Directing for Audience Understanding

1. Directing for Content

2. Your Job as Director
 Determine exactly what is shot and how
the result looks and sounds.
 You are the final decision maker—the
person in charge.

3. Juggling Tasks…A director must…
 Communication: Presenting the program
content clearly to the audience.
 Performance: Ensuring that the people in the
video are believable and effective on screen.
 Editing: Providing the raw materials from
which the editor can construct a smoothly
assembled program.
 Camera: Choreographing the way in which
the action is recorded.

4. Directing for Communication
 Communicating with the audience
means delivering information: selecting,
organizing, shaping, and presenting it in
a way that helps viewers absorb and
respond to it.