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•  Live	
  beta	
  h*p://beta.tunerights.com	
  
•  Founded	
  in	
  2009,	
  Stockholm,	
  Sweden	
  (by	
  a	
  
     Canadian	
  songwriter/producer)	
  
•    Built	
  on	
  sweat	
  equity	
  and	
  small	
  biz	
  grants	
  
•    Worldwide	
  hype	
  “first	
  stock	
  market	
  for	
  music”	
  
•    CompaMble	
  with	
  indies	
  and	
  majors	
  
•    Social	
  network	
  integrated	
  
•    Natural	
  connector	
  for	
  brands	
  and	
  non-­‐profits	
  
                                   up!	
  
                   ic	
  S tart-­‐
             Mus
     Hot	
  
dustry!	
  
              Mu sic	
  In
On line	
  
lved!	
  
Get	
  Invo
•  ArMsts	
  upload	
  music	
  
    –  ArMsts	
  register	
  works	
  and	
  distribute	
  to	
  sales	
  and	
  
       licensing	
  channels	
  
    –  Sales	
  and	
  licensing	
  revenue	
  is	
  distributed	
  amongst	
  
       shareholders	
  (band	
  members,	
  manager,	
  promoter,	
  etc)	
  
    –  Revenue	
  shares	
  can	
  be	
  sold	
  to	
  friends	
  and	
  fans	
  
    –  Shares	
  can	
  be	
  sold	
  to	
  labels,	
  publishers,	
  and	
  *brands*	
  
•  ArMsts	
  withdraw	
  cash	
  
    –  Directly	
  to	
  Bank	
  account	
  
    –  Directly	
  to	
  Gi[	
  Cards,	
  Refillable	
  Credit-­‐Cards	
  
    –  Or	
  use	
  cash	
  on-­‐site	
  for	
  products	
  and	
  services	
  
•  People	
  buy	
  shares	
  
    –  Connect	
  with	
  your	
  “inner	
  musician”	
  
    –  Support	
  arMsts	
  directly	
  (no	
  middlemen)	
  
    –  Help	
  promote,	
  join	
  the	
  VIP	
  crew,	
  earn	
  cash	
  
    –  Brag	
  to	
  your	
  friends/display	
  your	
  por^olio	
  	
  
                                                                     	
  

•  Companies	
  and	
  Brands	
  buy	
  shares	
  
    –  Join	
  the	
  fan	
  community,	
  support	
  arMsts	
  
    –  Sponsor	
  bands	
  (build	
  a	
  virtual	
  record	
  label)	
  
    –  Make	
  deals	
  with	
  more	
  creators	
  
    –  Buy	
  shares,	
  bundle	
  them	
  with	
  other	
  products	
  
         •  (ie.	
  Socks	
  for	
  musicians-­‐proceeds	
  go	
  to	
  music	
  fund)	
  
    –  Build	
  “indie”	
  credibility,	
  rapport	
  

                  cts!	
  
  usic	
     conne
M
or	
  M usic!	
  
      s 	
  Spons
Brand
fits!	
  
                        	
  Non-­‐Pro
      	
   give	
  to
Bands
Share	
  Traders: 	
  	
  
•    Composers,	
  ArMsts,	
  Musicians	
  
•    Producers,	
  Sound	
  Engineers	
  
•    Record	
  Labels	
  
•    Music	
  Publishers	
  
•    Diverse	
  Rights	
  Owners	
  
•    Promoters,	
  Agents,	
  Managers	
  
•    Fans,	
  Professional	
  Investors	
  
•    Brands,	
  small	
  businesses	
  
•    CelebriMes	
  
Business	
  Partners:	
  
•    Digital	
  Distributors	
  
•    Physical	
  Distributors	
  
•    Performance	
  Rights	
  OrganizaMons	
  
•    CreaMve	
  Social	
  networks	
  
•    Media	
  Libraries	
  
•    Data	
  and	
  StaMsMcs	
  providers	
  
USPs	
  -­‐	
  Content	
  Owners	
  
•  Add	
  your	
  music	
  to	
  the	
  copyright	
  registry.	
  
•  Send	
  your	
  music	
  to	
  iTunes,	
  SpoMfy	
  and	
  many	
  
   more.	
  
