640

$206,250
$385,710
$385,610

‐3.4%
10.6%
‐4.2%

34.1%
46.7%
17.7%

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Bay Area
Regional Report Card – Bay Area
Current Price to 
Trough Price: +86%

Current YTD Sales to 
Last 5 Yr. Avg.: +8% 

Current UII to Long 
Run Avg.: ‐37%
Sales of Existing Detached Homes
• Bay Area, Aug. 2013: 4,221 Units, ‐3.7% YTD, ‐0.8% YTY
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
Jan‐05

Jan‐06

Jan‐07

Jan‐08

SERIES: Sales of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Jan‐09

Jan‐10

Jan‐11

Jan‐12

Jan‐13
Sales of Existing Detached Homes
• Bay Area Counties
County

Aug‐13

Jul‐13

Aug‐12

M‐t‐M

Y‐t‐Y

Y‐t‐D

Alameda
Contra Costa (Central County)
Marin
Napa
San Francisco
San Mateo
Santa Clara
Solano
Sonoma

716
462
231
117
321
443
1055
388
488

780
514
252
144
351
488
1081
359
478

666
451
242
132
310
436
1046
472
500

‐8.2%
‐10.1%
‐8.3%
‐18.8%
‐8.5%
‐9.2%
‐2.4%
8.1%
2.1%

7.5%
2.4%
‐4.5%
‐11.4%
3.5%
1.6%
0.9%
‐17.8%
‐2.4%

‐1.2%
3.5%
7.6%
‐6.5%
7.0%
‐2.5%
‐6.0%
‐19.0%
‐5.6%

SERIES: Sales of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Median Price of Existing Detached Homes
• Bay Area, August 2013: $704,830, Up 24.1% YTY
 $900,000
 $800,000
 $700,000
 $600,000
 $500,000
 $400,000
 $300,000
 $200,000
 $100,000
 $‐
Jan‐05

Jan‐06

Jan‐07

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Jan‐08

Jan‐09

Jan‐10

Jan‐11

Jan‐12
Median Price of Existing Detached Homes
• Bay Area Counties
•

County

Aug‐13

Jul‐13

Aug‐12

M‐t‐M

Y‐t‐Y

Alameda
Contra Costa (Central County)
Marin
Napa
San Francisco
San Mateo
Santa Clara
Solano
Sonoma

$654,060
$808,560
$987,740
$565,970
$871,480
$980,000
$805,000
$295,890
$453,790

$662,040
$789,010
$1,000,000
$511,900
$842,550
$919,000
$840,000
$279,330
$473,640

$539,820
$628,290
$806,450
$385,710
$692,980
$777,500
$666,750
$202,240
$385,610

‐1.2%
2.5%
‐1.2%
10.6%
3.4%
6.6%
‐4.2%
5.9%
‐4.2%

21.2%
28.7%
22.5%
46.7%
25.8%
26.0%
20.7%
46.3%
17.7%

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Supply of Inventory in Bay Area
UII – Active Only

3

2

2.5

1.4

1.3

1

0
Equity Sales

REO Sales

SERIES: Distressed Sales
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Short Sales
Central Valley Region
Regional Report Card – Central Valley
Current Price to 
Trough Price: +52%

Current YTD Sales to 
Last 5 Yr. Avg.: ‐8% 

Current UII to Long 
Run Avg.: ‐42%
Sales of Existing Detached Homes
• Central Valley, Aug.2013 Sales: 4,477 Units, ‐10.5% YTD,  ‐11.4% YTY
 7,000
 6,000
 5,000
 4,000
 3,000
 2,000
 1,000
 ‐

SERIES: Sales of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Sales of Existing Detached Homes
• Central Valley Regions
County
Amador
Calavaras
El Dorado
Fresno
Kern (Bakersfield)
Kings County
Madera
Merced
Placer County
Sacramento
San Benito
San Joaquin
Stanislaus
Tulare

