1. LinkingStrategy,Technology
andInnovation…. In India-
SpecificSolutions
PROPOSAL :
NEW ‘INDUSTRY RELEVANT COURSES’
TARGET BENEFICIARY : THE INDIAN MANUFACTURING INDUSTRY

2. “Mission”
 To focus on strengthening
specific knowledge & skill
areas to help achieve full
individual potential, in a
highly competitive global
employment market
 To apply practical
knowledge acquired by
industry professionals, and
develop future industry-
ready professionals
 To develop a continuously
evolving knowledge-base
based on the dynamic
nature of current industry
practices
Enhancing Higher Education
outcomes through introduction of
contemporary and Industry-
relevant programs
“ Vision”
 During the study of the
new programs, every
student will gain powerful
insights into what really
matters in industry-specific
professional situations
 We will provide the
students with the tools and
skills needed for
continuous life-long
learning, and to become
productive citizens in an
atmosphere that
encourages flexible thinking
and creativity.

3. Environmental Scan“India is lacking a quality mindset and
internationalization is emerging as a
competitive compulsion to inculcate quality.
By any indicators of excellence, India is falling
behind. Everyone agrees that India’s higher
education sector is in poor shape. Neither can
it serve the growing demand for access, nor
does it have the quality required by a growing
economy.”
- FICCI Higher Education Summit
“It is surprising that an academic system as
large and complex as India's has almost no
“thinking capacity” on higher education.
There are no agencies -- other than the
University Grants Commission -- in or outside
of government that focus on higher
education policy or development.
Foreign academics and universities cannot
help India to develop solutions for domestic
higher education challenges.
Only those who are familiar with the
problems and the complexities of Indian
society can provide creative and specific
ideas. This problem solving requires a cadre
of Indians who focus their attention on
higher education, backed by accurate
industry information.”
- U.S.-India Higher Education Summit Oct 2011
"Whose Stakes are Higher in Academia-
Industry Collaborations?" Industry is the
end-consumer of talent and has more to
lose by not participating in the talent
development process.
Indian higher education system has a
long way to go in terms of building a
quality mindset, however, industry has a
major role to play as a part of triple
helix of university, industry and
government interactions.
- CII University-Industry partnership

4. Indian Higher Education Sector : Current & Future Perspectives
Being one of the world’s youngest nations,
India has a median age of 25 years and is
expected to have the largest working-age
population by 2030.
Certain growth drivers are expected to
alter the way Indian market looks, bringing
a lot of opportunities for the young.
Demand for educated skilled work force
will increase with rising share of service
sector in India’s GDP…..and new
employment avenues requiring skilled
manpower are expected to open up…..
There lies a dire need for better
adaptability in higher education system so
that it continues to provide the required
skills and trained workforce to the
economy as it integrates with the world
economy.
It is also essential that the country’s
capacity in higher education is aligned to
the demand for skills from the economy.
Due to inadequate scope/infrastructure of higher
education in India, import of education is
happening at a large scale. 4,50,000+ Indian
students spend ~ Rs 58,500 crore (US$ 13 Bn)
annually on education abroad.
This shows that India is losing out many of its
valuable resources due to insufficient scope in
higher education sector. Source : CII Higher Education Report
Currently, there are about 500 Mn jobs in
India. As much as 90% of the available
jobs are skill-based, requiring vocational
training, 9% jobs are knowledge based
and 1% jobs are both knowledge & skill
based.
In the next 5 years, share of services will
grow by another 3-4%. Of the estimated
90 Mn jobs which are to be created in the
next 5 years, almost 50% or 45 Mn are
expected to be in services.

5. 5
Target Sectors & Industries

6. Business Need
NEW TECHNOLOGY
INTEGRATED PRODUCT DEVELOPMENT
CAPABILITIES
NEW PRODUCTS INNOVATION
Knowledge & Project
Management
capabilities
Lean & Agile
processes
Current & Emerging
Technology
management
Multi-disciplinary
Knowledge base
Concurrent
Engineering
Design for
Manufacturability

