2. PRECISION
MARKETING
MEETS MAXIMUM
REACH
HHM is a specialised outdoor
advertising company with over
10 years’ expertise in the
industry.
Our extensive inventory
comprises over 150 premium
advertising sites strategically
located in sought-after
locations.. Renowned for our
expert insights, tactical abilities,
personalised service and well-
established media relationships,
we provide the perfect balance
of targeted sites and extensive
exposure to meet all your
outdoor marketing needs.
Who We Are
expertise in
the industry
2
2
12+ 150
years’ premium
advertising
sites
Across
India
3. What We Do
EFFECTIVE OUTDOOR
MARKETING
SOLUTIONS
FROM SITE
SELECTION TO
SALES
FOR AGENCIES AND BRAND MANAGERS
Our comprehensive offering includes the
full range of services to ensure that your
marketing strategy is perfectly executed
from start to finish. Our tactical media
planners will help select the right sites
to suit your marketing strategy. Our
production department will ensure that
artwork is flighted on time, after which we
will provide well-shot, accurate photos of
the sites to prove the successful flighting
of your campaign.
FOR LANDLORDS
2
3
Our in-house manufacturing
team will oversee the high-
quality construction and
erection of all sites. Our
dedicated national sales
team will then market the
sites effectively to ensure
high occupancy rates and
maximum returns on your
investment.
4. GET THE BENEFIT
OF ONE OF
INDIA’S MOST
POWERFUL AND
COST-EFFECTIVE
MEDIA TYPES
Outdoor advertising is a cost-
effective media type that gives
your brand constant, impactful
exposure.
It has the second highest
average penetration to adults of
all races and population groups
(AMPS). Outdoor advertising
represents ~3.5% of India’s
advertising spend (Nielsen,
2017). This is projected to
increase even further towards
the international norm of 10%
spend on outdoor media.
Why Advertise On Outdoor?
ACCESS TO ADVERTISING MEDIA
(ALL ADULTS)
RADIO
100%
2
4
80%
60%
40%
20%
0
91,2%
87,0%
80,4%
39,2%
36,4%
8,6%
OUTDOOR TV NEWS- MAGAZINES CINEMA
PAPERS
The perfect balance of targeted sites and
extensive exposure to meet all your outdoor
marketing needs.
5. Why Work With Us
A LEADING
OUTDOOR MEDIA
OWNER IN
MUMBAI
HHM is one of the largest media
owner in terms of number of
sites (State of OOH Report,
Outdoor Auditors).
This gives us the enviable ability
to provide boutique, tailor-
made services to clients, while
also having the reach to flight
and rotate national campaigns
through our strong relationships
with media agencies.
2
5
We pride ourselves on
maintaining exceptionally high
occupancy rates. At 76%, we
currently have the 6th best
occupancy rate of all media
owners in South Africa - well
above the market average of
69%. This high level of efficiency,
enabled by the exceptional
efforts of our marketing and
sales team, results in
sustainable and optimal returns
for our landlords.
HHM has a
strong across
India. We are also
expanding our footprint
into the highly sought-
after economic hub of
Bangalore.
6. HHM WAS FOUNDED IN 2011.
Beginning with a small base of loyal clients and just a
handful of billboards, the company has since grown
into a well-established business through its
innovative approach to
site selection, tactical
execution and skilful
marketing
Our Story
6
7. Our Inventory
All of our sites
are insured and
built to local
engineering and
government
environmental
standards.
9
7
OUR PREMIUM
SELECTION OF
SITES INCLUDES A
BROAD VARIETY
OF CURRENT
AND FUTURE
BILLBOARDS
DESIGNED TO SUIT
YOUR MARKETING
BUDGET AND
STRATEGY.
Ideal for product launches and
long-term brand building
strategies, these sites are located
along high-traffic areas on
highways, main arterials and
within landmark economic zones.
Our billboards are located at
prime locations and in Gauteng in
various environments, from
highways in the big cities to taxi
ranks in the smaller rural towns.
The company has also
commenced with the next phase
of its development trajectory
by growing its current footprint
beyond Mumbai
16. Environmental Sensibility
& Digital Alignment
1
2
EMBRACING CHANGE
We are committed to changing the way outdoor media impacts the
environment by reducing the carbon footprint of our billboards
To this purpose, we are currently testing an exciting project using
solar LED lighting to illuminate our future billboards and cut down
on electricity usage.