Aug‐13

Jul‐13

Aug‐12

51
103
320
810
506
86
37
107
485
1,566
50
647
529
232

39
103
311
848
528
68
39
116
572
1,589
50
660
493
260

63
NA
341
862
560
96
37
128
533
1,712
47
805
571
337

SERIES: Sales of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

M‐t‐M

Y‐t‐Y

Y‐t‐D

30.8%
0.0%
2.9%
‐4.5%
‐4.2%
26.5%
‐5.1%
‐7.8%
‐15.2%
‐1.4%
0.0%
‐2.0%
7.3%
‐10.8%

‐19.0%
NA
‐6.2%
‐6.0%
‐9.6%
‐10.4%
0.0%
‐16.4%
‐9.0%
‐8.5%
6.4%
‐19.6%
‐7.4%
‐31.2%

‐1.8%
NA
2.2%
‐5.2%
‐9.8%
‐10.9%
‐18.1%
‐10.4%
2.8%
‐9.3%
‐6.4%
‐14.1%
‐15.7%
‐19.9%
Median Price of Existing Detached Homes
• Central Valley, August 2013: $219,870, Up 34.3% YTY
 $250,000

 $200,000

 $150,000

 $100,000

 $50,000

 $‐

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Median Price of Existing Detached Homes
• Central Valley Counties
County
Amador
Calavaras
El Dorado
Fresno
Kern (Bakersfield)
Kings County
Madera
Merced
Placer County
Sacramento
San Benito
San Joaquin
Stanislaus
Tulare

Aug‐13
$213,890
$220,000
$355,840
$184,000
$200,000
$184,000
$170,000
$155,880
$361,830
$257,660
$387,000
$231,390
$203,120
$158,460

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Jul‐13
$196,670
$227,000
$350,760
$183,870
$195,000
$173,330
$175,710
$163,080
$372,220
$254,550
$400,000
$225,000
$193,920
$157,140

Aug‐12
$175,000
NA
$268,380
$151,110
$155,000
$153,330
$127,500
$123,330
$288,030
$184,000
$335,000
$168,120
$147,850
$133,560

M‐t‐M
8.8%
‐3.1%
1.4%
0.1%
2.6%
6.2%
‐3.2%
‐4.4%
‐2.8%
1.2%
‐3.3%
2.8%
4.7%
0.8%

Y‐t‐Y
22.2%
NA
32.6%
21.8%
29.0%
20.0%
33.3%
26.4%
25.6%
40.0%
15.5%
37.6%
37.4%
18.6%
Supply of Inventory in Central Valley
UII – Active Only

3

2.2

2

1.3
0.9
1

0
Equity Sales

REO Sales

SERIES: Distressed Sales
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Short Sales
Central Coast
Regional Report Card – Central Coast
Current Price to 
Trough Price: +82%

Current YTD Sales to 
Last 5 Yr. Avg.: +4% 

Current UII to Long 
Run Avg.: ‐40%

Neutral
Sales of Existing Detached Homes
• Central Coast, Aug. 2013: 757 Units, ‐2.9% YTD, ‐3.8% YTY
1,200

1,000

800

600

400

200

0
Jan‐05

Jan‐06

Jan‐07

Jan‐08

SERIES: Sales of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Jan‐09

Jan‐10

Jan‐11

Jan‐12

Jan‐13
Sales of Existing Detached Homes
• Central Coast Counties
•

County

Aug‐13

Jul‐13

Aug‐12

Monterey
San Luis Obispo
Santa Barbara
Santa Cruz

228
282
247
199

249
315
242
207

262
281
244
204

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

M‐t‐M

Y‐t‐Y

‐8.4% ‐13.0%
‐10.5% 0.4%
2.1%
1.2%
‐3.9% ‐2.5%

Y‐t‐D
‐6.4%
2.4%
‐5.0%
5.4%
Median Price of Existing Detached Homes
• Central Coast, August 2013: $474,780, Up 23.7% YTY
 $800,000
 $700,000
 $600,000
 $500,000
 $400,000
 $300,000
 $200,000
 $100,000
 $‐
Jan‐05