7. Multi-Disciplinary Requirements
TECHNOLOGY & QUALITY
Packaging
Materials & Processes
Quality Standards
Research & Development
Technology
Ergonomics
Performance
Testing
MARKETING
Marketing Research
Competition
Product Life
Customer
Aesthetics
Sales
After-sales Service
FINANCE & ADMIN
Costing
Shipping
Logistics
Storage
LEGAL AFFAIRS
Patents
Safety
Environment
Sustainability
Waste Disposal
MANUFACTURING
Operations
Plant & Machinery
Production & Assembly
Production Volumes
Procurement / Supply Chain
Quality Control

8. LinkingStrategy,
Technologyand
Innovation…. In
India-SpecificSolutions
STRATEGIES AND ACTION PLANS
BUSINESS PLAN

9. Why INTEGRATED PRODUCT DEVELOPMENT ?
What is Manufacturing ? It’s what happens
when Innovation turns into Products ….
What makes this transition work ?
Manufacturers that innovate,
navigate the global value chain,
cultivate workforce talent, and
embrace lean and agile methods and
processes – through strong Design &
Development teams.
New ideas about processes,
services and products are
generated constantly on
shop floors, in research
institutions, and in garages
around the country.
That’s Innovation
What stops the process ?
An inability by manufacturers to
access new technologies, new
markets, and skilled workers.
Producing innovative goods,
and constantly improving the
process and service
components that comprise a
product
That’s Manufacturing in
the World today

10. What is INTEGRATED PRODUCT DEVELOPMENT ?
Integrated Product Development (IPD)
covers organizational and technical
processes for the efficient and
effective development of innovative
technology oriented products,
services and systems.

11. ROBUST ENGINEERING
MATERIALS, PROCESSES &
PRODUCTION PLANNING
Functional Disciplines
AESTHETICS
USERENHANCEMENT
APPROPRIATE TECHNOLOGY
BUSINESS NEEDS
PRODUCTPERFORMANCE&
MANUFACTURINGPROCESSES
SIMULATIONS

12. Integrated Product Development Process

13. New V/S Traditional Programs : Integrated Product Development
BUSINESS
STRATEGY
PRODUCT
STRATEGY
INITIAL
DESIGN
PRODUCT
ENGINEERING
ELECTRONICS
& EMBEDDED
SYSTEMS
TOOL & DIE
DESIGN
TECHNOLOGY,
MATERIALS &
PROCESSES
PRODUCTION
STARTUP
DESIGN & INNOVATION
INDUSTRIAL DESIGN
INDUSTRIAL DESIGN ENGINEERING
ENGINEERING DESIGN
INTEGRATED PRODUCT DEVELOPMENT
CONCEPT PRODUCTION
DESIGN MANAGEMENT
INNOVATION & PRODUCT DEVELOPMENT
SUSTAINABLE PRODUCT DEVELOPMENT
SYSTEMS & CONTROLS ENGG.
PRODUCT DEVELOPMENT & PRODUCTION
MECHANICAL &
AUTOMATION
ENGINEERING
ELECTRONICS
ENGINEERING
PRODUCTION ENGINEERING
EMBEDDED
TOOL & DIE
DESIGN
MBA
* Based on Global Higher Education Trends & Domestic Industry Requirements

14. Course Content : New IPD Programs
MANAGEMENT
STUDIES
INDUSTRIAL
DESIGN
MECHANICAL
ENGINEERING
MECHATRONICS ELECTRONICS
ENGINEERING
EMBEDDED
TECHNOLOGY
MATERIALS &
PRODUCTION
ENGINEERING
INDUSTRIAL DESIGN ENGINEERING
DESIGN & INNOVATION
ENGINEERING DESIGN
SYSTEMS & CONTROLS ENGINEERING
INNOVATION & PRODUCT DEVELOPMENT
PRODUCT DEVELOPMENT & PRODUCTION
INTEGRATED PRODUCT DEVELOPMENT
SUSTAINABLE PRODUCT DEVELOPMENT
DESIGN MANAGEMENT

15. Resource Requirements
FACULTY
WORKSHOP
FACILITIES
(models /
prototypes)
IT LABS
HARDWARE :
PC
WORKSTATION
SOFTWARE :
RHINO / SOLIDWORKS /
AUTOCAD
PRO-E / UNIGRAPHICS /
CATIA V5
ANSYS / NASTRAN
WOODWORKING
SHEETMETAL
PU-FOAM / THERMOCOLE
MANAGEMENT STUDIES
INDUSTRIAL DESIGN
ERGONOMICS & HUMAN-INTERFACE
MECHANICAL ENGINEERING & KINEMATICS
COMPONENT LEVEL DESIGN
PRODUCT DEVELOPMENT
MATERIALS & PROCESSES
PRODUCTION TECHNOLOGY & AUTOMATION
EMBEDDED TECHNOLOGY
MECHATRONICS
CAE & SIMULATION