The digital transformation is reshaping every aspect of business,
including the Out of Home Industry that will require careful
collaboration, thoughtful planning, and tactical realignment. We are
currently assessing options to adopt the technology through the
conversion and development of new LED Digital Signs.
17. CUSTOMISED
BILLBOARD
DESIGNS
As part of our drive to expand our value
offering, we have also created an in-house
subsidiary. This specialist division enables us
to enhance and customise design, ensure a
consistent look and feel across our holding,
and optimise costs. These interventions have
not only increased the feasibility of our sites
but also improved our turnaround times,
resulting in turn-key solutions for our
valued landlords.
Our Design
Subsidiary
1
3
100. INTRODUCTION
HHM Events delivers holistic, 360-degree brand experiences that engage,
inspire
and empower our clients and their customers.
We work with our network across the world to create immersive and
integrated communication and entertainmentsolutions.
Our brand communication interface is highly targeted, creatively hardwired
and fully integrated with the brand vision.
At HHM Events, we craft brand experiences.
104. We created a life size T-shirt and flag that
was unveiled at the stadium in Hyderabad
during the India -England series.
NIKESTADIUM ATTACK
NIKECUP
We managed India’s biggest tennis ball cricket
tournament played in Mumbai and extended
to Delhi with over 564 teams, changing the
face of street cricket forever.
105. HHM Events has collaborated with
Adidas over a variety of events
including Jeremy Scott in India,IPL jersey
activations, Chelsea clinics and sales
meets.
ADIDAS
106. HHM Events conceptualized and
executed Herbalife’s Asia-Pacific annual
dealer events for training, product
launches and entertainment. Theevents
included fundraisers, product showcases,
sales discussions and multiple incentive
based events, for an audience of close
to 14,000.
HERBALIFE
EXTRAVAGANZA ’13 -‘14
SPECTACULAR ’12 -’13
107. IGate Bonfire is an exclusive annual customer
meet held in USA, UK, Australia and Japan.
HHM Events was given the task to create
an experience and strengthen customer
relationship. Theteam conceptualized,
designed and executed the event on an
international platform, including the CEO
Golf Tournament.
I
GATE
BONFIRE ’13 –‘14
108. BOSCH
VB Club ‘12
High performing Bosch employees pan Asia-
Pacific were brought together in this incentive
based destination program that included
performance awards, city exploration, culture
experience workshops and top management
interaction, which the team executed flawlessly.
109. TOYOTA
DELHI AUTO EXPO ‘12
HHM Events conceptualized,
planned, executed all entertainment
and on- groundservices for Toyota
Dealer meet, press conferences and
launches over a 10-day event and
exhibit in 2012.
110. AUTO EXPO 2014
GM andRenault
HHM Events associated with General Motors
and Renault for their exhibits at the Auto Expo
2014, and provided all services including
entertainment, themes, manpowerand
backend support.
111. Associated with Toyota for several years,
HHM Events has executedlarge scale
projects like Auto Expo projects, as well as
other projects like Leadership and Dealer
meets.
T
OYOTA
LEADERSHIP MEETS
Dealer & LeadershipMeets
112. HHM Events created a unique
platform for leadership committees
from across the country, who came
together to strategize and plan for the
year ahead.
SCHNEIDER
LEADERSHIP MEET ‘13
Dealer & LeadershipMeets
113. HHM Events has conceptualized and
executed different kinds of events for SAP
like annual days for the employees and the
SAP Techniversity: a student-oriented tech
program, which saw more than 5000 students
from all over South India attend speaker
sessions, demo zones and Q&A sessions.
Audience Generation
SAP
TECHNIVERSITY 2013
114. HHM Events has a strong heritage of
creating experiences in the automobile
sector. As part of this vertical, we
conceptualized the launch and brand
Imaging for Audi in India through events such
as Q5 Launch, Auto Expo in Delhi, and A4
Launch with eyeliner technology
AUDI INDIA
Car Launches
115. HHM Events’s association withTata
Motors includes the launch of Jaguar’s
extended dealership in India with
launches in Kolkata and Delhi., and the
launch the Bolt and the Zest at the Auto
Expo 2014
TATA MOTORS
Car Launches
116. HHM Events has partneredwith
Hyundai over several yearsto
conceptualize and manage several
ATL, BTLand one- off events, including
a trophy tour, launch events for Eon
and Verna, mall activations for Eon,
Sonata, and the
Grand i10.