Jan‐06

Jan‐07

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Jan‐08

Jan‐09

Jan‐10

Jan‐11

Jan‐12
Median Price of Existing Detached Homes
• Central Coast Counties
•

County

Aug‐13

Jul‐13

Aug‐12

M‐t‐M

Y‐t‐Y

Monterey
San Luis Obispo
Santa Barbara
Santa Cruz

$407,000
$477,420
$625,000
$629,000

$408,800
$491,790
$598,680
$601,000

$317,500
$386,180
$533,330
$540,000

‐0.4%
‐2.9%
4.4%
4.7%

28.2%
23.6%
17.2%
16.5%

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Supply of Inventory in Central Coast
UII – Active Only

4

3.3

3

2

1.4

0.5

1

0
Equity Sales

REO Sales

SERIES: Distressed Sales
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Short Sales
Southern California Region
Regional Report Card – Southern California
Current Price to 
Trough Price: +70%

Current YTD Sales to 
Last 5 Yr. Avg: +4% 

Current Inventory to 
Long Run Avg: ‐54%

Neutral
Sales of Existing Detached Homes
• Southern CA Aug‐13 Sales: 11,977 Units, ‐2.0% YTD, ‐4.1% YTY
18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0

SERIES: Sales of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Sales of Existing Detached Homes
• Southern California Counties
County

Aug‐13

Jul‐13

Aug‐12

M‐t‐M

Y‐t‐Y

Y‐t‐D

Los Angeles
Orange County
Riverside County
San Bernardino
San Diego
Ventura
Santa Barbara

3,697
1,706
2,082
1,368
2,259
618
247

3,687
1,855
2,039
1,269
2,324
623
242

3,928
1,795
2,177
1,341
2,361
648
244

0.3%
‐8.0%
2.1%
7.8%
‐2.8%
‐0.8%
2.1%

‐5.9%
‐5.0%
‐4.4%
2.0%
‐4.3%
‐4.6%
1.2%

‐1.7%
4.7%
‐10.9%
‐5.6%
5.5%
0.7%
‐5.0%

SERIES: Sales of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Median Price of Existing Detached Homes
• Southern California, Aug.2013: $419,340, +24.6% YTY
 $700,000
 $600,000
 $500,000
 $400,000
 $300,000
 $200,000
 $100,000
 $‐

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Median Price of Existing Detached Homes
• Southern California Region
County

Aug‐13

Jul‐13

Aug‐12

M‐t‐M

Y‐t‐Y

Los Angeles
Orange County
Riverside County
San Bernardino
San Diego
Ventura
Santa Barbara

$444,950
$664,580
$290,030
$183,240
$482,470
$555,560
$625,000

$421,350
$675,000
$294,300
$180,270
$483,800
$545,720
$598,680

$344,770
$567,710
$227,740
$143,470
$389,540
$437,880
$533,330

5.6%
‐1.5%
‐1.5%
1.6%
‐0.3%
1.8%
4.4%

29.1%
17.1%
27.4%
27.7%
23.9%
26.9%
17.2%

SERIES: Median Price of Existing Detached Homes
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Supply of Inventory in Southern CA
UII – Active Only

3

2.1
2

1.3
0.9
1

0
Equity Sales

REO Sales

SERIES: Distressed Sales
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

Short Sales
2014  FORECAST
2014 Forecast
U.S. Economic Outlook 2014
Indicator

2008 2009 2010 2011 2012 2013p 2014f

US GDP

‐0.3%

‐3.4%

2.4%

1.8%

2.2%

1.8%

2.8%

Nonfarm Job Growth

‐0.6%

‐4.4%

‐0.7%

1.2%

1.7%

1.6%

1.7%

Unemployment

5.8%

9.3%

9.6%

8.9%

8.1%

7.5%

7.0%

CPI
Real Disposable 
Income, % Change

3.8%

‐0.4%

1.6%

3.1%

2.1%

1.6%

2.0%

0.5%

0.9%

1.8%

1.3%

1.5%

1.0%

3.0%

SERIES: U.S. Economic Outlook
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
California Economic Outlook 2014
Indicator

2008 2009 2010 2011 2012 2013p 2014f

Nonfarm Job Growth

‐1.3%

‐6.0%

1.1%

1.6%

2.2%

1.9%

Unemployment Rate

7.2%

11.3% 12.3% 11.8%

10.5%

9.0%

8.3%

Population Growth
Real Disposable 
Income, % Change

0.8%

0.6%

0.7%

0.7%

0.7%

0.9%

0.9%

1.5%

‐3.9%

1.0%

1.9%

1.1%

0.9%

3.0%

SERIES: CA Economic Outlook
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