16. New IPD Programs & their Attributes
PROGRAM NAME PROGRAM TYPE CURRENT AVAILABILITY
UG (4 yrs) PG (2 yrs) IP (5 yrs) PDP (3 mth) INDIA INTERNATIONAL
INDUSTRIAL DESIGN ENGINEERING    
ENGINEERING DESIGN    
SYSTEMS & CONTROLS ENGINEERING   
DESIGN & INNOVATION    
PRODUCT DEVELOPMENT &
PRODUCTION
   
INNOVATION & PRODUCT
DEVELOPMENT
  
INTEGRATED PRODUCT DEVELOPMENT    
SUSTAINABLE PRODUCT
DEVELOPMENT
   
DESIGN MANAGEMENT   
UG : UNDERGRADUATE
PG : POSTGRADUATE
IP : UG + PG INTEGRATED PROGRAM
PDP : PROFESSIONAL DEVELOPMENT PROGRAM

17. Expected Salary Compensations (P/M in Lakhs)
QUALIFICATIONS (PG) 0.50-0.70 0.70-0.90 0.90-1.20
INDUSTRIAL DESIGN ENGINEERING 
ENGINEERING DESIGN 
SYSTEMS & CONTROLS ENGINEERING 
DESIGN & INNOVATION 
PRODUCT DEVELOPMENT & PRODUCTION 
INNOVATION & PRODUCT DEVELOPMENT 
INTEGRATED PRODUCT DEVELOPMENT 
SUSTAINABLE PRODUCT DEVELOPMENT 
DESIGN MANAGEMENT 
* As per current Industry Standards

18. Comparative Program Fees P.A – Indian Private Institutes
INSTITUTE B.TECH M.TECH
VIT 1,10,000 1,25,000
MANIPAL UNIVERSITY 2,45,500 1,96,500
GALGOTIAS 1,07,750 1,07,750
G.D. GOENKA 2,50,000 3,95,000
LINGAYA’S UNIV. 1,44,500 87,000
MANAV RACHNA 1,58,500 78,000
NIIT 2,45,000 1,50,000
SHIV NADAR UNIV. 3,30,000 3,75,000
SRM UNIV. 1,50,000 1,00,000
MIT PUNE 2,10,000 2,10,000
DSK PUNE 5,00,000 -
DY PATIL PUNE 1,00,000 1,00,000
DYP-DC PUNE 7,00,000 7,00,000
AMITY UNIV. 83,000 56,000

19. LinkingStrategy,
Technologyand
Innovation…. In
India-SpecificSolutions
STRATEGIESAND ACTIONPLANS
BUSINESS PLAN

20. Potential Revenue Models : New Proposed Programs
E-LEARNING
WORKSHOPS & SEMINARS
CONTINUOUS LEARNING PROGRAMS
UNDERGRADUATE PROGRAMS
POSTGRADUATE PROGRAMS
DUAL DEGREE PROGRAMS
PHD & RESEARCH

21. Master Plan : IPD Programs
PROGRAM NAME TYPE
DURATION
(YRS)
ROLL-OUT PLAN - IPD PROGRAMS
PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5
1 INDUSTRIAL DESIGN ENGINEERING
PG 2
IP 5
PDP 0.25
2 ENGINEERING DESIGN
UG 4
PG 2
PDP 0.25
3 SYSTEMS & CONTROLS ENGINEERING
PG 2
PDP 0.25
4 DESIGN & INNOVATION
PG 2
IP 5
PDP 0.25
5
PRODUCT DEVELOPMENT &
PRODUCTION
PG 2
IP 5
PDP 0.25
6
INNOVATION & PRODUCT
DEVELOPMENT
PG 2
PDP 0.25
7 INTEGRATED PRODUCT DEVELOPMENT
PG 2
IP 5
PDP 0.25
8
SUSTAINABLE PRODUCT
DEVELOPMENT
UG 4
PG 2
PDP 0.25
9 DESIGN MANAGEMENT
PG 2
PDP 0.25