•  Distribute	
  revenue	
  to	
  up	
  to	
  100,00	
  
   shareholders.	
  
•  Find	
  investors	
  for	
  your	
  band.	
  	
  
•  Make	
  deals	
  with	
  industry	
  professionals.	
  
•  Create	
  a	
  viral	
  markeMng	
  campaign	
  for	
  free!	
  	
  
USPs	
  –	
  Fans/Investors	
  
•    Build	
  a	
  virtual	
  record	
  label	
  
•    Discover	
  music,	
  invest	
  in	
  new	
  talent	
  
•    Interact	
  with	
  your	
  idols	
  
•    Support	
  the	
  arts	
  
•    Play	
  in	
  the	
  music	
  business	
  
•    Work	
  in	
  the	
  music	
  business	
  
•    Pick	
  a	
  hit	
  and	
  earn	
  money	
  
Trading	
  Revenues	
  
•  TR	
  takes	
  a	
  4%	
  commission,	
  minimum	
  €1.00	
  
       per	
  trade.	
  
•  We	
  require	
  25,000	
  trades/month	
  to	
  sustain	
  
       our	
  current	
  team	
  
•  We	
  expect	
  to	
  have	
  	
  ½	
  million	
  traders	
  in	
  2013,	
  
       making	
  an	
  average	
  of	
  2	
  trades/month	
  
	
  =	
  	
  yearly	
  revenue	
  in	
  2015	
  	
  of	
  €40	
  million	
  
!"#$%&'(%#)*+(*,)(%#-#""#$....


                    !"#$%#%




       &!'%
                                 *!"+)#$',




                     #"!()%
We	
  can	
  offer	
  more	
  than	
  compeMtors:	
  

        TuneRights	
  is	
  appropriate	
  for:	
  
        • 	
  Indie	
  Bands	
  <–>	
  InternaMonal	
  Celebs	
  
        • 	
  Recordings	
  and	
  ComposiMons	
  	
  
        • 	
  New	
  works	
  and	
  back	
  catalogs	
  

        Unlike	
  other	
  Crowd-­‐Funding	
  pla^orms…	
  
        • 	
  	
  there	
  are	
  no	
  set	
  minimums	
  	
  
        • 	
  arMsts	
  can	
  use	
  money	
  how	
  they	
  want	
  
        • 	
  TuneRights	
  can	
  co-­‐exist	
  with	
  the	
  exisMng	
  
        industry	
  infrastructure.	
  
Management	
  
•    Ray	
  Monner,	
  Leader/Evangelist	
  
•    Owen	
  Meyers,	
  Tech	
  Operator	
  
•    Kumpan,	
  Design	
  &	
  MarkeMng	
  
•    Göran	
  Andersson,	
  Music	
  Business	
  
•    Henrik	
  Wagenius,	
  Legal	
  and	
  Regulatory	
  
Financing:	
  	
