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Tablets and the mobile billing spaceMartin G HarrisSVP Strategic Account, Bango© 2011 Bango plcwww.bango.comVersion 1.0
Who we are− A global mobile web technology company             Bango customers include:− The leading mobile billing and mo...
Tablet devices relative to smartphonesSmartphone market size:• 5.3 billion mobile phone devices worldwide• 1.27 billion sm...
Billing and tablets• Emerging monetization models• Understand the best payment model for your digital content   – Per issu...
Payment options                           1. Operator billing:                           Highest conversion - around 70%  ...
Measure and experiment• On websites and apps• Understand your audience:   – The device they use   – Their behaviour and us...
Download our publisher guide at:www.bango.com/publisherguideThank youMartin G HarrisSVP Strategic Account, Bango© 2011 Ban...
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Bango presentation at 'Making money from tablets: publishing & monetizing content' , August 2011

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TechHub: Making money from tablets: publishing & monetizing content, London
Presented by Martin Harris, SVP Strategic Accounts, Bango

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Bango presentation at 'Making money from tablets: publishing & monetizing content' , August 2011

  1. 1. Tablets and the mobile billing spaceMartin G HarrisSVP Strategic Account, Bango© 2011 Bango plcwww.bango.comVersion 1.0
  2. 2. Who we are− A global mobile web technology company Bango customers include:− The leading mobile billing and mobile analytics provider− Key technology and relationships to deliver accurate identification of mobile visitors and off-portal billing solutions− Over 11 years industry experience Operator relationships include:− On London Stock Exchange (AIM: BGO)− Offices in Cambridge, UK and New York, USA Award winning technology: 2
  3. 3. Tablet devices relative to smartphonesSmartphone market size:• 5.3 billion mobile phone devices worldwide• 1.27 billion smartphones (24%)• And growing…..Tablet market size:• 65.2 million tablets to be shipped in 2011• Size: 5% of worldwide smartphone market – 39.8 million iPad (61%) – 19.6 million Android (30%) – 5.8 million other (9%)• High predicted growth Apple has well published restrictions – 30% cut of revenue and limited flexibility 3
  4. 4. Billing and tablets• Emerging monetization models• Understand the best payment model for your digital content – Per issue/publication – Free app with in-app payments – Subscription – including hook eg introductory offer – Timed access – Explore micro payments – the ‘mobile wallet’• Alternative models – Ad-funded 4
  5. 5. Payment options 1. Operator billing: Highest conversion - around 70% 2. Credit/debit card: Around 10% conversion 5
  6. 6. Measure and experiment• On websites and apps• Understand your audience: – The device they use – Their behaviour and usage – Engagement levels• Understand payment conversions: – Where do users drop out? – What proportion complete transactions?• Optimize the experience 6
  7. 7. Download our publisher guide at:www.bango.com/publisherguideThank youMartin G HarrisSVP Strategic Account, Bango© 2011 Bango plcwww.bango.comVersion 1.0

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