HYUNDAI
Car Launches
117. ITC SUNFEAST DARK FANTASY
In the promotion space, HHM Events
created a hugely-successful experience for
Sunfeast Dark Fantasy biscuits, where the
objective of the 5- city mall promotion was to
promote the brand and build curiosity and
awareness among the target group. The
activity reached out to over 1.2lakh contacts
across the country, with clients counting the
experience as a benchmark.
Promotions
118. NESTLE
SUNRISER 2012
To bring the brand experience truly alive,
HHM Events created an artificial balloon
sun at the Besant Nagar beach in
Chennai, which rose to illuminate the night
sky, bringing a whole new dimension to
“sunrise”, much to the delight of audience
gathered.
Promotions
119. SABMILLER
KNOCK OUTREFRESHTIVAL
Organized to reposition and communicate KO as
“the most refreshing beer” and bringing about
awareness on the new bottle, HHM Events was
onboard with a branded caravan with 8 people
that went around 18 districts in Karnataka,
covering 48 towns and engaging people around
hotspots. The reach value of the promotion
clocked in over 25,000 people across the state,
and a repeat campaign a year later.
Promotions
120. SNOOP DOGG
Delhi & Pune
HHM Events brought the master rapper
Snoop Dogg to India, where he performed
in Delhi
and Pune
Concerts
121. TI
MKEN
10th ASIAN DISTRIBUTORCOUNCIL
HHM Events gave the guests of this conference a
truly Balinese experience. Over 270 distributors and
spouses were invited to tour the city, participate in a
gold tournament, take part in panel discussions and
debate, all in picturesque Bali.
122. ING GRANDSLAM
Australia ’06, South Africa’07,
London ’08, Singapore‘11
ING invites its qualifying advisors to exotic
locations across the world every year, and HHM
Events has been on-board for 4 years so far. A
leisure trip is combined with a scintillating awards
night, with the advisors leaving the locales more
motivated thanever!
123. HP NETWORK UNIVERSITY
HP Network university is a property built by HHM
Events for HP to showcase their networking
capabilities. In this 3 day program, HP invites all
their top customers, employees and stakeholders
to come under one roof and share the learning
of future networking technology trends. Most
notably, a networking lab was built in IIITBcampus
to showcase HP service offerings, where the
event
covered by CNBC TV 18.
124. ADASIA CONFERENCE 2011
For the biennial 6-day conference catering to
the best in marketing, advertising and media,
primarily in Asia, HHM Events created an
ongoing ‘new’ country, a new ‘one world’
campaign, which united the guests in
citizenship, in a new Republic which
subjugates geography and
boundaries –ADASIA.
125. Audience Acquisition & Database Management
HHM Events Direct Active
The Mumbai branch of HHM Events is also home to a full-fledged Audience Generation and Response team
that has the
capabilities to generate the right audience for any event.
From securing and analyzing databases, invite and RSVP management, response management to post-
event reporting, the HHM Events Direct Active team can take on the complete onus of making sure your
communication reaches the right audience.
Engagement Programs Lead
Generation Program
Customer Acquisition Programs
Response Management
Rewards Management / Fulfillment
Channel partnermeets Off site
meets
Internal communication
Below are a few services managed by the DA
team:
Mobile, online and social media
services Content development
Loyalty / Incentive Programs
Campaign & Promotions Management
Application Development
Customer Services Support
Sales / Channel Partner Support
Database Management, Reporting & Analysis
126. IBM CAMPAIGNS
Response and Contact Management:
Combining the power of database and business intelligence, we create events that helps IBM target
the right set of customers and partners for the right set of solutions from the IBM stable. HHM Events is
responsible for audience generation for premier IBM events across the country.
IBM Software Universe, IBM Innovate, IBM Executive Summit, IBM SEED Program
Lead Generation:
By optimal use of our in-house databases and pooling in databases from IBM, we help IBM create a
channel to identify genuine leads and convert them into sales opportunities.
IBM Voice of Power, IBM Lotus Lead Generation Campaign, IBM Ration Lead Generation Campaign
Channel Marketing:
We build programs that help create new partners, engage existing ones and drive them to create
better sales.