  
•    ALMI	
  InnovaMon	
  Loan	
  €40,000	
  
•    	
  Stockholm	
  Business	
  Region	
  Award	
  €5,000	
  
•    	
  Private	
  Investors	
  €20,000	
  	
  
•    Dynabyte	
  AB	
  development	
  deal	
  €85,000	
  	
  
•    Vinnova	
  InnovaMon	
  grant	
  €30,000	
  
•    Sweat	
  Equity	
  
•    Currently	
  arranging	
  Series	
  A	
  Funding	
  
TuneRights Overview

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TuneRights Overview

  • 1.
  • 2. •  Live  beta  h*p://beta.tunerights.com   •  Founded  in  2009,  Stockholm,  Sweden  (by  a   Canadian  songwriter/producer)   •  Built  on  sweat  equity  and  small  biz  grants   •  Worldwide  hype  “first  stock  market  for  music”   •  CompaMble  with  indies  and  majors   •  Social  network  integrated   •  Natural  connector  for  brands  and  non-­‐profits   up!   ic  S tart-­‐ Mus Hot  
  • 3. dustry!   Mu sic  In On line  
  • 5. •  ArMsts  upload  music   –  ArMsts  register  works  and  distribute  to  sales  and   licensing  channels   –  Sales  and  licensing  revenue  is  distributed  amongst   shareholders  (band  members,  manager,  promoter,  etc)   –  Revenue  shares  can  be  sold  to  friends  and  fans   –  Shares  can  be  sold  to  labels,  publishers,  and  *brands*   •  ArMsts  withdraw  cash   –  Directly  to  Bank  account   –  Directly  to  Gi[  Cards,  Refillable  Credit-­‐Cards   –  Or  use  cash  on-­‐site  for  products  and  services  
  • 6. •  People  buy  shares   –  Connect  with  your  “inner  musician”   –  Support  arMsts  directly  (no  middlemen)   –  Help  promote,  join  the  VIP  crew,  earn  cash   –  Brag  to  your  friends/display  your  por^olio       •  Companies  and  Brands  buy  shares   –  Join  the  fan  community,  support  arMsts   –  Sponsor  bands  (build  a  virtual  record  label)   –  Make  deals  with  more  creators   –  Buy  shares,  bundle  them  with  other  products   •  (ie.  Socks  for  musicians-­‐proceeds  go  to  music  fund)   –  Build  “indie”  credibility,  rapport   cts!   usic   conne M
  • 7. or  M usic!   s  Spons Brand
  • 8. fits!    Non-­‐Pro   give  to Bands
  • 9. Share  Traders:     •  Composers,  ArMsts,  Musicians   •  Producers,  Sound  Engineers   •  Record  Labels   •  Music  Publishers   •  Diverse  Rights  Owners   •  Promoters,  Agents,  Managers   •  Fans,  Professional  Investors   •  Brands,  small  businesses   •  CelebriMes  
  • 10. Business  Partners:   •  Digital  Distributors   •  Physical  Distributors   •  Performance  Rights  OrganizaMons   •  CreaMve  Social  networks   •  Media  Libraries   •  Data  and  StaMsMcs  providers  
  • 11. USPs  -­‐  Content  Owners   •  Add  your  music  to  the  copyright  registry.   •  Send  your  music  to  iTunes,  SpoMfy  and  many   more.   •  Distribute  revenue  to  up  to  100,00   shareholders.   •  Find  investors  for  your  band.     •  Make  deals  with  industry  professionals.   •  Create  a  viral  markeMng  campaign  for  free!    
  • 12. USPs  –  Fans/Investors   •  Build  a  virtual  record  label   •  Discover  music,  invest  in  new  talent   •  Interact  with  your  idols   •  Support  the  arts   •  Play  in  the  music  business   •  Work  in  the  music  business   •  Pick  a  hit  and  earn  money  
  • 13. Trading  Revenues   •  TR  takes  a  4%  commission,  minimum  €1.00   per  trade.   •  We  require  25,000  trades/month  to  sustain   our  current  team   •  We  expect  to  have    ½  million  traders  in  2013,   making  an  average  of  2  trades/month    =    yearly  revenue  in  2015    of  €40  million  
  • 14. !"#$%&'(%#)*+(*,)(%#-#""#$.... !"#$%#% &!'% *!"+)#$', #"!()%
  • 15. We  can  offer  more  than  compeMtors:   TuneRights  is  appropriate  for:   •   Indie  Bands  <–>  InternaMonal  Celebs   •   Recordings  and  ComposiMons     •   New  works  and  back  catalogs   Unlike  other  Crowd-­‐Funding  pla^orms…   •     there  are  no  set  minimums     •   arMsts  can  use  money  how  they  want   •   TuneRights  can  co-­‐exist  with  the  exisMng   industry  infrastructure.  
  • 16. Management   •  Ray  Monner,  Leader/Evangelist   •  Owen  Meyers,  Tech  Operator   •  Kumpan,  Design  &  MarkeMng   •  Göran  Andersson,  Music  Business   •  Henrik  Wagenius,  Legal  and  Regulatory  
  • 17. Financing:     •  ALMI  InnovaMon  Loan  €40,000   •   Stockholm  Business  Region  Award  €5,000   •   Private  Investors  €20,000     •  Dynabyte  AB  development  deal  €85,000     •  Vinnova  InnovaMon  grant  €30,000   •  Sweat  Equity   •  Currently  arranging  Series  A  Funding