22. Detailed Plan : Phase 1
PROGRAM NAME TYPE
DURATION
(YRS)
FEES P.A /
BATCH (Rs in
Lakhs)
STUDENTS /
BATCH
5 YEAR PLAN
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
1 INDUSTRIAL DESIGN ENGINEERING
PG 2 2.5
40 Batch-1
Batch-2
Batch-3
Batch-4
Batch-5
PDP 0.25 3 20 Batches: 2 Batches: 3 Batches: 4 Batches: 4 Batches: 4
2 ENGINEERING DESIGN
PG 2 2.5
40 Batch-1
Batch-2
Batch-3
Batch-4
Batch-5
PDP 0.25 3 20 Batches: 2 Batches: 3 Batches: 4 Batches: 4 Batches: 4
3
PRODUCT DEVELOPMENT &
PRODUCTION PDP 0.25 3 20 Batches: 2 Batches: 3 Batches: 4 Batches: 4 Batches: 4
4
INNOVATION & PRODUCT
DEVELOPMENT PDP 0.25 3 20 Batches: 2 Batches: 3 Batches: 4 Batches: 4 Batches: 4
5 INTEGRATED PRODUCT DEVELOPMENT
PG 2 2.5
40 Batch-1
Batch-2
Batch-3
Batch-4
Batch-5
PDP 0.25 3 20 Batches: 2 Batches: 3 Batches: 4 Batches: 4 Batches: 4

23. 5 Year Revenue Projection : Phase 1
PROGRAM NAME TYPE
NO.
OF
YRS
FEES
P.A
(Lakhs)
NOS /
BATCH
5 YEAR PLAN
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
NOS REV. NOS REV. NOS REV. NOS REV. NOS REV.
1
INDUSTRIAL DESIGN
ENGINEERING
PG 2 2.5 40 40 100.00 80 200.00 80 200.00 80 200.00 80 200.00
PDP 0.25 3 20 40 120.00 60 180.00 80 240.00 80 240.00 80 240.00
2 ENGINEERING DESIGN
PG 2 2.5 40 40 100.00 80 200.00 80 200.00 80 200.00 80 200.00
PDP 0.25 3 20 40 120.00 60 180.00 80 240.00 80 240.00 80 240.00
3
PRODUCT DEVELOPMENT &
PRODUCTION PDP 0.25 3 20 40 120.00 60 180.00 80 240.00 80 240.00 80 240.00
4
INNOVATION & PRODUCT
DEVELOPMENT PDP 0.25 3 20 40 120.00 60 180.00 80 240.00 80 240.00 80 240.00
5
INTEGRATED PRODUCT
DEVELOPMENT
PG 2 2.5 40 40 100.00 80 200.00 80 200.00 80 200.00 80 200.00
PDP 0.25 3 20 40 120.00 60 180.00 80 240.00 80 240.00 80 240.00
900.00 1500.00 1800.00 1800.00 1800.00