IBM BP Co-funded Marketing Programs, IBM Skill Yatra
Loyalty Programs:
HHM Events has conceptualized several programs to create greater brand loyalty, and top of the
mind recall for IBM and its products, increase IBM mindshare, coverage and awareness.
TGMC for Business, IBM dW Superstar Contest, IBM Ring The Bell Campaign
127. IBM
Goa ‘11
Apart from providing Direct Active services,
HHM Events has executed all types of events
for IBM, including partner off-site meets to
address the existing force and set targets for
the year
ahead.
This event in Goa in 2011 included all on-
groundlogistics, network dinners, conferences
and team-building activities.
128. CISCO CAMPAIGNS
Sales Incentive Campaigns:
HHM Events strategized, conceptualized and executed sales incentive program for Cisco
registered partners with the business solutions, creative support and database intelligence
for Campaigns. We continue to innovate for Cisco for their sales campaigns each year.
Cisco Kick-off ‘11, Cisco Grandslam ‘11, Cisco F1 overdrive ’11, Cisco Race to Rio ’11, Cisco B for
Big ‘11, Cisco Jackpot
Collaboration Breakaway
Digital campaign:
We also conceptualize and execute the digital campaign for Cisco by creating, designing and
managing an online portal to track the partner and their resource technical skillsets and
upgrade on new training requirements.
129. HHM Events designed a concept for CISCO channel
partners where intense competition was supposed to drive
partners to sell Cisco products to be a part of the first of the
four
grandslams –The Australian Open.
CISCO partners across the country stood a chance to watch
the Australian Open in Melbourne and tour Sydney as a part of
the reward. The program was later replicated at Germany –
Cisco F1 Overdrive and CiscoRio.
CISCO
INTERNATIONAL CAMPAIGNS ‘10 –‘13
Cape Town, Australia, Germany, Brazil
130. INTELCAMPAIGNS
Working on a key account model for several years, HHM Events has built lasting brand experiences for Intel
through a variety of Direct Active services and live events. Through these various campaigns, we have
gained a 2Lakh-strong database. Types of campaigns include;
Application based events like Application Labs, Meego Series.
Industry events including stall fabrication and participation in Developer based conference through the Mobile
developer forum, IITTechfest, FICCIFrames.
Lead generation programs for customer database.
Webinars – Parallel studio
132. India’s biggest global media event the IIFA
awardshas represented Indian cinema globally
for over 15 years.
The awards ceremony is recognized as the Indian
Oscars with international venues, top of the line
production, management, Indian and International
performers while reaching out to viewers worldwide,
and also setting new industry standards and creating
business opportunities.
INTERNATIONAL INDIAN FILMACADEMY
IIFAAWARDS
133. GLOBAL INDIAN MUSICAWARDS
The Global Indian Music Academy Awards
is a large format, global recognition
platform dedicated to Indian music,
musicians and musicianship.
In this initiative, HHM Events haspartnered
with the leaders of the Indian music
industry to jointly createthe most
definitive platform to recognize and
promote Indian music.
134. PRODUCERS GUILD AWARDS
Produced, marketed and promoted by
HHM Events, the Guild is over half a decade
old and consists of more than 160 members,
who constitute some of the most
accomplished and influential luminaries of the
movie industry. The nominees and winners are
chosen by the Guild’s members, making it the
official awards for the film and television
industry.
135. When former President of India, Smt.
Pratibha Patil hostedthe American
President Barack Obama at the
Rashtrapati Bhavan, HHM Events
managed the event byshowcasing
Indian hospitality with the best of Indian
culture and with finesse and elegance
– another experience thatshowcased
our expertise in high-protocol events.
PRESIDENTIAL BANQUET
136. VIP VISITS
HHM Events has gainedexpertise in
protocol and high-security events over
the years by managing several VIP visits–
both private and public, in collaboration
with state and national governments, top
management committees and private
associations.
137. HUM SAATHHAI
UTTARAKHAND
HHM Events Television produced a 7 hour telethon
to
raise funds for the victims of Uttrakhand.
The show was live on all STARnetwork channels,
with a live audience of over 5000 and attended by
a number of Bollywood stars & musicians. A
specially composed song was performed by Mr.