‐1.1%
California Housing Market Outlook
Indicator
SFH Resales (000s)

2008 2009 2010 2011 2012 2013p 2014f
416.5

422.6

439.4

430.3

444.0

30.4% 24.5% ‐12.3%

1.4%

4.0%

‐2.1%

3.2%

Median Price ($000s) $348.5 $275.0 $305.0 $286.0

$319.3 $408.6

$432.8

% Change

‐6.2%

11.6%

28.0%

6.0%

% Change

381.4

474.9

‐37.8% ‐21.1% 10.9%

30‐Yr FRM

6.0%

5.0%

4.7%

4.5%

3.7%

4.1%

5.3%

 1‐Yr ARM

5.2%

4.7%

3.8%

3.0%

2.7%

2.7%

3.1%

SERIES: CA Housing Market Outlook
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 
Sales Bounce back in 2014, as Price Continues to 
Grow
Sales of Existing Detached Homes
Units 
(Thousand)

Median Price
Price 
(Thousand)

700

$600

600

$500

500

430 444

$433 

$400
$409 

400
$300
300
$200

200

$100

100

$0

0
2005

2007

2009

2011

2013f

SERIES: CA Housing Market Outlook
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

2005

2007

2009

2011

2013f
CA: Dollar Volume Steadily Improving 
Up 25.3% in 2013, Up 9.3% in 2014
$ in Billion

% Change

$400

$ Volume of Sales

30%

Percent Change

$350
$300

20%
$301 

‐60%

$244 

$250

10%
0%

$200

$176 

$164 

$150

$133 

$131 

$127 

$192 
‐10%

$140 
$121 

‐20%

$100
$50

‐30%

$0

‐40%
2005

2006

2007

2008

SERIES: CA Housing Market Outlook
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

2009

2010

2011

2012

2013f

2014f
MARKET OPPORTUNITIES 
2014
Share of First‐Time Buyers is the Lowest Since 2006
% First‐Time Home Buyers

Long Run Average

50%

40%

Long Run Average = 38%

30%

28%
20%

10%

0%
2005
2006
2007
Q. Was the buyer a first‐time buyer?

2008

SERIES: 2013 Housing Market Survey
SOURCE:  CALIFORNIA ASSOCIATION OF REALTORS® 

2009

2010

2011

2012

2013
2013: 6 out of 10 Buyers Said They 
Found Their Home through Agent

2013

2%

37%

61%

For Sale Sign
Q.  How did you find the home you purchased?

Website

Agent
2007: Almost 9 out of 10 Buyers Said They 
Found Their Home through Agent
2% 1%
1%
8%

2007

88%
Website

Agent

Friend/family

Q.  How did you find the home you purchased?

Open house

Driving around
Nearly All Buyers Use an Agent
100%

91%

90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2005

2006

2007

2008

Q.  Did you use a real estate agent in your home buying process?

2009

2010

2011

2012

2013
First‐time Buyers need YOUR help
Connect EARLY and OFTEN
• Financial Literacy: How to manage their finances
• What about student‐loan debt?
• Can my parents help me out?
• How do I increase my credit score?
• How to save for a down payment and how much?
• What programs are available? Tools to find out –

Downpayment Resource on car.org
2014: Many Market Opportunities
• First‐time Buyers
• Formerly “Underwater” Homeowners
• Property Management 
• International Clients
• New Construction
• Embrace Learning
Most Buyers and Sellers Interviewed 
Multiple Agents before Selecting One
Buyers

4 agent, 
15%

Seller

1 agent, 
30%

3 agent, 
18%

6 agents, 
12%

5 agents, 17%

2 agent, 
38%

4 agents, 
24%

1 agent, 
12%

2 agents, 
13%
3 agents, 
21%

Q.  How many agents did you interview prior to selecting the agent you used in your recent home purchase?
Source: C.A.R. 2012 Buyer and Seller Surveys
THANK YOU!
www.car.org/marketdata
lesliea@car.org

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