TechHub: Making money from tablets: publishing & monetizing content, London Presented by Martin Harris, SVP Strategic Accounts, Bango

1. Tablets and the mobile billing space
Martin G Harris
SVP Strategic Account, Bango
© 2011 Bango plc
www.bango.com
Version 1.0

2. Who we are
− A global mobile web technology company Bango customers include:
− The leading mobile billing and mobile
analytics provider
− Key technology and relationships to deliver
accurate identification of mobile visitors and
off-portal billing solutions
− Over 11 years industry experience Operator relationships include:
− On London Stock Exchange
(AIM: BGO)
− Offices in Cambridge, UK and
New York, USA
Award winning technology:
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3. Tablet devices relative to smartphones
Smartphone market size:
• 5.3 billion mobile phone devices worldwide
• 1.27 billion smartphones (24%)
• And growing…..
Tablet market size:
• 65.2 million tablets to be shipped in 2011
• Size: 5% of worldwide smartphone market
– 39.8 million iPad (61%)
– 19.6 million Android (30%)
– 5.8 million other (9%)
• High predicted growth
Apple has well published restrictions – 30% cut of
revenue and limited flexibility
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4. Billing and tablets
• Emerging monetization models
• Understand the best payment model for your digital content
– Per issue/publication
– Free app with in-app payments
– Subscription – including hook eg introductory offer
– Timed access
– Explore micro payments – the ‘mobile wallet’
• Alternative models
– Ad-funded
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5. Payment options
1. Operator billing:
Highest conversion - around 70%
2. Credit/debit card:
Around 10% conversion
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6. Measure and experiment
• On websites and apps
• Understand your audience:
– The device they use
– Their behaviour and usage
– Engagement levels
• Understand payment conversions:
– Where do users drop out?
– What proportion complete transactions?
• Optimize the experience
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7. Download our publisher guide at:
www.bango.com/publisherguide
Thank you
Martin G Harris
SVP Strategic Account, Bango
© 2011 Bango plc
www.bango.com
Version 1.0