Amitabh Bachchan at this event
138. New Age Friendship Concert
Durban
HHM Events was commissioned to celebrate 150 years of
friendship between South Africa & India – an event attended
by President Zuma and other South African dignitaries. We
recorded a ground audience of over 50,000 with performances
by Indian & International film stars & singers
139. HHM Events has managed airport
launch events with 8000+high profile
guests in Hyderabad and Bengaluru,
while an on- ground activity in Andhra
Pradesh and Karnataka inspired
people to look forward to a one-of-a-
kind airport.
AIRPORT LAUNCHES
140. ICC World Cup Opening Ceremony
HHM Events designed the content for the
ceremony for the Cricket World Cup, including
showcases for host nations India, Sri Lanka and
Bangladesh. for the ceremony.
141. IPL OPENING CEREMONY
CHENNAI ’11-’12
The IPL opening ceremony incorporated a
number of themes including, teamwork, skill and
entertainment, all of which are integral
components of the IPL.
Multiple artistes performed, with highlights being
Shahrukh Khan and Katy Perry.
142. The opening ceremony of the commonwealth
youth games showcased India and Pune to the
world. The culturalson-et-lumière extravaganza
was complimented by world class production,
over 7000 performers, and an audience of
30,000 broadcasted live national television
network.
3RD COMMONWEALTH YOUTHGAMES
Opening Ceremony, Pune
143. COMMONWEALTH GAMES
Opening & Closing Ceremonies
DELHI‘10
A celebration of India’s rich art, dance, music and
sporting traditions. Conceptualized and produced by
HHM Events, the CWG 2010 Opening and Closing
Ceremonies held in Delhi were two of the the biggest
sporting ceremonies held in South Asia.
144. KINGDOM OF DREAMS
HHM Events conceputalized a state-of-
the-art experiential venue that offers Indian
forms of cuisine, crafts, musicals,dramas,
carnivals, street dances and mythological
shows, packaged for ultimate entertainment.
A true coming together of venues within as
Culture Gully, Nautanki Mahal, Showshaa
Theatre and the IIFA Buzz Café in Gurgaon,
India.
Event Venue
145. KOD is home toHHM Events’s
home productions Zangoora The
Gypsy Prince, one of India’s first
musicals that has run into over1500
shows, and Jhumroo, a show that
celebrates the
genius ofKishore Kumar
THEATRICAL
PRODUCTI
ONS
146. Working with a tried-and-tested 3 step process, Spk, HHM
Events’s in-house PR and communication division depends
on Insight, Ideas and Influence to give brands the visibility
and build a
media presence.
We work with leading brands in Entertainment, lifestyle, Retail,
Tourism andthe Consumer sector
HHM SPEAKS
147. Established in 2007, HHM Events Television is today
a
recognized provider of quality non-fiction
content.
Current focus :Live event coverage, studio based
events and specials, television programmes of all
genres, audiovisuals, commercials. In a short
span HHM Events Television has worked on
successful projects with almost all broadcasters
in India.
The IIFA Awards Bangkoktelevision production
received an award for the best “TV Event” at the
ITA, Nach Baliye 3 was nominated for the ‘Best
Realty Show’. Sajid's Superstars for the ‘Best
Talk/Chat Show’ for the ITA.
Content/ Software
Development
Corporate films Studio based reality
shows
Outdoor reality shows
Television Production
Game Shows
Chat Shows Award ShowProperties
Television Events
HHMPRODUCTIONS
148. Indian Idol Season5 (international Format) -Sony
Entertainment ke liye kuch bhi karega Seasons 1, 2 & 3 –Sony
Rock On–MTV
Nach Baliye Seasons 3 & 4 -Star Plus
Sajid’s Superstars –Colours
Hole in the Wall (International Format) –Pogo
TV
BROADCASTERS & SHOWS
149. Established in 2012, H SPORTS is HHM Events’s sports
management division, that has grown rapidly in a short
span of time with
calculated strategy and focus.
With clients from across sectors, H SPORTS has associated with
several sport management boards and official bodies to
achieve commendable success, notably managing and
associating with the India chapter of Formula One.
H SPORTS has also helped set up the Basketball League in
India, negotiated football captain Sunil Chetri’s transfer to
Sporting Lisbon and got the Al Nasar Sports Club on its feet
with processframeworks.
Recently, H SPORTS flexed its muscles into the Indian football
league by associating with ISLto establish its presence in
India, and has successfully partnered with football teams in
Goa and Kolkata.
H SPORTS
