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Social Media Recruitment


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Prezentare tinuta de catre: Daniela Vercellino, PhD – Recruitment Manager EMEA, in cadrul conferintei "Primii paşi în managementul unei cariere de succes" - 07.03.2012

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Social Media Recruitment

  1. 1. Social Media RecruitmentDaniela Vercellino, PhD – Recruitment Manager EMEA March, 2012
  2. 2. Talent Shift2 © 2012 Stefanini Proprietary and Confidential
  3. 3. Empowerment shift3 © 2012 Stefanini Proprietary and Confidential
  4. 4. Recruitment methods shift4 © 2012 Stefanini Proprietary and Confidential
  5. 5. WHY Social Media? • 2/3 of the global internet population visits social networks (e.g. at least 200 million users log in to Facebook every 24 hours) • Visiting social network sites is the 4th most popular online activity (ahead of personal email) • Time spent on social networks is growing at 3x the overall internet rate (currently the average user spends 55 minutes per day on Facebook) • Facebook is growing at approximately 700.000 users per day • More than 3 billion photos uploaded to Facebook each month • More than 100 million videos are viewed on Youtube each day Source: Nielsen, Global Faces & Network Places, 2009; Official Facebook & Youtube Statistics5 © 2012 Stefanini Proprietary and Confidential
  6. 6. Social Media Checklist You cannot control the information about you on the internet, but you can contribute to a positive picture about you Use common sense - Try putting yourself in the employers shoes when you post on Facebook or tweeter Prevent „leaks“ – Do not put content on the web you do not want others to see; the web does not forget Analyse the web - Check Google and people search engines for information about you (your name) Monitor your name – Set up a Google Alert on your name Control privacy – Check and adjust the privacy settings of the social networks you are on Contribute content - Create positive content about you: Build a Xing/LinkedIn profile, write a blog etc.6 © 2012 Stefanini Proprietary and Confidential
  7. 7. Using LinkedIn to Build Your Online Resume, Reputation & Connections7 © 2012 Stefanini Proprietary and Confidential
  8. 8. What is ? Social Media Platform Online Resume Referral Generator Contact Manager Business Development tool Company Information Directory Event Manager Group/Club Organizational Tool Industry Q&A Platform Job Hunting Site/Recruiting tool Much more!8 © 2012 Stefanini Proprietary and Confidential
  9. 9. Why use Unemployment is high. Networking is key. Source: Bureau of Labor Statistics9 © 2012 Stefanini Proprietary and Confidential
  10. 10. Why use Estimates from the Bureau of Labor Statistics say that over half of all jobs are found through networking. Up to 80% of executive level jobs are never even posted. Effective networking requires preparation. The best time to prepare is while you are still employed. “Of U.S. recruiters and HR professionals surveyed, 70% say they have rejected candidates based on information they found online.” “85% say that positive online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent.”10 © 2012 Stefanini Proprietary and Confidential
  11. 11. Creating a Profile Step 1: Name & Email Tip! Use a non-work email address. This will ensure that the primary email on the account is always yours. You can & should add your work email later.11 © 2012 Stefanini Proprietary and Confidential
  12. 12. Creating a Profile That’s it! You are on LinkedIn. The basic profile is really sparse – Before doing any connecting, fill it out as much as you can! Tip! Avoid titles like “guru” or “expert” – especially if you are looking for work. Tip! Choose a photo that best represents you professionally.. This is not Facebook.. and really not MySpace12 © 2012 Stefanini Proprietary and Confidential
  13. 13. Adding Connections Connections are the real power of LinkedIn People you connect directly to are your Connections (“friends”) People 2-3 degrees away are your “Network”13 © 2012 Stefanini Proprietary and Confidential
  14. 14. Finding Work Using Fill out all applicable positions like you would a resume Get recommendations for as many positions as you can Join any groups that align with your industry and goals – participate on those groups too! Don’t forget to check the jobs posted within the group pages as well! Update this status often, even if it is with the same update, so you will appear in your Connections’ streams frequently. That way you have a better chance of being noticed!14 © 2012 Stefanini Proprietary and Confidential
  15. 15. Thank you! Buzz & Hazards daniela.vercellino@stefanini.com15 © 2012 Stefanini Proprietary and Confidential