24. Staff Salaries
PROGRAM NAME FACULTY SALARY P.A
5 YEAR PLAN
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
NOS. SALARY NOS. SALARY NOS. SALARY NOS. SALARY NOS. SALARY
1
INDUSTRIALDESIGN ENGINEERING (PG +
PDP)
HOD 21.00 1 21.00 1 23.10 1 25.20 1 27.30 1 29.40
PROF 15.00 1 15.00 2 33.00 2 36.00 2 39.00 2 42.00
ASS. PROF 12.00 2 24.00 3 39.60 4 57.60 4 62.40 4 67.20
LECT 7.80 2 15.60 3 25.74 4 37.44 4 40.56 4 43.68
VISITING 1.50 2 3.00 4 6.60 6 10.80 8 15.60 8 16.80
2 ENGINEERING DESIGN (PG + PDP)
HOD 21.00 1 21.00 1 23.10 1 25.20 1 27.30 1 29.40
PROF 15.00 1 15.00 2 33.00 2 36.00 2 39.00 2 42.00
ASS. PROF 12.00 2 24.00 3 39.60 4 57.60 4 62.40 4 67.20
LECT 7.80 2 15.60 3 25.74 4 37.44 4 40.56 4 43.68
VISITING 1.50 2 3.00 4 6.60 6 10.80 8 15.60 8 16.80
3
PRODUCT DEVELOPMENT & PRODUCTION
(PDP)
HOD - - - - -
PROF 15.00 1 15.00 1 16.50 1 18.00 1 19.50 1 21.00
ASS. PROF 12.00 1 12.00 1 13.20 1 14.40 1 15.60 1 16.80
LECT 7.80 2 15.60 2 17.16 2 18.72 2 20.28 2 21.84
VISITING 1.50 2 3.00 4 6.60 6 10.80 8 15.60 8 16.80
4
INNOVATION & PRODUCT DEVELOPMENT
(PDP)
HOD - - - - -
PROF 15.00 1 15.00 1 16.50 1 18.00 1 19.50 1 21.00
ASS. PROF 12.00 1 12.00 1 13.20 1 14.40 1 15.60 1 16.80
LECT 7.80 2 15.60 2 17.16 2 18.72 2 20.28 2 21.84
VISITING 1.50 2 3.00 4 6.60 6 10.80 8 15.60 8 16.80
5
INTEGRATED PRODUCT DEVELOPMENT (PG
+ PDP)
HOD 21.00 1 21.00 1 23.10 1 25.20 1 27.30 1 29.40
PROF 15.00 1 15.00 2 33.00 2 36.00 2 39.00 2 42.00
ASS. PROF 12.00 2 24.00 3 39.60 4 57.60 4 62.40 4 67.20
LECT 7.80 2 15.60 3 25.74 4 37.44 4 40.56 4 43.68
VISITING 1.50 2 3.00 4 6.60 6 10.80 8 15.60 8 16.80
TOTAL FACULTY COST 327.00 491.04 624.96 696.54 750.12
SUPPORT STAFF ADMIN 3.00 2 6.00 3 9.90 4 14.40 4 15.60 4 16.80
TECHN. 3.60 2 7.20 3 11.88 4 17.28 4 18.72 4 20.16
OTHER 0.12 2 0.24 3 0.40 3 0.43 4 0.62 4 0.67
TOTAL SUPPORT STAFF 13.44 22.18 32.11 34.94 37.63
TOTAL STAFF COSTS 340.44 513.22 657.07 731.48 787.75

25. Capex & Infrastructure Costs : Phase 1
CAPEX ITEM YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
IT & NETWORKING 450.00 450.00
WORSKSHOP EQUIPMENT 10.00
CONSUMABLES 3.00 5.00 12.00 12.00 12.00
TOTAL COST 463.00 455.00 12.00 12.00 12.00
INFRASTRUCTURE AREA (SFT)
SPACE REQUIREMENT TOTAL
NOS COST/SFT TOTAL COSTYR 1 YR 2 YR 3 YR 4 YR 5
CLASSROOMS 750 3 3 6 3000135.00
DESIGN STUDIOS 1000 2 2 4 3000120.00
AV ROOMS 750 2 2 4 3500105.00
IT LABS (DESIGN) 750 1 1 2 3000 45.00
IT LABS (EMBEDDED) 500 1 1 3000 15.00
IT LABS (CAE) 750 1 1 3000 22.50
IT LABS (SIMULATION) 500 1 1 3000 15.00
WORKSHOP-FOAM 1000 1 1 2500 25.00
WORKSHOP-WOODWORKING 1500 1 1 2000 30.00
WORKSHOP-SHEETMETAL 750 1 1 2000 15.00
280.00 217.50 0.00 0.00 527.50

26. ROI : 5 Year Projection (Phase 1)
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 TOTAL
TOTAL INCOME 900.00 1500.00 1800.00 1800.00 1800.00 7,800.00
TOTAL STAFF COSTS (including 10% raise yearly) 340.44 513.22 657.07 731.48 787.75 3,029.96
TOTAL CAPEX 463.00 455.00 12.00 12.00 12.00 954.00
TOTAL INFRASTRUCTURE 280.00 217.50 497.50
OVERHEADS (15%) 162.52 177.86 100.36 111.52 119.96 672.22
TOTAL COSTS 1,245.96 1,363.57 769.43 855.01 919.71 5,153.68
SURPLUS/DEFICIT (345.96) 136.43 1,030.57 944.99 880.29
% SURPLUS/DEFICIT -28% 10% 134% 111% 96%

27. References

28. LinkingStrategy,Technology
andInnovation…. In India-
SpecificSolutions
THANK YOU FOR YOUR ATTENTION !
June 2012